SplitMetrics Growth Services

BACKGROUND

Please describe your company and your position there.

The Public Transport Authority Eastern Region (Verkehrsverbund Ost-Region VOR) is the largest transport association in Austria. With more than 40 partners in rail and bus transport, it has provided comprehensive mobility services for passengers in Vienna, Lower Austria and Burgenland (in short: Eastern Region) since 1984. The modern mobility agency VOR is responsible for the cross- border planning, financing and coordination of all public transport services in that region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency?

We have strong competitors regarding our app and wanted to optimize the visability and ultimately the downloads through app store optimisation - app radar was the company that had the best reviews and was the best choice we could have done.

SOLUTION

How did you select this vendor and what were the deciding factors?

We made a reasearch for the best suppliers and app radar was ranked number one.

Describe the project in detail and walk through the stages of the project.

The App Radar team first made a competitor analysis for us and we decided which ones where direct competitiórs and set our goals. Additionally we made a creative analysis of the app in the stores including screens etc. on a third level we went through each keyword and description in the app stores and optimised them.App Radar also recommended further To-Dos for us that we could also implement on our own.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 team members of App Radar

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within just 3 months the ranking of our app improved, reviews were going up, downloads were also constantly rising since the optimisation process that we went through with App Radar.

How effective was the workflow between your team and theirs?

Communication is very easy with the team; they quickly responded to issues and questions.

What did you find most impressive or unique about this company?

We loved the laid-back but still very productive and professional way of working.

Are there any areas for improvement or something they could have done differently?

I could not think of anything at the moment.

BACKGROUND

Please describe your company and your position there.

I am the founder of a market research application. Our users are primarily US based.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We needed help acquiring users from the App Store and the Google Play Store. We did not have experience with App Store Optimization (ASO) and turned to App Radar for help.

SOLUTION

How did you select this vendor and what were the deciding factors?

We talked to 3 or 4 ASO agencies. App Radar offered a lot of expertise and experience, allowed us to start small and scale up, and started at a reasonable price point.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

App Radar has provided us with full-scale ASO. They take care of creatives, keyword research and optimization, competitor analysis, paid ads, and more. Basically everything we can ask for in order to market our app for Apple and Google. We are planning to use them for social media advertising as well, but we have not started that yet.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with 4 people. I have talked to Sales people, ASO experts, paid advertising experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

When we started using these services, we saw roughly double our previous traffic within a month. We ranked higher for many keywords and had a much broader set of keywords. Our creatives looked better and our conversion rates improved. Paid ads has added fuel to the fire and kept the quick growth going.

Describe their project management style, including communication tools and timeliness.

We communicate primarily via slack. We have a lot going on and App Radar is good about reminding me when I still need to get them information, materials or feedback. I wanted them to take this off of my plate and to not think about it too much, they have definitely done that.

What did you find most impressive or unique about this company?

They are professional, knowledgeable, and friendly. They did a good job laying out options and giving solid recommendations. Their results have been great, and that is really the most important thing for me.

Are there any areas for improvement or something they could have done differently?

Nothing really comes to mind at the moment.

BACKGROUND

Please describe your company and your position there.

I'm one of the founders of the startup Monkee (www.monkee.rocks) and we have the mission to help people achieve their goals and dreams without having to build-up debt. Monkee combines Personal Finance Loyalty into one app to help users to save more money for what is important for them and actively contribute to savings goals at every purchase.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We hired App Radar to

1. Optimize our visibility in the App Stores, and
2. Manage our paid user acquisition (Google, App Stores, Facebook) to generate more registrations within defined user acquisition costs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We screened several different agencies and collected feedback from other startups working with them. We selected App Radar based on very positive feedback from the community.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

App Store Optimization (Meta Data, Key word optimization, Visuals, etc) and Management of payed marketing campaigns on Google, App Store and Facebook.

How many resources from the vendor's team worked with you, and what were their positions?

Depending on area we have been working with different members from the team. Now our key contact is the account manager which gives us weekly updates on the campaigns and organizes monthly meetings to discuss next steps, changes, ideas, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It was and still is a very successful project with them. Managed to increase downloads and conversion (decrease in customer acquisition costs) over time due to several iterations and improvements.

How effective was the workflow between your team and theirs?

We always perceived the interactions with the team as very productive and efficient. Besides the short update calls (which are always perfectly prepared from their side) we have a slack channel to communicate frequently on more urgent topics.

What did you find most impressive or unique about this company?

Really good conversations with very competent team members who are experts in their fields; amazing preparation of all meetings. They were highly supportive of finding solutions in case we needed some special support.

Are there any areas for improvement or something they could have done differently?

nothing to add from my side - I'm super happy.

BACKGROUND

Please describe your company and your position there.

Cocologics is a pioneer and innovator in the field of mobile photography and best known for its flagship iOS app ProCamera. I am part of the team as communications manager since 2015.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency?

For every app on the App Store >>visibility<< is key. By hiring App Radar we connected with experts who really focus on keyword optimization and dive in on Apple's paid search mechanism.

SOLUTION

How did you select App Radar Agency?

We chose App Radar back in 2020 because they offered the full service we were looking for: a sophisticated data center for App Store metrics, multi-lingual experts, many years of experience and a flexible pricing model. The partnership is still going strong, so we made the right decision back then!

Describe the scope of their work in detail.

The continuous service they provide to us can be broken down into two categories: ASO + ASA. This means optimizing our App Store page (most importantly: App Store keywords) in various locals + managing our Apple Search Ads account where they intelligently search for and bid on the most relevant keywords (Paid Search).

What was the team composition?

From the beginning of the project, we worked closely with the Director App Marketing Services. For both ASA and ASO we have personal account managers who work with us on a very regular basis, including monthly online meetings and constant exchange via Slack.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a noticeable increase in app sales which can be directly linked to better App Store rankings on multiple continents. We are very pleased with the constant monitoring of rankings, paid search and the focus on key performance indicators. It's a data driven optimization so we see again and again that the budgets are spent smartly.

How effective was the workflow between your team and theirs?

It's a very effective workflow that has proven to be just right for us in the last two and a half years. By having scheduled, monthly meetings that are based on detailed presentations as well as the opportunity for direct communication via Slack every day of the week, we feel like we are in very good hands.

What did you find most impressive about this company?

Their network of experts worldwide, which allows them to provide tailored services, has stood out in the workflow. (e.g. native speakers for linguistic and cultural feedback in Asian markets).

Is there any area for improvement or anything that could have been done differently?

When we asked about switching to certain platforms they could always meet our requests.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Chatterbug, an e-learning company. We’re an online language learning school.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with App Radar Agency?

We didn’t have an internal marketing team specialized in apps, so we were looking for help to market our mobile platform.

SOLUTION

What was the scope of their involvement?

App Radar Agency has been marketing our app for us. Their tasks include app store optimization, organic downloads, putting our metadata in the Play Store and App Store to help us rank better, and paid advertising on Instagram, Facebook, TikTok, and Snapchat. They’ve also set up a mobile measurement provider to track the traffic that comes to our platform.

What is the team composition?

We’ve been mainly working with an account manager from their team.

How much money have you invested in this partnership?

We’ve spent €1–€5 million (approximately $1–$5 million USD) with them.

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our costs per sign-up and active users are great, which are the two main KPIs of the project — we’ve decreased our costs by more than 50%, which enables us to invest in other areas.

How did App Radar Agency perform from a project management standpoint?

They always meet our deadlines and budgets. In addition, they’re very responsive — we use Slack as our main communication tool. We also have weekly calls to review the numbers and what we want to do next.

What did you find most impressive about them?

Their passion and transparency are outstanding; they help us to spend our money smartly by focusing on areas that work best for us. This distinguishes them from other providers because not many agencies are interested in this kind of collaboration and thoughtful commitment.

Do you have any advice for potential customers?

Be honest and treat them respectfully — if the team is happy, they’ll be delighted to work with you. Also, formulate your requirements properly so they can meet your expectations.

BACKGROUND

Please describe your company and your position there.

Mobile Game publisher leading the genre.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We hire AppRadar to optimise our ASO.

SOLUTION

How did you select this vendor and what were the deciding factors?

A mix of pricing and performance.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First AppRadar did an in-depth audit of our ASO performances. They then suggested optimisation strategy and a roadmap. They deliver the roadmap we agreed on.

How many resources from the vendor's team worked with you, and what were their positions?

We had a client success manager and 1 ASO specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw positive results in terms of KPIs and learnings.

How effective was the workflow between your team and theirs?

The workflow was positive between the 2 teams.

What did you find most impressive or unique about this company?

We were impressed by their ability to do quick and in-depth analyses of specific behavior.

Are there any areas for improvement or something they could have done differently?

NA

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a health technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We wanted to improve our ASO in the App Store and Play Store. We wanted to find ways to reach more people organically through the app store search.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did a lot of online research and App Radar had the most online education and resources available to people to learn about ASO.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

App Radar audited our existing app store presence in terms of terms used, our screenshots and videos and provided suggestions and areas for improvement.

How many resources from the vendor's team worked with you, and what were their positions?

I worded directly with 2 of their staff on this project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

So far I have seen an increase in organic reach for our app in the app and play store since updating our description and terms used in our app store listing.

How effective was the workflow between your team and theirs?

I found working with the team at App Radar was clear and straightforward.

What did you find most impressive or unique about this company?

I had many questions related to my consultation and I found that they answered my questions and provided insights on the process.

Are there any areas for improvement or something they could have done differently?

No I had a great experience working with them.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a mobile gaming publisher.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

Performance on the Apple App Store is not nearly good as on the Google Play Store. Analyze both stores to find out why - App Store Optimization and Ads strategy review incl. directions for a mobile card game with around 5 Mio downloads on Google Play Store and 1 Mio download on the Apple App Store.

SOLUTION

How did you select this vendor and what were the deciding factors?

We are using the App Radar ASO tool for many years and were keen to try the services too.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Analyze the game on Google Play and Apple App Store, and discuss the outcome, and the next steps.

How many people from the vendor's team worked with you, and what were their positions?

1 ASO expert and 1 Ads (Google Ads + ASA) expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Great analysis, discussion, and even better advice on the next step to improve the performance.

Describe their project management style, including communication tools and timeliness.

A collaborative approach, discussing the challenges, the goal, and the timeline. We were using Slack for real-time collaboration and email for time schedules.

What did you find most impressive or unique about this company?

Great outcome, very clear direction on the next steps - how to improve the performance step by step and in detail.

Are there any areas for improvement or something they could have done differently?

Don't see any at the moment.

BACKGROUND

Please describe your company and your position there.

I am the co-owner of an independent app development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We were launching our first app and engaged App Radar in order to launch our Apple App Store presence and ASA and ASO strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched and interviewed several providers and were also recommended their services by colleagues.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

App Radar was a sop to nuts experience, which provided us with guidance and professional input along the way. They created our store metadata, guided us with creatives, and setup our marketing campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

Account manager and 2 dedicated technical resources.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The advice was very instrumental in our further strategies, and the campaigns set up up to increase growth exponentially.

How effective was the workflow between your team and theirs?

Generally excellent. Any issues were professionally resolved, and we continue to work with them today.

What did you find most impressive or unique about this company?

Willing to deal with startups and the quality of work has been excellent. As always, good communication is required to ensure a good working relationship.

Are there any areas for improvement or something they could have done differently?

Some additional education and explanation of thought behind the process would be helpful. Also, more engagement to help solve peripheral issues, such as 3rd party tracking solutions, etc. Overall, a minor complaint.

BACKGROUND

Please describe your company and your position there.

I am creative producer at WhaleKit Studio

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire App Radar Agency, and what were your goals?

We hired App Radar to help our game Left to Survive reach organic growth in the German market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor because App Radar had great expertise in providing ASO services for German market, across Google Play and App Store.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

App Radar prepared text metadata set for Germany, as well as suggested some ideas for creative optimization, even though it was not listed in the scope of work. App Radar also provided us with common instructions on do's and dont's in the ASO process.

How many people from the vendor's team worked with you, and what were their positions?

We worked with Bernhard Schodl, ASO Manager, and Lukas Königshofer, Director App Marketing Services.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We implemented all the texts suggested by App Radar, however, the update collided with the reduction of paid traffic. Therefore, we did not notice any noticeable effects on organic. Nevertheless, we were satisfied with the quality of the metadata.

Describe their project management style, including communication tools and timeliness.

App Radar met all the deadlines, we communicated via Slack and also held monthly meetings.

What did you find most impressive or unique about this company?

We were satisfied with App Radar's team professionalism and expertise. We were especially happy that our app page now looks more "native" to German speakers.

Are there any areas for improvement or something they could have done differently?

The only thing I would like to mention is presentations: there was too many texts on the slides, so it was hard to look through all of it in the course of a live call :)