Sweet Spot PR

BACKGROUND

Please describe your company and your position there.

Leading Telecommunications Company - lead Digital PR

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sweet Spot PR, and what were your goals?

We did 4 campaigns, each got over 300 Articles in the press and in total we got 725 links mostly from high domain authority in Tier 1 press.

SOLUTION

How did you select Sweet Spot PR and what were the deciding factors?

Tender

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They would gives a list of creatives to select, then they conducted top level research, made the content to bridge it to our brand and finally seed it in the press. as a result we got links from BBC, Boston Globe, Chicago Tribune, Washable, VICE, Bild, Le Figaro, The Telegraph, FAZ and El Pais to mention a few.

How many people from the vendor's team worked with you, and what were their positions?

About 7

• head of Creative
• Content Lead
• Research
• Project manager lead and a few more.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We did 4 campaigns for 2 of our brands - we gain over 700 links from BBC, Boston Globe, Chicago Tribune, Washable, VICE, Bild, Le Figaro, The Telegraph, FAZ and El Pais to mention a few.

Describe their project management style, including communication tools and timelines.

They do a campaing in about one quarter - date were not meet all the times but communication was good.

What did you find most impressive or unique about this company?

They provide consistent and impressive results. The content they created was read over 80 million times, so much value for money was amazing.

Are there any areas for improvement or something they could have done differently?

Time tables.

BACKGROUND

Please describe your company and your position there.

I am a consultant working with Futurelearn. It's my job to act as a neutral set of eyes assessing site architecture, SEO and web product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sweet Spot PR?

This was indeed a challenging project. Getting PR and links happening in a time when the world only wanted to write about Covid-19 and 40% of the world's journalists were furloughed? I have worked with multiple PR companies on these sorts of projects, but in all cases previously it had been SweetSpot that really got the big results so I gave them the nod for this project.

What were your goals for this project?

PR. Links. Brand building.

SOLUTION

How did you select Sweet Spot PR?

I am an experienced Head of Marketing, have run dozens of similar PR Campaigns with multiple PR agencies around the world. I have no hesitation in saying I rarely consider any other team for this work other than Sweet Spot, other than to ensure due diligence is performed. With SweetSpot I always know I am in good hands.

Describe the scope of their work in detail.

SweetSpot needed to pick a topic related to my client's niche, but not self servingly so, find an angle to get the most amount of clippings, manage the research and ensure it could withstand any level of scrutiny, provide guidance on the layout, write and promote the press releases... and keep going until a minimum success was achieved. A massive challenge, as the contract was signed before the world went into lockdown, and they had to perform as if it had not. And they did.

What was the team composition?

I had direct access to the CEO, project manager, and the head of research, the client provided access to Head of SEO, PR and social. I brought in my own design and tech team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

50% above the contracted minimum results, in a time where 40% of journalists were furloughed, and many publications were plain and simply shutting down. Very happy, already discussing next projects.

How effective was the workflow between your team and theirs?

Imperfect. Our project manager was furloughed mid project which was far from ideal. Pablo, the CEO stepped in to manage things himself for some month. Not ideal, but it was certainly a case of making things work whatever had to be done.

What did you find most impressive about this company?

They take absolute responsibility. For the campaign concepts, the research, the workflow and the outcomes. No excuses, just results.

Are there any areas for improvement?

I never want to have to manage a PR campaign during a world crisis again. I never want to lose a project manager mid campaign either. Not sure how this could have been managed differently.

BACKGROUND

Please describe your company and your position there.

I was in charge of of media

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sweet Spot PR?

They did a PR activity

What were your goals for this project?

Lnikbuilding and Branding

SOLUTION

How did you select this vendor?

We did a Tender

Describe the scope of their work in detail.

The subcontracted researchers and seeded the content in over 300 media outlets that resulted in 189 High DA links to our site.

What was the team composition?

The had a research an content and a distribution team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over 300 media outlets that resulted in 189 High DA links to our site.

How effective was the workflow between your team and theirs?

Yes their project manager was very good at getting a complicated mission to seem easy.

What did you find most impressive about this company?

They delivered on everything we asked for.

Are there any areas for improvement?

Not really