spectup

BACKGROUND

Please describe your company and position.

I am the CEO of enhanced.io

Describe what your company does in a single sentence.

We offer top-tier cybersecurity that MSPs won’t get anywhere else. Cutting the cost and effort of enterprise-grade cybersecurity with one subscription. MSPs get access to our tech stack, a fractional security director and client-ready reporting... so they can deliver what other MSPs can’t.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Create a financial model
• Create a one page pitch deck
• Investor outreach

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Professional Image

How many teammates from spectup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Spectup to support us with a full spectrum of fundraising and go-to-market activities. Their work has covered market research and competitor analysis, giving us a clear picture of how we compare in the MSP cybersecurity space and what investors are looking for. They provided positioning advice that sharpened our messaging and ensured our value proposition is both clear and differentiated. They also developed a comprehensive financial model, including revenue projections, cost structures, growth scenarios, and sensitivity analysis, which has become a cornerstone of our business planning and investor conversations. Spectup then created a polished pitch deck and a succinct one-pager, both of which tell our story in a clear, professional way. Finally, they are supporting us with investment outreach, offering guidance, introductions, and feedback to help us connect with the right investor groups.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes of Spectup’s work include a complete, investor-ready pitch deck, one-pager, and financial model that we now use in meetings. Their positioning advice has helped us present our value proposition with much more clarity, and our board and stakeholders are aligned around a single financial and strategic narrative. Thanks to their support, we are already in structured conversations with potential investors, and the process has been far more efficient and credible than it would have been otherwise.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spectup’s project management has been excellent. They've been highly efficient, communicative, and reliable throughout the engagement. All deliverables were provided on time and to a very high standard, and they consistently hit every deadline we agreed upon. What impressed me most was that they not only moved quickly but also took the time to make sure everything was right, from fine-tuning the financial model to refining the details of the pitch deck. Their communication was clear and proactive, which made the whole process smooth and stress free.

What was your primary form of communication with spectup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Spectup was the quality of their team. It was a refreshing change to work with people who were not only efficient and professional but also genuinely enthusiastic and engaged throughout the process. They took real time to understand our business model and goals, which meant their advice and deliverables were tailored and highly relevant. That level of commitment and care set them apart from other firms we have worked with.

Are there any areas for improvement or something spectup could have done differently?

Overall I was very pleased with the work from Spectup and cannot point to any shortcomings in the delivery.

BACKGROUND

Please describe your company and position.

 I am the Founder & CEO of an ecommerce company 

Describe what your company does in a single sentence.

3D Printed Accessories & Jewelry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Prepare investor-ready materials for fundraising.
• Build a valuation model and support equity structuring.
• Identify and segment key investor targets.
• Improve founder's pitch skills and readiness for meetings.

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

High ratings

How many teammates from spectup were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Financial modelling & forecasting
2. Pitch Deck
3. Pitch Talk track & Pitch training

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased confidence and clarity in the founder’s pitch & collateralls. 

Completion of a full investor deck and supporting financials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

What really impressed me was their reliability - everything was submitted right on schedule, no delays whatsoever. The team made the whole fundraising process feel smooth.

What was your primary form of communication with spectup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I can't say enough good things about my experience with Spectup! These guys really know their stuff when it comes to fundraising. Whenever I needed help or had questions, they were right there with answers and solutions.

What really impressed me was their reliability - everything was submitted right on schedule, no delays whatsoever. You know when someone's just doing their job versus actually caring? They made the whole fundraising process feel way less overwhelming than I expected.

Are there any areas for improvement or something spectup could have done differently?

Probably constant follow ups & implying for quick payment upfront prior to finishing projects.

BACKGROUND

Please describe your company and position.

I am a Sr Product Manager of a financial services company.

Describe what your company does in a single sentence.

Market intelligence and insights for asset managers with proprietary predictive AI tools

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Develop a compelling funding pitch deck and consult on improving financial model to support our new platform.
• Enhance our branding and presentation materials to create a standout, professional image for potential investors and partners.
• Conduct comprehensive market research to inform strategic positioning.

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

• High ratings
• Good value for cost
• Inicial call was positive

How many teammates from spectup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SpectUp built our funding deck, working alongside us throughout the process to ensure our platform was properly represented, in a clear and concise way. They helped to outline the problem, our solution, the market opportunity, and our financial forecasts - again collaborating with us using our internal materials and feedback to iterate improvements. The design team crafted the content into slides with a nice look and a smart visual hierarchy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They sent different drafts and iterations which we then gave feedback on, improving the deck continuously each time we spoke. The end product is a great deck that we are confident in presenting to VCs.

Strong brand that resulting in materials that clearly differentiated our new offering from competitors.

Successfully delivered a tailored pitch deck and financial model

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great, quick turnaround. Efficient.

What was your primary form of communication with spectup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

spectup's dedication to really understanding our specific business and plan was commendable.

Are there any areas for improvement or something spectup could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Head of Technology and Innovation of Gulf Organisation for Research and Development

Describe what your company does in a single sentence.

GORD serves to conduct research, development and innovation, standards setting, green building certifications, accreditation services, performance testing, capacity building and advisory services on sustainability and climate change in line with Qatar National Vision 2030 and UN's Sustainable Development Goals (SDGs).

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Support the GORD Institute in evaluating three sustainable technologies for potential spin-offs.
• Conduct competitor analysis and market research to understand the landscape and opportunities.
• Develop financial projections to assess the viability of each technology as a separate startup.
• Build pitch decks that can help secure internal funding for the new startups.
• Provide strategic consulting on business models to ensure the technologies are positioned for success.

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from spectup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Business model development, pitch deck story/design development, and financial modelling.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Created financial projections to assess the sustainability and growth potential of the technologies. Developed a pitch deck for each technology according to the provided branding guidelines.

Delivered three well-crafted pitch decks that clearly communicated the value of the technologies and their potential.

Helped shape the direction for internal funding efforts to launch the technologies as independent ventures.

Provided valuable strategic guidance on refining the business models for the proposed startups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered all their items in a timely manner and were able to flexibly adjust to the delays from our end. We dealt with a lot of unforeseen delays in during the project, but Spectup were very understanding and accomodating.

What was your primary form of communication with spectup?

Virtual Meeting

What did you find most impressive or unique about this company?

I will say with the little experience that I’ve built in in this space, SpectUp are in the lead when it comes to quality of output. It's become evident to me that other companies are pushing out cookie cutter financial models and pitch decks that have been slightly adapted. spectup not only offered us more bespoke options but also provided candid advice on the technologies' envisaged financial projections and go to market strategies

Are there any areas for improvement or something spectup could have done differently?

A subscription option would be valuable to allow iterative adjustments to completed projects (similar to slidebean). The up-front cost could be quite steep for early stage startups.

BACKGROUND

Please describe your company and position.

I am the Doctoral Researcher of Cemdynamics (GORD Spinout)

Describe what your company does in a single sentence.

It is a semi-government research institute in Qatar, our specific group works on construction materials research

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Establish a new entity to spin off the technology (Cement Innovation)
• Analyze the financial structure and key levers.
• Develop a financial model for accurate projections and valuation.
• Create a pitch deck to secure funding for the spin-off.
• Conduct market research for trends, competitors and more.

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

The work included creating a pitch deck with a financial model from scratch. 

Work included

• Business Development for pitch deck
• Market Research for pitch deck
• Pitch Deck Design
• Financial Model for Business Development and Pitch Deck

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clear identification of the main financial drivers, covering revenue sources, cost structure, and profitability.
• Completion of a reliable financial model that outlines projections for revenue growth, cash flow, and break-even points.
• Development of a strong pitch deck that effectively communicates the spin-off’s potential and financial outlook.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had a point of contact for the project (Kiran); he managed the project from the spectrum side. He was always available by email and made time for us to have virtual meetings to discuss our requirements and goals. They kept the project moving by constantly contacting us. 

What was your primary form of communication with spectup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good communication with clear and helpful discussions. The tools given through the financial models were also very helpful, and it is something we will continue to use

Are there any areas for improvement or something spectup could have done differently?

No areas of improvement, personally we are very happy with everything and the service given.

BACKGROUND

Please describe your company and position.

I am the CEO of Green Edge Homes

Describe what your company does in a single sentence.

Manufacture some of the best green homes in America

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Understand the key factors for successful business growth in the construction market.
• Identify high-potential markets for initial launch and future expansion.
• Define strategic priorities for product offerings and services based on market demand.
• Assess operational needs to support scalable production and efficiency.
• Develop actionable recommendations to guide business development and long-term growth.
• Create a clear roadmap for implementing growth strategies and tracking progress.

SOLUTION

How did you find spectup?

Referral

Why did you select spectup over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from spectup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Spectup was brought in to help us create an advanced financial model as well a robust market intelligence deck that enabled stakeholders to make informed decisions about growth and scale.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased clarity on market opportunities and strategic priorities for business growth.
• Comprehensive understanding of the competitive landscape and market dynamics.
• Identification of key US states with favorable conditions for launch and expansion.
• Established operational requirements for scalable production processes.
• Development of a clear and actionable growth roadmap to guide future efforts.
• Enhanced readiness to make informed decisions based on market research insights.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spectup went above and beyond to deliver timely responses and meet challenging deadlines.  The team was even willing to work off-hours to accommodate time zone differences 

What was your primary form of communication with spectup?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Niclas and Kiran had amazing attention to detail and took the time to learn about our product and process before presenting any findings.  Their commitment to learn our business really stood out to our team.

Are there any areas for improvement or something spectup could have done differently?

We are extremely satisfied with the entire process.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Contractable

Describe what your company does in a single sentence.

Contractable provides software to the construction industry to help them manage their budgets, operations and financial management of complex building projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Attract potential investors. The deck should clearly communicate the business model, market opportunity, and growth potential to secure funding.
• Appeal to initial customers or partners. The deck should outline the problem Contractable solves and why it is the best solution in the market.
• Building Credibility: Establish trust with both investors and potential clients. The deck should demonstrate industry knowledge, showcase expertise, and highlight any early wins or traction.
• Clarifying the Business Model: Clearly explain how the company makes money, including pricing models and market positioning.
• Outlining Growth Strategy: Provide a roadmap for how the business plans to scale over time

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from spectup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We required research and design input to create an introduction pitch deck for Contractable.

A concise explanation of our mission, the market opportunity, and our strategy to showcase the value of our initiative to potential investors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We want this project to encourage follow up from potential investors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always prompt in their response and delivered all items on time.

What was your primary form of communication with spectup?

Virtual Meeting

What did you find most impressive or unique about this company?

The quality of the work produced was excellent. The timeframe for delivery was fast & the cost was very reasonable.

Are there any areas for improvement or something spectup could have done differently?

No areas we can recognise require any improvement.

BACKGROUND

Please describe your company and position.

I am the CEO of First Genesis, Inc

Describe what your company does in a single sentence.

FIRST GENESIS is a leading-edged data company revolutionizing the way businesses harness, automate, and interact with their data at scale. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire spectup to accomplish?

• Create investor pitch deck

SOLUTION

How did you find spectup?

Online Search

Why did you select spectup over others?

Good value for cost

How many teammates from spectup were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A comprehensive and professionally designed pitch deck presentation consisting of 18-20 slides, formatted as a .pptx file.

• Analyzing relevant company material (such as the website and documents) to understand the business model & evaluating the current deck if available
• Developing or following a branding guideline to guide the presentation's visuals
• Drafting a pitch deck outline with a structured approach such as problemsolutionbenefit
• Crafting a clear value proposition to convey the benefits of the company's products or services
• Creating a competitive analysis to highlight the company's unique selling points
• Conducting a market analysis and positioning
• Creating a pitch deck narrative that resonates with the target audience
• Incorporating compelling storylining techniques to engage the audience
• Designing the pitch deck with professional-looking visuals and graphics
• Crafting complex infographics to explain products or services
• Conducting consulting calls with the client to get their feedback
• Testing and refining the pitch deck together with the client

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A comprehensive and professionally designed pitch deck presentation consisting of16 slides.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management and communication were excellent!

What was your primary form of communication with spectup?

Virtual Meeting

What did you find most impressive or unique about this company?

Quality of the work product at a very competitive price.

Are there any areas for improvement or something spectup could have done differently?

Perhaps an introduction to the entire project team.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at Longevitrack, a longevity tracking app company. We provide the first unified platform that turns daily health routines — from supplements and nutrition to exercise and sleep — into actionable longevity insights that help people live longer, healthier lives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with spectup?

We needed help with investment readiness and investor outreach.

SOLUTION

What was the scope of their involvement?

spectup helped us create our pitch deck from the ground up, a one-pager, and a detailed financial model. They also created an outreach plan.

For the pitch deck, spectup analyzed relevant company material by reviewing our website and existing documents to understand our business model. They also developed or followed our branding guidelines to ensure consistency in the presentation's visuals.

spectup drafted a structured pitch deck outline with a clear structure, such as problem-solution-benefit, to guide the content development. They crafted a clear value proposition by articulating the benefits of our products and services succinctly to convey the core value to potential investors.

spectup created a competitive analysis by highlighting our unique selling points and differentiators in the context of the current market. They also conducted a market analysis and positioning by analyzing market trends, size, and customer demographics to position our company effectively within the market.

spectup created a pitch deck narrative that resonates with the target audience, ensuring it aligns with the overall messaging and goals. They incorporated compelling storylining techniques to make the presentation engaging and memorable.

spectup designed professional visuals and graphics to create a visually appealing pitch deck with professional graphics and a layout that enhances the narrative. They crafted complex infographics to explain our products or services clearly and engagingly.

spectup conducted consulting calls for feedback and tested and refined the pitch deck with us to ensure it met our expectations and objectives. They also integrated financial data and projections in a way that was understandable and compelling to investors. Finally, spectup customized the content for target investors to appeal specifically to our target investor demographic.

For the financial model, spectup conducted an initial assessment to pinpoint the model's primary purpose, whether it was for budgeting, forecasting, investment valuation, or scenario planning. They identified key assumptions from market research, industry trends, and historical data to reflect elements like revenue growth rates, cost structures, pricing strategies, and market dynamics in the model.

spectup structured the financial model by designing a comprehensive structure that incorporated essential components such as income statements, balance sheets, and cash flow statements, customized to our business needs.

They developed detailed revenue projections by analyzing sales volume, pricing strategies, market share, customer acquisition rates, and other key sales-related factors to provide a realistic outlook on future income. spectup also performed an in-depth analysis of various cost elements, including production costs, operating expenses, marketing expenditures, and personnel costs, to create an accurate depiction of financial outflows.

spectup examined cash inflows and outflows to provide a clear picture of our liquidity position, ensuring readiness for both short-term and long-term financial obligations. They selected and applied valuation methods based on our company's stage, sector, and specific characteristics.

spectup incorporated scenario and sensitivity analysis to understand how changes in key variables impact the financial model, preparing for various market conditions. They assessed the impacts of different financing options, including debt and equity structures, to advise on optimal capital structure and financing strategies.

spectup analyzed critical financial metrics and ratios like profitability, liquidity, and solvency ratios to provide insights into our financial health and performance. They developed interactive dashboards for a user-friendly overview of the financial model, enabling easy interpretation and manipulation of data for strategic decision-making.

Finally, spectup conducted a comprehensive final review of the financial model.

What is the team composition?

We worked with 3–4 teammates from spectup.

How did you come to work with spectup?

We found spectup through an online search. We chose them because of their experience and the things they could address end-to-end, from understanding the startup's business to creating the pitch deck, one-pager, and financial models. Additionally, they could connect startups with well-known VCs without any issue.

What is the status of this engagement?

We started working with spectup in August 2025, and our project just finished.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a 100% success rate. spectup created a perfect pitch deck, one-pager, and financial model for our startup.

How did spectup perform from a project management standpoint?

spectup's project management was flawless and smooth. They delivered on time and were very professional. We communicated via email and calls.

What did you find most impressive about them?

spectup's communication was perfect. They were very good at what they did. Additionally, I was impressed by how quickly they understood my complex idea and transformed it into slides.

Are there any areas they could improve?

No, everything was great.