Soo Yeah Studio

BACKGROUND

Please describe your company and your position there.

I am the Founding Director of an architectural & interior design practice called Studio Hagen Hall - we specialise in bespoke residential and commercial projects, with an emphasis on aesthetics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soo Yeah Studio, and what were your goals?

We hired Soo Yeah to produce a branding package to run alongside the Studio Hagen Hall re-brand and re-launch. This included producing a new logo, colourways & font typologies for use on our website and socials, as well as invoice/letter/business card templates, plus layout examples for social media use.

SOLUTION

How did you select this vendor?

We came across Soo Yeah as they had produced work we admired for other companies we know and respect, and who personally recommended them.

Describe the scope of their work in detail, including any steps and the final deliverables.

Soo Yeah conducted an initial interview to understand exactly what we required from them, formulate the brief, and to get an understanding of our client base, our aesthetic and our visual references.

They then sent us an initial package of options, from which we picked elements to be developed into a final package - we were then able to suggest a few changes to this before receiving the final package (which included Illustrator/PNG/PDF files for all elements).

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with one of the directors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Soo Yeah provided us with a complete branding package that has enabled us to successfully maintain consistency across all our channels of communication (email/website) and social media (Instagram). It has also saved us a considerable amount of time, as the elements provided in the package can be inserted quickly and easy into any format.

Describe their project management style, including communication tools and timeliness.

We had an initial video meeting (which would have been in person under different circumstances), followed by regular email updates, and another meeting to review the final options. Soo Yeah were readily available to answer questions, etc without any delay. Design packages were sent via dropbox without any issue.

What did you find most impressive or unique about this company?

Soo Yeah quickly understood the aesthetic angle of the practice, and where we wanted to position ourselves visually in terms of colourways, etc. They were able to adapt quickly to any feedback on the new and final branding designs.

Are there any areas for improvement or something they could have done differently?

For me, no!

BACKGROUND

Introduce your business and what you do there.

I am the co-founder of a startup skincare company that I started with my husband. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soo Yeah Studio?

We had a vague idea of how we wanted our brand and creative materials to look, but we needed a company to come in and give us some direction in terms of creative materials, including packaging and website design. 

SOLUTION

What was the scope of their involvement?

Soo Yeah Studio started entirely from scratch with our creative materials. We provided a creative brief and had a few conversations to discuss how we wanted to move forward. 

The key premise of our brand is that it makes caring for your skin much more simple and easier to achieve. They listened to our briefing and our product vision and worked from there. 

They came back with us with three creative concepts, which we then provided feedback on — we went through 2–3 versions of the branding before we settled on the final design.

What is the team composition?

I mainly work with Owen (Director) and Vanessa (Director); they handle the design work.

How did you come to work with Soo Yeah Studio?

We first hired a copywriter who then recommended Soo Yeah Studio to us. We liked that they were a local company from just up the road. 

When we spoke to them, we got on well and it seemed like they understood where we were coming from. They understood that we’re just a startup with limited means and were open to working efficiently on the project.  

How much have you invested with them?

We’ve spent less than $10,000 with them so far. 

What is the status of this engagement?

We began working together in February 2019 and our partnership is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

What they delivered so far resonates with what we’re trying to achieve with our product. 

How did Soo Yeah Studio perform from a project management standpoint?

Soo Yeah Studio is very efficient and is great at project management— they’ll come back to us with exactly what they said they’d deliver, and they’ll do it within the timeframe they gave us. 

We usually communicate over online meetings that they schedule around my busy work schedule.  

What did you find most impressive about them?

We don’t have buckets of money to spend, so we needed them to deliver quickly with something workable from our perspective — they do exactly that. 

They’re very down-to-earth and easy to talk to. We really appreciate that we can be honest with them. The Soo Yeah Studio team takes our feedback well. 

I’ve worked with other agencies in the past and they’re the most responsive and efficient agency that I’ve ever worked with — I have not been disappointed. 

Are there any areas they could improve?

No, we’re very happy with them. 

Do you have any advice for potential customers?

All I can say is that Soo Yeah Studio is great, and potential customers need to hire them!

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a boutique interior design studio based in London and Milan. We focus on the design of commercial and residential properties delivering complete interiors where the details of both the interior architecture and art selection are considered.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soo Yeah Studio, and what were your goals?

We needed a simple yet strong word mark. It needed to feel like us, and pair well with the type of interior photography we commission. Our studios niche is uniting interior architecture with art, through our personal lense. Micaela is from Milan while I am from Toronto and London. These cities have different aesthetic languages that needed considering.

SOLUTION

How did you select this vendor?

I have personally known Owen & Vanessa for a while. It was a good opportunity for us to work together.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a video call, where we discussed our brand. We had some ideas and references-we has also just commissioned an interiors shoot, where the images would be the starting point for our identity. From there Soo Yeah created two different visual directions with moodboards, colours, and deck layouts. We went through a few revisions and then had a similar process with developing the logo. Soo Yeah helped us plan the look of our Instagram feed, provided presentation deck templates for our pitches and most recently they designed beautifully business cards for us on designer paper.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with both directors.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had such positive feedback from our clients and others in the industry. The brand is only 6mo old and already we are hearing ppl refer to it by name and asking to share the logo for upcoming collaborations. We often have other young businesses enquiring about who did our branding.

Describe their project management style, including communication tools and timeliness.

Owen and Vanessa are so friendly and hard working. They really put the client first and focus on only developing the ideas that we felt were right for us. They were generous with their time and also decisive with solutions. They hit every deadline we gave them. Communicating through email, video call and when able in person too.

What did you find most impressive or unique about this company?

As a small studio, they complete an incredible amount of work across many sectors. This keeps their skills sharp!

Are there any areas for improvement or something they could have done differently?

We really have been so pleased with the process and outcome.

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-founders of a business called Articles Club where we read nonfiction articles that’s based on pop culture. Prior to the COVID-19 pandemic, we would host monthly events so it’s like a community of people who share the same interest in journalism writing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soo Yeah Studios?

We wanted our brand to resonate with our audience so we hired Soo Yeah Studios for art direction and overall branding to elevate our company on social media.

SOLUTION

What was the scope of their involvement?

We needed our design to be compatible with Instagram and we want it to feel inclusive for all genders even though it’s a community that’s geared towards women.

We brought in Soo Yeah Studios to consult us on the direction of our brand so we can better brief the designer that we were going to hire for the project. They’ve given us all of the branded templates for us to use. Whenever we have new launches or need something executed in a creative way, we use their services. They help us figure out if something is right or wrong from a creative perspective.

How did you come to work with Soo Yeah Studios?

We had briefed a couple of designers before working with them and it was a friend of mine who thought they were the best people because of the creative solution they could bring to us.

What is the status of this engagement?

Our ongoing partnership started in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had around 200 followers on Instagram before working with them. After two months of working together we nearly have 700 followers, which is a massive increase compared to when we first started. The branding is more appealing this time around and we have their guidance to help with different kinds of posts.

How did Soo Yeah Studios perform from a project management standpoint?

They’re great at communicating mainly through emails. To map the work out, we have a couple of meetings with Vanessa. This is good for us because we’re quite talkative and communicative people.

What did you find most impressive about them?

We are impressed with their approach to branding, which is taking inspiration from great writers such as Zadie Smith. It’s good to know that they actually base their design on something that is quite true to our brand.

Are there any areas they could improve?

I don’t have an answer on what they could improve because so far, it’s been great working with them. They always deliver on something we didn’t even know we needed. Everything is running smoothly.

Do you have any advice for potential customers?

I would say that for anyone going in to work with an agency like theirs, the best way is to give them a clear brief so then you’ll have less of a back and forth. That’s based on my experience working with other designers and them.

BACKGROUND

Introduce your business and what you do there.

I’m a creative director consultant for VIA Outlets, which is a European outlet business with 11 assets throughout Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soo Yeah Studio?

We didn’t have marketing campaigns.

SOLUTION

What was the scope of their involvement?

My background is in brands and retail, and their background is in brands and graphics. We combine our experiences to develop marketing campaigns.

We built marketing campaigns together. Their team also helped develop a creative thread through our brand, creating a cohesive look and feel.

What is the team composition?

I directly work with two people from Soo Yeah Studio.

How did you come to work with Soo Yeah Studio?

We sought a young, dynamic creative agency. As a smaller business, we didn’t want to partner with a big agency. I reached out to a colleague who recommended Soo Yeah. We chose them because they’re a smaller business too. We could actually blend the two businesses.

How much have you invested with them?

We’ve invested about £250,000 pounds (approximately $265,000 USD) in their services.

What is the status of this engagement?

We started working together in October 2018, and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work yields massively positive results. When we started together, we didn’t have marketing campaigns. Since beginning to work with Soo Yeah, we've run marketing campaigns.

By developing a creative thread, they helped bring consistency to the group. Their team helped to deliver a look and feel that’s current and relevant for our brand partners.

How did Soo Yeah Studio perform from a project management standpoint?

We communicate via WhatsApp and phone calls but also have in-person meetings. Project management is one area where a smaller team is advantageous. We didn’t have the luxury of massive lead times, and their team worked quickly and delivered on time. We've evolved our processes over our time working together.

What did you find most impressive about them?

They understand what’s happening globally from a brand perspective. Our relationship evolved over time, and we established a rhythm and routine for working on projects. Their team’s agile in their client base management.

Are there any areas they could improve?

As we just started out, it wasn’t clear what we wanted because we didn’t know what we wanted. As our timelines were small, they likely felt a bit under pressure. However, their team always delivered on time. They developed ways to better manage their clients and clearly communicate timelines.

Do you have any advice for potential customers?

Firstly, give them a try. Secondly, give them a clear brief.

BACKGROUND

Please describe your company and position.

I am the Private PA of LANE

Describe what your company does in a single sentence.

Private Personal PA for the HNW

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Soo Yeah Studio to accomplish?

• New company name
• New branding
• New website and assets

SOLUTION

How did you find Soo Yeah Studio?

Networking event

Why did you select Soo Yeah Studio over others?

• Great culture fit
• Understood my vision

How many teammates from Soo Yeah Studio were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I run a Private PA company and wanted to completely rebrand to assist in the company's positioning and appeal to the HNW/UHNW. This included a new name, look, voice, website, copy, imagery, social and brand assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New name
• New website which included imagery, copy, the building of the website itself and all of the behind-the-scenes work
• Brand assets - imagery for LinkedIn and Instagram, email signature, invoice template, logos, presentation slides, fonts
• Headshots will be the final piece which will be done before the end of the year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Spectacular. Vanessa communicated at every step of the way and completely understood my vision and what I wanted. Whenever I mentioned any other needs on top of what was already discussed, such as an invoice template or LinkedIn banner, she made it happen. Vanessa was open to all of my ideas and completely over delivered on the final product. 

What was your primary form of communication with Soo Yeah Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How beautiful the final product is and how easy Vanessa made everything. She has such great vision and style.

Are there any areas for improvement or something Soo Yeah Studio could have done differently?

Zero. In fact, I've recommended Vanessa to a few people who are also looking for design help.

BACKGROUND

Please describe your company and your position there.

Founder

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soo Yeah Studio?

Full brand design

SOLUTION

How did you select this vendor and what were the deciding factors?

Soo Yeah's portfolio of work is diverse in style and design which is quite rare, as many agencies we looked at during the selection stage appeared to have a signature tone that ran through all of their work. Soo Yeah is different, they encapsulate your brand's identity and execute that with a very bespoke finish ensuring they set you apart from the other market offerings.

Describe the project in detail and walk through the stages of the project.

Full brand design from Bespoke Logo and colour palette, through to website design

How many resources from the vendor's team worked with you, and what were their positions?

The two founders

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Soo Yeah is a flourishing agency, they have designed our full brand identity from logo through to website design and the finished product has been nothing short of brilliant! We are excited to continue working with Soo yeah as our brand continues to grow. "

How effective was the workflow between your team and theirs?

We started working with Soo Yeah during lockdown so unfortunately, we didn’t have a chance to meet in person however it was no concern as the communication was consistent and we worked very closely throughout the process.

What did you find most impressive or unique about this company?

Their designs are very unique and original.

Are there any areas for improvement or something they could have done differently?

no

BACKGROUND

Please describe your company and your position there.

I am the marketing director of Authentic Bespoke which includes brands Tusting, Budd Shirtmakers and Ally Capellino.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soo Yeah Studio?

Some of the brands logos and brand assets were a bit dated so we wanted Vanessa at @sooyeahstudio to review all the brand assets and redo them, reinventing them to become relevant but keeping the heritage background.

What were your goals for this project?

We wanted to improve brand equity, awareness, relevancy and reach a new audience.

SOLUTION

How did you select Soo Yeah Studio?

Recommendation from a friend.

Describe the project in detail.

Soo Yeah Studio worked closely with us reviewing the brief and working on initial concepts that could follow 3 different design types. Once the preferred design direction was chosen Soo Yeah Studio they worked through all the assets and platforms that we would use them on.

What was the team composition?

It was myself working closely with Vanessa the graphic designer at Soo Yeah Studio.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Soo Yeah Studio is always very professional and provide excellent results. Projects are on time and they are totally flexible with changes and the back and forth.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive about this company?

Their ability to understand what we want and deliver it on time.

Are there any areas for improvement?

no

BACKGROUND

Please describe your company and your position there.

I'm the founder of a social media marketing agency for local businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soo Yeah Studio?

I needed branding, Adobe Illustrator tuition and Instagram assets.

What were your goals for this project?

To have branding I was proud of and knowledge that I could build on assets created.

SOLUTION

How did you select Soo Yeah Studio?

They came recommended.

Describe the scope of their work in detail.

They were professional and friendly, starting with an initial call, then the creation of 3 mood boards, from which I selected one I liked. Once branding was created around this mood board, I had a couple of edits that were made quickly and easily. Vanessa then provided Adobe Illustrator training that was fantastic.

What was the team composition?

I worked with Vanessa for the whole project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I now have branding that I am proud of and that has allowed me to start my business. The Instagram assets created have also meant that I am confident in building a good looking social account to display to clients and potential clients.

How effective was the workflow between your team and theirs?

Very, we spoke on the phone and via email in a very clear, quick and efficient manner.

What did you find most impressive about this company?

They interpreted my ideas excellently and made something beautiful.

Are there any areas for improvement?

Not at all. I would highly recommend them.