Studio Carbon

BACKGROUND

Please describe your company and your position there.

Bioca is a Construction-technology firm. BIOCA produces carbon-negative panels from hempcrete. These are designed for rapid manufacturing, assembly, and disassembly. I am part of the founding team and Head of Business Development

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Carbon, and what were your goals?

The project started with us hiring Studio Carbon for building our Business Ethos and Brand. From articulating the company’s DNA with Vision, Mission, Values, and USP to translating that into a Visual brand that can be used across all our communication channels. This work is specifically important for the fundraising we are doing with investors. Studio Carbon also designed our Investor Pitch Deck for us.

This relationship then evolved into us hiring Studio Carbon to design and develop our company Website. Apart from design and development, the Studio Carbon team was involved in content development for the website too. Eventually, we expanded our relationship to hire them for doing Design-led market research and identify a clear market-positing and marketing strategy, and stakeholder network for establishing Bioca in the Netherlands market.

SOLUTION

How did you select this vendor?

One of the co-founders of Studio Carbon was known to us on a personal level. We were aware of the prodigious work that they were doing, so it had to be them when it comes to our own project requirements regarding the design and other aspects.

Describe the scope of their work in detail, including any steps and the final deliverables.

1. Discovery calls and Business Strategy
2. Company’s Vision, Mission, Values, USP
3. Brand Identity and Visual Brand Language
4. Market positioning, market strategy, communication strategy, stakeholder network
5. Comprehensive pitch deck for investors
6. Business design
7. UI/UX for the website Branding

There are many biobased builders in the world, and many of them work with Hempcrete. Through the Ethos and Brand design, we were addressing the challenge of identifying our USP and market fit which helps us stand out from the competition and be desirable for end customers Website Development - Our biggest challenge was limited funds.

Thus we worked very closely with the Studio Carbon team to develop a website that tells our story and builds a lot of credibility, with efficient use of design and development. Market Strategy - We are based in South Africa and have very little understanding of the Dutch market. Thus Studio Carbon helped us understand and investigate the market, build a network of potential buyers and partners, and create a communication strategy to reach out to each of them.

How many people from the vendor's team worked with you, and what were their positions?

We had one main point of contact that advised us and drove the project forward, but each individual part of the project was led by its creative expert. Ethos design and business design were led by the Systems Design Expert and their team. Communications Design was led by the identity and design expert, supported by their team. UI/UX for the website was led by the UI/UX expert, supported by their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have all the tools required to proceed with Fundraising, using the pitch deck that was designed by Studio Carbon. As a result of business design, we were able to develop a team of 5 people, including a local CEO.

We were pleased with how we are connecting with Business Development Leads. Most importantly, we now have a clearer picture relating to the kind of investors to pitch based on the kind of business After the complete exercise, we also pivoted from a Builder/Architect firm to a Construction Technology Firm.

Describe their project management style, including communication tools and timeliness.

For the sake of clarity and ease of communication, we had one main point of contact who managed the various specialised teams. The project workflow was very efficient. We were communicating through Slack and online meetings, which made it very easy to know the status of the project.

What did you find most impressive or unique about this company?

Their transparent and communicative team is their best attribute. They’re great partners to work with because they’re responsive and swift. In addition, their design resources are wonderful because they commit to getting exactly what we want.

Are there any areas for improvement or something they could have done differently?

I don’t think so. They are doing great!

BACKGROUND

Please describe your company and your position there.

Nexstem's Headset is a new-age Brain-Computer Interface (BCI) wearable featuring sophisticated Signal processing technology & Deep Neural Networks that can capture & decode electrical impulses of the human brain. I am the Co-Founder and CTO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Carbon?

For full-service design solutions, including product design and development, rebranding and repositioning exercise, and UX-UI design for the platform and website.

SOLUTION

How did you select this vendor?

We connected with a co-founder on LinkedIn and were in for a treat! The discussion was lively and engaging as we delved into the project's nitty-gritty details. Their services and process left us thoroughly impressed! Their approach was top-notch, and their design abilities were thought-provoking. We had a blast getting to know the team, and their passion for design was truly contagious.

Describe the project in detail and walk through the stages of the project.

1. Industrial Designing of NexStem: Their methodology was a triumph of careful planning and execution. Each phase, from refining the narrative to executing the product design and development cycle to creating a precise prototype, was approached with utmost diligence to ensure optimal results. The end result is a testament to the team's professionalism and expertise.
2. Rebranding and Repositioning of NexStem: This involved transforming the company's core values, visual identity, language, graphic elements, and brand assets. The outcome includes a revitalised, modern, and polished representation of the company, setting it on a path to a new visual identity.
3. UI/UX Design: This involves designing a highly engaging Wisdom Dashboard for the NexStem ecosystem, incorporating sleek UI components that follow the brand style and guidelines. The dashboard is equipped with a host of features and intuitive guides to help users effortlessly dive into the world of BCI-enabled applications.

How many resources from the vendor's team worked with you, and what were their positions?

The team comprised a SPOC, an industrial design expert, a communication design expert, UI/UX designers, and a design engineering team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Nexstem's BCI has been making a significant impact since its launch in February 2022, garnering recognition and accolades globally. In a brief period, the company has earned two international and numerous national awards, establishing itself as a leader in the industry.

With a cohesive and distinctive brand identity, Nexstem has stirred the market following its rebranding. The brand and logo have received positive attention at international expos and exhibitions, attracting investment and heightened recognition. Investors have taken notice of the substantial recall value generated by the rebranding, and the impressive outcome of the project has left a lasting impression.

How effective was the workflow between your team and theirs?

It was synchronised and appealing.The flow was seamless, and the communication was effortless, resulting in a well-coordinated and effective outcome. Throughout the project, the team maintained a continuous dialogue, ensuring that all aspects were covered precisely.

What did you find most impressive or unique about this company?

Their design philosophy is truly one of a kind. Their thought process, design approach, and presentation style is unparalleled. It's a rare gem to find talent who not only exudes passion but also possesses mastery in the cutting-edge field of deep tech.

Are there any areas for improvement or something they could have done differently?

Nothing as such!

BACKGROUND

Please describe your company and your position there.

Epick Bikes is a Hyderabad-based Indian EV technology startup that designs, develops, and manufactures smart E-Bikes. I am the CEO and Co-founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Carbon?

For full-service design solutions including product design and development, rebranding and repositioning exercise, and UX-UI design for the website.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of their past clients recommended us Studio Carbon. We connected with them to understand their process and work and were impressed with their methodologies, thus we decided to go ahead with them for our project.

Describe the project in detail and walk through the stages of the project.

• Industrial Designing of Epick Bikes: Automotive styling, Removable Battery Casing Design, Ergonomic study and design, Market Research, Design Philosophy, CMF (Color, Material, Finish) & Decal Design, CAD Model Development
• Rebranding and Repositioning of Epick Bikes: Visual Identity, detailed Brand Styleguide, Brand Positioning, Identity Toolkit, and Application Samples to demonstrate the identity.
• UI/UX Design: Complete website redesign, with the new identity.

How many resources from the vendor's team worked with you, and what were their positions?

The team was composed of an industrial design expert, SPOC, communication design expert, identity expert/graphic designer, UI/UX designer, and his team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were extremely happy with the outcomes from every aspect, being the product design, branding, and website. The clean silhouette was immediately apparent and serves as a strong product identity. The unique die-casted frame makes for a distinct look and an undeniable recall value. The unique frame designs call for instant distinction amongst its competitors. All these values were incorporated in the branding, and website which was delivered by Studio Carbon.

How effective was the workflow between your team and theirs?

The workflow was very smooth and fluent. We were connected throughout the process through emails and calls. There was a continuous flow of communication and we were updated on every progress.

What did you find most impressive or unique about this company?

The passion with which they worked toward the project was commendable. The team was very dedicated and came up with creative ideas and solutions whenever required. Also, the transparency regarding time spent on the project was very organized., they were very flexible and accommodating when we had any changes.

Are there any areas for improvement or something they could have done differently?

I don’t think so. They are doing great!

BACKGROUND

Please describe your company and your position there.

Josler is a diversified group that operates in Oil and Gas, City Gas Leak Detection Surveys, and Aerosol based Fire Suppression Systems. The company was incorporated in 2008 and has ever since strived to explore technological breakthroughs in the Energy arena. I am the Vice President, Business Development of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Carbon, and what were your goals?

We hired Studio carbon for a complete rebranding and repositioning exercise. This involved defining the brand’s ethos and story from scratch. Our goal for this rebranding and repositioning exercise was to emerge as a revolutionary company in India in the oil and gas industry to contribute in the safety across multiple sectors. This required our brand visual and communications to narrate the same story and be in line with our vision for the company.

SOLUTION

How did you select this vendor?

Studio Carbon was suggested to us by one if their past clients. After connecting with them directly and understanding their process and approach, we decided to hire them for our projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

1. Discovery calls and brand strategy
2. Ethos and brand story
3. Logo Designing and Visual Language
4. Brand Collaterals and Creative templates
5. Brand Styleguide and Graphic Elements

How many people from the vendor's team worked with you, and what were their positions?

We were working with a dedicated team of graphic designers led by a communication design expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are pleased with how the rebranding has turned out. We wanted to have a national presence which has been captured by the brand identity in a very detailed manner, the logo fits perfectly with the brand’s story and all the partners and stakeholders in the company are impressed with the outcome.

Describe their project management style, including communication tools and timeliness.

The project workflow was very efficient. We were communicating through Slack and online meetings, which made it very easy to know the status of the project.

What did you find most impressive or unique about this company?

Their transparency and communication skills were their best attribute. They’re great partners to work with because they’re responsive and swift. In addition, their design resources are wonderful because they commit to getting exactly what we want.

Are there any areas for improvement or something they could have done differently?

They are a great team, who are always open for feedback