Spurwing — Webflow Agency

BACKGROUND

Please describe your company and position.

I am the Associate Director of Wood for Trees

Describe what your company does in a single sentence.

We help food and drink brands find, define & deliver what’s next - partnering with global CPG businesses at the front-end of innovation strategy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing — Webflow Agency to accomplish?

• Better express our identity online in a way that builds internal pride, by showcasing our team, capabilities and approach in a more human, distinctive way.
• Create an “above-the-radar” presence for clients, partners and talent, strengthening credibility and clearly communicating what it’s like to work with us.
• Build a flexible platform we can grow into, so we can publish future content and evolve our capabilities online as the business matures.

SOLUTION

How did you find Spurwing — Webflow Agency?

Referral

Why did you select Spurwing — Webflow Agency over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Spurwing — Webflow Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sitemapping and user journey design
• Visual concept development, translating our identity into a distinctive digital expression
• Content structuring and editorial guidance across all core pages
• Design of key templates and components, including animation libraries
• Full Webflow build and CMS configuration
• Responsive optimisation across devices
• Integration of analytics, performance considerations and compliance
• Launch support and handover
   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Internal engagement: A noticeable increase in pride and confidence. The team actively shares the site, points to it in client conversations, and feels better represented by it.
• External clarity: We now have a clearer, more confident articulation of our positioning. Early feedback suggests people understand what we do and how we work more quickly 
• Capability uplift: We moved from a static, single-page site to a fully CMS-driven platform. We can now evolve and publish content independently, which was not possible before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spurwing’s project management was structured and calm throughout. The project had clear phases, timelines and decision points, which gave us clarity and encouraged us to maintain momentum.
They delivered key milestones on time, and where timelines shifted (often driven by delays on our side), it was transparent and well managed.
They were highly responsive to our needs. Feedback was handled quickly and thoughtfully, and they were willing to challenge us when needed rather than simply execute instructions.
They devoted generous amounts of time to discussion at every stage, seeking to understand direction, challenging and provoking thinking as well as driving our own understanding of what's expected and possible. It felt like a genuine partnership rather than a supplier relationship.

What was your primary form of communication with Spurwing — Webflow Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was their ability to operate as strategic partners, not just designers or developers. They didn’t simply respond to our brief, they helped us to challenge and sharpen it - to achieve a different, and better outcome as a result.

Are there any areas for improvement or something Spurwing — Webflow Agency could have done differently?

The only real area for improvement for both teams; was the implementation of a challenging component where the details of how to implement our vision were not fully resolved before development - it created a grey area and some extra iteration. Spurwing took responsibility and worked hard to resolve it. 
Post-project we discussed running a dedicated design-to-development alignment session earlier in the approach to agree what “good” looks like for those elements, front-loading expert development input, before build begins.

BACKGROUND

Please describe your company and position.

I am the Vice President, Brand and Communications of GetReal Security

Describe what your company does in a single sentence.

GetReal is a cybersecurity leader specializing in the detection and mitigation of threats posed by malicious generative AI content, including deepfakes and impersonation attacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing — Webflow Agency to accomplish?

• Migrate from WordPress to Webflow and successfully launch the website ahead of a public press launch.

SOLUTION

How did you find Spurwing — Webflow Agency?

Referral

Why did you select Spurwing — Webflow Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Spurwing — Webflow Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bespoke development of the design in Webflow as the front-end and animation and interaction development where suitable.

• Responsive development across Webflow’s four main breakpoints (Desktop, Tablet,
  Mobile Landscape and Mobile Portrait - as small as an iPhone SE).
• Built using Fluid-Responsive, a responsive scaling framework.
• Internal QA towards the end of development
• Completion of a good search engine optimised foundation
• Clear heading hierarchy per page
• Title tags, meta descriptions all filled out
• Sitemap available for crawling
• Google organisation/local business schema markup where possible
• Compressing images ready to use on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successfully launched new website. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional from start to finish. Despite a highly ambitious timeline and considerable complexity behind the scenes, they delivered on time. The team was incredibly responsive, always available when we needed them, and proactive in addressing potential roadblocks before they became issues. They brought precision to a fast-moving, high-pressure project. Their ability to stay organized, adapt to evolving needs, and maintain momentum without sacrificing quality was a primary reason we were able to launch successfully.

What was your primary form of communication with Spurwing — Webflow Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The partnership and level of care they brought to the project, down to the smallest details, made it feel like they were building something for themselves, not just for a client. Their calm under pressure, their ability to problem-solve on the fly, and their commitment to quality truly set them apart.

Are there any areas for improvement or something Spurwing — Webflow Agency could have done differently?

Given the pace, complexity, and ambition of the project, Spurwing handled everything with professionalism and commitment to excellence. 

BACKGROUND

Please describe your company and position.

I am the Cofounder & COO of Studio Everywhere

Describe what your company does in a single sentence.

We are a global brand consultancy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing — Webflow Agency to accomplish?

• Website Developpment
• Webflow

SOLUTION

How did you find Spurwing — Webflow Agency?

Referral

Why did you select Spurwing — Webflow Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Spurwing — Webflow Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Spurwing has helped us to develop websites for various different clients and also our own. These have included smaller sites for start-ups and our own agency, all the way up to more complex, larger scale sites for growth stage companies. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes for these projects were extremely well built, well designed, engaging marketing websites for businesess that resulted in lifts of engagement and conversion rates across the board. Also, the more intangible result of bringing new brands to life in a visually impactful way that rose the profile and credibility of the companies.   

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spurwing always delivered on time and was incredibly clear and transparent in their project management from start to finish. They are top notch professionals when it comes to doing business and running projects. 

What was your primary form of communication with Spurwing — Webflow Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There's an incredibly wide mix of quality when it comes to website development agencies, particularly on Webflow. The 'ease of use' of the platform makes it such that more people can technically build a site - however whether they can do so well is another story. Spurwing are truly masters in their craft and on this platform. I couldn't tell you how many clients have come to us after a poor website build and were extremely impressed by what Spurwing handed over to them (including us). 

Are there any areas for improvement or something Spurwing — Webflow Agency could have done differently?

We have nothing really to say here. After working on multiple projects, each time has resulted in a seamless and successful outcome. 

BACKGROUND

Please describe your company and position.

I am the Product & Marketing Manager of Elementary Technology

Describe what your company does in a single sentence.

We're a leading reseller of education technology in the UK, implementing a unique approach to ensure schools and trusts are adequately supported to transform their lessons.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing — The place to go for Webflow to accomplish?

• Modernise our existing website to better reflect our brand
• To transition away from WordPress
• Build a website that we can develop further without the need for coding

SOLUTION

How did you find Spurwing — The place to go for Webflow?

• Referral
• Other

Why did you select Spurwing — The place to go for Webflow over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Spurwing — The place to go for Webflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Following a refresh of our brand in 2022, our website was the final element that needed renewal - we wanted it to better reflect our more new modern look and better compete with modern websites from our competition.

At the same time we specifically wanted to move away from WordPress, which massively limted what we could do.

Spurwing were tasked with taking inspiration from other education technology websites and our existing brand guidelines and pulling together a design that would look the part, stand the test of time and be scaleable as we grow and develop.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main outcome was a website that we were confident could be scaled and looked the part against our competition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was transparent and collaborative. We had a shared project that was kept up-to-date that both ourselves and Spurwing could add comments too - this allowed us to quickly and efficiently provide feedback as the project progressed.

In addition to this we kept in touch via regular emails and online meetings.

What was your primary form of communication with Spurwing — The place to go for Webflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I felt Spurwing truly understood our requirements and because of that they did a fantastic job of translating what we wanted into a website.

Are there any areas for improvement or something Spurwing — The place to go for Webflow could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Lead of Roam

Describe what your company does in a single sentence.

Roam is the smart partner for destination EV charging. We provide infrastructure that meets customers’ needs now, and in the future.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing — The place to go for Webflow to accomplish?

• New website following company rebrand

SOLUTION

How did you find Spurwing — The place to go for Webflow?

Referral

Why did you select Spurwing — The place to go for Webflow over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Spurwing — The place to go for Webflow were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Spurwing team played a pivotal role in bringing our vision for the Roam website to life during our rebranding. The primary objective was to create a user-friendly, customer-focused website that seamlessly serves both EV drivers and businesses. The team worked closely with us from concept to design to completion, ensuring the design and functionality aligned with our brand’s new look and feel.

The team were tasked with, and successfully delivered, the following:

• A modern, intuitive interface that reflects the Roam brand identity, with a focus on accessibility and ease of navigation.
• Clear, visually engaging layouts tailored to our two primary user groups: EV drivers and businesses.
• Customised page designs for core sections, including ‘For Drivers,’ ‘For Businesses,’ ‘Pricing & Payment,’ and sector-specific pages (e.g., Residential, Workplace, Hotel & Leisure).
• Development of resource hubs like the ‘Guides’ section, providing valuable information for users.
• Implementation of a dynamic blog page for ongoing content updates.
• Integration of a real-time charging map to enhance usability for EV drivers.
• User-friendly forms for customer inquiries and service bookings.
• Mobile-First and Responsive Design
• Post-Launch Support and Training
• Ongoing technical support for bug fixes and optimisations post-launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranded Roam website delivered several measurable outcomes that highlight its success and the progress achieved:

• Visitors spend an average more time exploring the website in comparison to the old website, indicating improved content relevance and user experience.
• The bounce rate decreased, demonstrating better navigation and engagement with multiple pages.
• Contact form submissions increased with enhanced ease of use, filtering the submissions into the correct area od our CRM.
• Feedback from EV drivers highlights the convenience of the charging map and the clarity of payment options.
• People within the industry have praised the intuitive design and sector-specific insights.
• The website’s loading speed was reduced on mobile devices, improving overall user satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management by the Spurwing team was exemplary, ensuring smooth collaboration and timely delivery of all milestones.

• They provided a clear, shared project calendar that outlined each phase of the project, from initial planning to final launch. This allowed us to track progress and stay aligned on timelines effortlessly.
• Regular check-in meetings were scheduled to discuss updates, address any challenges, and gather feedback. These sessions kept the project on track and ensured everyone was aligned.
  Visual Progress Tracking
• The team developed a demo site, which was invaluable in allowing us to visualise progress in real time. This helped us provide input at key stages and ensured the final design met our expectations.
• They were highly responsive, promptly addressing any concerns or requests for updates. Whether it was a minor design tweak or a last-minute adjustment, the team handled everything efficiently and professionally.
• On launch day, they were incredibly helpful, ensuring everything ran smoothly. From testing functionality to troubleshooting live issues, their support was instrumental in achieving a seamless go-live experience.

What was your primary form of communication with Spurwing — The place to go for Webflow?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about the company was their friendliness and responsiveness. From start to finish, their team was approachable, supportive, and genuinely invested in ensuring the project’s success. They always made us feel heard, addressing concerns or updates promptly and with a positive attitude.

Additionally, their ability to deliver such a large-scale project within a tight deadline was truly remarkable. Despite the complexity of the rebrand and the scope of work, they maintained exceptional organisation, quality, and attention to detail throughout.

Are there any areas for improvement or something Spurwing — The place to go for Webflow could have done differently?

Genuinely can't think of any.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SmartAssets

Describe what your company does in a single sentence.

SmartAssets is the creative effectiveness adtech platform, revolutionising how brands manage and optimise ad content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing to accomplish?

• Website Design
• Website Development
• Branding

SOLUTION

How did you find Spurwing?

Clutch Site

Why did you select Spurwing over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Spurwing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Spurwing provided a complete proposal for a brand refresh, which included sprucing up our colour palette, new fonts, and imagery. The team listened attentively to our requirements, and desgined several new pages including a homepage, product pages, a resource page, and company pages. The team also handled responsive web development, which included animations and UX-optimsed functionalities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Spurwing quickly scoped the entire web dev project, provided an overview, and set up a timeline for the deliverables.  Our team was impressed by the communication and professionalism of the entire team - meeting deadlines, providing frequent updates, and listening to feedback to progress with the development of the site. The result being a smooth brand refresh, and fully functional and responseive website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team quickly drafted a timeline, delivered all items on time, and scheduled frequent calls to update on the progress of the project. 

What was your primary form of communication with Spurwing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team strikes a great balance of being incredibly supportive and professional, while also being fun to work with.  

Are there any areas for improvement or something Spurwing could have done differently?

The collaboration has been impeccable. 

BACKGROUND

Please describe your company and position.

I am the Senior Designer of Pentagram

Describe what your company does in a single sentence.

We are the world's largest independent design agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing to accomplish?

• Build a website
• Take our concept designs and build out the rest of the site
• Create a site that was visually rich and engaging, fluid and impactful

SOLUTION

How did you find Spurwing?

Online Search

Why did you select Spurwing over others?

• High ratings
• Pricing fit our budget
• Specialists in Webflow

How many teammates from Spurwing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build and develop a website that reflected the dynamism and quality of the brand identity we had created, the site needed to behave fluid and responsive and elevate the concept designs into a functional high-quality digital UX. Key deliverables were integrated animated assets, video content, social media feeds and editable CMS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The positive reaction to the site, both from ourselves, the client, and their internal team members as well as external users. 
• The longevity of the site and the user analytics since launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spurwing was exceptionally punctual and efficient with communication, delivery, and feedback, making the process not only seamless but highly collaborative and positive overall. We were up against difficult timescales and high expectations from our clients and ourselves to deliver something outstanding.

What was your primary form of communication with Spurwing?

Virtual Meeting

What did you find most impressive or unique about this company?

For me their willingness and ability to take on board any ideas and suggestions in a collaborative and professional manner, suggesting new ideas or suggestions that the platform made possible, and highlighting where perhaps things could be improved, and suggesting alternative approaches.

Are there any areas for improvement or something Spurwing could have done differently?

Not particularly, the project was a huge success, and we look forward to working with them again in the future. Perhaps even some in-person workshops or sessions.

BACKGROUND

Please describe your company and position.

I am the Head of Operations of KOPE AI Ltd

Describe what your company does in a single sentence.

We are your platform for Offsite Construction.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing to accomplish?

• a sleek website to showcase our new cutting edge, industry leading product
• incorporate our branding in an animated and clean way that was stand out
• balance the fun elements of our company culture with our market leading, professional product

SOLUTION

How did you find Spurwing?

Online Search

Why did you select Spurwing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Spurwing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design and build of a new company website that is both sleek and professional whilst also displaying some fun elements within the design and animation that reflect our company culture. We needed it quickly due to launch deadlines with clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

we built in phases that focused on providing us with the required product pages we needed to be live in time for events, followed by company culture and investment pages, finishing up with pricing. Responsive design on any size device screen. slick animations that are consistent and smooth across the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spurwing were an absolute dream to work with. They instantly matched our energy and passion for the project, and from the very first meeting, I knew they would work with us in a way that made sense to us. We worked in design sprints, and their solid communication ensured that we always knew exactly where we were during every project phase. They kept us in line and were realistic about what was possible, however, they always went above and beyond on all the tiny details and the finished project is the sleek and fun website we imagined.

What was your primary form of communication with Spurwing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They instantly understood our needs and requirements and really encouraged us to think about the user's journey around the site. They worked with us to design and create the relevant pages for the variety of clients we'll have. It was a great approach that had us questioning exactly what we needed the site to do for us and how we wanted to display information. We had so much that we needed to convey, and it was incredibly complex and yet they nailed it right away and made it feel effortless and fun.

Are there any areas for improvement or something Spurwing could have done differently?

Not a thing

BACKGROUND

Please describe your company and position.

I am the Director of Executive Life

Describe what your company does in a single sentence.

We are a UK based business life insruance broker. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Spurwing — Webflow Agency to accomplish?

• Website Build
• Website connected to claude

SOLUTION

How did you find Spurwing — Webflow Agency?

Online Search

Why did you select Spurwing — Webflow Agency over others?

Great culture fit

How many teammates from Spurwing — Webflow Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a brand refresh and a full new website build that was connected to Claude for updates and CMS changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Doubled traffic, jumped multiple positions for all our keywords on Google, and generated enquiries from LLMs we didn't have before.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great team, very clear at every stage and helpful. They helped us figure out what we needed and delivered it perfectly. 

What was your primary form of communication with Spurwing — Webflow Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Each team member was great, quick to respond, and happy to help. Their eye for design was great, and the integration with Claude is a game-changer. 

Are there any areas for improvement or something Spurwing — Webflow Agency could have done differently?

They should let new clients know how well the site works with AI and Claude. It's been a total game changer havng claude in the CMS.