SmartSites

BACKGROUND

Please describe your company and position.

I am the Partner of a consumer law firm.

Describe what your company does in a single sentence.

Consumer law firm specializing in Fair Credit Reporting Act litigation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Bring in clients using Google Ads
• Target specific types of clients/cases using Google Ads
• SEO

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired SmartSites after being with another marketing company for two years and seeing little growth and return on investment. We were looking to grow our practice, particularly using Google ads to bring in new clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our project is still ongoing with SmartSites, but we have been very happy with the work so far. We are particularly impressed by the work from our PPC Analyst, Darius Nabers, who has been able to create a substantial increase in new clients for us through Google ads. This was something our former marketing company struggled to do effectively, so we were skeptical when we hired SmartSites, but we could not be happier with the work Darius has done for us. He has been able to bring in high volume of quality leads for us in a short time frame. We are very impressed. Our project manager, Irina Mircica has done a great job as well, however, we are in the early stages of the SEO side of our project, which she is heading. We are excited to see results from this project in the coming months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have been very pleased with their project management. Irina Mircica assisted with our website migration and is working with her team on our SEO project and she has been able to provide us with great information about how to best optimize our website and create new content to drive new clients to our site organically. Darius Nabers has done an excellent job with the google ads/PPC side of our project. We are a law firm that focuses on a very niche area of the law, and it can be difficult to target quality leads and potential clients. In fact, we have worked with two other marketing companies in the past who have not been able to successfully bring in new clients on a consistent basis. In a short amount of time, Darius has far exceeded our expectations for our google ads/PPC. We are thankful for the valuable insight he has provided us, as well as his demonstrated ability and willingness to research and find answers to our questions. Everyone we have worked with at SmartSites has been highly professional and responsive.

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

After working with two other marketing companies prior to coming to SmartSites, we have been most impressed by our SmartSites team's continued willingness to research and learn about our practice in order to provide the best service for us. Both Irina Mircica, our project manager, and Darius Nabers, our PPC Analyst, have gone above and beyond for us on their respective projects. 

Are there any areas for improvement or something SmartSites could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Load Cell Central

Describe what your company does in a single sentence.

Manufacturer of load cell-based industrial force measurement/weighing systems and components.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Handle SEO and improve organic rankings (Christen)
• Manage our PPC advertising (Darius)

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Smartsites to take over our SEO and our PPC. We wanted a more hands-on and responsive team than we previously had. We were/are primarily interested in optimizing our PPC and improving organic ranking for our main keywords. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Smartsites has significantly above our expectations. 

1. They are Very responsive to our questions and concerns, typically with same day replies unless I sent the email late in the day. 
2. Significant improvement in PPC results and SEO. 
3. They are providing MUCH more as far as services go, specifically content writing, making website changes/blog posts as needed without having to go through our web developer, and providing PPC management with SEO for the same price we were previously paying for SEO alone (without content writing and and website changes) 
4. Complete transparency in billing. They provide a detailed breakdown on how all billable hours are used 
5. Real-time viewing access (via ActiveCollab) to what is being done, by who, and communication with those individuals. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

As stated previously, Christen and Darius are extremely responsive and thorough. One example is when our phones were more quiet than usual. I brought the issue up to Christen asking if she could look into any possible website or Google issues. She got back to me immediately with a plan. Within a few days, she had the results of her investigation and a plan of action. 

All deliverables within the control of Smartsites have been on schedule. The only times that any items were not delivered on time were instances where I was late getting them the information they needed.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am amazed at the sheer quantity and high quality of work SmartSites performs, especially at the quoted price. I was concerned at first that it was too good to be true, but I am thrilled to report that my concerns were completely unfounded.

Are there any areas for improvement or something SmartSites could have done differently?

Not at this point. 

BACKGROUND

Please describe your company and position.

I am an executive at Open Lines Speech and Communication

Describe what your company does in a single sentence.

Open Lines Speech and Communication, P.C. is a premier practice in Speech Pathology providing high-quality programs to children and adults with a variety of medically and non-medically based needs, including intensive programs focused on vocal coaching, language recovery, communicative confidence, public speaking, and care partner education and training.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Search Engine Optimization
• Content Generation and Management

SOLUTION

How did you find SmartSites?

Referral

Why did you select SmartSites over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

This is an ongoing project to provide full-service SEO, including PPC. A few months into the project, we were able to suspend our PPC campaign because we began getting enough leads with organic SEO. Key deliverables include backlinks, blog articles, and image content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen significant gains in our search engine ranking, impressions, click through rate, and all of the traditional SEO metrics since engaging Smartsites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager has been excellent. They deliver on time and quickly respond to urgent requests.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Smartsites are a huge improvement over our previous SEO agency. They have considerably more expertise than the vendor we were using previously.

Are there any areas for improvement or something SmartSites could have done differently?

We had one incident with site security, but it got past everyone including our maintenance company and website host. Ideally, we would like to avoid any security incidents in the future, but we also can't expect perfection. In a funny way, the attack on our site is actually a good sign becuase it implies the site is more discoverable.

BACKGROUND

Please describe your company and position.

I am the Owner of Eagle Eye Capital

Describe what your company does in a single sentence.

Eagle Eye Capital (eagleeyecapital.ltd) is a small business loan broker.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

Drive 30 traffic to our website www.eagleeyecapital.ltd per month.

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• Pricing fit our budget
• Good value for cost

How many teammates from SmartSites were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Custom Marketing Strategy: Tailored approach incorporating SEO, PPC, social media, email, and content marketing. 
• Competitive Analysis: Detailed competitor insights for strategic positioning. 
• SEO Optimization: Keyword research, on-page, and technical SEO improvements. 
• Content Creation Plan: Engaging, quality content across various formats. 
• Paid Advertising Campaigns: Setup, management, and optimization of ads on platforms like Google and Facebook. 
• Social Media Strategy: Engagement, brand awareness, and growth tactics for social platforms. 
• Lead Generation Plan: Optimization of landing pages, lead magnets, and CRO. 
• Analytics and Reporting: Performance tracking with actionable insights. 
• CRM Strategies: Enhanced customer engagement and retention approaches. 
• Website UX Improvement: Recommendations for a more user-friendly and efficient website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My personal goal or expectation in the beginning was between 15 - 20 new leads per month. During the time I worked with Nick at SmartSites, I believe the number was closer to 35 - 40+ new leads per month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

My deliverables were sent to me easily and on time or better. My emails and texts were responded to within 1 day. In my opinion, that's absolutely stellar.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Customer service and my direct contact, Nick, genuinely cared about my business's success. The experience was nothing short of magnificent.

Are there any areas for improvement or something SmartSites could have done differently?

No. These folks are pros. Full stop.

BACKGROUND

Please describe your company and position.

I am an executive of CAiMP

Describe what your company does in a single sentence.

Become a top Ai Marketing Expert with Our Comprehensive Certification Courses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• advertising
• conversions

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Company values aligned

How many teammates from SmartSites were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wonderful company! From the beginning of the sales call with Jared to the end of our current partnership, SmartSites has been so welcoming, easy to work with, knowledgeable, and communicative. Christen is a perfect account manager, ready to answer my questions within hours of me submitting them. She is on top of every update that needs approval or viewing by the customer. Organization info was submitted to at least 20 companies for marketing purposes/ranking. Professional to the max!

Peter is constantly updating my google analytics dashboard, campaigns, ad groups, experiments, targets etc with his expansive knowledge of PPC marketing. SEO, keywords and proper backlinks were fixed early in our collab so my site jumped to the top of search results. Every current and future task is logged within ActiveCollab and various spreadsheets so the customer always knows what's being worked on. Very organized and efficient.

I couldn't ask for a better team or marketing organization and hope to return to them soon!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ActiveCollab measures for current and future deliverables.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Constant contact and deliverables way ahead of time.

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

They were so welcoming, easy to work with, knowledgeable, and communicative. Professional to the max!

Are there any areas for improvement or something SmartSites could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the General Manager of the company.

Describe what your company does in a single sentence.

Sell High end Fireplaces Online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• SEO

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Other

How many teammates from SmartSites were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They were brought on board with the specific goal of significantly enhancing our online presence. This entails a multifaceted approach involving the creation of high-quality backlinks and the meticulous optimization of our website to ensure it ranks prominently in search engine results pages (SERPs) and attracts a larger and more engaged audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I would never recommend this company. We began working with them for SEO in June, and the first deliverables were received in mid-September. We received about 40 directory profiles for $1800 per month. We decided to continue, but when October arrived, they only delivered about 5 new directory profiles. We requested that they stop with the directory profiles and start working on real backlinks. 

Despite this, in November, they provided us with another 4 new directory profiles, all for the same $1800 per month fee. By the end of November, we sent an email to our account manager, Katie, asking to stop creating directory profiles for $1800 per month, but we never received a response.

In mid-December, we decided to terminate the contract. However, they charged us for the month of December and the termination fee, even though we didn't receive any deliverables for December, not even additional directory profiles.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The experience wasn't very satisfactory because the project manager didn't seem to have much expertise in the actual work; they appeared to be more like salespeople. In fact, we learned that the actual workers on the project were subcontractors from Nepal, as the project manager mentioned once, so we had to wait to hear back from them to have an answer to our questions

What was your primary form of communication with SmartSites?

Email or Messaging App

What did you find most impressive or unique about this company?

I would never recommend. One of the most important emails I sent in order to keep them, they never answered. I was hoping to hire an experienced company that knows their job, but it seems like they're more like an extra employee you have to supervise closely to ensure they're not just taking money from your bank account every month.

Are there any areas for improvement or something SmartSites could have done differently?

Communication

BACKGROUND

Please describe your company and position.

I am the Marketing Director of R1 Industries (r1industriesoffroad.com)

Describe what your company does in a single sentence.

We sell parts and accessories for UTV enthusiasts online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Increase website traffic
• Increase online revenue
• Lower customer conversion costs

SOLUTION

How did you find SmartSites?

Referral

Why did you select SmartSites over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smartsites came in to help us increase our traffic, revenue and LTV our online store:

• connection of Google Analytics 4
• search and keyword discovery and optimization
• competitor research
• audit of creative, copy, ads and accounts
• budget maximization for ppc and social marketing
• new creative, copy, and ad placement
• integration to Google merchant, Microsoft, and other platforms
• audit and optimization of Shopify store -other misc related items

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within first 6 weeks, we have already seen dramatic results over previous year:

• 112% increase in top line revenue
• 48% increase increase in site traffic
• 17% increase in store conversion rate
• 66% increase in total orders
• 21% increase in average order value
• 16% increase in returning customer rate
• reductions in conversion cost
• new customer acquision cost.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Extremely professional.
• Very responsive (even late at night hours).
• Always available and always on top of the metrics.

What was your primary form of communication with SmartSites?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Great depth of resources when needed from technical, design, copy, analytics, etc.
• They're extremely knowledgeable in their areas of expertise.
• Organized and professional.
• Zach (google and microsoft) and Benton (Facebook marketing) needed zero time to come up to speed and were have delivered results faster than even anticipated. 

Are there any areas for improvement or something SmartSites could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the director of digital marketing of SorBabes

Describe what your company does in a single sentence.

Sustainable, plant-based frozen treat CPG brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Raising awareness
• Increasing sales
• Increasing leads from a coupon download

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget

How many teammates from SmartSites were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our emerging CPG food/bev brand worked with Zach Everett to oversee our social media ads this summer, specifically working to raise awareness in our key market regions and drive clicks to download a couple of different coupons and digital promotions we ran over the summer, with the ultimate goal of increasing in store velocity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw high numbers of terms of reach and awareness in our ads. With more time and budget, we feel sure we would have been able to lower CPC costs, but ultimately we were still able to get our brand in front of many new eyeballs this summer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zach was easy and pleasant to work with and always communicative

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

For us, we appreciated the flexibility and relatively low cost. As a small brand, this made it feasible for us to work together on a timeline and with rates that worked with our small budget and seasonal business goals

Are there any areas for improvement or something SmartSites could have done differently?

In the future, with a larger budget and more time, we'd have liked to have tested more creative options and additional advertising platforms

BACKGROUND

Please describe your company and position.

I am the President of Nexum Group Inc

Describe what your company does in a single sentence.

We are a debt collection agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Work on Google & Bing Ads
• Upgrade my site and integrate CRM

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Richard has been splicing my ads monthly and adjusting them to get a lower cost to convert. He has created multiple ads, landing pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work has been good; takes a while to get the ads right, but it's worth it. Now we are getting many leads daily and good caliber. We will continue on the path. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Richard has been a really good account manager. Super responsive, always listens, and advises on adjustments. Makes me feel like I am not just another number. The guy actually cares and is actively trying to get my numbers better. I feel like we have the same goal, and I can appreciate that.

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

Richard has been a really good account manager. I have dealt with a few other employees, and they are not bad. It's not Richard caliber, though. No offense, but when I didn't see results or the best results for a few months, I considered trying a different service. I doubt I will find another Richard as an account manager, so he is the reason I stayed. It has paid off, and SmartSites has my continued business.

Are there any areas for improvement or something SmartSites could have done differently?

Probably, but idk what that is

BACKGROUND

Please describe your company and position.

I am an Executive at Wilderwise Inc.

Describe what your company does in a single sentence.

Wilderwise designs and builds two-story tiny homes on wheels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartSites to accomplish?

• Improve website ranking
• Expand reach through SEO/PPC

SOLUTION

How did you find SmartSites?

Online Search

Why did you select SmartSites over others?

• High ratings
• Good value for cost

How many teammates from SmartSites were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My marketing team made changes to our website to improve its visibility on search engines, created blog posts with our chosen keywords, created inbound links on reputable sites, and maintained an ongoing ad campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While working with SmartSites, I had an increase in leads coming in daily. We expect to see our numbers improve and sales to convert as we continue on with this marketing project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I was paired with Luke (SEO) and Ashley (PPC). Both account managers were outstanding! They always made themselves available for calls, were thorough in explaining the process, and answered my questions promptly and with care. Each was knowledgable, efficient, professional, and approachable.

What was your primary form of communication with SmartSites?

Virtual Meeting

What did you find most impressive or unique about this company?

They offer a great value for the price, which is within the budget for my small business. My account managers were always thorough and responsive.

Are there any areas for improvement or something SmartSites could have done differently?

Sometimes the blog posts needed several rounds of edits before I felt confident approving them. Improved first drafts could help in making the process more efficient.