Strategic, full-service a/b testing partners is a boutique, full-service testing and personalization agency that helps you improve conversion rates, lower acquisition costs and increase revenue.

We cut our teeth working with giants like Keurig, Trulia, Adidas, Weight Watchers, and more and now focus on increasing conversion rate and revenue for SMBs.

Our customer-centric approach allows us to identify the highest impact tests and maximize ROI, regularly netting 4-15x returns for clients.

When you partner with surefoot, you'


  • feel like our only client, as we only work with a limited number in order to provide individualized attention.
  • work directly with the co-founders and have full access to them, no junior people are staffed on your account.
  • benefit from our library of knowledge, acquired by working with over 115 clients and running over 4,000 tests.
  • give back, as we contribute 1% of annual profits to environmental causes we are passionate about.
$150 - $199 / hr
2 - 9
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Austin, TX
other locations
  • West Palm Beach, FL
    United States


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Site Optimization for Product Design Company

"surefoot group LLC feels like a part of our team, and I can’t say a bad thing about them."

Willing to refer: 
The Project
$50,000 to $199,999
April 2018 - Ongoing
Project summary: 

surefoot group LLC optimizes an online presence with the goal of improving the conversion rate. Services include research and testing, and the partnership is ongoing.

The Reviewer
11-50 Employees
Austin, Texas
Adam Saraceno
Chief Marketing Officer, Peak Design
The Review
Feedback summary: 

Website revenue has increased significantly due to an enhanced conversion rate. All key website metrics have either improved or remained constant. The vendor’s method of curating their clients results in individualized, personable service. They are a communicative, data-driven team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the chief marketing officer at Peak Design, a product design company that creates photography and outdoor gear.


What challenge were you trying to address with surefoot group LLC?

We hired surefoot group LLC to help optimize our website. We wanted an enhanced site UX to generate more conversions.


What was the scope of their involvement?

They researched our company, products, and website users. They also conducted in-depth interviews with us. After analyzing the site, they pinpointed areas on the platform that could be improved and created profiles of our core site users. Then, they helped us put together a testing plan for the next few months.

What is the team composition?

Laura (Co-Founder, surefoot group LLC) and Brian (Co-Founder, surefoot group LLC) are our two main contact points.

How did you come to work with surefoot group LLC?

I met Laura at an event in Austin, Texas. We were giving a product away, and she won it. Then, she mentioned she does web optimization, and we began talking about our website needs.

How much have you invested with them?

We’ve invested between $50,000 and $199,999 with surefoot group LLC since we began working together.

What is the status of this engagement?

We started working together in April 2018, and the project is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

Through their optimization testing, we’ve increased our yearly website revenue by hundreds of thousands of dollars. The increased revenue is a result of enhanced conversion rates. More people click deeper in the sales funnel than before, and there’s also been an increase in people adding items to their cart. 

All of the key performance metrics of our website have either remained steady or grown significantly, and I attribute much of that to their work.

How did surefoot group LLC perform from a project management standpoint?

They are a very responsive team with fantastic project management. surefoot group LLC feels like a part of our team, and I can’t say a bad thing about them. 

They’re in our Slack channels, and we’re in constant daily communication. We have a weekly standing meeting where they share results and plans for future testings. Every once in a while, they’ll conduct an executive summary of all the results they’ve driven so far. 

What did you find most impressive about them?

They’re super easy and fun to work with. They curate the clients they partner with—I respect them for that. They want to maintain a relaxed, mission-driven culture, and so they choose to work with kindred spirit companies. 

Are there any areas they could improve?

I’ve only had positive experiences with them.

Do you have any advice for potential customers?

Future clients should proceed with an open mind. They should be willing to test out methods that don’t match with their understanding of their website and customers. Some of our biggest improvements have been due to completely surprising things. 

Overall Score
  • 5.0 Scheduling
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer