The Social Outline

BACKGROUND

I am the Marketing of Sylvi

We're a language learning app

OPPORTUNITY / CHALLENGE

• Start back up our Meta ads
• Test new formats
• Understand the UK & US markets in paid ads

SOLUTION

Inbound

• High ratings
• Good value for cost

1 Employee

We had previously run ads for a short time & wanted to test them again but didn't have the capacity (or expertise) to do the kind of experimentation we needed to do in house. So we asked The Social Outline to set up our ads & start testing different creative to see what converted to trials in the UK & US.

RESULTS & FEEDBACK

Over three months Rhys atThe Social Outline launched 26 new ads across three languages and four formats. Two became long-running performers: a French creator ad that ran for three months at around £14 per trial, and a Spanish ad that's still our main live ad. The testing also showed us clearly which formats don't work for us, which shaped our next steps.

Communication was consistent: we had a weekly hour-long call, with updates on Slack in between. Rhys kept to a regular testing rhythm, launching new ad batches every few weeks. He was always super responsive to our ideas and tested them, while also bringing his own expertise and ideas

• In-Person Meeting
• Email or Messaging App

Rhys had strong industry knowledge and kept on top of Meta platform changes and trends. What stood out most was his willingness to try unusual ideas. Rather than sticking to safe, standard formats, he tested things like song-based ads and multi-language video mashups to find new angles for our app

N/A

BACKGROUND

Please describe your company and position.

I am the Founder of Halooda Games

Describe what your company does in a single sentence.

Children's Mobile App creator 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Social Outline to accomplish?

• Help Tim grow his new app, Pitch Pals, through Meta ads and performance creative

SOLUTION

How did you find The Social Outline?

LinkedIn

Why did you select The Social Outline over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from The Social Outline were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Rhys to lead on creating Meta ads to promote the Pitch Pals music learning app for young children

This involved creating and editing new ads on Facebook and Instagram, including UGC videos, original video ads and static ads, and managing our Meta ad account 

A key part of the work was learning from ad performance to develop new creative ideas and support Pitch Pals to scale at positive ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Have scaled app subscriptions by over 500% so far between June and October at positive ROAS since starting work with The Social Outline

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Very efficient 
• Quick turnaround times 
• Thoughtful feedback 
• Responsive to requests
• Innovative and creative
• Honest and straightforward 

What was your primary form of communication with The Social Outline?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They know what they're doing in creating and placing good-quality ads at a fraction of the cost of some competitors.

Worked well with us to manage risk and scale at a pace we can afford 

Are there any areas for improvement or something The Social Outline could have done differently?

Not really. Not every ad has been successful, but that's the nature of this type of work and we are getting better as we continue.