The Social Cafe

BACKGROUND

Please describe your company and your position there.

I am the owner of The Nice Agent, we're Real Estate Breakage Company located in Pembroke Pines. With over 10 years of experience and expertise dealing with home buyers from Florida's east coast all throughout this great state; I can help you find your perfect place to call "home".

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Social Cafe, and what were your goals?

We've always wanted to take The Nice Agent brand beyond just being a place for new agents. We have expanded our focus into recruiting, and now that we are more heavily focused on finding people who want to be part of this family too - it's time increase the visibility with potential clients!

That is why reaching out was so important- because working together will allow both companies great success in growing their customer bases even further than ever before by increasing awareness through successful campaigns online; which includes creating an effective strategy as well.

SOLUTION

How did you select this vendor?

We selected The Social Cafe after going through many different consultation agency via google. What really solidify the decision was their unique way of helping businesses. From what we saw, it looked like they didn't just focus on the single problem you present to them but go beyond. I really like how they make themselves seem as if they're actually a team that's apart of your company.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, we scheduled the best time for a weekly 2 hour meeting. This is for us to constantly be in communication and receive updates on what's going on in the company. The next step for us to receive an audit of everything regarding our current online and offline branding.

Each category was broken down into different section we would be using as our guidelines and benchmarks. For example, 1 category was Social media presence, after we cover the SWOT of that category we then would be presented with a step by step guideline on how to tackle the different weakness and capitalize on the opportunities.. This took us about a month to fully flush out.

Once that was all done, we then went ahead and started implemented the strategist and measure the effectiveness of each. We were provided with various tools and trained on how to use them for each specific strategy. Each tool correlated with a strategy and I thought that was really helpful.

The final delivery was technically the action plan and presentation they provided to us but they went above and beyond with the marketing software and training. Even for our content strategy they provided an action plan for that, and that's not something we thought we would even need for our branding.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Nitchev and 3 other team members. There was the account manager, marketing consultant, media director and graphic designer. We spoke with the graphic designer a lot because we worked together to really bring the brand's vision and mission to life. Our mission and vision wasn't being fully expressed with the contents we were uploading online and that's where the media director came into play. They help us finetune our content strategy as well as recommended to us the type of equipment we should be using to push out higher quality content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

within two weeks of implementation immediately clients started to notice the different in our branding. The graphic designs took on a completely different turn, and through our emailing marketing campaigns customers started to really understand our mission. Traffic to our website increased by 17% and calls went up 20% which was funny because usually you would expect the website traffics to be higher.

Describe their project management style, including communication tools and timeliness.

The weekly calls played a major role into staying communicated and hitting each benchmark on time. We used Monday as the project management system to keep everything organized and uploaded any files that was needed. This help us a lot in knowing exactly what was being worked on and how long until with hit out next goal.

What did you find most impressive or unique about this company?

Definitely the marketing softwares being provided was really impressive. We weren't just recommended a bunch of useless software we never would use. The fact that they had their own tools available for each problem we encounter, showed just how much they have invested towards helping their clients.

Are there any areas for improvement or something they could have done differently?

Not that I can think of. Everything was perfect to me but I do feel as if they can work on better describing their services. They're feeling about curial details and cutting themselves short. They offer way more than they're leading on.

BACKGROUND

Please describe your company and your position there.

I am the own of True Craves, a bakery located in Miami, Florida. My company provide food such as cake, cupcake, and Cake jars. We primary serve in Miami Dade County, Broward County and Palm beach county.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Social Cafe?

Our company wanted to provide sweets to a larger range of people but did not have a website to display our items online. I'm only a baker so do not posses any web development skills.

What were your goals for this project?

We wanted to have a place where people can not only look at what we have to offer but also be able to purchase their food and baked goods, from the store online.

SOLUTION

How did you select this vendor?

The team and I search online and called a few marketing agencies. The Social Cafe turned out to be the best choice for us.

Describe the project in detail.

Once we saw that The Social Cafe was a good fit for us. We decided to give them all. On the call they gave us several options on pricing as well as DEMOs of website they can build. After choosing what we thought was the best choice for us, we started the on boarding process. We got invited to Basecamp, which was easy to understand. We got to follow the exact process they used to build out website.

What was the team composition?

We spoke directly to the owner then was presented with a very nice project manager. Before that I believe we spoke with the creative team who spoke to us about the designed. etc

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our customers were SUPER happy that they were now able to order online. We do over deliveries so being able to select their own delivery day online is very helpful. Having a website increased our sales about 67%. It was a very nice thing to see.

How effective was the workflow between your team and theirs?

VERY Effective. They educated us on so many thing we were unfamiliar with. Any question we had were answered so quickly and nicely.

What did you find most impressive about this company?

The communication and transparency. It was really nice being able to see the steps our website was taking to come to live.

Are there any areas for improvement?

None that I can think of. Everything was done so fast and was completely beyond my expectations.