Spire

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for Cervey. We provide pharmacy technology to hospitals and pharmacy benefit managers. My role includes overseeing all company branding and marketing initiatives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Spire?

Our company was a startup in a well-established industry that was branching off from another company. We had a new company name but didn’t have anything else from a marketing perspective and had zero brand awareness. For this project, we wanted someone specialized in B2B to create a brand and an effective marketing strategy for us. 

SOLUTION

What was the scope of their involvement?

Spire provides us with branding and marketing services. First, they got our key players together and asked questions. They did their own market research and presented it to us to ensure it was accurate. From there, they created our logo, visual identity, and brand story. 

They’ve built our website and social media accounts. Currently, they help us with CRM and paid digital marketing. They manage our accounts on Instagram, Facebook, Twitter, LinkedIn, Google Ads, and Microsoft Advertising for Bing. Spire also creates marketing collateral for us, including for our paid search and paid social ads. They’ve branded and now lead our blogs and white papers. The team also does event marketing and has produced trade show booth videos for us. 

What is the team composition?

We work closely with two teammates from Spire on a day-to-day basis, including an account supervisor. However, we’ve worked with a lot of their team; we work with a client services and planning representative on weekly meetings, and we’ve worked with 3–4 people from their design team. 

How did you come to work with Spire?

They were referred to us by someone that knew their reputation in the area. 

How much have you invested with them?

We’ve spent about $430,000. 

What is the status of this engagement?

We started working with them around June 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

This summer, we were named the healthcare marketer of the year by the Dallas/Fort Worth Chapter of the American Marketing Association. Moreover, our campaigns have resulted in leads of 140% over our goals. The new pipeline opportunities have exceeded our goals by 570%, new accounts by 38% over the goal, and company growth has exceeded the goal by 75%. 

How did Spire perform from a project management standpoint?

They’re awesome at project management. They always handle work in a timely manner and without any surprises. I don’t have to manage them because they do everything themselves. We communicate through emails and phone calls; I have the team’s direct phone numbers. 

What did you find most impressive about them?

Spire is super proactive. They come to us with project ideas and ways to better handle what’s next, so that’s not something I need to worry about. Moreover, they’re incredibly creative and find unique ways to brand our events that capture people’s attention to make them want to come the next year, which has been huge for us. 

Are there any areas they could improve?

No, they’re awesome. 

Do you have any advice for potential customers?

Work with them! Hiring them is the best decision that we’ve ever made for marketing. Coming from absolutely nothing, we now have an identified brand look and feel and successful trade shows. Spire is worth every cent.