SUSO Digital

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CPO of ChangeEngine, an AI-powered platform that helps people teams design, launch, and scale personalized employee programs and communications across multiple channels. We automate workflows and integrate with HR systems to boost engagement and program adoption.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SUSO Digital?

We needed help with our SEO strategy and execution. Our goals were to grow qualified organic traffic, improve rankings for the commercial keywords our HR and COs buyers actually search, and turn that into a measurable pipeline, demo requests, and MQLs, not just vanity traffic. We wanted a partner who was strong in both content and technical SEO and could operate strategically rather than just execute a task list.

SOLUTION

What was the scope of their involvement?

SUSO Digital runs a full SEO program for us. The main deliverables are technical SEO audits and fixes (site health, crawlability, and structure), keyword and content strategy mapped to our buyer personas, ongoing content production and on-page optimization, and regular reporting tied to traffic, rankings, and downstream pipeline. They handle both the strategy and the execution and consistently connect the work back to business outcomes rather than just SEO metrics.On the content side, they produce and optimize commercial and educational pages targeted at the keywords our HR, people, and internal COs buyers search. They also refresh existing pages to improve rankings. On the technical side, they work through site health and crawlability issues, on-page structure, internal linking, and page-level optimizations. The mix of net-new content, optimization of what we already have, and technical cleanup drives the compounding results.

What is the team composition?

We work with 2–5 teammates from SUSO Digital.

How did you come to work with SUSO Digital?

They were referred to me. I chose them because they had high ratings and good value for the cost.

What is the status of this engagement?

We started working with them in June 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our engagement with SUSO Digital has exceeded our expectations. We’ve seen meaningful growth in qualified organic traffic, improved rankings across the target commercial keywords our buyers search, and, most importantly for us, that translated into a real pipeline (demo requests and qualified leads) rather than just sessions. They report against traffic, rankings, and downstream pipeline, so we can always tie the SEO work back to business outcomes. The combination of new content, optimization of existing pages, and technical cleanup compounds over time.As with most SEO projects, the early months are foundational, with technical fixes and content build-out. The more visible gains in rankings and traffic show up once that work has time to compound, a few months in. From there, we see a steady upward trend rather than one single spike, and the pipeline impact follows the traffic and ranking improvements.

How did SUSO Digital perform from a project management standpoint?

Project management is a highlight of SUSO Digital. They deliver consistently and on schedule. Communication is proactive and clear; we’re never chasing them for updates. Reporting is genuinely data-driven rather than a dashboard. They’re responsive whenever we need to reprioritize. It feels like working with an extension of our own team rather than an external vendor.Our primary form of communication is virtual meetings.

What did you find most impressive about them?

Two things stand out. First, their depth across both content and technical SEO. A lot of agencies are strong in one and weak in the other, but SUSO Digital handles both well. Second, how strategic and data-driven they are. They don’t just take orders and execute a task list. They bring a point of view and consistently connect the work to the metrics that actually matter to us (pipeline and conversion), not just rankings for their own sake.

Are there any areas they could improve?

There’s nothing significant. Our engagement has delivered what we hired them for and then some, which is why it’s still ongoing. If anything, the usual SEO caveat applies: results compound over months rather than appearing overnight, so it helps to go in with realistic expectations on the timeframe. SUSO Digital sets those expectations well from the start.

BACKGROUND

Please describe your company and position.

I am the Co-founder of The Human Touch Robotics

Describe what your company does in a single sentence.

We develop AI-powered pick and pack solutions which use our adaptive gripping and computer vision systems to bring automation to factories and facilities which are currently using manual labor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• Bring our company to the 1st search page on Google
• Get ranked along with our competitors in relevant industries
• Increase our website traction

SOLUTION

How did you find SUSO Digital?

Referral

Why did you select SUSO Digital over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SUSO audited our website from both an SEO and AI search perspective.

On the SEO side they identified gaps in our site structure, internal linking and keyword targeting. We were missing some opportunities around terms that our buyers actually used when looking for robotics solutions. They put together a content plan targeting those terms and started optimising our core product and service pages. On the AI search side they tested how our company appeared across the main LLM platforms and built a plan to improve our presence through better structured content and citation building. Deliverables included the technical and AI visibility audits, a keyword strategy, optimised page copy, and monthly tracking of both organic rankings and AI mentions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are ranking for keywords we were not visible for at all before. On the AI side, my company has begun appearing in Perplexity results for queries about robotic automation and overall logistics automation, which is new for us. Traffic was trending upward month on month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clean and efficient. No unnecessary meetings. They send what they said they would send, when they said they would send it. That is all I ask for.

What was your primary form of communication with SUSO Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

They do not waste time. The work is focused, the communication is direct, and they clearly know what they are doing in both SEO and AI search. For a founder who does not have hours to spend managing an agency relationship, that efficiency is worth a lot.

Are there any areas for improvement or something SUSO Digital could have done differently?

Happy with everything so far.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of New Balkans Law Office

Describe what your company does in a single sentence.

A full-service law firm with a focus on cross-border matters

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• Our main goal was to understand whweher e we stood in AI tools like ChatGPT and Perplexity when it comes to professional legal services within Bulgaria.
• Build a sustainable presence across these platforms.

SOLUTION

How did you find SUSO Digital?

Referral

Why did you select SUSO Digital over others?

• Good value for cost
• Referred to me

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SUSO began with a thorough audit of our visibility across the major LLM platforms. They tested a wide range of queries relevant to our practice areas, things like "Bulgaria corporate law firm," "legal advice for setting up a business in Bulgaria," "crypto regulation Bulgaria lawyer," and so on. The data was clear: we were not being surfaced in any meaningful way. They then developed a combined SEO and GEO strategy. On the SEO side, they restructured certain parts of our website architecture, improved internal linking, and optimised key practice area pages. On the GEO side, they focused on strengthening our citation profile across authoritative legal directories, securing editorial mentions through digital PR, and refining our content so that it would be more likely to be referenced by language models. Deliverables include the initial audit report, a quarterly strategy document, monthly visibility tracking across four AI platforms, and ongoing content and citation work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within five months we started appearing in ChatGPT and Perplexity responses for several of our core queries. Our organic search traffic has also increased noticeably, particularly on practice area pages that were part of the optimisation work. More importantly, we have received inbound enquiries from prospective clients who explicitly referenced finding us through AI-generated recommendations. For a boutique firm in a specialised market, that kind of qualified inbound is extremely valuable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very well managed. The reporting is clear and data-driven, which suits how I like to work. They do not overload us with unnecessary information but they also do not leave gaps. If I ask a detailed follow-up question about methodology or data interpretation, they always have a thorough answer. Deadlines have been met consistently

What was your primary form of communication with SUSO Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The intellectual rigour they bring to what is still a very new discipline. Most agencies I have encountered treat AI search as a marketing buzzword. SUSO treat it as an analytical problem with measurable inputs and outputs. They also genuinely understand how large language models process and surface information, which gives their strategy a technical foundation rather than being based on assumptions. For someone with my mindset, that level of depth is what builds trust.

Are there any areas for improvement or something SUSO Digital could have done differently?

Nothing significant. They have delivered exactly what was discussed.

BACKGROUND

Please describe your company and position.

I am the Director of UK Homebuyers Ltd

Describe what your company does in a single sentence.

UK Homebuyers Ltd buys properties directly from homeowners for cash, offering a fast and hassle-free alternative to selling through estate agents. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• I spend a lot on PPC and it works, but I'm always looking at what else is out there. I'd been doing bits of SEO on and off for years with decent results on Google but I kept hearing about AI search and how people were starting to ask ChatGPT things like "who are the best cash house buyers" instead of Googling it. I checked and we weren't coming up at all. Competitors were. So I brought SUSO in to sort that out and tighten up our SEO at the same time.

SOLUTION

How did you find SUSO Digital?

• Online Search
• Other

Why did you select SUSO Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from SUSO Digital were assigned to this project?

3

Describe the scope of work in detail. Please include a summary of key deliverables.

First thing they did was run an AI visibility check across LLMs to see where we stood. We were invisible. Then they built out a plan that combined traditional SEO improvements with what they call GEO, which is basically making sure your brand gets picked up by AI tools when they generate answers. On the SEO side they sorted out technical issues on the site, improved our content structure and targeted some keywords we'd been missing. On the GEO side it was about building citations in trusted directories, getting press mentions through digital PR, and rewriting key pages so AI models would reference us as a credible source. Deliverables each month include an updated AI visibility report, SEO performance dashboard, and a summary of citations and PR placements secured. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're now appearing in ChatGPT for a handful of our most important queries. Organic rankings have improved for several target keywords too, which has brought in more traffic outside of PPC. The real proof is in the leads. We've had enquiries where people have told us they were recommended to us by an AI chatbot. That's a new channel we weren't tapping into at all before. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Solid. No chasing needed. Reports come through on time and the monthly calls are well structured. If I email with a question midweek I'll usually hear back the same day. They get that I don't want fluff, I want results, and they communicate accordingly.

What was your primary form of communication with SUSO Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They've joined up SEO and AI search in a way that makes sense commercially. It's not just a bolt-on novelty service. They understand that for a business like mine, this is about leads and revenue, not vanity metrics. The AI visibility tracking they provide is genuinely useful because I can see exactly where we're being mentioned and for what queries. 

Are there any areas for improvement or something SUSO Digital could have done differently?

 I'd like to see more integration with our PPC data so we can compare cost per lead across channels. That's probably more of a "nice to have" than a criticism though. Everything else has been spot on. 

BACKGROUND

Please describe your company and position.

I am the Founder & Managing Director of IntersailClub GmbH

Describe what your company does in a single sentence.

IntersailClub is a global platform offering curated sailing holidays, connecting travelers with eco-friendly yacht and cabin charters across Europe, the Caribbean, and Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• Increase organic traffic from search engines by 30%
• Achieve top ranking for high-value keywords related to sailing holidays
• Encourage visitors to spend more time exploring the website, indicating higher engagement

SOLUTION

How did you find SUSO Digital?

• Online Search
• Referral

Why did you select SUSO Digital over others?

• High ratings
• Great culture fit
• Other:comprehensive approach

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SUSO Digital helped us boost our online presence by tackling several key areas. They conducted a thorough technical check-up of our website, fixing issues that hindered search engine visibility. Their team optimized our site's content and structure, making it more appealing to both users and search engines. They also developed a content strategy targeting specific keywords relevant to our sailing holidays. To enhance our search listings, they implemented structured data markup. Additionally, SUSO carried out a link-building campaign to increase our site's authority.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with SUSO Digital made a real difference for us. We saw a noticeable uptick in organic traffic - not just more visitors, but the right kind of visitors who were genuinely interested in our sailing holidays. Our key pages started ranking higher for important keywords, making it easier for people to find us when searching for sailing trips. Plus, we noticed that visitors were spending more time on our site and exploring more pages, which told us they were finding what they needed and enjoying the experience. Overall, the SEO improvements helped us connect better with our audience and grow our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SUSO Digital was great to work with. They kept everything on track and delivered as promised. Their communication was clear and timely, and they were always responsive to our needs. We felt supported throughout the project, and any questions or concerns we had were addressed promptly. Overall, their project management made the process smooth and stress-free.

What was your primary form of communication with SUSO Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out to me about SUSO Digital was their genuine commitment to our success. They didn't just offer cookie-cutter solutions; instead, they took the time to understand our unique needs and tailored their strategies accordingly. Their team was approachable, transparent, and always willing to go the extra mile to ensure we were satisfied. It felt like we had a true partner invested in our growth, not just a service provider.

Are there any areas for improvement or something SUSO Digital could have done differently?

Honestly, there wasn't much to critique about working with SUSO Digital.Once we got into the swing of things, their communication and responsiveness were top-notch, and any minor hiccups were quickly addressed.

BACKGROUND

Please describe your company and position.

I am the Director of AIKON Accountants Ltd

Describe what your company does in a single sentence.

AIKON Accountants is a Mayfair-based chartered management accountancy firm offering tax, accounting, business planning and corporate finance services to individuals and businesses across the UK.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• To be perfectly honest, I did not fully understand what AI search was when SUSO first explained it to me. But they showed me that when someone asks ChatGPT for an accountant recommendation in London, we were nowhere to be found. That concerned me. We have been established for nearly 20 years and have a strong reputation, so the idea that a new technology was recommending our competitors instead of us was not acceptable. The objective was simply to make sure AIKON appears when people use these AI tools to find accounting services.

SOLUTION

How did you find SUSO Digital?

Online Search

Why did you select SUSO Digital over others?

Referred to me

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SUSO conducted what they call an AI Visibility Audit, which essentially looked at how our firm appeared across four or five AI platforms when people asked questions about accountancy services. They presented the findings to me very clearly, which I appreciated because I am not a technical person. From there they recommended changes to our website content, helped us get mentioned on industry directories and relevant publications, and created articles that were written in a way that these AI systems would reference. I receive a monthly update showing our progress. The deliverables have been the audit itself, a strategy document, ongoing content work, and a monthly visibility report.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

AIKON is now being recommended by ChatGPT for certain queries about accountancy in central London. I have tested it myself. We have also had two new client enquiries where the person mentioned they found us through an AI tool, which has never happened before in all my years. It is still early days but the direction is very encouraging.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. They are very patient, which I appreciate because I ask a lot of questions. Everything has been delivered when promised. They take the time to explain things properly and never make me feel as though I should already know something. That goes a long way.

What was your primary form of communication with SUSO Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to make a very technical subject understandable for someone like me. I have worked with digital agencies before where I felt completely lost. SUSO never made me feel that way. They are also genuinely ahead of the curve with this AI search work. I have not come across another agency offering anything similar at this level.

Are there any areas for improvement or something SUSO Digital could have done differently?

No, nothing comes to mind. They have been very good.

BACKGROUND

Please describe your company and position.

I am the Delivery Director of a branding and digital marketing agency.

Describe what your company does in a single sentence.

We are a brand, digital, and marketing agency comprising strategists, designers, and technologists, partnering with purpose-driven organizations to enhance audience engagement and maximize business outcomes across the property, professional services, and leisure, tourism, and hospitality sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• Onsite technical optimization, including metadata and content optimization for our pages. 
• Offer bespoke SEO reports. 
• Educate our team about how SEO works and how we can integrate it into our service offerings.

SOLUTION

How did you find SUSO Digital?

Online Search

Why did you select SUSO Digital over others?

• Great culture fit
• Company values aligned

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO Retainer: SUSO provides on-site SEO recommendations and consultations for several of our pages. This involves ensuring that our pages are well-optimized for search engines and that the content is optimized for the target audience. We have regular calls with our account manager, who is at hand to answer any questions we might have about the SEO work. 
• SEO Reports: SUSO delivered SEO reports that provided an overview of our SEO performance. The reports clearly defined key findings that needed to be addressed, a list of keyword opportunities, and a detailed analysis of a relevant keyword that should be targeted, along with recommendations on how to optimize for said keywords. 
• Workshop: The agency also delivered an educational workshop with our team in January 2024, which was led by SUSO’s CEO, Will. This session was incredibly valuable for our team, who now have a much stronger understanding of how SEO works and what the main areas of focus should be for 2024.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the workshop, our team left having learned a great deal about the main components of SEO, making it much easier for us to send more pitches with an SEO option included, ultimately resulting in more SEO business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All SEO reports were delivered on time to a high standard. They're also helpful in answering any questions we have about the reports and SEO campaigns.

What was your primary form of communication with SUSO Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We highly recommend SUSO to any agency that’s looking for an SEO partner.

Are there any areas for improvement or something SUSO Digital could have done differently?

The kick-off/onboarding wasn't quite as seamless or smooth as I had hoped. This was, in part, down to the lack of time and attention from our side. However, having more hand-holding, expectation setting, or management would have been useful to help prioritize or resource as needed for a quicker start.

BACKGROUND

Please describe your company and position.

I am the Director of Chris Johnson Vocal Coach LTD

Describe what your company does in a single sentence.

Voice education for singers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• Recover a hacked website and get it listed as safe again
• Migrated a website design from a temp site to the recovered one

SOLUTION

How did you find SUSO Digital?

Referral

Why did you select SUSO Digital over others?

Referred to me

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My website was hacked in September 23, but I didn't notice until November that year. That meant that I had to delete the whole site and Google had marked my site as unsafe, which really affected my business. I had conversations with other developers, but they were encouraging me to go with a new domain and redirect my old one to that. But, I had my previous website for 15 years and it had a lot of backlinks. So, I reached out to SUSO digital through a colleagues recommendation. 
They confirmed that recovering the hacked site was the much more favourable approach in the long run for SEO. I had a zoom meeting with a director and a developer and they quickly accessed the backend and all necessary tools to start the recovery process, migrate my design over, and signal to google to re-crawl the site. 
Within 48hrs, the site was migrated back to the hacked domain, on a new hosting package and was safe and listed on Google again. Just that day, I started to get enquiries again! It was fantastic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Listed on google and marked as safe. Receiving enquiries as soon as that happened, after not seeing any new business for 3 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The items were delivered ahead of time consistently. They listened to me and what I wanted, and were the first out of many to know exactly what they needed to do, and explained that to me very clearly during an initial meeting. That helped me understand the process, and the potential delays for each stage (which turned out to be less than anticipated)

What was your primary form of communication with SUSO Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

We were thrilled with their confidence and speed. The SEO industry can be a bit like the Wild West, and I've had my fingers burnt before... but these guys are incredibly trustworthy. The updates from the main developer via WhatsApp were also very welcome.

Are there any areas for improvement or something SUSO Digital could have done differently?

Not that I can think of. Every aspect of dealing with SUSO was A-Class. I felt really confident throughout the process due to their professionalism from the outset.

BACKGROUND

Please describe your company and position.

I am the General Manager of Article Writing Co

Describe what your company does in a single sentence.

We are a content marketing and PR firm that provides content, strategy, and SEO to clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SUSO Digital to accomplish?

• SEO work on website
• To find and resolve SEO issues
• To get a detailed SEO audit report

SOLUTION

How did you find SUSO Digital?

Referral

Why did you select SUSO Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SUSO Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Suso did a full site audit, provided detailed information on potential for keyword optimization, potential content opportunities, competitor analysis, link building opportunities and provided a highly detailed report. They provide onsite inspection of certain errors/warnings/issues and resolved these issues.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website is running better and receiving more traffic because of resolved SEO issues. We have a detailed report that will serve us on developing content, link building, and other website optimizations for the whole year. We now have clarity on how to improve our SEO best to create inbound leads better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication was excellent, all deliverables were handled in a timely fashion, and I was not disappointed at any point in the communication or the project results. They respond quickly and are always looking to provide the best customer experience.

What was your primary form of communication with SUSO Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

They work quickly and efficiently, providing great results in a short amount of time. They communicate clearly and transparently about their processes, making the whole experience enjoyable. I will definitely work with them again.

Are there any areas for improvement or something SUSO Digital could have done differently?

Not that I noticed.

BACKGROUND

Introduce your business and what you do there.

I’m the demand generation lead at Alokai, an IT company. We provide a frontend as a service (FEaaS) platform for composable commerce, enabling merchants to integrate e-commerce technologies, use premade frontend components, and deploy on secure cloud infrastructure to enhance customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SUSO Digital?

We needed help building better trust and authority for SEO.

SOLUTION

What was the scope of their involvement?

SUSO Digital provided external publications, link building, and digital PR services. The team mostly worked on guest posts and link insertions.

What is the team composition?

We worked with 2–5 teammates from SUSO Digital.

How did you come to work with SUSO Digital?

Someone referred SUSO Digital to me. I chose them over other options because they had high ratings and offered good value for the cost.

What is the status of this engagement?

We worked together from September 2022–December 2023.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got better rankings for our target keywords. With the help of SUSO Digital, we got to the top three for 20 keywords. The rankings translated into more relevant and qualified traffic.

How did SUSO Digital perform from a project management standpoint?

SUSO Digital was very timely and reliable. We communicated via email and messaging apps.

What did you find most impressive about them?

I was impressed by their ability to keep deadlines and provide good reporting.

Are there any areas they could improve?

There’s nothing they need to improve.