OBJECTIVE: The goal of this campaign was to boost organic traffic levels by ranking the client's city/region specific pages for thousands of property related keywords.
WEBSITE HISTORY: The site had thousands of pages, but their visibility in Google SERPS remained poor.
The authority of these city specific landing pages was low, in comparison to the top ranking competition. The…
website was not Google crawler friendly, meaning it was ineffective at ranking in organic search.
STRATEGY: The initial focus was on restructuring the webpages so that they were crawlable by Google’s bots.
Then we improved the efficiency of the site by reworking it's architecture and surfacing important content, leaving it closer to the homepage in terms of click-depth.
A technically focused inbound link-building campaign was then conducted, whereby we aquired new backlinks to both the home page and internal pages. This had the effect of increasing the overall Domain Authority of the site as well as boosting specific traffic generating pages.
RESULTS: Over a period of 7 months, 140 backlinks to the site were build, boosting the domain's ranking in the SERPs for a multitude keywords.
We also took the total volume of ranking keywords from 5,553 to 8,901. This fulfilled one of the key aims of the campaign - not just to rank for the most popular terms, but also the various long tail variations.
As a result of our link building campaign; in a year-on-year comparison, the website's organic sessions increased by 201.02%.