Realising better futures through design
Hi! We are Studio Carbon. A collective endeavour of a group of creatives. We are designers, storytellers and system thinkers. We believe in the ubiquitous nature of design. Just as carbon is a fundamental element of the world we experience, design is fundamental to how people think and create. Every small action, every decision we make, sculpts our version of reality, and how others perceive it. Get in touch, and let's create the best version out there.
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Full-Service Design Services for BCI Device Company
the project
"Their design philosophy is truly one of a kind."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Nexstem's Headset is a new-age Brain-Computer Interface (BCI) wearable featuring sophisticated Signal processing technology & Deep Neural Networks that can capture & decode electrical impulses of the human brain. I am the Co-Founder and CTO of the company.
For what projects/services did your company hire Studio Carbon?
For full-service design solutions, including product design and development, rebranding and repositioning exercise, and UX-UI design for the platform and website.
How did you select this vendor?
We connected with a co-founder on LinkedIn and were in for a treat! The discussion was lively and engaging as we delved into the project's nitty-gritty details. Their services and process left us thoroughly impressed! Their approach was top-notch, and their design abilities were thought-provoking. We had a blast getting to know the team, and their passion for design was truly contagious.
Describe the project in detail and walk through the stages of the project.
- Industrial Designing of NexStem: Their methodology was a triumph of careful planning and execution. Each phase, from refining the narrative to executing the product design and development cycle to creating a precise prototype, was approached with utmost diligence to ensure optimal results. The end result is a testament to the team's professionalism and expertise.
- Rebranding and Repositioning of NexStem: This involved transforming the company's core values, visual identity, language, graphic elements, and brand assets. The outcome includes a revitalised, modern, and polished representation of the company, setting it on a path to a new visual identity.
- UI/UX Design: This involves designing a highly engaging Wisdom Dashboard for the NexStem ecosystem, incorporating sleek UI components that follow the brand style and guidelines. The dashboard is equipped with a host of features and intuitive guides to help users effortlessly dive into the world of BCI-enabled applications.
How many resources from the vendor's team worked with you, and what were their positions?
The team comprised a SPOC, an industrial design expert, a communication design expert, UI/UX designers, and a design engineering team.
Can you share any outcomes from the project that demonstrate progress or success?
Nexstem's BCI has been making a significant impact since its launch in February 2022, garnering recognition and accolades globally. In a brief period, the company has earned two international and numerous national awards, establishing itself as a leader in the industry.
With a cohesive and distinctive brand identity, Nexstem has stirred the market following its rebranding. The brand and logo have received positive attention at international expos and exhibitions, attracting investment and heightened recognition. Investors have taken notice of the substantial recall value generated by the rebranding, and the impressive outcome of the project has left a lasting impression.
How effective was the workflow between your team and theirs?
It was synchronised and appealing.The flow was seamless, and the communication was effortless, resulting in a well-coordinated and effective outcome. Throughout the project, the team maintained a continuous dialogue, ensuring that all aspects were covered precisely.
What did you find most impressive or unique about this company?
Their design philosophy is truly one of a kind. Their thought process, design approach, and presentation style is unparalleled. It's a rare gem to find talent who not only exudes passion but also possesses mastery in the cutting-edge field of deep tech.
Are there any areas for improvement or something they could have done differently?
Nothing as such!
Focus
Portfolio
Pixxel, Nexstem, ISRO, Bombay Stock Exchange, Lightspeed, Blissclub, Indian Institute of Management
Wireless EEG Headset Design & Strategy for NexStem
NexStem's Headset is a new age Brain-Computer Interface (BCI) wearable featuring sophisticated Signal Processing Technology & Deep Neural Networks that can capture & decode electrical impulses of the human brain. It aids in complex tasks & seamless interaction with machines with just a thought.
Form enhances Function.
Open structured design
The three armed Nylon structure is designed to for a higher degree of flexibility. The open geometry and the material choice make this possible, enabling optimal fit for various head sizes. The trident shaped design also makes for a distinct signature style.
Organic peripheral arms
Each of the arm hosts a series of electrodes of the 16 in total. The arms on either side also host the PCB. The sculpted arms provide ample space for the electronics packaged underneath making for a compact yet appealing packaging.
Meaningful Surfaces
The two fading creases on the rear while making for an interesting surface treatment also enable optimal space and compact packaging for the battery and PCB's underneath.
Design Innovation of electric bikes for commuters
BRANDING - CADENCE
Epick seeks to be the face of a global shift towards conscious and sustainable mobility.As a brand of electric bikes, it envisions creating a community that drives this change and invites one and all to be the shift. This concept is integral to the brand of Epick Bikes, and is aptly portrayed with this logo concept. ◼ Being an electric bike brand, it is important to showcase and celebrate bikes. Cadence does just that, by showing an abstraction of a bike pedal in its pictogram. The pedal is slightly shifted, a subtle nod to the brand statement of #betheshift.
ICONIC SILHOUETTE
Derived from a thorough bred research, the necessity of a distinct silhouette is undeniable. The meticulously crafted bodywork along with its unique quad-frame makes for a distinct silhouette. The absence of the seat tube makes for a one of a kind take in Epick's segment, an icon in the making.
SCULPTED QUAD FRAME
The Quad Frame comprises of several meticulously crafted details each revealed at different viewpoints of the bike. The absence of the seat tube coupled with the contrasting proportions of the Downtube makes for a sight to behold. The Frame has one continuous crease running through the Frame's mid-volume. The crease acts as a visual partition to the outer and inner surface of the frame. The surfaces are sculpted for touch one that would engage the rider in a multisensorial experience unlike anyother bike frame.
Communication Design and Visual Identity for Lucid
Lucid is a medical technology company that provides affordable 3D printed custom implants for reconstruction surgeries.
Idea of coexisting, Idea of complementary ideas completing each other.
The principle is that all the things in the world exist as inseparable opposites, which attract and complement each other. The concept of a complete wholes is built on the principle of Yin-yang
Communication Design & Visual Identity for Bhanzu
THE CARDIOD
At first glance, the Bhanzu logo is seen as a well-balanced, distinct and simple logo. As wedelve deeper, the brand identifier reveals many more metaphors and representations within itself. The combination of a steady and comfortable wordmark, along with a playful and compelling pictogram makes for a logo that perfectly portrays Bhanzu’s brand persona.
Bhanzu’s logo is the epitome of mathematical elegance, and rightly so. It is derived from the beautiful equation of a cardioid. This planar curve is formed by tracing a point on a circle revolving around another circle. This is similar to the Earth’s revolution around the sun, with us as the points. Year after year, each of us traces a cardioid in space, marking the progress of time. The logo is a reminder of how mathematics is ubiquitous in nature, and how we are all connected. The cardioid that makes up the pictogram, is a subtle abstraction of the letter “B”, which stands for Bhanzu. This epicycloid was named after the greek word for heart, “Kardia” and we can see why. A subtle representation of heart, the logo also stands for our love and passion for the subject, and our mission to spread it among new learners and enthusiasts.
As the primary brand identifier for Bhanzu, the logo does a beautiful job of hiding its
multilayered analogies under a simple form. It is as simple as you see, and as meaningful as you want it to be. With fun, bold and clean visuals, the Cardioid manages to elicit all the right emotions, while also portraying exactly what the brand does - combining math and magic into a single cusp called Bhanzu.
Rephrase Ai Website UX/UI Design
Rephrase.ai is a platfrom that creates digital avatars & produce hyper-personalized videos at scale, for businesses worldwide. Rephrase AI's deep tech generative AI technology creates professional-quality video creatives for business communications.
This website is designed and developed on Webflow for the B2B audience.
Brand Ethos and Communication Design for Josler
Logo Tale
The pictorial mark represents the fluidic nature of hydrocarbons, Josler’s area of expertise. The droplet shape hints at the fluidic, youthful and approachable nature of the company.
A unique property of hydrocarbons is that they are volatile, representing youthful energy and change. The same is infused in the shape. The shape portrays a lit wick in a diya, bringing a feeling of auspiciousness, goodwill and positivity. The organic shape alludes to its relation to the environment, with a youthful vibe that is meant for a modern connect with all stakeholders.
The wordmark has been specifically paired with the shape in stark contrast, with its boldness, showing stability and trust, which comes from a company that has stood the test of time. the typeface has curves that harmonize and sync perfectly with the nature of the brand.
Reviews
the project
Branding & Web Design for Construction Technology Firm
"In addition, their design resources are wonderful because they commit to getting exactly what we want."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Bioca is a Construction-technology firm. BIOCA produces carbon-negative panels from hempcrete. These are designed for rapid manufacturing, assembly, and disassembly. I am part of the founding team and Head of Business Development
For what projects/services did your company hire Studio Carbon, and what were your goals?
The project started with us hiring Studio Carbon for building our Business Ethos and Brand. From articulating the company’s DNA with Vision, Mission, Values, and USP to translating that into a Visual brand that can be used across all our communication channels. This work is specifically important for the fundraising we are doing with investors. Studio Carbon also designed our Investor Pitch Deck for us.
This relationship then evolved into us hiring Studio Carbon to design and develop our company Website. Apart from design and development, the Studio Carbon team was involved in content development for the website too. Eventually, we expanded our relationship to hire them for doing Design-led market research and identify a clear market-positing and marketing strategy, and stakeholder network for establishing Bioca in the Netherlands market.
How did you select this vendor?
One of the co-founders of Studio Carbon was known to us on a personal level. We were aware of the prodigious work that they were doing, so it had to be them when it comes to our own project requirements regarding the design and other aspects.
Describe the scope of their work in detail, including any steps and the final deliverables.
- Discovery calls and Business Strategy
- Company’s Vision, Mission, Values, USP
- Brand Identity and Visual Brand Language
- Market positioning, market strategy, communication strategy, stakeholder network
- Comprehensive pitch deck for investors
- Business design
- UI/UX for the website Branding
There are many biobased builders in the world, and many of them work with Hempcrete. Through the Ethos and Brand design, we were addressing the challenge of identifying our USP and market fit which helps us stand out from the competition and be desirable for end customers Website Development - Our biggest challenge was limited funds.
Thus we worked very closely with the Studio Carbon team to develop a website that tells our story and builds a lot of credibility, with efficient use of design and development. Market Strategy - We are based in South Africa and have very little understanding of the Dutch market. Thus Studio Carbon helped us understand and investigate the market, build a network of potential buyers and partners, and create a communication strategy to reach out to each of them.
How many people from the vendor's team worked with you, and what were their positions?
We had one main point of contact that advised us and drove the project forward, but each individual part of the project was led by its creative expert. Ethos design and business design were led by the Systems Design Expert and their team. Communications Design was led by the identity and design expert, supported by their team. UI/UX for the website was led by the UI/UX expert, supported by their team.
Can you share any outcomes from the project that demonstrate progress or success?
We now have all the tools required to proceed with Fundraising, using the pitch deck that was designed by Studio Carbon. As a result of business design, we were able to develop a team of 5 people, including a local CEO.
We were pleased with how we are connecting with Business Development Leads. Most importantly, we now have a clearer picture relating to the kind of investors to pitch based on the kind of business After the complete exercise, we also pivoted from a Builder/Architect firm to a Construction Technology Firm.
Describe their project management style, including communication tools and timeliness.
For the sake of clarity and ease of communication, we had one main point of contact who managed the various specialised teams. The project workflow was very efficient. We were communicating through Slack and online meetings, which made it very easy to know the status of the project.
What did you find most impressive or unique about this company?
Their transparent and communicative team is their best attribute. They’re great partners to work with because they’re responsive and swift. In addition, their design resources are wonderful because they commit to getting exactly what we want.
Are there any areas for improvement or something they could have done differently?
I don’t think so. They are doing great!
the project
Full-Service Design Services for BCI Device Company
"Their design philosophy is truly one of a kind."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Nexstem's Headset is a new-age Brain-Computer Interface (BCI) wearable featuring sophisticated Signal processing technology & Deep Neural Networks that can capture & decode electrical impulses of the human brain. I am the Co-Founder and CTO of the company.
For what projects/services did your company hire Studio Carbon?
For full-service design solutions, including product design and development, rebranding and repositioning exercise, and UX-UI design for the platform and website.
How did you select this vendor?
We connected with a co-founder on LinkedIn and were in for a treat! The discussion was lively and engaging as we delved into the project's nitty-gritty details. Their services and process left us thoroughly impressed! Their approach was top-notch, and their design abilities were thought-provoking. We had a blast getting to know the team, and their passion for design was truly contagious.
Describe the project in detail and walk through the stages of the project.
- Industrial Designing of NexStem: Their methodology was a triumph of careful planning and execution. Each phase, from refining the narrative to executing the product design and development cycle to creating a precise prototype, was approached with utmost diligence to ensure optimal results. The end result is a testament to the team's professionalism and expertise.
- Rebranding and Repositioning of NexStem: This involved transforming the company's core values, visual identity, language, graphic elements, and brand assets. The outcome includes a revitalised, modern, and polished representation of the company, setting it on a path to a new visual identity.
- UI/UX Design: This involves designing a highly engaging Wisdom Dashboard for the NexStem ecosystem, incorporating sleek UI components that follow the brand style and guidelines. The dashboard is equipped with a host of features and intuitive guides to help users effortlessly dive into the world of BCI-enabled applications.
How many resources from the vendor's team worked with you, and what were their positions?
The team comprised a SPOC, an industrial design expert, a communication design expert, UI/UX designers, and a design engineering team.
Can you share any outcomes from the project that demonstrate progress or success?
Nexstem's BCI has been making a significant impact since its launch in February 2022, garnering recognition and accolades globally. In a brief period, the company has earned two international and numerous national awards, establishing itself as a leader in the industry.
With a cohesive and distinctive brand identity, Nexstem has stirred the market following its rebranding. The brand and logo have received positive attention at international expos and exhibitions, attracting investment and heightened recognition. Investors have taken notice of the substantial recall value generated by the rebranding, and the impressive outcome of the project has left a lasting impression.
How effective was the workflow between your team and theirs?
It was synchronised and appealing.The flow was seamless, and the communication was effortless, resulting in a well-coordinated and effective outcome. Throughout the project, the team maintained a continuous dialogue, ensuring that all aspects were covered precisely.
What did you find most impressive or unique about this company?
Their design philosophy is truly one of a kind. Their thought process, design approach, and presentation style is unparalleled. It's a rare gem to find talent who not only exudes passion but also possesses mastery in the cutting-edge field of deep tech.
Are there any areas for improvement or something they could have done differently?
Nothing as such!
the project
Branding & Design Services for Electric Vehicle Tech Startup
"The passion with which they worked toward the project was commendable."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Epick Bikes is a Hyderabad-based Indian EV technology startup that designs, develops, and manufactures smart E-Bikes. I am the CEO and Co-founder of the company.
For what projects/services did your company hire Studio Carbon?
For full-service design solutions including product design and development, rebranding and repositioning exercise, and UX-UI design for the website.
How did you select this vendor and what were the deciding factors?
One of their past clients recommended us Studio Carbon. We connected with them to understand their process and work and were impressed with their methodologies, thus we decided to go ahead with them for our project.
Describe the project in detail and walk through the stages of the project.
- Industrial Designing of Epick Bikes: Automotive styling, Removable Battery Casing Design, Ergonomic study and design, Market Research, Design Philosophy, CMF (Color, Material, Finish) & Decal Design, CAD Model Development
- Rebranding and Repositioning of Epick Bikes: Visual Identity, detailed Brand Styleguide, Brand Positioning, Identity Toolkit, and Application Samples to demonstrate the identity.
- UI/UX Design: Complete website redesign, with the new identity.
How many resources from the vendor's team worked with you, and what were their positions?
The team was composed of an industrial design expert, SPOC, communication design expert, identity expert/graphic designer, UI/UX designer, and his team.
Can you share any outcomes from the project that demonstrate progress or success?
We were extremely happy with the outcomes from every aspect, being the product design, branding, and website. The clean silhouette was immediately apparent and serves as a strong product identity. The unique die-casted frame makes for a distinct look and an undeniable recall value. The unique frame designs call for instant distinction amongst its competitors. All these values were incorporated in the branding, and website which was delivered by Studio Carbon.
How effective was the workflow between your team and theirs?
The workflow was very smooth and fluent. We were connected throughout the process through emails and calls. There was a continuous flow of communication and we were updated on every progress.
What did you find most impressive or unique about this company?
The passion with which they worked toward the project was commendable. The team was very dedicated and came up with creative ideas and solutions whenever required. Also, the transparency regarding time spent on the project was very organized., they were very flexible and accommodating when we had any changes.
Are there any areas for improvement or something they could have done differently?
I don’t think so. They are doing great!
the project
Rebranding & Repositioning Services for Oil & Gas Company
"Their transparency and communication skills were their best attribute."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Josler is a diversified group that operates in Oil and Gas, City Gas Leak Detection Surveys, and Aerosol based Fire Suppression Systems. The company was incorporated in 2008 and has ever since strived to explore technological breakthroughs in the Energy arena. I am the Vice President, Business Development of the company.
For what projects/services did your company hire Studio Carbon, and what were your goals?
We hired Studio carbon for a complete rebranding and repositioning exercise. This involved defining the brand’s ethos and story from scratch. Our goal for this rebranding and repositioning exercise was to emerge as a revolutionary company in India in the oil and gas industry to contribute in the safety across multiple sectors. This required our brand visual and communications to narrate the same story and be in line with our vision for the company.
How did you select this vendor?
Studio Carbon was suggested to us by one if their past clients. After connecting with them directly and understanding their process and approach, we decided to hire them for our projects.
Describe the scope of their work in detail, including any steps and the final deliverables.
- Discovery calls and brand strategy
- Ethos and brand story
- Logo Designing and Visual Language
- Brand Collaterals and Creative templates
- Brand Styleguide and Graphic Elements
How many people from the vendor's team worked with you, and what were their positions?
We were working with a dedicated team of graphic designers led by a communication design expert.
Can you share any outcomes from the project that demonstrate progress or success?
We are pleased with how the rebranding has turned out. We wanted to have a national presence which has been captured by the brand identity in a very detailed manner, the logo fits perfectly with the brand’s story and all the partners and stakeholders in the company are impressed with the outcome.
Describe their project management style, including communication tools and timeliness.
The project workflow was very efficient. We were communicating through Slack and online meetings, which made it very easy to know the status of the project.
What did you find most impressive or unique about this company?
Their transparency and communication skills were their best attribute. They’re great partners to work with because they’re responsive and swift. In addition, their design resources are wonderful because they commit to getting exactly what we want.
Are there any areas for improvement or something they could have done differently?
They are a great team, who are always open for feedback
Since launching the product, the client has gained international recognition. They've gained two international and numerous national awards, making them a leader in the industry. In addition, the brand and logo created by Studio Carbon have received positive feedback and attracted major investors.