SoftKraft

BACKGROUND

Please describe your company and your position there.

I was the former CTO and managing director of ZenGuard, a VPN service provider. Subscribing for a VPN on our website grants users the ability to connect to different locations in about 30 different countries. Once a user logs in, we provide full encryption for total web traffic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftKraft?

The infrastructure of ZenGuard consists of the application that handles the user which is cloud-based and the several hundreds of real servers all around the world that are working as VPN nodes. Both parts have to be maintained and improved.

What were your goals for this project?

The goals were to maintain and improve the technical infrastructure during the time where our own team was not fully stuffed.

SOLUTION

How did you select this vendor?

I worked before with Selleo and while searching for a company that could support us with system engineers we found out that Selleo and SoftKraft are well connected and as I had already a high trust in Selleo we also introduced the people from SoftKraft to our team.

Describe the project in detail.

For the application part, we had to deal with raising loads as the user based was increasing. There we had to improve the infrastructure that peaks can be handled while having a good cost control. For the VPN infrastructure, we introduced a lot of automation to handle the amount os virtual and bare metal servers.

What was the team composition?

One of the system engineers from SoftKraft worked with us on a full-time basis remotely. A more senior engineer supported their work as a from time to time. He worked as a steering partner.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The projects involved work on our internal infrastructure. As a company in the cyber-security space, we cannot share any insights as this might reveal possible weak points.

How effective was the workflow between your team and theirs?

The workflow was very effective as the people of SoftKraft were very good embedded in our own team. They take part in the regular meetings of planning and worked very direct with their counterparts, mostly using Slack.

What did you find most impressive about this company?

SoftKraft has extensive knowledge of cloud technology and more traditional system engineering. Challenges were discussed on their team to find the most optimal solution.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

When I worked with SoftKraft, I was the CTO of TMC Group. It's a real estate firm that invests in venture capital.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SoftKraft?

We wanted to build a web application that could process large datasets, so we were looking for a vendor to help us. 

SOLUTION

What was the scope of their involvement?

We gave SoftKraft our ideas and they turned them into reality. They used Ruby on Rails, PostgreSQL, Elasticsearch, Apache Spark, and Apache Kafka to develop our application. It's an AWS platform that is used for data analytics. In addition to the development work, SoftKraft provided consulting services and helped us throughout the entire process. 

What is the team composition? 

We worked directly with three or four members of their team. 

How did you come to work with SoftKraft?

They were recommended to us. We were impressed with their depth of knowledge, so we decided they'd be a good fit. Also, I knew one of their team members from a previous project we had worked on.

How much have you invested with them?

We spent about $150,000.

What is the status of this engagement? 

We worked with them between 2017–2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The application helped us dramatically in our underwriting services. We relied on it quite heavily, so we were able to work more effectively. Everything functioned as expected, and we were able to resolve any issues quickly. 

How did SoftKraft perform from a project management standpoint? 

The project management was very solid and they were able to work through all the challenges. We used Pivotal Tracker, GitHub, and Google Docs to keep track of the project.

What did you find most impressive about them?

They have a very strong leadership team. Also, they were willing to work with us and accommodate our needs.

Are there any areas they could improve?

I can't think of anything. 

Do you have any advice for potential customers?

There are some teams out there that are used to the agile approach. While SoftKraft is very good at that, they also really take their time to go through the process and think about the software. 

BACKGROUND

Please describe your company and your position there.

Neutopia is a highly flexible learning experience platform that supports lifelong learning and the many ways that people learn in the 21st century such as social, peer-to-peer and flipped learning models. To increase curiosity and motivation Neutopia is designed like a “Spotify for Knowledge.” It harnesses an Artificial Intelligence-based recommendation engine to provide relevant personalized content based on individual preferences. It combines 3 types of systems: Content lIbraries for self-guided learning, Playlists for guided learning and social networks for peer to peer learning. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftKraft?

We came to SoftKraft to develop a machine learning / A.I. based recommendation engine that could create personalized feeds of content and weekly recommendations based on the topics most relevant to each learner. Technology wise, the solution was based on Spark and MLlib - its scalable machine learning library.

What were your goals for this project?

Our goal was to develop the AI-based recommendation to see how we could improve personalization and relevance for the learner. A secondary application was to improve content recommendations for the course designer to speed up the time it takes to construct a course by providing additional up-to-date learning resources.

SOLUTION

How did you select this vendor?

They were recommended by Selleo who have been doing our software development since 2014.

Describe the project and the services they provided in detail.

They began the project with research and began testing various solutions early on. Then refining the solutions once we had a sense of the correct direction to move in.

What was the team composition?

Our team consisted of 2 people.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The team has completed the work commissioned. Based on early testing we had very good results. We will be returning to collaboration with them when the functionality they attend to reaches the top of our backlog again.

How was project management arranged and how effective was it?

Softkraft managed the project well with weekly updates on progress. They were flexible in their thinking to find the optimal solution to what we were aiming to achieve.

What did you find most impressive about this company?

We were very impressed with their commitment to achieving a high-quality outcome and their willingness to explore a variety of possible solutions for our goal. They researched several possible approaches using the latest best practices and technologies in an emerging and complex field of AI and ML. We appreciated their openness to a collaborative style of interactions with the client.

Are there any areas for improvement?

The management and team at Softkraft are extremely diligent and committed to high-quality outcomes for their customers. There is very little I can think of that they can improve. Certainly providing as much thinking and pre-emptive research from the client side along with the goals of the business can assist the developers in moving quickly towards solutions.

BACKGROUND

Please describe your company and your position there.

I am the president of Software Innovation Labs, a consortium of specialized software development houses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SoftKraft?

We have so far engaged SoftKraft to develop five major projects involving data processing and machine learning solutions.

What were your goals for this project?

We have used SoftKraft several times to deliver data processing and machine learning solutions as part of larger projects for our customers.

SOLUTION

How did you select this vendor?

One of SoftKraft’s co-founders provided services to another company I know quite well, and that company was very happy with their work. When SoftKraft was founded, I just thought we might as well try to use their services.

Describe the project and the services they provided in detail.

First, SoftKraft built an AWS and cloud machine learning-based application that processed text for SEO. The team then created image processing software and streaming data-based user analytics for a community service. After that, SoftKraft developed a DevOps infrastructure based in AWS for a video streaming service. Finally, they also added payment features to an e-commerce site. 

As for technologies, they delivered applications built with Java, Python and Go. The solutions were often based on AWS services and included DevOps infrastructure. SoftKraft have skillfully used such solutions as Apache Kafka, NumPy, Pandas, and IBM Watson.

What was the team composition?

It's a small specialized software development house with exclusively senior consultants and developers. They usually deployed two developers to implement a project.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our clients were happy with the solutions delivered. Our clients' satisfaction is the ultimate measure of how well SoftKraft performed on any given engagement.

How was project management arranged and how effective was it?

We found the communications and the collaborative process both effective and efficient.

What did you find most impressive about this company?

SoftKraft’s seasoned programmers always advised on appropriate solutions for any given challenge.

Are there any areas for improvement?

They could offer more capacity so that they can undertake more projects.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Diagon

Describe what your company does in a single sentence.

Equipping the factories for the future. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftKraft to accomplish?

Build an AI application for buying manufacturing equipment

SOLUTION

How did you find SoftKraft?

Online Search

Why did you select SoftKraft over others?

• Pricing fit our budget
• Great culture fit

How many teammates from SoftKraft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SoftKraft augmented our engineering team with specialists in DevOps, Frontend, and Data/AI Engineering to accelerate the development of our Albus platform. 

Key deliverables:

• Cloud Infrastructure: Designed and optimized a scalable AWS environment, containerized the application (Docker), and automated CI/CD pipelines.
• AI & Data Engineering: Developed complex AI agentic workflows and data collection pipelines to power our equipment sourcing engine.
• Frontend Development: Implemented UI/UX features using Next.js and managed the migration to Sanity CMS for better content management.
• Process Optimization: Helped implement agile practices (Scrum/Linear) to improve team velocity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Developed AI application and data pipelines from Scratch. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, very proactive when it came to project managemnet. Not only for dealing with issues and feedback but also proactively setting up projecst for success. 

What was your primary form of communication with SoftKraft?

Virtual Meeting

What did you find most impressive or unique about this company?

The combination of technical expertise as well as proactive project management stands out.

Are there any areas for improvement or something SoftKraft could have done differently?

not right now. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Trick or Treat, a software company that helps families connect and celebrate together during Halloween, fostering shared experiences and communication.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SoftKraft?

We needed help building the MVP version of our website.

SOLUTION

What was the scope of their involvement?

SoftKraft developed the front- and backend of our website using AWS. The key functionality of the site was community-voted competitions, event listings, and an interactive map for families to use when trick-or-treating. The team built everything from the frontend, for which they were given designs but had input, to user authentication, including SSO and integration with Mapbox for the map.The key features and integrations delivered included:

• Competitions: end-to-end experience. Users could browse contests, submit entries, gather votes, and share socially in a frictionless flow. Organizers could define rules, prizes, and winners, with moderation tools ensuring brand safety. Notifications re-engaged participants, turning one-time users into repeat contributors. A freemium model with clear upgrade paths (free, standard, premium) drove monetization, while growth loops converted discovery into contributions, competitions, shares, and paid conversions.
• CMS, blog, and SEO/performance marketing. Static pages and dynamic editorial content were managed through a headless CMS (Strapi). The team paired this with a clean information architecture, structured sitemaps, and on-page best practices to boost discoverability. Analytics tags (Google Analytics, Meta Pixel) and tracking events powered performance marketing, while editorial posts kept engagement high between seasonal peaks.
• Admin console and operations. A robust admin console kept day-to-day operations smooth: user and content management, competition setup, moderation workflows (including soft remove/re-add), and basic CRM/communication hooks. Filters, search, and audit trails made it easy for non-technical teams to monitor activity, resolve issues, and launch new community initiatives without developer involvement.
• Trust and safety. The system combined automated checks (image, video, and text screening for NSFW/profanity) with community flagging and moderator controls. Suspicious entries were quarantined for review, ensuring safety scales with peak user surges.
• Referral and influencer/affiliate growth. Integration with a referral layer (e.g., Viral Loops) allowed users to earn tangible rewards for bringing friends. For larger-scale acquisition, the platform supported influencer and affiliate programs (via Awin) with a dedicated partnerships page and streamlined onboarding. Together, these channels reduced CAC, amplified word-of-mouth, and created compounding growth beyond paid media alone.
• Monetization and plans. A freemium model with clear upgrade paths (free, standard, premium) drove monetization. Backed by Stripe for secure payments, promotions, and tax handling, the platform featured gated upgrades (e.g., enhanced discovery, competition boosts) with in-product prompts and discount codes for seasonal offers—turning user excitement into revenue.
• Infrastructure and peak performance. The platform was engineered on AWS ECS with multi-layered auto-scaling, proactive CloudWatch monitoring, and zero-downtime rolling deployments. Advanced performance testing with k6 validated readiness for 1M concurrent users, achieving sub-2-second map load times under extreme loads. A follow-the-sun support model ensured global reliability during the 4-hour peak surge, with cost-efficient off-season scaling.
• White-label architecture. The core was domain-agnostic and easy to rebrand. Map, competitions, CMS, admin, analytics, and payment modules could be configured for new event themes or markets without re-engineering. Localized content, pricing, and messaging allowed rapid expansion, while shared infrastructure and tooling kept total cost of ownership low. It was a turnkey engine for any large-scale, community-driven event.
• Analytics and business intelligence. Comprehensive instrumentation tracked sign-ups, submissions, entries, votes, shares, upgrades, and revenue. Google Analytics provided funnel and attribution insights; aggregated data fed a Power BI dashboard for 360° visibility by region, court, and plan—empowering data-driven decisions on investments, promotions, and pricing.

What is the team composition?

We worked with 2–5 teammates from SoftKraft.

How did you come to work with SoftKraft?

We found them through a referral. We chose them over other options because they were a great culture fit, had good value for the cost, and had company values aligned with ours.

What is the status of this engagement?

We worked together from March 2025–November 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website’s performance during the Halloween period met our expectations in terms of uptime and handling the user numbers.

How did SoftKraft perform from a project management standpoint?

SoftKraft’s project management was very methodical. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Great culture and team. They geniunely seemed to care about the end result and at times went above and beyond to support us including supporting out of hours. 

Are there any areas they could improve?

Their testing could be improved.

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of Catchkey Corporation

Describe what your company does in a single sentence.

Mentmii is a childcare marketplace that connects high school mentors to grade school mentees for in-person coaching and training in sports, STEM, art, and music for better short-term childcare solutions and longer lasting connections.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftKraft to accomplish?

• Develop our MVP

SOLUTION

How did you find SoftKraft?

Online Search

Why did you select SoftKraft over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SoftKraft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed to stand up a marketplace MVP in six months. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of our key functions:

• Accounts - to provide identity authentication
• Mentor Listings - basic functionality
• Search and Matchmaking - location based
• Messaging - as initial mean of communication
• Reviews and ratings - necessary for reputation building among mentors
• Static pages - important for things like ToS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• SoftKraft’s project management was solid and reliable. 
• While not every deadline was met, they were proactive in communicating any potential delays and provided clear explanations for the reasons behind them. 
• They were diligent in keeping the project on track, and whenever issues arose, they were quick to address and course-correct, ensuring that the overall progress remained steady.

What was your primary form of communication with SoftKraft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me most about SoftKraft is how close and connected they feel despite being thousands of miles away. It truly felt like I had a team embedded with me, working alongside us every step of the way. Their ability to maintain such a strong and collaborative relationship remotely was unique and made a significant difference in the success of our project.

Are there any areas for improvement or something SoftKraft could have done differently?

One area where SoftKraft could improve is by being more proactive about addressing potential hiccups before they become issues. Additionally, more transparency around pricing would have been helpful, particularly in understanding how costs might fluctuate as the project evolved. Overall, these adjustments could make an already strong partnership even better.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of nice solutions GmbH

Describe what your company does in a single sentence.

We are specialized in providing software development and consulting services, focusing on creating customized IT solutions that enhance business efficiency and innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftKraft to accomplish?

• Migrating shop systems to become MACH compliant
• Create a revolutionary platform for AI-powered content.

SOLUTION

How did you find SoftKraft?

Referral

Why did you select SoftKraft over others?

• Pricing fits our budget
• Good value for cost

How many teammates from SoftKraft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Migration of Shopware 5 to Shopware 6 with customized system stack (MACH compliant)
• Database Migrations
• Software Migration
• Plattform Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A Working Application

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• good project management skills
• scrum / agile
• on time, as requested

What was your primary form of communication with SoftKraft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed with their ability to adapt to changes.

Are there any areas for improvement or something SoftKraft could have done differently?

You can always improve, but Softkraft was always quick in optimizing their teamwork and asked for feedback to improve any possible topic.

BACKGROUND

Please describe your company and position.

I am the CTO of an education software solution company.

Describe what your company does in a single sentence.

Software solution for improving student attendance!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftKraft to accomplish?

• Software Development

SOLUTION

How did you find SoftKraft?

Online Search

Why did you select SoftKraft over others?

• Pricing fit our budget
• Good value for cost

How many teammates from SoftKraft were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We contracted with SoftKraft to help us develop new features for our web application, and maintain current features.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to offer a wide variety of new features on our platform very rapidly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been fantastic with clear communication on how long tasks will take, and when they will be delivered.

What was your primary form of communication with SoftKraft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we find most impressive is that SoftKraft treats our company like their own. They are not just providing people to fill seats, they are their to support the company holistically.

Are there any areas for improvement or something SoftKraft could have done differently?

We have been very impressed with SoftKraft, and have nothing bad to say!

BACKGROUND

Please describe your company and position.

I am the Head of Design of a workforce training platform

Describe what your company does in a single sentence.

We turn workforce training on its head with custom-fit mirco-learning, designed for macro impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SoftKraft to accomplish?

• Build MVP
• Launch app

SOLUTION

How did you find SoftKraft?

• Online Search

Why did you select SoftKraft over others?

• Great culture fit
• Company values aligned
• Solid experience with SaaS backends and mobile apps

How many teammates from SoftKraft were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Summary: Development and launch of an MVP for us, a mobile-first, music-themed learning experience platform designed to optimize the training process for businesses by delivering engaging, micro learning content.

Key Deliverables:

• Platform architecture and design
• User profiles
• Learning playlists and tracks
• Notifications and recommendations 
• Testing and quality assurance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launching the mobile app on the Google Play and App Stores! Landing our first clients with our MVP

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was awesome with their project deliverables and adapted well to our needs as things changed within our project.

What was your primary form of communication with SoftKraft?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love the energy they brought to our startup and the way they feel like an extension of our team.

Are there any areas for improvement or something SoftKraft could have done differently?

The team listened to our feedback and implemented any process adjustments we brought to their attention.They are already dedicated to improving in the moment - and that's what matters most.