The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges.
We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists based in New York, Chicago, London, Mumbai, and Vancouver. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world.
We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do.
Consumer Exploration / Market Research & Consumer Insight
We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives.
We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact.
We solve brand strategy, product innovation and consumer understanding problems.
$300+ / hr
50 - 249
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223 West Erie, Suite 5NWChicago, IL,
"The Sound combines proven research methods with modern techniques."
Feb 15, 2024
Senior Director, Food & Beverage Co
Food & Beverage
A food and beverage company hired The Sound for market research. The team's tasks included a deep consumer dive via Digital Diaries, in-depth interviews, and finding consumer reports.
The Sound's work helped the client learn about their consumers and create approach strategies. The Sound led a solid project management process with timely deliveries and communication via virtual meetings. The client also praised the team's unique research techniques and strategies.
The client submitted this review online.
Please describe your company and position.
I am the Senior Director, Innovation & Insights of a food & beverage company
Describe what your company does in a single sentence.
Create amazing foods that both nourish people and nurture the planet using Fy, a nutritional fungi protein with endless possibilities
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sound to accomplish?
Illuminate who our design target are as people as it relates to their values and lifestyle
Understand our design targets interest in the category and what draws them to the brand and products
How did you find The Sound?
Why did you select The Sound over others?
Great culture fit
Previous experience with some people there
How many teammates from The Sound were assigned to this project?
Describe the scope of work in detail. Please include a summary of key deliverables.
Consumer deep dive via Digital Diaries + In Depth Interviews
Key themes and findings report
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Delivering against key objectives of getting to know our consumer better, bring that consumer to life, and providing strategic perspective based on findings
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Project was well staffed and managed with clear points of contact, timelines, deliverables, and a working team with clear roles each adding value to the project
What was your primary form of communication with The Sound?
What did you find most impressive or unique about this company?
The Sound combines proven research methods with modern techniques/technology, new & creative approaches, strategic thinking, and the ability to bring clear and actionable learnings
Are there any areas for improvement or something The Sound could have done differently?