Square Owl

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Director of Tangent Self Adhesive Ltd

Describe what your company does in a single sentence.

Tangent Self Adhesive Ltd specialises in creating bespoke pressure-sensitive, double-sided adhesive tape solutions for bonding dissimilar materials across diverse industries such as automotive, aerospace, electronics, and more

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Square Owl to accomplish?

• Create a new company website
• Help with marketing
• Re-brand the company with a new logo

SOLUTION

How did you find Square Owl?

Business course

Why did you select Square Owl over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Square Owl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• New website design - Key deliverable
• SEO optimisation
• Marketing strategy
• Logo re-design - Key deliverable
• Content creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This is still mostly an on-going project, but we are shortly launching the new website, which was a key deliverable. We're yet to see what outcomes we achieve, in terms of traffic/enquiries, but we will be working with Square owl to do this along with our digital/marketing strategy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was:

• Excellent
• Thorough
• Informative
• Personable
• Knowledgeable

Everything you would want from a partnership, especially when you knowledge/skills in these fields are limited. 

Although we set no hard dates, they delivered everything "on a plate" for us, in a timely manner. If they were a restaurant, you'd go there for the outstanding service and the food!

Every request was responded to quickly and thoroughly. 

What was your primary form of communication with Square Owl?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Firstly the people, they were very professional, but also very personable. We very quickly formed an excellent working relationship..

In business/life, buliding relationships with companies and people are fundamental to everyones success and happiness, and in Square Owl we have found a dependable, knowledgeable company with excellent people we know we can rely upon for help and support. We'll be taking them out for a drink (at the very least) once we've rounded off the first part of our project, which is our website.

Their knowledge and skill extends over decades and they structured and actioned everything with professionalism, offering straight-foward, quality advice throughout. 

Are there any areas for improvement or something Square Owl could have done differently?

Genuinly no. They delivered on everything.  We could have gone in any direction or with any other company, but we trusted them very quickly from the start and knew we had made the right choice.

We caused a bottle neck at times, because it took us time to provide the correct information and update content ourselves, due to the technical nature of our business and products - despite SquareOwl, giving us a headstart on most of the content themselves but doing the research on their own, guiding us and structuring the process at every step.

We'll genuinely miss our weekly meetings with SquareOwl. They took a great interest in our company and what we do.

BACKGROUND

Please describe your company and your position there.

Formerly held the position as the Corporate Marketing Manager at Computype, a global manufacturer of critical-mission tracking solutions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Square Owl, and what were your goals?

Computype had been heavily reliant on Square Owl for years for assistance with strategic marketing planning, content creation, digital marketing, etc. One of the bigger projects we collaborated with Square Owl on was a complete redesign and rebranding effort for the .com site.

Our goals included more measurable & increased UX by integrating relevant & SEO-rich content throughout the site, as well as increased traffic through tactics such as PPC and organic search.

SOLUTION

How did you select this vendor and what were the deciding factors?

When it came time to source a partner for this project, the decision was easy for us as we had always relied on Square Owl for delivery & consult of our digital marketing needs. They already knew our way of work and business, so deciding to rely on them was truthfully a no-brainer as they already had a proven reputation within our marketing team and our leadership group.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Key deliverables for this project included wireframe mapping of what the new site would look like, updated header content, graphics, and photo imagery across the site, mapping of existing content, and migration of current site. In addition, the Square Owl team also managed translations of all website copy into 6 additional languages.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Duncan and Carl . Both are extremely well-versed in their respective roles, fully understood our goals and challenges, and communicated with us regularly to provide status updates and ensure roadblocks didn't interfere with overall project scope, timeline, or budget.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not only was the site easier to navigate and with fewer clicks, it was aesthetically more pleasing as well. Having an updated and well-thought out website with content strategically interwoven, as well as a robust digital marketing strategy to accompany, resulted in a 159% increase in web-generated leads, as well as doubling our web traffic YoY for the subsequent 3 year time frame.

How effective was the workflow between your team and theirs?

Working with Square Owl always feels like you are working with an extension of your own internal team. We always felt as though we could call them without scheduling a formal meeting to ask quick questions or clarify, and they are eager to accept constructive criticism or amends to any layer of output.

What did you find most impressive or unique about this company?

Truly they are different than most agencies in that they genuinely do want to help you succeed. It never felt like it was a process we were forced to be put through in order to accomplish something, but rather the focus was about getting things done. Further, they were happy to act as mentors to our own internal teams, teaching us how to manage things on our own.

BACKGROUND

Please describe your company and your position there.

Imported & Distributor of Italian food and wine B2B. I am part of management responsible for Marketing, Systems and Office operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Square Owl?

To analyze Customer journey through website and purchasing experience and devise optimization solutions via a wire frame that will be implemented by the website technical team.

SOLUTION

How did you select Square Owl and what were the deciding factors?

Recommendation from existing website contractors based on past successful project collaboration.

Describe the project in detail and walk through the stages of the project.

Square owl started by analyzing data available on Google analytics. When required data wasn't available, the team sourced other tools to acquire data needed . Once the results were in, wire frames were designed in stages. In every part of this process, meetings were conducted to present and gain approval before moving to the next stage.

Once the various stages of the wire frame were approved by Prestige, it was passed on to the design team. The design team was responsible to propose the optimized the look and feel of the website based on approved wire frames. This design stage was also conducted using the proposal presentation/amendments suggestion/approval.

Once the design was approved, it was passed on the implementation team

How many resources from the Square Owl team worked with you, and what were their positions?

The MD took charge of the project, engaging his team, in collaboration with approved partners

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Proposed optimization has not yet been implemented

How effective was the workflow between your team and theirs?

Good, Meeting set up ate every stages of the project

What did you find most impressive or unique about this company?

Their level of knowledge and workload organization have been impressive throughout the workflow.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Evolve, an engineering company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Square Owl?

We needed a brand overhaul to modernize our brand identity and improve our digital presence.

SOLUTION

What was the scope of their involvement?

Initially, we met with Square Owl’s team to discuss our deliverables and branding goals. Their team also asked for our existing brand guidelines and user personas to fully understand the core of our business.

Based on their findings and the materials we provided, Square Owl recreated our brand identity. They altered our logo, color schemes, font styles, and templates to incorporate our combined branding ideas. Once Square Owl finalized our new brand guidelines, they rebuilt our website from scratch to implement the new design solutions.

What is the team composition?

We worked with at least four resources from Square Owl, including Duncan (Managing Director).

How did you come to work with Square Owl?

I met Duncan through an entrepreneurship program. We remained in contact since then, so I approached him when I needed branding services.

How much have you invested with them?

We spent about £25,000 (approximately $25,000 USD).

What is the status of this engagement?

Our rebranding project ran from June–October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve only recently launched the website, so there aren’t any quantifiable metrics to share at this point — however, we received a good amount of positive feedback from our old and new customers, who particularly liked our more straightforward yet convincing branding. From our perspective, Square Owl successfully delivered branding results that effectively represented our vision and identity across our target market.

How did Square Owl perform from a project management standpoint?

Square Owl was a flexible and committed partner. This was our first outsourced branding project, and their team managed to make each phase seamless and well-paced to make us comfortable throughout the engagement.

What did you find most impressive about them?

We were most impressed with their ability to generate tailored solutions that met our exact branding standards. The cherry on top was Square Owl’s accommodating nature, which allowed us to contribute what we could at our own pace.

Are there any areas they could improve?

In my opinion, they were the perfect team to onboard for this project.

Do you have any advice for potential customers?

Be transparent in identifying your business goals, and Square Owl will do their best to help you move forward.

BACKGROUND

Introduce your business and what you do there.

I’m the director of ITQ Digital. We’re an e-commerce development agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Square Owl?

Square Owl is one of our partners, and we work very closely with them. They help us convert more customers and work on the look and feel of sites while we take care of development.

SOLUTION

What was the scope of their involvement?

Square Owl looks after all the UX and CROs of a lot of our new and existing clients. We don’t design the customer journey; that’s where they come in.

They’re our partners, and they fulfill a service for our clients on our behalf. They primarily work with Magento, Shopify, WooCommerce, and most recently, Aero Commerce.

What is the team composition?

Depending on the project, we generally work with 3–4 people from Square Owl. It ranges from the founder to the lead project manager and head of design.

How did you come to work with Square Owl?

One of our company directors was friends with one of their company directors. We grew the relationship from there.

What is the status of this engagement?

The partnership has been going on for several years, but things started to take off in February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The majority of the clients that we refer to them have seen an increase in business revenue — anywhere from 8% and up to 20%. Square Owl’s work helps optimize and convert more customers to our client’s websites.

How did Square Owl perform from a project management standpoint?

We don’t have to hold their hand — there’s no need to micromanage or manage them, to be honest. We work very transparently and introduce our clients to Square Owl. They work directly with them, and their team manages things perfectly from start to finish.

They have various internal tools to help communicate the best approach to our clients.

What did you find most impressive about them?

Their transparency and attention to detail are astounding. They really take the time to understand our customers, and they’re transparent with all their pricing and approach.

Are there any areas they could improve?

Nothing comes to mind, to be honest.

Do you have any advice for potential customers?

Give them your time at the beginning of the process to give them as much information as possible — that’ll allow them to make better suggestions for your business.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a brand strategy and digital design agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Square Owl?

We do something called constant conversion rate optimization. We needed someone who could do the technical side of Google Analytics and read the data to help us make decisions from a creative perspective.

SOLUTION

What was the scope of their involvement?

Square Owl handles our Google Analytics from a marketing perspective. They track data and take care of matters that need to be addressed in our business, like meetings, presentations, project management, and digital strategies —  — they’re an overall digital marketing strategy partner.

What is the team composition?

There are three people involved in the project, including Emma (Digital Marketing Executive), Carl (Digital Consultant), and Duncan (Managing Director).

How did you come to work with Square Owl?

We chose them based on their skill set and ability to fit right in the space we needed to fill.

How much have you invested with them?

We’ve spent around £100,000 (approximately $134,000 USD) with them so far.

What is the status of this engagement?

We started working together in April 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we’ve been able to save clients around £500,000 (approximately $672,000 USD)  every year!

How did Square Owl perform from a project management standpoint?

They’re amazing; it’s a smooth and flawless process. In terms of tools, we use email, phone calls, and Trello. 

What did you find most impressive about them? 

Their enthusiasm for the project is outstanding; they’re reliable and always there when we need them.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Have a clear idea of what you want to achieve so they can deliver what you need.