The Only Agency That Can Guarantee Market Outcomes

Packaging design agency that increases sales velocity, guaranteed.

We are the only packaging design agency that guarantees retail performance. We develop strategy, design packaging, and test with consumers through an integrated, data-driven process, built to increase purchase intent, category growth, and new customer adoption.

The result? A boost in brand and retailer confidence, ensuring your product sells even before it reaches the shelves.

Packaging Design

Min project size
$25,000+
Hourly rate
Undisclosed
Employees
2 - 9
Locations
Boise, ID
Year founded
Founded 2009
Languages
Timezones

Service Lines

Packaging Design: 60%
Branding: 20%
Market Research: 20%

Select Focus Area

Branding Focus

Brand messaging: 30%
Product branding: 30%
Brand strategy: 20%
Corporate identity: 10%
Naming: 10%

Market Research Focus

Market Research Data Analysis: 20%
Market Research Data Reporting: 20%
Observational Research: 20%
Market Analysis: 15%
Market Research Interviews: 10%
Market Research Surveys: 10%
Customer Loyalty Market Research: 5%

Packaging Design Services

Packaging Testing: 45%
In-Store Display Design: 35%
Amazon Compliant Packaging Design: 10%
Package Structure: 10%

Industries

Consumer products & services: 100%

Clients

Midmarket ($10M - $1B): 70%
Small Business (<$10M): 20%
Enterprise (>$1B): 10%

Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate Undisclosed

Rating for cost 4.9 /5

What Clients Have Said

SmashBrand's pricing varies based on project scope, with clients investing between $150,000 and $400,000. They deliver high value through strategic branding and packaging design, consistently meeting deadlines and providing thorough communication, making them a reliable partner for CPG growth.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 2 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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SmashBrand Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.9
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Cost-Effective Solutions

Clients noted that SmashBrand provided creative and effective solutions at a reasonable value, making them a cost-effective choice for companies seeking high-quality branding and design services.
Effective Consumer Testing

SmashBrand's capability to conduct consumer validation testing was highlighted as a key strength. This approach provided clients with data-driven insights, supporting informed decision-making and successful brand strategies.
Impressive Retail Experience

Clients praised SmashBrand for their extensive retail experience and strategic thinking. Their ability to align with client goals and provide valuable consumer insights was highly appreciated, contributing to successful rebranding and market positioning.
Need for More Leadership Check-ins

One client suggested that more frequent 1:1 leadership check-ins could enhance the collaboration process. While overall satisfaction was high, this minor improvement could further strengthen client relationships.
Strong Project Management

SmashBrand consistently met deadlines and maintained organized project management. Clients appreciated their responsiveness and ability to keep projects on track, ensuring smooth progress and timely deliverables.
High-Quality Design Work

Clients were impressed with the quality of SmashBrand's design work, particularly in packaging and brand identity. Their creative solutions and attention to detail were well-received, enhancing product appeal and consumer engagement.

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SmashBrand Reviews

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Branding Other Design
Brand messaging Brand strategy Product branding
$50,000 to $199,999
Feb. 2019 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

“They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you.”

Apr 23, 2020

Director of Marketing, Curation Foods

Jessica Brown

Other industries
Los Angeles, California
5,001-10,000 Employees
Phone Interview
Verified

SmashBrand delivered an industry and brand presence and perception exploration followed by a packaging and advertising overhaul to a product line of a food company.

SmashBrand’s client saw a 30%–40% increase in existing and new customers' intent to purchase their products, satisfying all of their requirements for the project, and pleasing senior company leadership with the design changes. Their team is organized, communicative, and receptive to all feedback.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

The company is Curation Foods, and we are a natural food company that sells salads, avocado and guacamole products, and vinegar and olive oil. I am the director of the avocado products division overseeing two of our brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmashBrand?

One of our brands has been around for over 25 years and was feeling a little stagnant in terms of its growth. I was looking to do a brand refresh to bring some relevance to our packaging on the shelves.

SOLUTION

What was the scope of their involvement?

We started with a brand exploration to see what our strengths and weaknesses were and how our brand fit into the existing market, as well as what kind of packaging our consumers would be excited to bring to a party or a social setting.

From there we broke down three different directions we thought we could go, tested each of those, and narrowed it down to one direction in three varying levels of change. Our team actually went into the project thinking we would make minimum changes because we were worried about consumer retention, but in the end, we decided to go with the overhaul because it was most supported by the data.

The designs they provided in the end revolved entirely around our packaging but included product image renderings, print-ready files, and nutritional information and displays. They have since taken over our communication strategy as well and are doing brand-specific ad work.

What is the team composition?

Four people from their teamwork closely with us, including their owner

How did you come to work with SmashBrand?

I was looking for an agency that had a really strong graphics department and also took analytics into account, and SmashBrand really had both of those aspects in one place.

How much have you invested with them?

The total cost has been around $150,000–$200,000.

What is the status of this engagement?

We started working with them around February 2019 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Purchase intention was our main method of gauging the success of the campaign, and we saw a significant increase in likelihood of purchase among both existing customers and users new to the guacamole category, which was really exciting.
We also conducted some shelf presence, relevance, and exposure tests in consumer settings and received really good feedback about the perceptions of our brand.

How did SmashBrand perform from a project management standpoint?

Our team was really impressed by their turnaround time and ability to meet deadlines. They have great communication, so we never feel like our schedule conflicts with their other clients or like they aren’t hearing what we say.

They’re very organized in laying out clear deliverables for the project and are proactive about making and reporting progress towards each of those, so I never feel like I have to follow up to make sure that things are being accomplished.

What did you find most impressive about them?

We do a lot of consumer validation testing for almost everything we launch, which is in line with best practices. The fact that they have those capabilities in house saves a lot of money and time for our team. They are uniquely able to put aside personal feelings and validate all of the recommendations that they give you so that you have strong supporting feedback and data to present to your senior leadership.

Are there any areas they could improve?

I can’t pinpoint anything that I wish they did better. I’ve been really happy with all of their work and the dialogues we have that go into making everything work as smoothly as it does.

RATINGS

5.0

Market Research Packaging Design
Market Analysis Packaging Testing
$200,000 to $999,999
Aug. 2021 - Apr. 2023

5.0

Quality: 5.0

Schedule: 4.5

Cost: 5.0

Willing to Refer: 5.0

"The whole team was awesome."

Aug 14, 2023

Chairman, Snuggle Puppy

Rob Emery

Other industries
Longboat Key, Florida
11-50 Employees
Phone Interview
Verified

SmashBrand provided packaging design and market research services for a dog products company. They came up with multiple design options and tested them in the market. They also did a competitor analysis.

SmashBrand's designs received positive feedback at trade shows. The team produced high-quality work. Their organized approach and specialized insights contributed to the project's success. SmashBrand met deadlines and stayed on budget. Zoom, email, and Loom facilitated communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Snuggle Puppy; we’re a dog product company that sells toys and nutritional supplements for dogs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmashBrand?

We needed someone to help us with packaging design.

SOLUTION

What was the scope of their involvement?

SmashBrand did two projects for us. First, they did the retail packaging when we were making one of our dog products available for kids. Then, they did the retail packaging for our dog products.

We had done a lot of preliminary work to figure out where we wanted to bring our product to market and who we wanted to sell it to. SmashBrand then did a pre-market analysis to see who our competitors would be, what their price points would be, and where we would sit in a store. Then, they showed us several different packaging options and tested them with customers so we knew what customers would think of each. After that, we chose a direction, and SmashBrand designed the packaging.

What is the team composition?

We worked with four SmashBrand teammates, including Kevin (Founding Partner), Michael (Managing Partner), who manages data, and Christy (Partner & Director of Strategy), who’s SmashBrand’s brand specialist. They also had a project manager at any given time. There were probably more teammates working behind the scenes.

How much have you invested with them?

We spent about $400,000.

What is the status of this engagement?

Our first project with SmashBrand started around August 2021. The second project with them started in November 2022 and ended in April 2023.

How did you come to work with SmashBrand?

I found them online searching for a packaging company. I met Kevin, and we had a great relationship right out of the gate. They had the best capabilities to be able to help us out.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The quality of SmashBrand’s work was exceptional. It was too early for quantitative metrics, but when we showed SmashBrand’s packaging at trade shows, it was very well-received. The product is still in our warehouse, but we’re excited about what SmashBrand's packaging designs are going to bring.

How did the company perform from a project management standpoint?

SmashBrand’s process was super organized, detailed, and in-depth. They always hit their promised deadlines and kept the project moving. They also worked within the budget. Most of our calls with SmashBrand were Zoom calls, and they also used email. Kevin used Loom a lot to send me videos showing where the project was at or responding to a question.

What did you find most impressive about them?

The whole team was awesome. They all did completely different things and brought unique insights. One of the things I liked most about SmashBrand is that they were always prepared to present on the date they committed to.

Are there any areas they could improve?

No, it was a good experience all around.

Do you have any advice for future clients of theirs?

SmashBrand has so many capabilities that you just have to define your scope and be selective about what you want. They’re also continuously adding to their team and capabilities; they’ll accomplish exactly what you’re looking for.

RATINGS

5.0

Branding
Brand messaging Brand strategy Product branding Corporate identity
Confidential
Mar. - May 2017

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Our products are highly competitive, and we get positive customer reviews on Amazon."

Sep 19, 2018

Founder, Nuton

Mike Alan

Other industries
San Diego, California
1-10 Employees
Phone Interview
Verified

SmashBrand created a brand identity, providing story development as well as label and package design.

Internal and external feedback has been overwhelmingly positive, and the package design was particularly well-received. SmashBrand kept the project moving (and on budget) through constant communication. They also brought creative ideas of their own to the table at a reasonable value.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the president of Nuton. We’re a recently launched brand with several food-based and supplement-based products geared toward the ketogenic diet market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmashBrand?

While we knew our product was part of a growing trend, the market is very competitive. We were struggling to find differentiators for our product. We also wanted help creating a design for packaging and labels.

SOLUTION

What was the scope of their involvement?

We started by talking through what our needs were. We had the name Nuton picked out, but we weren't totally sold on it. They did some brand development and built a story behind that name. They developed the design for the label on the bottle as well as the box for the first two products we launched. They also helped us with messaging and positioning for those products.

We’ve later launched five additional products. SmashBrand did the art for each of those as well.

What is the team composition?

We’ve mainly worked with four people. Kevin (founder, SmashBrand) was the first one that we talked to, and he helped us finalize our proposal. The creative director oversaw the artwork. The brand director managed images, assets, and copy. One designer did most of the work for our packaging.

How did you come to work with SmashBrand?

I can't remember exactly how we found them, but it was probably through an online search. I contacted them and spoke with Kevin. We talked to a few agencies and determined they were the best fit.

What is the status of this engagement?

The main scope of work took place between March–May 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were very creative in positioning our brand. Our products are highly competitive, and we get positive customer reviews on Amazon. They helped us choose a bottle that has a very unique pour spout, which customers really love. We originally thought of our products as sports supplements, which tend to skew male. They knew that the market was broader, so they designed the visual identity to be attractive to women without turning off men. As a result, our customers are mainly women and I think the look of the design is what attracts them to our brand. It’s definitely worked out well for us.

How did SmashBrand perform from a project management standpoint?

They were always on top of things. If there was any delay, it came from our team not having what we needed when they needed it. We used Google Hangouts and UberConference to communicate.

What did you find most impressive about them?

We intend to bring SmashBrand back in to work on other brands. Giving them our repeat business is probably the best compliment I could bestow.

Are there any areas they could improve?

I can't think of anything.

Any advice for potential customers?

Having a clear understanding of what you want always helps make a project run smooth. However, they're really good about helping new brands navigate this process. They understood the requirements for food and supplement products. They pointed out things that we weren't even aware of. They’re a great partner for new brands that haven't gone through this process before.

RATINGS

5.0

Branding Market Research Packaging Design
Market Research Data Reporting Market Analysis Brand messaging Brand strategy Naming Product branding
Confidential
Mar. - Dec. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are honest with their feedback and take their role as an advisor and thought partner seriously."

Sep 4, 2026

Market Development Executive, Fresh Scents

Andrew Allen

Manufacturing
Spartanburg, South Carolina
201-500 Employees
Online Review
Verified

SmashBrand provided rebranding services for a home fragrance company. The team redesigned the client's packaging and brand archetypes and developed a retail strategy.

The rebranding project increased the client's consumer appeal by 14 points and sales by 15%. SmashBrand's team was responsive and punctual throughout the engagement. The client also praised the team's retail experience and hard work.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Market Development Executive of Fresh Scents

Describe what your company does in a single sentence.

Home fragrance products, most notably, scented sachets

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmashBrand to accomplish?

To rebrand our products
Think strategically about CPG growth
Design our brand architecture

SOLUTION

How did you find SmashBrand?

Referral

Why did you select SmashBrand over others?

Company values aligned

How many teammates from SmashBrand were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete rebrand of a CPG brand, Fresh Scents with new packaging, brand archetypes, defined growth consumer, price-pack archichetcure, and retail strategy all informed and validated through extensive research and testing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased consumer appeal by +14 points and sales jumped 15% post rebrand.

3 retailers previously uninterested in our product agreed to a test.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Smashbrand was incredibly responsive and hit every deadline in the project.

What was your primary form of communication with SmashBrand?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They have serious retail experience but remain curious and are open to letting the consumer lead. They are humble, but convicted and hard working. They are honest with their feedback and take their role as an advisor and thought partner seriously.

Are there any areas for improvement or something SmashBrand could have done differently?

This is nit-picking but I think there could have been a few more 1:1 leadership check-ins throughout the process - other than that, they were fantastic.

RATINGS

5.0

"5 star experience - CPG branding as it should be"

Showing 1-4 of 4 Reviews

Our Story

CPG Expertise. Zero Guesswork.

Our team brings decades of experience from leading CPG brands, agencies, research firms, and entrepreneurial ventures.

We combine brand strategy, creative design, consumer insights, and real-world business experience under one roof.

No silos. No unnecessary handoffs. Just smart, experienced people working together to solve real brand challenges and create work that performs in market.

What Sets Us Apart

Data-Driven

We use consumer behavior and market data to make smarter decisions, replacing subjective opinions with evidence.

Brandside POV

We’ve been in your seat. Our team understands the commercial realities, pressures, and KPIs that CPG leaders face.

Integrated Process

Strategy, design, and testing work together under one roof, eliminating handoffs and keeping critical insights intact.

Premier Verified means Clutch independently confirmed SmashBrand is a legally registered business,
financially sound (Creditsafe: Low Risk), and backed by 4 verified client reviews averaging 5.0 stars.

Learn More

Verified Client Reviews: 4

Overall Review Rating: 5

Source: Clutch

Last Updated: September 4, 2026

Business Entity

Business Entity Name	SmashBrand LLC
Source	Idaho Secretary of State
Jurisdiction of Formation	Idaho
Date of Formation	July 31, 2015
Status	Active
Last Updated	April 1, 2025
ID	469709

Credit Report Results

International Credit Risk Assessment	Low Risk
Source	Creditsafe
Last Updated	April 1, 2025

Learn More About The Clutch Verification Process

Locations (1)

3100 Lakeharbor Dr STE 164 Boise, ID, United States 83703

10 - 15

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Grace Management Group

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Andrew Allen

SmashBrand

The Only Agency That Can Guarantee Market Outcomes

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1 Timezone that we service

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Services

Focus

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Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

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Reviews

SmashBrand Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Cost-Effective Solutions

Effective Consumer Testing

Impressive Retail Experience

Need for More Leadership Check-ins

Strong Project Management

High-Quality Design Work

Reviews mentioning:

SmashBrand Reviews

Packaging Rebrand for Avocado Party Product

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Packaging Design & Market Research for Dog Products Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Naming & Packaging Design for Health Food Firm

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Packaging Design Services for Home Fragrance Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

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Our Story

What Sets Us Apart

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