Independent Creative Agency
We love creating things that make you* look amazing. *and us, naturally.
So many businesses don’t know how to maximize their brand presence. We work with you to dig deep and bring out the best in your business. We work with you to create beautiful and engaging design that turns heads and get you noticed.
What We Do
From building identities to launching campaigns and designing interiors, we transform brands and get our clients noticed. We don’t have a one-size-fits-all approach, we understand that each client and project is different, and that’s what we love about what we do - it keeps us on our toes. We approach each project with fresh eyes and open arms. Some of our specialities include:
• Brand Strategy: including workshops, research, brand architecture and naming
• Brand Identity: visual identity, print and digital design, motion graphics, campaign design, environmental design and branded interiors
• Art Direction: campaign concept design, storyboarding, production, photography • Digital Design: web design, digital marketing, web build
• Content Creation: copywriting, photography, art direction, social media content
How We Work
What’s our secret to delivering fresh and engaging creative? Well, we love to get up close and personal with our clients to really understand their creative needs (and of course have fun doing it). Whether you’re starting from scratch or you’re looking to breathe new life into your brand, we work closely with you to develop striking design that tell your story, make and impact and get you noticed. We might even end up being friends after.
Who We Are
Founded by 2 best friends that love design, Soo Yeah Studio brings over 30 years’ of design experience to projects for clients big and small, across all industries and sectors. We’ve been around long enough to know what we’re talking about. Take a look at some of the work we’ve done for our clients.
Get in touch at [email protected] / [email protected]
headquarters
Focus
Portfolio
VIA Outlets, Canary Wharf, Exclusive Collection, Tusting, Authentic Bespoke, Scout Impact, Protein Haus, Good One Soda, Articles Club
Back To Basics - VIA Outlets Autumn 2020 Campaign
VIA, a chain of premium European fashion outlets, came to us looking for a fresh and youthful approach to creative fashion marketing.
We now develop their ad campaigns for each season, creating a conceptual narrative and visual style to tell a story and inspire shoppers. With our team of photographers, stylists and producers, we organise a shoot to bring each concept to life. We lead everything, from location scouting to colour palettes and casting. We then deliver print and digital assets for all 11 outlets, as well as a guidelines document to help the local teams launch the campaign across Europe.
Key Outcomes:
Campaign/Concept Creation
Tone of Voice
Creative Direction
Layout Design
Marketing Materials
Social Media
Print + Digital Assets
Artwork + Production
Have A Good One
Naming, branding and label design for our friends at Good One. Good One is a new brand of hard seltzers brewed and packaged in East London.
Branding for a tech startup
Soo Yeah Studio was asked to carry out a branding project for a tech start up that is part of a impact R&D think tank.
Strong Island Fitness Festival - Canary Wharf
Canary Wharf was planning a major fitness event with classes from celebrity trainers and athletes. But
while they had some big names lined up, they still hadn’t defined their own. We stepped in to brand and name the whole event. We chose the simple but memorable name Strong Island, which spoke to
the audience’s aspirations and the incredible location of Canary Wharf.
We then built a welcoming but aspirational brand using clear typography and bold, bright colours that channel feelings of energy and confidence. Advertised across billboards and social media, the event was a big success and returned as Strong
Island 2.0 the following year.
Key Outcomes:
Branding
Environmental Graphics + Signage
Interior Design
Social Media Content
Protein Haus
Protein shake specialist Protein Haus was growing fast, but the company was missing one thing –
great branding.
We worked directly with founderand nutritionist Carli to develop a striking brand identity that reflects the power of the product, and fits in at London’s coolest gyms and fitness events. We also delivered packaging and website designs, as well as art direction for photography.
Key Outcomes:
Packing Design
Branding
Food Photography
Website Design
Creating a visual identity for a growing community
With a popular Instagram account and events around London, Articles Club needed branding and art direction to give their growing club an identity.
To reflect the fun nature of the group, and to help it stand out among other similar clubs, we created a colourful, graphic brand that is influenced by books covers from authors like Sally Rooney and Zadie Smith.
Once we had defined the brand, we arranged and art-directed a photoshoot to produce on-brand imagery, and designed eye-catching templates and graphics to be used across social media.
Key Outcomes:
Branding
Art Direction
Social Media Content
Reviews
the project
Branding for Online Journalism Community
"It’s good to know that they actually base their design on something that is quite true to our brand."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m one of the co-founders of a business called Articles Club where we read nonfiction articles that’s based on pop culture. Prior to the COVID-19 pandemic, we would host monthly events so it’s like a community of people who share the same interest in journalism writing.
What challenge were you trying to address with Soo Yeah Studios?
We wanted our brand to resonate with our audience so we hired Soo Yeah Studios for art direction and overall branding to elevate our company on social media.
What was the scope of their involvement?
We needed our design to be compatible with Instagram and we want it to feel inclusive for all genders even though it’s a community that’s geared towards women.
We brought in Soo Yeah Studios to consult us on the direction of our brand so we can better brief the designer that we were going to hire for the project. They’ve given us all of the branded templates for us to use. Whenever we have new launches or need something executed in a creative way, we use their services. They help us figure out if something is right or wrong from a creative perspective.
How did you come to work with Soo Yeah Studios?
We had briefed a couple of designers before working with them and it was a friend of mine who thought they were the best people because of the creative solution they could bring to us.
What is the status of this engagement?
Our ongoing partnership started in July 2019.
What evidence can you share that demonstrates the impact of the engagement?
We had around 200 followers on Instagram before working with them. After two months of working together we nearly have 700 followers, which is a massive increase compared to when we first started. The branding is more appealing this time around and we have their guidance to help with different kinds of posts.
How did Soo Yeah Studios perform from a project management standpoint?
They’re great at communicating mainly through emails. To map the work out, we have a couple of meetings with Vanessa. This is good for us because we’re quite talkative and communicative people.
What did you find most impressive about them?
We are impressed with their approach to branding, which is taking inspiration from great writers such as Zadie Smith. It’s good to know that they actually base their design on something that is quite true to our brand.
Are there any areas they could improve?
I don’t have an answer on what they could improve because so far, it’s been great working with them. They always deliver on something we didn’t even know we needed. Everything is running smoothly.
Do you have any advice for potential customers?
I would say that for anyone going in to work with an agency like theirs, the best way is to give them a clear brief so then you’ll have less of a back and forth. That’s based on my experience working with other designers and them.
the project
Marketing & Branding Services for Outlet Business
"They understand what’s happening globally from a brand perspective."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a creative director consultant for VIA Outlets, which is a European outlet business with 11 assets throughout Europe.
What challenge were you trying to address with Soo Yeah Studio?
We didn’t have marketing campaigns.
What was the scope of their involvement?
My background is in brands and retail, and their background is in brands and graphics. We combine our experiences to develop marketing campaigns.
We built marketing campaigns together. Their team also helped develop a creative thread through our brand, creating a cohesive look and feel.
What is the team composition?
I directly work with two people from Soo Yeah Studio.
How did you come to work with Soo Yeah Studio?
We sought a young, dynamic creative agency. As a smaller business, we didn’t want to partner with a big agency. I reached out to a colleague who recommended Soo Yeah. We chose them because they’re a smaller business too. We could actually blend the two businesses.
How much have you invested with them?
We’ve invested about £250,000 pounds (approximately $265,000 USD) in their services.
What is the status of this engagement?
We started working together in October 2018, and it’s an ongoing relationship.
What evidence can you share that demonstrates the impact of the engagement?
Their work yields massively positive results. When we started together, we didn’t have marketing campaigns. Since beginning to work with Soo Yeah, we've run marketing campaigns.
By developing a creative thread, they helped bring consistency to the group. Their team helped to deliver a look and feel that’s current and relevant for our brand partners.
How did Soo Yeah Studio perform from a project management standpoint?
We communicate via WhatsApp and phone calls but also have in-person meetings. Project management is one area where a smaller team is advantageous. We didn’t have the luxury of massive lead times, and their team worked quickly and delivered on time. We've evolved our processes over our time working together.
What did you find most impressive about them?
They understand what’s happening globally from a brand perspective. Our relationship evolved over time, and we established a rhythm and routine for working on projects. Their team’s agile in their client base management.
Are there any areas they could improve?
As we just started out, it wasn’t clear what we wanted because we didn’t know what we wanted. As our timelines were small, they likely felt a bit under pressure. However, their team always delivered on time. They developed ways to better manage their clients and clearly communicate timelines.
Do you have any advice for potential customers?
Firstly, give them a try. Secondly, give them a clear brief.
the project
Branding Revamp for Micro-Brands Investment Group
"Always very professional and provide excellent results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing director of Authentic Bespoke which includes brands Tusting, Budd Shirtmakers and Ally Capellino.
For what projects/services did your company hire Soo Yeah Studio?
Some of the brands logos and brand assets were a bit dated so we wanted Vanessa at @sooyeahstudio to review all the brand assets and redo them, reinventing them to become relevant but keeping the heritage background.
What were your goals for this project?
We wanted to improve brand equity, awareness, relevancy and reach a new audience.
How did you select Soo Yeah Studio?
Recommendation from a friend.
Describe the project in detail.
Soo Yeah Studio worked closely with us reviewing the brief and working on initial concepts that could follow 3 different design types. Once the preferred design direction was chosen Soo Yeah Studio they worked through all the assets and platforms that we would use them on.
What was the team composition?
It was myself working closely with Vanessa the graphic designer at Soo Yeah Studio.
Can you share any outcomes from the project that demonstrate progress or success?
Soo Yeah Studio is always very professional and provide excellent results. Projects are on time and they are totally flexible with changes and the back and forth.
How effective was the workflow between your team and theirs?
Extremely effective.
What did you find most impressive about this company?
Their ability to understand what we want and deliver it on time.
Are there any areas for improvement?
no
the project
Social Media Branding for SMM Agency
"They interpreted our ideas excellently and made something beautiful."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the founder of a social media marketing agency for local businesses.
For what projects/services did your company hire Soo Yeah Studio?
I needed branding, Adobe Illustrator tuition and Instagram assets.
What were your goals for this project?
To have branding I was proud of and knowledge that I could build on assets created.
How did you select Soo Yeah Studio?
They came recommended.
Describe the scope of their work in detail.
They were professional and friendly, starting with an initial call, then the creation of 3 mood boards, from which I selected one I liked. Once branding was created around this mood board, I had a couple of edits that were made quickly and easily. Vanessa then provided Adobe Illustrator training that was fantastic.
What was the team composition?
I worked with Vanessa for the whole project.
Can you share any outcomes from the project that demonstrate progress or success?
I now have branding that I am proud of and that has allowed me to start my business. The Instagram assets created have also meant that I am confident in building a good looking social account to display to clients and potential clients.
How effective was the workflow between your team and theirs?
Very, we spoke on the phone and via email in a very clear, quick and efficient manner.
What did you find most impressive about this company?
They interpreted my ideas excellently and made something beautiful.
Are there any areas for improvement?
Not at all. I would highly recommend them.
The clients increased their social media following to nearly 700 followers thanks to Soo Yeah Studios' branding efforts and guidance. The team is communicative and would often set meetings for progress updates and strategic planning which the stakeholders highly appreciate.