The Sound

BACKGROUND

Please describe your company and position.

I am the Senior Director, Innovation & Insights of a food & beverage company 

Describe what your company does in a single sentence.

Create amazing foods that both nourish people and nurture the planet using Fy, a nutritional fungi protein with endless possibilities

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Sound to accomplish?

• Illuminate who our design target are as people as it relates to their values and lifestyle
• Understand our design targets interest in the category and what draws them to the brand and products

SOLUTION

How did you find The Sound?

• Referral
• Other

Why did you select The Sound over others?

• High ratings
• Great culture fit
• Previous experience with some people there

How many teammates from The Sound were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Consumer deep dive via Digital Diaries + In Depth Interviews
• Key themes and findings report
• Consumer videos

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivering against key objectives of getting to know our consumer better, bring that consumer to life, and providing strategic perspective based on findings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was well staffed and managed with clear points of contact, timelines, deliverables, and a working team with clear roles each adding value to the project

What was your primary form of communication with The Sound?

• Virtual Meeting

What did you find most impressive or unique about this company?

The Sound combines proven research methods with modern techniques/technology, new & creative approaches, strategic thinking, and the ability to bring clear and actionable learnings

Are there any areas for improvement or something The Sound could have done differently?

n/a