Strategy Ladders

BACKGROUND

Please describe your company and position.

I am the CEO of Trivr Eats Inc

Describe what your company does in a single sentence.

Virtual Restaurant licensing company, specializing in developing delivery focus brands to help drive additional revenue to independant brick & mortar restaurants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• Grow from a solopreneur to a full functioning team
• Leadership Mentoring and Coaching
• Strategy and Growth Consulting
• Grow to a 9-figure business

SOLUTION

How did you find Strategy Ladders?

LinkedIn

Why did you select Strategy Ladders over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned
• Belief in Strategy Ladders Leader Brian

Describe the scope of work in detail. Please include a summary of key deliverables.

Overall scope: Take company being run one person (Owner/CEO/Account Rep/Janitor...) and get me out of the day to day of the Business so I can focus on GROWING the business.

• Stradegy for first hires: Strat Ladders provided a clear cut plan for bring on our first hires. Tasks included: Job Descriptions, Postings, Qualification Forms/Tests, Candidate Review
• Business Strategy: Developed overall plan for growth of business in all aspects of company. Thouroughly reviewing our org structure, financials, hiring, sales, and operations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Team Growth: 1 founder to team of 20

Financial Growth: from 2mm in annual sales to 13mm, with a current annual run rate of  17mm

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time with deliverables, very good communication, and a team of professionals ready to hop in at any moment

What was your primary form of communication with Strategy Ladders?

Virtual Meeting

What did you find most impressive or unique about this company?

The authenticy of each and every member of the team. They care about my growth and company and continually go above and beyond what’s expected.

Are there any areas for improvement or something Strategy Ladders could have done differently?

No areas I could think of at the moment. It's be a joy working with them

BACKGROUND

Please describe your company and position.

I am the Founder of Babelfish

Describe what your company does in a single sentence.

We gather strategic customer insights that drive conversion for IT/legal/finance founders who've hit a growth barrier.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• Get better leads
• Sell more
• Develop systems that stick

SOLUTION

How did you find Strategy Ladders?

LinkedIN posts from founder

Why did you select Strategy Ladders over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Strong vision and holistic approach

How many teammates from Strategy Ladders were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Developing a strategy for sales, marketing and processes
2. Scoping and kpi's
3. Kept me accountable with weekly check-ins 
4. Cut all the fluff from my offer
5. Ongoing social media strategy & coaching
6. Ongoing sales strategy & coaching on execution
7. Coaching on optimising processes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• From 1 to 7 clients
• Sales cycle from >12 months to approx 1 month
• Strong sales and marketing processes that generate high-quality leads
• Confidence and resilience from 3 to 9

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Excellent resources and coaching
• Responded to feedback quickly
• Always improving their own processes

What was your primary form of communication with Strategy Ladders?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Very high on value. 
• The very thorough assessment/analysis at the beginning
• The crazy amount of proven subject matter experts who've earned their stripes
• They keep you accountable and will confront you with your own issues, long enough until you outgrow them and see the results

I hired multiple strategists before, but no one approached the business holistically like Strategy Ladders. They've been confronting me on all the issues and avoidance and limiting beliefs with zero drama. Which meant I could stop hiding in corners and actually get the right things done. 

Are there any areas for improvement or something Strategy Ladders could have done differently?

Nah.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of KAMG

Describe what your company does in a single sentence.

Delivers digital marketing ranging from email, seo, google ads for b2b businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• Improve Operations
• Create a growth strategy

SOLUTION

How did you find Strategy Ladders?

Referral

Why did you select Strategy Ladders over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Strategy Ladders were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Ladders provided organisational structure & strategy for our business to grow. Key deliverables included optimising our lead generation and create a management plan for key internal team members to promote growth.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• number of leads generated
• Revenue 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They provided us weekly meetings and open communication when building all the systems to improve our selected metrics. They really understood our business needs and aligned with our vision perfectly. All deliverables were achieved within the stated timelines. 

What was your primary form of communication with Strategy Ladders?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture and openess is a breath of fresh air. Strategy Ladders really get into the thick of our business model and created the best approach to our desired goals. The level of honesty really helped us avoid pitfalls and challenged what we can and should do for our business. 

Are there any areas for improvement or something Strategy Ladders could have done differently?

None come to mind at the moment

BACKGROUND

Please describe your company and position.

I am the Principal of The Northwood Group

Describe what your company does in a single sentence.

My company provides sales and sales management training for middle market companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• Develop systems and processes for growth

SOLUTION

How did you find Strategy Ladders?

Linkedin

Why did you select Strategy Ladders over others?

• High ratings
• Good value for cost
• Other

How many teammates from Strategy Ladders were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The coaches at Strategy Ladders worked with me to simplify and focus my efforts in growing from a solo shop into a business capable of scaling. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased efficiency in my deliverables (30%)
• Less time wasted on unnecessary projects (~6 hours/week)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very timely
• Great communication

What was your primary form of communication with Strategy Ladders?

Virtual Meeting

What did you find most impressive or unique about this company?

Strategy Ladders keeps the focus incredibly sharp, simple, and actionable.

Are there any areas for improvement or something Strategy Ladders could have done differently?

Not at this time.

BACKGROUND

Please describe your company and position.

I am the CEO of a marketing agency

Describe what your company does in a single sentence.

Affiliate marketing agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• Growing revenue
• Hiring

SOLUTION

How did you find Strategy Ladders?

Referral

Why did you select Strategy Ladders over others?

Referred to me

How many teammates from Strategy Ladders were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Ladders helped with all challenges faced with growing my business including sales, operations, marketing, finance and HR

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My revenue grew by 3x and my team size grew by 3x as well

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were great at helping me resolve challenges and issues on the fly.

What was your primary form of communication with Strategy Ladders?

Virtual Meeting

What did you find most impressive or unique about this company?

The unique perspectives they were able to bring to growing a business

Are there any areas for improvement or something Strategy Ladders could have done differently?

not really

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Fast + Light

Describe what your company does in a single sentence.

We are a digital marketing agency servicing Film/TV, Wellness, Fashion, and CPG companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• Improve our new client pipeline
• Systematize Operations

SOLUTION

How did you find Strategy Ladders?

Linkedin

Why did you select Strategy Ladders over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Strategy Ladders were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategy Ladders helped coach us up in operations, hiring, and sales - really pushing us to reach our goals with sales outreach and initiating new conversations with leads. They also really educated us on our systems around job posting, ramping up new staff, clarity of labor costing, and ongoing operations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Set up systems for operations, and brought back up our MRR after having a hard year of client churn and a hard time finding and closing new clients. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Really responsive and helpful in multiple disciplines. 

What was your primary form of communication with Strategy Ladders?

Virtual Meeting

What did you find most impressive or unique about this company?

The team had deep knowledge in all aspects of business, as they had all worked at large companies. 

Are there any areas for improvement or something Strategy Ladders could have done differently?

No! They're great!

BACKGROUND

Please describe your company and position.

I am the CRO of an events management company. 

Describe what your company does in a single sentence.

Events management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Strategy Ladders to accomplish?

• We hired Strategy Ladders to thoroughly identify and analyze bottlenecks within our company. Their objective was to pinpoint specific areas where our operations were encountering delays or inefficiencies, thereby allowing us to implement targeted improvements and enhance overall productivity

SOLUTION

How did you find Strategy Ladders?

Online Search

Why did you select Strategy Ladders over others?

High ratings

How many teammates from Strategy Ladders were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work undertaken by the Strategy Ladders (SL) team for our events management company was comprehensive and transformative. Their primary objective was to restructure our operations to enhance efficiency and reduce unnecessary costs. The key deliverables included the following:

• Business Unit Segmentation: The SL team conducted an in-depth analysis of our event management processes and identified the need to separate our events into distinct business units. This segmentation was based on the nature and scale of the events we manage, ensuring that each unit could focus on its specific requirements and challenges.
• Functional and Role Identification: Following the segmentation, the SL team identified the specific functions and roles necessary for each business unit. This involved defining the key tasks, responsibilities, and skills required to optimize performance in each unit. They provided detailed job descriptions and competency profiles for each role.
• Resource Allocation and Optimization: The SL team evaluated our existing resources and provided recommendations on how to allocate them effectively across the newly established business units. This included suggestions for reassigning current staff, hiring new personnel where needed, and eliminating redundant roles to prevent resource wastage.
• Cost Control Measures: The SL team identified areas where we were incurring unnecessary costs and provided actionable strategies to mitigate these expenses. They focused on optimizing our budget allocation, vendor management, and operational expenditures to enhance our financial sustainability.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved Operational Efficiency
• Enhanced Role Clarity and Performance
• Optimized Resource Allocation
• Significant Cost Savings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The SL team employed a highly effective project management approach throughout our collaboration. They utilized Notion as their primary tool for tracking and managing all aspects of the project. We used Slack as form of communication if there was ever an urgent matter

What was your primary form of communication with Strategy Ladders?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Strategy Ladders was the exceptional dedication and investment that Brian, Josh, and their team demonstrated towards every challenge our company and we, as directors, were facing. Their commitment went far beyond typical consultancy roles, showcasing a deep understanding and genuine concern for our success:

• Personal Investment: Brian, Josh, and their team were truly invested in our company's journey. They took the time to understand the intricacies of our business, our goals, and the obstacles we encountered. This level of personal commitment was evident in their proactive approach to problem-solving and their willingness to go the extra mile to ensure our success.
• Directness and Honesty: The team’s direct and honest communication style was incredibly refreshing. They provided candid feedback and unvarnished truths, which allowed us to address issues head-on without any sugar-coating. This transparency fostered a strong sense of trust and enabled us to make informed decisions based on realistic assessments.
• Unbiased Perspective: Their ability to remain unbiased and impartial was a standout quality. They approached each problem from multiple angles, ensuring that we never adopted a one-dimensional view. This comprehensive analysis helped us to see the bigger picture and consider all potential solutions, leading to more effective and sustainable outcomes.
• Reliability and Consistency: The reliability of the SL team was another impressive attribute. They were always available when we needed them, providing consistent support and guidance throughout the project. Their dependable nature reassured us that we could count on them during critical moments.
• Depth of Knowledge and Experience: The breadth and depth of knowledge and experience that the SL team brought to the table were invaluable. Their expertise in various aspects of business strategy, operations, and management provided us with insights that we had not previously considered. This extensive knowledge base allowed them to offer practical, actionable advice that was tailored to our specific needs.
• Holistic Problem-Solving: The team’s holistic approach to problem-solving was truly unique. They didn’t just focus on isolated issues but considered the interconnections between different aspects of our business. By doing so, they helped us to develop integrated solutions that addressed root causes rather than just symptoms.

Are there any areas for improvement or something Strategy Ladders could have done differently?

One area for improvement for Strategy Ladders would be to enhance stakeholder engagement and incorporate more benchmarking and performance metrics into their analysis. Engaging a broader range of stakeholders, including frontline employees, in the early stages of the project could enhance buy-in and gather diverse perspectives. 

By involving a wider array of team members in the planning and analysis phases, the SL team could ensure that all voices are heard and that the solutions are more inclusive and well-rounded. 

Additionally, incorporating more benchmarking and performance metrics into their analysis could provide additional value. By comparing our performance against industry standards and best practices, the SL team could offer deeper insights into how we measure up and identify specific areas for further improvement. This approach would allow for more targeted and effective strategies, driving greater success for our company