SpearPoint Marketing is a Denver, Colorado-based SEO agency focused on helping B2B, fitness, and ecommerce companies generate qualified leads, improve search visibility, and drive measurable business growth. We specialize in conversion-focused SEO strategies designed to attract high-intent traffic and turn visibility into real revenue opportunities.
Our approach goes beyond rankings and traffic reports. We focus on helping businesses improve visibility where modern buyers are searching, including Google, AI-driven search platforms, and local search results, while aligning SEO efforts with real business goals like leads, sales, memberships, consultations, and demos.
We work with companies that are:
Frustrated with generic SEO deliverables and poor communication
Looking for transparent reporting and measurable ROI
Trying to reduce dependence on paid ads or referrals
Focused on long-term growth through organic search
Interested in improving visibility in AI search and answer engines
Our services include:
SEO Strategy
Technical SEO
AI Search Visibility Optimization
Content Strategy & Content Marketing
Conversion Rate Optimization (CRO) Support
Local SEO
Digital PR & Authority Building
Reputation Management
Founded by Jesse McFarland, SpearPoint Marketing combines over 18 years of agency and in-house marketing leadership experience across industries including SaaS, legal, healthcare, fitness, ecommerce, startups, and professional services. Our team understands that effective SEO requires more than keywords and backlinks. It requires understanding customer intent, business goals, and the full buying journey.
SpearPoint Marketing LLC offers competitive pricing, often under $10,000 for projects. Clients consistently report excellent value for cost, with effective SEO and marketing strategies leading to measurable growth in traffic and leads.
One client mentioned that SpearPoint Marketing LLC's dashboard for data integration was still in development and suggested further improvement to enhance its data-driven capabilities. This indicates a potential area for enhancement.
Transparent and Honest Communication
Clients appreciate SpearPoint Marketing LLC's honest and transparent communication. They value the straightforwardness in discussing project challenges and the commitment to delivering results without unnecessary embellishments.
Commitment to Client Success
SpearPoint Marketing LLC demonstrates a strong commitment to client success, often going beyond contractual obligations to ensure client satisfaction. This dedication has earned them trust and long-term partnerships.
High Client Satisfaction and Value
Clients express high satisfaction with the value provided by SpearPoint Marketing LLC. They note the company's alignment with client values, competitive pricing, and the substantial return on investment achieved through their services.
Proficient in SEO and Digital Marketing
SpearPoint Marketing LLC is consistently praised for their expertise in SEO and digital marketing, helping clients improve search engine rankings, increase website traffic, and generate leads. Clients from various sectors, including IT, fitness, and legal, have reported significant improvements in online visibility and business growth.
Personalized and Client-Focused Approach
SpearPoint Marketing LLC is recognized for their personalized approach, tailoring strategies to meet specific client needs. They invest time in understanding client goals and provide customized solutions, which clients find impressive and effective in achieving desired outcomes.
SpearPoint Marketing LLC provides SEO services for a construction company to increase website traffic and search engine visibility.
Thanks to SpearPoint Marketing LLC, the client’s SEO traffic and online leads have significantly increased. The team is communicative, delivers on time, and holds monthly calls to discuss progress and ideas. The client is satisfied and finds the owner’s involvement impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of ELITE Construction
Describe what your company does in a single sentence.
We build multifamily and commercial spaces.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SpearPoint Marketing LLC to accomplish?
Help increase our visibility on search engines
Drive more traffic to our website
SOLUTION
How did you find SpearPoint Marketing LLC?
Referral
Why did you select SpearPoint Marketing LLC over others?
Pricing fit our budget
Referred to me
How many teammates from SpearPoint Marketing LLC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We've had SpearPoint take over our SEO in April of 2025, and their role is to drive more traffic to our website by increasing our visibility on search engines. Our contract stipulates that SpearPoint will perform the following:
Technical SEO
Full site optimization
Page refinement
Blog articles (twice a month)
Citation building
Monthly reporting
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our SEO traffic has significantly increased, and so have our online leads.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They do and they are very communicative. We have a monthly call to discuss new ideas and catch up on SEO progress.
What was your primary form of communication with SpearPoint Marketing LLC?
Virtual Meeting
What did you find most impressive or unique about this company?
I find it impressive and unique that Jesse (the owner) is in charge of our account and does a great job communicating with us about SEO and what strategies we need to employ to grow traffic.
Are there any areas for improvement or something SpearPoint Marketing LLC could have done differently?
Not that I can think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
SEO Consulting for Software Company
Other IT Consulting and SISearch Engine Optimization
Less than $10,000
Oct. 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"He is one of the best experts in SEO."
Dec 8, 2024
Founder, Software Company
Anonymous
Other industries
New York City, New York
1-10 Employees
Online Review
SpearPoint Marketing LLC provides ongoing SEO consulting services for a software company. The team is responsible for offering advice and guidance on the client's product.
The client's product has matured quickly thanks to SpearPoint Marketing LLC's valuable advice. The team is knowledgeable, responsive, and approachable, communicating primarily via virtual meetings. Their industry insight has impressed the client, resulting in a positive engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of a software company
Describe what your company does in a single sentence.
SEO Blog automation
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SpearPoint Marketing LLC to accomplish?
SEO Advice
Product Guidance
SOLUTION
How did you find SpearPoint Marketing LLC?
Online Search
Why did you select SpearPoint Marketing LLC over others?
High ratings
How many teammates from SpearPoint Marketing LLC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
SEO Knowledge transfer & consultation sessions.
Product Advice and Guidance.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
With Jesse's advice, we have achieved incredible maturity of the product in a short amount of time. He is very knowledgeable and has lots of insights about the market. He is one of the best experts in SEO.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jesse was always on time for the virtual meetings and very responsive and approachable. We had several consultation sessions, during which he prepared for all our questions.
What was your primary form of communication with SpearPoint Marketing LLC?
Virtual Meeting
What did you find most impressive or unique about this company?
Definitely the insight that Jesse has about the industry.
Are there any areas for improvement or something SpearPoint Marketing LLC could have done differently?
"I like their personalized approach, the expertise of the team, and their understanding of our industry."
Jul 18, 2024
VP of Sales, Asgard Cyber Security
Tracey Radi
Verified
Other industries
Tulsa, Oklahoma
1-10 Employees
Online Review
Verified
SpearPoint Marketing LLC provides PR, SEO, and website content writing services to help a cybersecurity firm build their brand and increase website traffic.
SpearPoint Marketing LLC's collaboration with the client is still in its early phases, but the results have already shown a positive trend. The team consistently delivers on promises and is attentive, responsive, and helpful. They also impress the client with their expertise and industry knowledge.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Sales of Asgard Cyber Security
Describe what your company does in a single sentence.
Provide cyber security services and products to our clients.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SpearPoint Marketing LLC to accomplish?
Help us better positioned to ourtarget audience to build our brand
Increase traffic to our site
SOLUTION
How did you find SpearPoint Marketing LLC?
Referral
Why did you select SpearPoint Marketing LLC over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from SpearPoint Marketing LLC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We hired Spear to help us with our SEO and website content / PR
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
It's early in the relationship but I believe they have been attentive, responsive, and helpful. It seems results are already trending positive.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Spear has always done what they say they are going to do.
What was your primary form of communication with SpearPoint Marketing LLC?
Virtual Meeting
What did you find most impressive or unique about this company?
I like their personalized approach, the expertise of the team, and their understanding of our industry.
Are there any areas for improvement or something SpearPoint Marketing LLC could have done differently?
Nothing I can think of.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"I actually already have recommended them :O)
Digital Strategy for Martial Arts Company
Digital Asset ManagementDigital StrategySearch Engine Optimization
Less than $10,000
Aug. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"He does exactly what he says he will do and tracks everything along the way."
Feb 4, 2024
Owner & Head Instructor, Union Martial Arts
Sean Nolan
Verified
Other industries
Charlotte, North Carolina
1-10 Employees
Online Review
Verified
Spearpoint Marketing LLC has provided digital strategy for a martial arts training company. They have laid out a monthly game plan to track deliverables and performance.
Spearpoint Marketing LLC's efforts have driven increased impressions and brand awareness, leading to record growth. The team is characterized by their professionalism, responsiveness, and enjoyable collaboration. Their dedicated investment in the client's success is evident.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner and Head Instructor of Union Martial Arts
Describe what your company does in a single sentence.
Union Martial Arts trains Kids and Adults in Kickboxing, Jiu-Jitsu and MMA.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SpearPoint Marketing LLC to accomplish?
Increase brand awareness
SOLUTION
How did you find SpearPoint Marketing LLC?
Referral
Why did you select SpearPoint Marketing LLC over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from SpearPoint Marketing LLC were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Spearpoint has done a wonderful job of laying out a clear monthly game plan and then tracking deliverables and performance in a very transparent way.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
It's clear that since starting with Spearpoint, our impressions and brand are growing. The number of inquiries we receive has increased and we are having consecutive months of record growth.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Extremely professional, responsive and enjoyable to deal with.
What was your primary form of communication with SpearPoint Marketing LLC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I believe that Jesse and his firm are invested in my success. Over roughly 6 months of interactions, I never feel as if his focus is elsewhere, or that I'm just a small business. He does exactly what he says he will do and tracks everything along the way.
Are there any areas for improvement or something SpearPoint Marketing LLC could have done differently?
"It was always great to work with people who wanted to take care of you and treat your company like one of their own!"
Jun 1, 2023
Former Sales Manager, Storm Damage Repair Company
Keenan Ploessl
Other industries
Dubuque, Iowa
1-10 Employees
Online Review
SpearPoint Marketing LLC provided SEO services to a storm damage repair company. They optimized the client's website and ensured they were correctly represented across all digital channels.
SpearPoint Marketing LLC improved the client's local search performance, enabling them to consistently and organically appear above their competition. The service provider demonstrated transparency, responsiveness, and the ability to resolve issues quickly. They also communicated via email.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the former Sales Manager of a storm damage repair company.
Describe what your company does in a single sentence.
We are a general contractor who specializes in storm damage repairs for roofing, siding, and gutters
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire SpearPoint Marketing LLC to accomplish?
Improve our local search health
Improve our company website
SOLUTION
How did you find SpearPoint Marketing LLC?
Referral
Why did you select SpearPoint Marketing LLC over others?
High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from SpearPoint Marketing LLC were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Jesse helped our team get our local search health under control. Before we just knew where we ranked when we searched ourselves on Google. Now we know the why behind it. Jesse helped us optimize our website and made sure our company was properly reflected across all avenues of the Internet.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Jesse improved our local search health so we are consistently organically appearing above our competition. He also find multiple areas across the internet where we were not properly represented. He took care of and now actively manages all areas of our digital profile and ensures are account is always in good health.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Jesse is extremely transparent and on top of his game. If there was ever an issue Jesse let us know and quickly resolved it. If we ever needed anything Jesse was quick to respond and take care of us!
What was your primary form of communication with SpearPoint Marketing LLC?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The experience Jesse brings to the table is hard to match. Jesse has been through this before and when it comes to local search, he's one the best. It was always great to work with people who wanted to take care of you and treat your company like one of their own!
Are there any areas for improvement or something SpearPoint Marketing LLC could have done differently?
Nothing I have to mention here. Jesse was exactly what we needed!
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO & Google Ads Management for Law Firm
Advertising
$10,000 to $49,999
July 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I'm glad I found SpearPoint Marketing, LLC because they're skilled and highly communicative."
Feb 1, 2023
Owner, Aldrich Law, LLC
Spencer Aldrich
Verified
Legal
Portland, Oregon
1-10 Employees
Online Review
Verified
SpearPoint Marketing, LLC was hired by a law firm to optimize their website's SEO capabilities and manage their Google Ads budget and campaigns to extend the client's online presence.
SpearPoint Marketing, LLC has been engaged and adaptive throughout the project, much to the client's delight. The team's pricing is highly competitive and transparent, and internal stakeholders are particularly impressed with the vendor's communication skills and technical expertise.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm a workers' compensation attorney helping folks injured on the job.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SpearPoint Marketing, LLC?
I hired SpearPoint to optimize my self-created website, manage my google ad budget and campaigns, and build by online visibility through SEO.
SOLUTION
How did you select this vendor?
SpearPoint came highly recommended by another attorney i'm acquainted with.
Describe the scope of their work in detail.
He did an initial analysis of my business and presented me with reasonable options. After that, we've had regular meetings and communication to be sure we're on the same page.
What was the team composition?
I worked directly with Jesse.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
There's been a substantial increase in online visibility, and thus in incoming business. He's also effectively managed my advertising budget to maximize its impact.
What did you find most impressive about this company?
I've been delighted to work with Jesse and SpearPoint. He's been engaged and adaptive and have helped my business grow. His prices are competitive, and after speaking with colleagues who have used similar experts, I think his results and impact have been above-average.
Marketing/SEO is a minefield of scams...I get multiple emails a week soliciting business or "advising" me that my online presence is garbage and only they can help fix it. I'm glad I found SpearPoint Marketing, LLC because they're skilled and highly communicative. I've been glad to work with him.
Is there any area for improvement or anything that could have been done differently?
Nothing comes to mind.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Therapy Management Firm
Other Digital Marketing
Less than $10,000
Dec. 2022 - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were excellent in terms of project management."
Feb 1, 2023
Divisional President, Therapy Management Firm
Anonymous
Verified
Other industries
Denver, Colorado
5,001-10,000 Employees
Online Review
Verified
SpearPoint Marketing, LLC was hired by a therapy management firm to analyze their current marketing processes and develop, implement, and monitor new consistent processes.
SpearPoint Marketing, LLC's support helped improve the client's Google My Business ratings as well as the efficiency of their marketing processes. The team took the time to understand the client's goals and worked collaboratively to help reach them.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Divisional President for a division of our company. We provide therapy services to kids in our clinics, which are located in 8 states.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SpearPoint Marketing, LLC, and what were your goals?
We were working to roll out consistent processes for marketing and Google My Business.
SOLUTION
How did you select this vendor and what were the deciding factors?
We have implemented a consistent processes that is now used in all our locations. These processes have improved our SEO, GMB, and over all marketing processes.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Identify all current processes,
Develop consistent processes,
Ensure buy-in from stakeholder,
Implement new processes,
Monitor progress and adjust as needed
How many resources from the vendor's team worked with you, and what were their positions?
1 resource providing project management and domain expertise.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Processes have been successful with improved GMB ratings and improved efficiency.
How effective was the workflow between your team and theirs?
They were excellent in terms of project management.
What did you find most impressive or unique about this company?
Ability to build consensus with our internal teams and implement a go forward plan.
Are there any areas for improvement or something they could have done differently?
Engaged in services sooner.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Website Design & SEO Services for Law Firm
Search Engine Optimization
$10,000 to $49,999
Jan. 2010 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Jesse is prompt and very professional."
Jan 26, 2023
Attorney, Ryan L. Hilts & Attorney at Law, P.C.
Ryan L. Hilts
Verified
Legal
Lake Oswego, Oregon
1-10 Employees
Online Review
Verified
A law firm has engaged with SpearPoint Marketing, LLC for SEO services and website design to improve the company's online presence.
SpearPoint Marketing, LLC's optimizations, the company has seen growth in their business. The team promptly and professionally handles the workflow and communication. What impresses the client the most is their ability to improve website ranking across a highly competitive field.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Law office - Attorney
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SpearPoint Marketing, LLC, and what were your goals?
Online presence in a highly competitive market.
SOLUTION
How did you select this vendor and what were the deciding factors?
I found Jesse McFarland through one of his past employers.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Website design - SEO
How many people from the vendor's team worked with you, and what were their positions?
Jesse
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Jesse has grown my business through SEO optimization.
Describe their project management style, including communication tools and timeliness.
Jesse is prompt and very professional.
What did you find most impressive or unique about this company?
His ability to get a website ranked in a highly competitive field.
Are there any areas for improvement or something they could have done differently?
Nothing
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Dev & Digital Marketing for Automotive Company
Other Digital Marketing
$10,000 to $49,999
Jan. 2022 - Jan. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Jesse and SpearPoint provided exemplary service!"
Jan 24, 2023
Onwer, 'Cuda Powersports
Paul Engle
Verified
Automotive
Denver, Colorado
1-10 Employees
Online Review
Verified
SpearPoint Marketing, LLC provided digital marketing services and developed e-commerce.
SpearPoint Marketing, LLC successfully ranked the company's landing page on Google and Bing's top five pages, improving impressions and clicks organically. They effectively coordinated deadlines and delivered exceptional results. Overall, their quick turnarounds and responsiveness stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of a Marine and Powersports Manufacturer
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire SpearPoint Marketing, LLC, and what were your goals?
We recently launched our e-commerce site and needed someone to not only assist with all aspects of digital marketing, but also coach us on the needs for such improvements. Jesse provided exemplary service!"
SOLUTION
How did you select this vendor and what were the deciding factors?
We selected SpearPoint because of their outstanding customer service, attention to detail, and competitive rates
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
None
How many resources from the vendor's team worked with you, and what were their positions?
We were lucky enough to work with Jesse directly on our project scope. We look forward to many months/years of continued growth.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
In a matter of just a few months we went from landing on Google and Bings 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.
How effective was the workflow between your team and theirs?
Great workflow. Dates and deadlines have all been met with exceptional results.
What did you find most impressive or unique about this company?
Very responsive to all customer service needs and quick turnaround on all project deadlines.
Are there any areas for improvement or something they could have done differently?
NA
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-19 of
19 Reviews
Our Story
We’re SpearPoint Marketing, a Centennial, CO digital agency led by founder Jesse McFarland (17+ years, former CMO). Our team blends agency and client-side SEO, CRO, local search and content expertise across healthcare, legal, SaaS, ecommerce, startups, fitness and cybersecurity. We prioritize clear communication, transparency, ownership and measurable ROI—vetting clients to ensure we deliver lead-driven growth and conversion-focused results.
Meet the Team
Jesse McFarlandOwner
Jesse McFarland is the founder of SpearPoint Marketing, a digital marketing agency specializing in SEO, content strategy, and digital PR. With 17+ years of experience, he helps businesses grow through data-driven, transparent marketing.
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