# surefoot.me surefoot.me Reviews (6), Pricing, Services & Verified Ratings - 4.8 out of 5 average review rating - 0 connections joined surefoot.me's Network [Visit Website](https://surefoot.me/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/surefootme) **A CRO agency that gives a damn** We are a boutique UX research and CRO agency that gives a damn about growing your business. Our testing programs regularly net 4-15x returns for clients thanks to our tried-n-true user research process, which allows us to identify the highest impact tests and maximize ROI. Add us to your consideration pile if you want a partner that finds ways to say “yes”, believes communication is a secret weapon and constantly seeks new ways to add value to your business. 72% of our client base is referrals and most clients have been with us for 2.5-5 years. We’d love the opportunity to show you why, so please reach out and say “hi”. ## Company Information - Minimum project size: $100,000+ - Hourly rate: $200 - $300 - Number of employees: 10 - 49 - 1 Locations: - West Palm Beach, FL (Headquarters) - Founded in 2017 - 4 timezones: Central Standard Time (CST), Eastern Standard Time (EST), Mountain Standard Time (MST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 70% Conversion Optimization - 30% UX/UI Design ### Focus Areas - User Experience Focus: - 35% Usability Testing - 35% User Research - 30% UX Strategy ### Industries - 10% Business services - 20% Consumer products & services - 70% eCommerce ### Clients - 5% Small Business (<$10M) - 95% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.1 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Surefoot.me's pricing varies significantly, with clients investing between $50,000 and $200,000 for ongoing projects. Clients appreciate their value for cost, citing excellent project management, responsiveness, and effective conversion rate optimization strategies that yield significant revenue increases. **Most Common Project Size**: $50,000 to $199,999 based on 6 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - UX/UI Design: $200,000 to $999,999 based on 4 reviews - Digital Strategy: $50,000 to $199,999 based on 1 review - E-Commerce Development: $50,000 to $199,999 based on 1 review - Market Research: $200,000 to $999,999 based on 1 review - Other Digital Marketing: $200,000 to $999,999 based on 1 review - Application Testing: $200,000 to $999,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### surefoot.me Review Insights Overall Review Rating: 4.8 - Quality: 4.8 - Schedule: 4.8 - Cost: 4.1 - Willing to Refer: 4.6 ### Top Mentions - Great project management (2 mentions) - Team players (2 mentions) - Timely (2 mentions) - Accommodating (1 mentions) - Easy to work with (1 mentions) - Efficient (1 mentions) - Experienced (1 mentions) - Unique expertise (1 mentions) - Well-organized projects (1 mentions) ### Review Highlights **Excellent Client Fit** Surefoot.me curates their clients to ensure a good cultural and mission-driven fit, resulting in highly personalized and enjoyable collaboration. This selective approach enhances the overall working relationship. **Conversion Rate Optimization Experts** Multiple reviews emphasize surefoot.me’s proficiency in conversion rate optimization (CRO), with clients noting significant improvements in conversion rates and increased revenue from successful tests. Their methodical approach to testing changes has avoided potential revenue losses. **Strong Project Management** Clients consistently praise surefoot.me for their excellent project management skills. They maintain regular communication via Slack and email, hold bi-weekly Zoom calls, and use tools like Google Docs for task management. Their responsiveness and organization are highly appreciated. **Strategic Support Needs Improvement** One client mentioned that the strategic support from surefoot.me fell off toward the end of the project. They typically had to bring strategy to the table themselves, indicating a potential area for improvement. **Significant Revenue Impact** Several clients reported substantial revenue increases due to surefoot.me's optimization efforts. For instance, one client noted an increase of over $600k per year from visual navigation improvements, while another saw a significant boost in yearly website revenue. **Collaborative and Integrated Team** Surefoot.me is described as becoming an extension of the client’s team, working closely with internal teams and adapting quickly to prioritization changes. Their personable and committed attitude fosters a collaborative environment. **High-Quality Team Members** Surefoot.me’s team members are frequently praised for their talent and expertise. Specific team members are noted for their ability to break down and synthesize complex tests and for their thoroughness in execution. **Adaptable and Responsive** Clients highlight surefoot.me’s ability to adapt to their pace and needs, often coming through in critical moments. Their agility and flexibility are key strengths, making them reliable partners in dynamic environments. **Testing Process Can Be Slow** A client noted that the testing process could feel slow, with weeks in between tests. While they understand the necessity for thorough testing, the pace could be a point of improvement for surefoot.me. **Thorough and Methodical Testing** Surefoot.me’s approach to making incremental changes based on thorough testing is highly valued. Clients appreciate the detailed analysis and systematic testing that provides clear insights into what changes drive success. ### surefoot.me Reviews #### Conversion Optimization & UI/UX Design for Online Bike Shop (Featured Review) **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Apr. 2022 - Ongoing **Project Summary**: surefoot.me was hired by an online bike shop to conduct A/B testing and implement conversion-enhancing site optimizations. They've redesigned the client's cart and created visual navigation elements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Marketing, Jenson USA - Industry: Retail - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Sep 6, 2022 **Feedback Summary**: surefoot.me's work is expected to increase the client's revenue by more than $600k per year. Organized and efficient, the team leads a streamlined and transparent workflow by communicating constantly and implementing changes quickly. Their strong project ownership and valuable insights stand out. ""They're consistently coming to me with new ideas and making sure the road map is well populated."" **BACKGROUND** Please describe your company and your position there. Head of Marketing and E-Commerce **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire surefoot.me? We hired SureFoot to help systematically A/B test into conversion-enhancing website optimizations for a site that had not been updated for several years. **SOLUTION** How did you select this vendor? We were looking for a way to improve our website but didn't want to make changes without testing as we have inadvertently hurt the site in the past when we haven't tested into changes. Given that we have a small team internally, we needed an agency that could be someone full service from Design, to Web Development, all the way through to analysis of testing results. In our search for a conversion rate optimization agency I was given a strong recommendation from an industry friend who had used Conversion Path for several years at his company. Describe the project in detail and walk through the stages of the project. SureFoot has worked on multiple projects on our site from cart redesigns to visual navigation elements to mobile filtering optimizations. They are currently in the process of redesigning and testing into a complete overhaul of our checkout post cart. Their process is very systematic (and full service) as they pull from experience in results working with other clients as well as overall UX/UI best practices seen throughout ecommerce. How many resources from the vendor's team worked with you, and what were their positions? We work primarily with 2 of their account managers. The owner has also made herself available as needed. Additionally, they have been accommodating when one of our developers has needed to speak directly with their development team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We've had both winning and losing tests in just a few month working with SureFoot. The losing tests are just as important to uncover as the winning tests are. The losing test (that we though for sure would have been a winner) would have cost us over $700k in revenue per year had we implemented it without testing. We also found a winning test relating to visual navigation that is expected to increase revenue for mobile users by more than $600k per year. How effective was the workflow between your team and theirs? It's important as a client to stay on top of the back and forth communication needed (mostly related to approvals of designs and planning). But the SureFoot team is undoubtedly one of the most efficient and organized teams that I've worked with in my 12 years in eCommerce. And I've worked with dozens I've vendors over the years. Can't give a high enough recommendation to the SureFoot team in this regard. What did you find most impressive or unique about this company? They're simply on top of things. I don't have to manage them to make sure I'm getting value out of the agreement. They're consistently coming to me with new ideas and making sure the road map is well populated as needed into the future to ensure a consistent pipeline of testing. No one is ever waiting. There's an efficient assembly line. Are there any areas for improvement or something they could have done differently? Not that I can think of. --- #### Web Testing & Customer Research for Glass Photo Printing Co **The Project** - Services: Application Testing, Market Research, UX/UI Design - Project size: $200,000 to $999,999 - Project length: Oct. 2022 - Ongoing **Project Summary**: surefoot.me has designed and built complex tests for a glass photo printing firm's website before monitoring and synthesizing the results. They've also conducted usability studies and customer interviews. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** VP of Digital Product & Technology, Fracture, Inc. - Industry: Retail - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Sep 9, 2024 **Feedback Summary**: Thanks to surefoot.me's efforts, the client has increased their revenue from successful tests and prevented revenue loss by avoiding changes that could've hurt their conversion rate. Moreover, the team has adjusted to the client's pace and accommodated their needs. They're also thorough and agile. ""They're all very thorough, but they know how to meet our business where we need them to in terms of speed and agility."" **BACKGROUND** Please describe your company and position.I am the VP of Digital Product and Technology of Fracture, Inc.Describe what your company does in a single sentence.We print stunning images directly on glass for your home.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire surefoot.me to accomplish?To improve the overall conversion rate of the siteTo guide the evolution of the purchasing funnelTo better understand our customers **SOLUTION** How did you find surefoot.me?ReferralWhy did you select surefoot.me over others?Company values alignedBest of the bestHow many teammates from surefoot.me were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Surefoot's primary responsability was to help design and build complex tests on our site, and help us monitor and synthesize test outcomes. In addition to that, SF would run usability studies and facilitate customer interviews. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Avoiding revenue lost from implementing changes that would have hurt our conversion rate had we not tested them firstIncreased revenue from winning testsDescribe their project management. Did they deliver items on time? How did they respond to your needs?They matched our pace pretty well. We admitidely have a ton going on so it was pretty "hurry up and wait" in several situations. They were very accomodating to that and came in clutch MANY times for us. What was your primary form of communication with surefoot.me?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They had a few specific team members that were stellar. Really great tallent that did a great job breaking down and synthesizing some pretty complex tests. They're all very thorough, but they know how to meet our business where we need them to in terms of speed and agility.Are there any areas for improvement or something surefoot.me could have done differently?I think the strategy support side of our team fell off a bit toward the end. We typically came to the table with much of the strategy. Their execution was typically sound, but the pricing is what ultimately got us.  --- #### CRO & UI/UX Design Services for Building Materials Company **The Project** - Services: Other Digital Marketing, UX/UI Design - Project size: $200,000 to $999,999 - Project length: Oct. 2021 - Ongoing **Project Summary**: A building materials company has hired surefoot.me for their CRO services. The team also helps the client conduct UI/UX research studies and create designs based on their findings. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Director of Web Strategy & UX, The AZEK Company - Industry: Manufacturing - Client size: 1,001-5,000 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 16, 2022 **Feedback Summary**: With surefoot.me’s help, the client has managed to double their leads. The vendor gels seamlessly with the client’s team, allowing for a collaborative experience. Also, they always stay on budget, boast a personable attitude, and work hard to ensure a successful engagement. ""They’ve become like an extension of our team, and they really care about the success of our business."" **BACKGROUND** Introduce your business and what you do there. I’m the web strategy and UX director for a building materials company called The Azek Company. We produce materials primarily made of recycled plastics, such as garbage bags, for our customers. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with surefoot.me? We hired them for their conversion rate optimization and UI/UX design services. **SOLUTION** What was the scope of their involvement? surefoot.me has been testing web and digital experiences for our timber tech product. Additionally, they help us with implementing optimizations and developing hypotheses and analyses. They also conduct several UI/UX research studies and do some design work based on their findings. Their team uses Figma to produce designs. How much have you invested with them? We’ve spent about $200,000. What is the status of this engagement? We started working with them in October 2021, and our engagement is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Since working with surefoot.me, they’ve helped us double the number of consumer leads we have. How did surefoot.me perform from a project management standpoint? Their project management style has been excellent. They always stay on budget; we never have to worry about it. Moreover, they communicate with us regularly via Slack and email and hold bi-weekly Zoom calls to provide updates. For managing tasks and data, the team uses Google Docs and Slides. What did you find most impressive about them? Their strength lies in their attitude. They’ve become like an extension of our team, and they really care about the success of our business. Also, they have an incredible sense of humor. Are there any areas they could improve on? No, they’ve been an incredible partner. Do you have any advice for potential customers? Allow them to follow their process in executing your project. They have a really good process and framework for helping businesses achieve their goals. --- #### Web Redesign & Optimization for Scalp Health Company **The Project** - Services: E-Commerce Development - Project size: $50,000 to $199,999 - Project length: June 2022 - Ongoing **Project Summary**: surefoot.me is helping a scalp health firm redesign and optimize their website to boost conversion. They conduct thorough A/B testing to identify what needs to be enhanced and make small changes over time. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Growth Manager, Scalp Health Company - Industry: Retail - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 12, 2022 **Feedback Summary**: surefoot.me has redesigned the website's product and collection pages, and the client's team loves the design. After they launched the new pages, the client has seen a 14.5% increase in their conversion rate. Moreover, the vendor quickly adapts to the client's prioritization changes. ""They are quick to make changes based on what we’ve prioritized internally. Their experience is also very impressive."" **BACKGROUND** Please describe your company and your position there. I'm a growth manager at a scalp health company. We are an e-commerce business that sells scalp health products including serum and shampoo, conditioner, etc. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire surefoot.me, and what were your goals? Our company hired surefoot.me to help redesign and optimize our website, including A/B testing and CRO. Our goals were to increase conversions on our website. **SOLUTION** How did you select this vendor and what were the deciding factors? We were looking for an agency to help us increase our overall web conversion rate and create a better online experience for our customers. We had already looked into independent SEO agencies and web designers, but while they offered us aesthetic overhauls, Surefoot proposed a plan to make lots of small changes over longer periods of time, using thorough testing to see where we were succeeding and where we needed to change. This different approach makes so much more sense than a drastic overnight site makeover, where we really couldn’t see which changes actually increased conversions or bettered the customer experience. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. The project began by Surefoot completing an initial overview audit of our site, pulling the elements they thought needed immediate change versus the changes we could make over time. They created a list of projects to start tackling, from presumably most impactful to least. We secured the necessary testing tools to move forward and had several meetings to get the ball rolling and continuing. Our key deliverables were overall conversion rate increase, and a few of the tools used included Hotjar, Google Analytics, and Convert. How many people from the vendor's team worked with you, and what were their positions? We worked mostly with a team of four, minus our personal team who were involved. Brian and Laura as Surefoot cofounders (very hands on!), Jen Project Manager, and Robbie as Strategic Director. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? After launching our new product page and collection page, our conversion rate has increased 14.5% so far. The team has loved the new design as well. Describe their project management style, including communication tools and timeliness. Weekly & sometimes daily communication via Slack - they are very quick to respond and work with our suggestions which is appreciated. We also have standing bi-weekly meetings. What did you find most impressive or unique about this company? They’ve worked well with our web developer, lead art director & growth director in order to get everything in place. They are quick to make changes based on what we’ve prioritized internally. Their experience is also very impressive. Are there any areas for improvement or something they could have done differently? Sometimes the testing process feels slow (weeks in between), but we understand that it needs enough time to really decide what’s the most successful! --- #### Conversion Optimization & UI/UX Design for Online Bike Shop **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Apr. 2022 - Ongoing **Project Summary**: surefoot.me was hired by an online bike shop to conduct A/B testing and implement conversion-enhancing site optimizations. They've redesigned the client's cart and created visual navigation elements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Marketing, Jenson USA - Industry: Retail - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Sep 6, 2022 **Feedback Summary**: surefoot.me's work is expected to increase the client's revenue by more than $600k per year. Organized and efficient, the team leads a streamlined and transparent workflow by communicating constantly and implementing changes quickly. Their strong project ownership and valuable insights stand out. ""They're consistently coming to me with new ideas and making sure the road map is well populated."" **BACKGROUND** Please describe your company and your position there. Head of Marketing and E-Commerce **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire surefoot.me? We hired SureFoot to help systematically A/B test into conversion-enhancing website optimizations for a site that had not been updated for several years. **SOLUTION** How did you select this vendor? We were looking for a way to improve our website but didn't want to make changes without testing as we have inadvertently hurt the site in the past when we haven't tested into changes. Given that we have a small team internally, we needed an agency that could be someone full service from Design, to Web Development, all the way through to analysis of testing results. In our search for a conversion rate optimization agency I was given a strong recommendation from an industry friend who had used Conversion Path for several years at his company. Describe the project in detail and walk through the stages of the project. SureFoot has worked on multiple projects on our site from cart redesigns to visual navigation elements to mobile filtering optimizations. They are currently in the process of redesigning and testing into a complete overhaul of our checkout post cart. Their process is very systematic (and full service) as they pull from experience in results working with other clients as well as overall UX/UI best practices seen throughout ecommerce. How many resources from the vendor's team worked with you, and what were their positions? We work primarily with 2 of their account managers. The owner has also made herself available as needed. Additionally, they have been accommodating when one of our developers has needed to speak directly with their development team. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We've had both winning and losing tests in just a few month working with SureFoot. The losing tests are just as important to uncover as the winning tests are. The losing test (that we though for sure would have been a winner) would have cost us over $700k in revenue per year had we implemented it without testing. We also found a winning test relating to visual navigation that is expected to increase revenue for mobile users by more than $600k per year. How effective was the workflow between your team and theirs? It's important as a client to stay on top of the back and forth communication needed (mostly related to approvals of designs and planning). But the SureFoot team is undoubtedly one of the most efficient and organized teams that I've worked with in my 12 years in eCommerce. And I've worked with dozens I've vendors over the years. Can't give a high enough recommendation to the SureFoot team in this regard. What did you find most impressive or unique about this company? They're simply on top of things. I don't have to manage them to make sure I'm getting value out of the agreement. They're consistently coming to me with new ideas and making sure the road map is well populated as needed into the future to ensure a consistent pipeline of testing. No one is ever waiting. There's an efficient assembly line. Are there any areas for improvement or something they could have done differently? Not that I can think of. --- #### Site Optimization for Product Design Company **The Project** - Services: Digital Strategy - Project size: $50,000 to $199,999 - Project length: Apr. 2018 - Ongoing **Project Summary**: surefoot group LLC optimizes an online presence with the goal of improving the conversion rate. Services include research and testing, and the partnership is ongoing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Chief Marketing Officer, Peak Design - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 6, 2019 **Feedback Summary**: Website revenue has increased significantly due to an enhanced conversion rate. All key website metrics have either improved or remained constant. The vendor’s method of curating their clients results in individualized, personable service. They are a communicative, data-driven team. ""surefoot group LLC feels like a part of our team, and I can’t say a bad thing about them." " **BACKGROUND** Introduce your business and what you do there. I’m the chief marketing officer at Peak Design, a product design company that creates photography and outdoor gear. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with surefoot group LLC? We hired surefoot group LLC to help optimize our website. We wanted an enhanced site UX to generate more conversions. **SOLUTION** What was the scope of their involvement? They researched our company, products, and website users. They also conducted in-depth interviews with us. After analyzing the site, they pinpointed areas on the platform that could be improved and created profiles of our core site users. Then, they helped us put together a testing plan for the next few months. What is the team composition? Laura (Co-Founder, surefoot group LLC) and Brian (Co-Founder, surefoot group LLC) are our two main contact points. How did you come to work with surefoot group LLC? I met Laura at an event in Austin, Texas. We were giving a product away, and she won it. Then, she mentioned she does web optimization, and we began talking about our website needs. How much have you invested with them? We’ve invested between $50,000 and $199,999 with surefoot group LLC since we began working together. What is the status of this engagement? We started working together in April 2018, and the project is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Through their optimization testing, we’ve increased our yearly website revenue by hundreds of thousands of dollars. The increased revenue is a result of enhanced conversion rates. More people click deeper in the sales funnel than before, and there’s also been an increase in people adding items to their cart.  All of the key performance metrics of our website have either remained steady or grown significantly, and I attribute much of that to their work. How did surefoot group LLC perform from a project management standpoint? They are a very responsive team with fantastic project management. surefoot group LLC feels like a part of our team, and I can’t say a bad thing about them.  They’re in our Slack channels, and we’re in constant daily communication. We have a weekly standing meeting where they share results and plans for future testings. Every once in a while, they’ll conduct an executive summary of all the results they’ve driven so far.  What did you find most impressive about them? They’re super easy and fun to work with. They curate the clients they partner with—I respect them for that. They want to maintain a relaxed, mission-driven culture, and so they choose to work with kindred spirit companies.  Are there any areas they could improve? I’ve only had positive experiences with them. Do you have any advice for potential customers? Future clients should proceed with an open mind. They should be willing to test out methods that don’t match with their understanding of their website and customers. Some of our biggest improvements have been due to completely surprising things.  --- #### UX Design, Testing & Analysis for E-Commerce Platform **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: surefoot.me has been hired by an e-commerce platform for UX design services. They've helped the client establish baselines, UX/UI criteria, and other processes to ensure the information is always current. **Review Rating**: 4.0 - Quality: 3.5 - Schedule: 4.5 - Cost: 3.5 - Willing to Refer: 3.5 **The Reviewer** Senior Director, OXO.com - Industry: Other industries - Client size: 501-1,000 Employees - Review Type: Online Review **The Review** — Oct 24, 2022 **Feedback Summary**: surefoot.me has helped the client gain insights on how they approach the dollar threshold. The client has also improved the flow of information on their communication channels. Overall, their partnership has been effective, and the client has been pleased with their work. ""We have a very effective workflow."" **BACKGROUND** Please describe your company and your position there. I am the Senior Director for OXO.com **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire surefoot.me? We are constantly iterating on our feature sets online. There are too many to mention one-by-one. In order to do that, we use an iterative approach that involves insight, planning, building, testing, and analysis. We have empirically grown our business using these methodologies. **SOLUTION** How did you select this vendor? We inherited the vendor (prefer partner) but through QBRs and a successful roadmap we stayed with surefoot. Describe the project in detail and walk through the stages of the project. Each project has it's own nuances but generally everything starts with a business case and/or a hypothesis. surefoot helps us establish baselines, UX and success criteria, and next steps during their analysis. One really helpful part is we have them plugged into our Atlassian stack (e.g. Jira) which makes baking successful tests into our code base a lot more effecient. How many resources from the vendor's team worked with you, and what were their positions? I work with 4-5 people through out the year - from strategy and accounting to design and project management. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We tested into a free shipping threshold that 100% gave us insights on how we approach not only the dollar threshold but carriers, timing, and messaging around our communication channels. How effective was the workflow between your team and theirs? We have a very effective workflow. They have enough people to have a decent "bench" of talent but not so big as requests get lost in the ether of Outlook scheduling. What did you find most impressive or unique about this company? They are not constantly trying to sell us on various opps. Are there any areas for improvement or something they could have done differently? Ideally more benchmarking data around similar situations/tests/industries. --- ## Portfolio & Awards ### LovelySkin redesigns & sees AOV & conversion lifts The challenge LovelySkin had a team of in-house designers to overhaul their outdated user interface and experience, but no resources to help validate the designs, settle internal debates and understand how the changes would resonate with actual customers.They wanted to move quickly on the site redesign and relaunch while also using data to reduce their risk of negatively impacting key business metrics. How surefoot helped LovelySkin has been optimizing their site with surefoot for 4 years but their branding was growing outdated.surefoot’s UX research team worked with LovelySkin’s in-house designers to validate new designs and understand how the changes would resonate with actual customers.surefoot conducted multiple rounds of 1:1 user interviews with LovelySkin customers and their design team’s high-fidelity prototypes.As a final step before launch, surefoot developed and analyzed A/B tests that directly informed the final designs.  ### Peak Design saves on shipping cost & ups revenue The challenge Shipping is becoming increasingly expensive, and analysis revealed Peak Design was losing considerable money on free shipping in the United States. How surefoot helped Peak had conducted some preliminary analysis and laid out shipping costs by country and order size. They knew they were losing money, but weren't sure where to start to most quickly recoup it.We reviewed Peak’s shipping data and conducted further analysis to determine where the most money was being lost. By joining their dataset with order data, we determined an optimal shipping threshold and fee for customers who didn't meet the threshold.We designed and developed the shipping updates in Peak's A/B testing tool and coordinated the necessary updates on their Shopify backend. We then launched the experience to 100% of US-based traffic for 2 weeks when no promotions, ad buy anomalies or other events were occurring (a pre-post test).Analysis revealed implementing a shipping threshold led to triple-digit revenue gains and triple-digit savings in annual shipping costs! ### Product finder quiz leads to conversation lifts The challenge Peak entered an entirely new category by designing Mobile products. In typical Peak fashion, the entire product lineup was thoughtfully designed and meant to work as an ecosystem. Still, some education was needed because customers usually buy a case and maybe a couple of accessories, but those actions are considered separate. Peak needed a way to inform users about the ecosystem and why buying mobile products together was beneficial. How surefoot helped We conducted survey research to learn more about users’ shopping habits for phones and phone accessories, then used that research to design and develop a multi-step mobile kit builder to guide users through selecting the best mobile products for their needs. We also designed and developed four quiz entry points, some triggered by various user behaviors.   We launched the experience across all devices and analyzed the results from there.   Post-launch analysis showed that most quiz takers got to the product finder quiz via the product detail page. Those who took the product quiz on mobile had a transaction conversion rate of 5.8%, compared to those who did not (1.9%), and those who took the product quiz on desktop had a transaction conversion rate of 8.5%, compared to 3.1% for those who did not.  ### UX-focused cart design leads to revenue increase The Challenge   Research and data analysis showed that the standalone cart page was creating friction and leading to abandonment.   How surefoot helped We conducted user research for Jenson that revealed a significant customer pain point: “I have to click into cart and wait for the page to load every time I want to remind myself what I already have in there. Then I have to wait for the NEXT page to load after that.”  We hypothesized that a mini cart dropdown OR a drawer cart might support customers in seeing and understanding what’s already in their cart, removing friction and leading to more completed transactions.  We designed and developed a mini cart experience and drawer cart for desktop. Analysis revealed that the mini cart UX, showing the number of items in the cart and amount, giving the customer the ability to scroll within the cart, and a sticky CTA and value proposition led to a 6-digit monthly revenue increase, 800+ additional monthly transactions, and a less frustrating experience for customers.     ### Industry Recognitions - surefoot saves 5 hours a day using Equals - 1% For the Planet Member ## Key Clients - Hydro Flask ## Packages ## Locations (1) ### West Palm Beach, FL (Headquarters) - 313 Datura St Suite 200 - West Palm Beach, FL 33401 - United States - 2 - 5 employees - Phone: 347-901-9562 ## Contact surefoot.me [Send a message](https://clutch.co/profile/surefootme) ### Connect on Social - [LinkedIn](http://linkedin.com/company/surefoot-me) - [X](https://twitter.com/surefootme) - [Instagram](https://www.instagram.com/surefootme/)