Speedwork

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Flyhomes, a financial services company. We provide buy before you sell solutions through a wholesale lending platform, enabling loan officers and agents to help clients purchase new homes before selling their current ones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

We needed help with our paid social strategy to increase awareness and engagement among our target audience.

SOLUTION

What was the scope of their involvement?

Speedwork has been helping us with our LinkedIn paid ads strategy. Their work includes copies, creatives, execution, and optimization. The team handles all aspects of the ads.

What is the team composition?

We’ve been working with 2–5 teammates from Speedwork.

How did you come to work with Speedwork?

We found them through an online search. We chose them because their pricing fit our budget.

What is the status of this engagement?

We started working together in November 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork’s work has resulted in a constant decrease in our cost per lead, which is now lower than LinkedIn ads’ benchmark. Meanwhile, our engagement rate is higher than LinkedIn ads’ benchmark.

How did Speedwork perform from a project management standpoint?

Speedwork delivers on time, is responsive, and proactively optimizes the campaigns. The team also helps us find better ways to convert leads. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Speedwork cares about the results.

Are there any areas they could improve?

It would be great if they could provide holistic strategy and execution for all LinkedIn initiatives, including messaging, paid ads, and organic posts.

BACKGROUND

Please describe your company and position.

I am the General Manager of Vitay

Describe what your company does in a single sentence.

Vitay provides automated reference checking software and other candidate verification tools to hiring teams in healthcare, staffing and recruiting, and general business. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Create & managed LinkedIn advertising campaign
• Generate leads through PPC advertising

SOLUTION

How did you find Speedwork?

Online Search

Why did you select Speedwork over others?

• High ratings
• Specialization in LinkedIn

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've partnered with Speedwork Social to plan, execute, and optimize a targeted LinkedIn advertising campaign designed to drive qualified leads and brand awareness among staffing and recruitment professionals. The project includes campaign strategy & set-up, creatives, tracking & analytics, and performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Speedwork helped us get fully set up in LinkedIn Campaign Manager, finalized our targeting and messaging, and created all ad visuals and copy. The onboarding was smooth, the creative process was quick, and I appreciated their collaborative nature and availability. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've been on time with all of their deliverables and quick to answer any messages. 

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have tremendous domain expertise with LinkedIn, which is exactly what we've been looking for.

Are there any areas for improvement or something Speedwork could have done differently?

None thus far. 

BACKGROUND

Introduce your business and what you do there.

I’m the former CMO of Outreach, a software company. Outreach provides a unified sales execution platform that uses automation and AI to help teams manage prospecting, deal management, and forecasting, enabling companies to increase efficiency and close more deals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Speedwork?

We needed help differentiating ourselves in a crowded market, generating leads and pipeline, and retaining and upselling current customers.

SOLUTION

What was the scope of their involvement?

Speedwork owned our organic LinkedIn and LinkedIn ads. The team set the strategy, copy, and creative. They also handled budgeting, bidding, optimizations, A/B testing, and reporting and analytics. The content and creative spoke to our key personas.

What is the team composition?

We worked with three teammates from Speedwork.

How did you come to work with Speedwork?

I had worked with Speedwork at a previous company and was very happy with their work, so I brought them to my new role. Their expertise in both paid and organic was unmatched. The team was an excellent business partner and a good steward of our budget.

What is the status of this engagement?

We worked with Speedwork from April 2021–July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Speedwork surpassed my expectations. The ROI was very high in terms of the numbers generated for the amount of budget spent. We measured success through impressions, clicks, form fills, meetings booked, pipeline, and revenue.

How did Speedwork perform from a project management standpoint?

Speedwork’s project management was excellent. The team delivered on time and was very responsive to our needs. We communicated via Slack and weekly check-in meetings.

What did you find most impressive about them?

Speedwork was incredibly knowledgeable about LinkedIn and was always proactively suggesting new tests and strategies to run. The team was also delightful to work with.

Are there any areas they could improve?

I can’t think of anything for Speedwork to improve.

BACKGROUND

Please describe your company and position.

I am the Chief Medical Editor of DKMD Consulting

Describe what your company does in a single sentence.

A physician led medical writing firm that specializes in writing highly niched medical content that educates, generates leads, and increases revenue for medical device companies. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Speedwork to accomplish?

• Lead generation
• Grow LinkedIn community

SOLUTION

How did you find Speedwork?

UpWork

Why did you select Speedwork over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Speedwork were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Speedwork helped us to grow our LinkedIn community by actively connecting with our target audience. They've generated many great leads for us!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

LinkedIn engagement and number of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have monthly check in meetings, and there's an excel spreadsheet that is updated daily for my review. They respond to my emails within 48 hours. Really enjoyed working with them so far!

What was your primary form of communication with Speedwork?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Lead generation ebbs and flows, and they're flexible/understanding of this. What worked last year probably won't work this year, so they work with you to find the best outreach scripts.

Are there any areas for improvement or something Speedwork could have done differently?

Overall they've done a great job. My only recommendation is to my old self. Would have been helpful for me to better understand LinkedIn before starting marketing there.