Stellar AEO Labs is an AI Search Optimization consultancy helping brands become visible, credible, and cited in AI-generated answers on platforms like ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity.
Stellar specializes in Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO). We deliver comprehensive GEO / AEO audits, strategy roadmaps, hands-on implementation of content and technical improvements, internal education, and ongoing optimization to improve AI visibility.
Stellar has developed a proprietary GEO scoring and evaluation framework that consists of 5 pillars:
Content Intelligence
Structured Data
Authority Signals
Indexability
Recency
Our evaluation criteria uses a quantified rubric with 50+ factors across these five pillars. We translate the results into prioritized improvements across content, technical structure, and authority signals, and execute their implementation on your website. Unlike traditional SEO agencies that focus primarily on keyword rankings, Stellar follows a product-focused fundamentals approach of how LLMs read, interpret, and select sources for citation.
Most companies engage Stellar for both the strategy and the implementation needed to improve how their information is interpreted and cited by AI systems.
Stellar AEO Labs is founded and led by Neha Singh: a former Google engineer, Vogue Head of Product, and previously founder of an AI-powered web-based immersive e-commerce platform serving global brands. Stellar combines deep technical expertise with executive-level strategic insight.
Based in New York, we work with e-commerce, B2B, SaaS, media, agencies, fintech and healthtech businesses preparing for the next era of discovery.
Stellar AEO Labs offers good value for cost, with clients noting their pricing fits budgets. They provide detailed analyses and actionable roadmaps for Generative Engine Optimization (GEO) without specific project costs mentioned.
"Stellar AEO Labs was very organized and responsive throughout the project."
Mar 19, 2026
SVP, Marketing, TheGuarantors
Krishna Daswani
Verified
Insurance
New York City, New York
201-500 Employees
Online Review
Verified
Stellar AEO Labs conducted an AI visibility analysis for a lease guarantee company. The team assessed the client's presence in AI-platforms' answers and conducted a generative engine optimization (GEO) audit.
Stellar AEO Labs provided an actionable analysis, identifying specific opportunities to improve AI citations, structured data coverage, and narrative control. The team was organized, responsive, and delivered the full assessment on schedule. Their structured and rigorous framework was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the SVP, Marketing of TheGuarantors
Describe what your company does in a single sentence.
TheGuarantors is the leading residential lease guarantee platform, helping renters qualify for homes while protecting property owners against financial risk.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Stellar AEO Labs to accomplish?
Understand how TheGuarantors is currently represented across major AI answer platforms (ChatGPT, Google AI Overviews, Gemini), including whether these systems accurately understand and describe our business and services.
Identify the highest-impact GEO / AEO changes needed on our website to improve how AI engines interpret, trust, and reference our business.
Analyze how AI systems are framing our brand, and develop recommendations to better manage narrative in AI-generated answers.
SOLUTION
How did you find Stellar AEO Labs?
Referral
Why did you select Stellar AEO Labs over others?
Pricing fit our budget
Good value for cost
Referred to me
How many teammates from Stellar AEO Labs were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We engaged Stellar AEO Labs to evaluate how TheGuarantors appears in AI-generated answers and identify ways to improve our visibility across AI search platforms.
The project included an AI visibility analysis of our business across ChatGPT, Google AI Overviews, and Gemini. Stellar tested a set of relevant queries to assess how AI systems describe our services and what sources are cited.
A Generative Engine Optimization (GEO) audit of our website was then conducted using Stellar's five-pillar framework: Content Intelligence, Structured Data, Authority Signals, Indexability, and Recency.
Key deliverables included:
-An AI visibility analysis across major AI platforms and the narrative themes in the answers. -A detailed analysis of strengths and opportunities across the 5 key areas of GEO. -A GEO-readiness scorecard with benchmarking for the 5 areas. -A prioritized roadmap of detailed technical, content, and authority recommendations to improve how AI systems cite our brand.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Stellar provided a clear and actionable analysis of how TheGuarantors currently appears across major AI answer platforms, and a quantified GEO-readiness score across five key areas. The assessment identified specific opportunities to improve AI citations, structured data coverage, and narrative control, and delivered a prioritized roadmap of changes that our team is now in the process of implementing.
The assessment identified specific opportunities to improve AI citations, structured data coverage, and narrative control, and delivered a prioritized roadmap of changes that our team is now in the process of implementing.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Stellar AEO Labs was very organized and responsive throughout the project. They delivered the full assessment on schedule, clearly communicated the methodology and findings, and were available to answer questions and walk our team through the recommendations in detail.
What was your primary form of communication with Stellar AEO Labs?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What we found most impressive was the structured and rigorous framework that Stellar has developed for GEO, which made the findings understandable, concrete and actionable. Also, the founder Neha Singh brought deep product and search expertise from her background at Google and building technology platforms, which gives her a strong and credible perspective on how modern AI search systems work.
Are there any areas for improvement or something Stellar AEO Labs could have done differently?
N/A
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
GEO Audit for Digital Agency
AI ConsultingGenerative AISearch Engine Optimization
Less than $10,000
January 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The work was built around their own GEO framework, which looked at how AI systems actually read and cite content."
Mar 8, 2026
CEO, Perpetual
Amish Gandhi
Verified
Information technology
New York City, New York
51-200 Employees
Online Review
Verified
Stellar AEO Labs conducted a GEO audit for a digital agency. The team performed visibility analysis and strategic audit, assessed the site's technical foundation and content, and provided an actionable roadmap.
Stellar AEO Labs helped the client generate more leads via AI search results and improve how often and accurately AI models recommend their business. The team was communicative, organized, and responsive throughout the engagement. Their unique approach and deep expertise set them apart.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CEO of Perpetual
Describe what your company does in a single sentence.
Perpetual is a full-service digital agency providing software design and development solutions.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Stellar AEO Labs to accomplish?
To increase visibility in AI-generated answers across platforms such as ChatGPT, Gemini, and Google AI Overviews
Develop a prioritized roadmap for Generative Engine Optimization (GEO)
SOLUTION
How did you find Stellar AEO Labs?
Referral
Why did you select Stellar AEO Labs over others?
Pricing fit our budget
Good value for cost
Referred to me
How many teammates from Stellar AEO Labs were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
We partnered with Stellar AEO Labs for a Generative Engine Optimization (GEO) audit to evaluate Perpetual's visibility in AI search tools like ChatGPT, Google AI Overviews and Gemini. Using their five-step plan, they assessed our site’s technical foundation and content to determine how well AI models undestand our business.
The deliverables they provided included:
Visibility Analysis: A snapshot of our current performance on all major AI platforms for the top questions relevant to our business
Quantified Readiness: A "GEO score" and analysis of our existing strengths and weaknesses
Strategic Audit: A detailed report covering five key GEO areas, including what we were doing well, what needed improvements and specific, high-impact recommendations for each area
Actionable Roadmap: A prioritized plan for content and technical updates, including the resources required for implementation
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We have seen a measurable uptick in leads who specifically attribute finding us to AI search responses on ChatGPT and Google. By closing the technical and structured data gaps identified in the audit, we have significantly improved the frequency and accuracy with which AI models recommend our business.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They were very communicative throughout the process. Their project management was organized and methodical: they showed a mature level of operational excellence in this regard. The project delivery was very expedient. They were very responsive to our needs, both for the overall project scope, as well as responding to questions we had in the course of the project.
What was your primary form of communication with Stellar AEO Labs?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most was that Stellar approaches AI search from a completely different angle than traditional SEO firms. The work was built around their own GEO framework, which looked at how AI systems actually read and cite content rather than just how pages rank in traditional search results.
I was also impressed by the founder Neha Singh’s background and depth of expertise. Having worked at Google and founding her previous company focused on brand discovery, she brings a rare mix of technical understanding and strategic thinking about how modern search channels work. That perspective made the recommendations credible and practical.
Are there any areas for improvement or something Stellar AEO Labs could have done differently?
Can't think of any
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"There are very few real experts in this new space, Stellar is one of them
Showing 1-2 of
2 Reviews
Our Story
Neha Singh, founder of Stellar AEO Labs, has 20+ years of experience building digital products and optimizing web experiences at Google, Vogue and startups. She has been featured in 200+ press articles in CNN, CNBC, Forbes, TechCrunch, AdWeek, WWD, Business of Fashion, VentureBeat and more. She has won multiple industry awards including AdWeek AI Trailblazers Power 100, CSA Top Women in Retail Tech and Inc. Top 100 Female Founders. She has been an on-stage speaker at 50+ conferences and events.
Meet the Team
Neha SinghFounder & CEO
• Software Engineer & Tech Lead at Google for 5 years • Head of Product at Vogue for 4 years • Founder & CEO of Obsess for 8 years, AI-powered commerce platform used by global brands (acquired) • https://www.linkedin.com/in/neha-singh-679a9b17/
What Sets Us Apart
Proprietary GEO Framework
We have developed a product-driven scoring and evaluation system that makes AI optimization measurable and defensible, not just based on trends or generic best practices.
GEO-Native
We are built from day one for how AI engines operate, rather than retrofitting legacy SEO tactics for a fundamentally different discovery layer.
Preserving Brand Integrity
We structure our change recommendations such that they preserve your brand, design, and voice - strengthening and not diluting what makes you distinctive.
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