SmartBug Media

BACKGROUND

Introduce your business and what you do there.

I was a regional business development manager at Kroeschell Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SmartBug Media?

We needed training on HubSpot and its best practices.

SOLUTION

What was the scope of their involvement?

SmartBug Media provided live training sessions on HubSpot.

What is the team composition?

We worked with one teammate from SmartBug Media.

How did you come to work with SmartBug Media?

We found them through a referral, and their pricing fit our budget.

What is the status of this engagement?

We worked together in January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After the training, our team was able to use HubSpot correctly and train others on it. We measured the success by looking at the number of calls, posts, and marketing campaigns.

How did SmartBug Media perform from a project management standpoint?

SmartBug Media delivered on time. We communicated through virtual meetings.

What did you find most impressive about them?

SmartBug Media was so knowledgeable and answered all our questions. Working with Romain (Inbound Marketing Manager) was the best.

Are there any areas they could improve?

They did great.

BACKGROUND

Please describe your company and position.

I am the Senior communication manager of Educ'alcool

Describe what your company does in a single sentence.

promote informed decision-making among the Quebec population regarding responsible consumption

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartBug Media to accomplish?

• CRM and marketing

SOLUTION

How did you find SmartBug Media?

Referral

Why did you select SmartBug Media over others?

Referred to me

How many teammates from SmartBug Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

lauch us to use hubspot CRM, manage to be autonomous with the e-mail marketing and content marketing via Hubspot.

Personnalized training and help for automation and specific projets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

maximize the way we manage our contact data base and quicken the ability to send marketing e-mails

Describe their project management. Did they deliver items on time? How did they respond to your needs?

everything was done very well, on time and on budget. No suprises

What was your primary form of communication with SmartBug Media?

Virtual Meeting

What did you find most impressive or unique about this company?

personalized service

Are there any areas for improvement or something SmartBug Media could have done differently?

no, it is fine

BACKGROUND

Please describe your company and position.

I am the Sales Manager of KaseMe Design

Describe what your company does in a single sentence.

We are a fashion mobile accessories brand specializing in customization and creative expression. We work with businesses and B2C customers. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartBug Media to accomplish?

• HubSpot CRM formation
• Grow our sales with HubSpot

SOLUTION

How did you find SmartBug Media?

Referral

Why did you select SmartBug Media over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from SmartBug Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were new with a CRM and a lot more with HubSpot. They helped us impamanting the CRM as well as some cues for our sales and formation for our team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are now very proficient in using HubSpot, along with all the tools available in the CRM. It has streamlined our communication and outreach with clients, contributing to a 20% increase in our sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always! They are extremely efficient and super proactive.

What was your primary form of communication with SmartBug Media?

Virtual Meeting

What did you find most impressive or unique about this company?

They know the subject like no one else, and they always had an answer to our questions. Very impressive! 

Are there any areas for improvement or something SmartBug Media could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Director of Marketing of a senior living community.

Describe what your company does in a single sentence.

Provider of senior living communities and affordable housing communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartBug Media to accomplish?

• Manage online marketing efforts.

SOLUTION

How did you find SmartBug Media?

Other

Why did you select SmartBug Media over others?

Other

How many teammates from SmartBug Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Account management, strategy, execution of online work which spans across all our life plan communities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Many deliverable ranging from website refreshed, to content creation for various purposes, to troubleshooting issues as they arose

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very good with deadlines

What was your primary form of communication with SmartBug Media?

Virtual Meeting

What did you find most impressive or unique about this company?

They worked like an extension of our own marketing team.

Are there any areas for improvement or something SmartBug Media could have done differently?

No. The team at Smartbug is so knowledgeable and tightly connected to latest in Hubspot and online marketing in general. We value their expertise and recommendations.  But beyond all that, they are exceptionally nice to work with!

BACKGROUND

Introduce your business and what you do there.

I’m an executive at HumanGood, a nonprofit organization. We’re one of the nation’s largest nonprofit providers of senior living, serving over 13,000 residents across 122 life plan and affordable housing communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartBug Media to accomplish for anGood?

We use SmartBug Media to manage and optimize our entire digital presence, including our websites, paid digital advertising, content marketing, SEO, AI optimization, and email marketing. They’re tasked with helping us achieve leads and continually optimize our cost per lead.

SOLUTION

What was the scope of their involvement?

I’ve had an ongoing retainer relationship with SmartBug Media for eight years. They’re intimately embedded as an extension of our marketing team. SmartBug Media has built our websites and optimizes them for SEO. They completely run our content marketing engine by proposing and writing a steady cadence of educational blog posts and resource guides to drive organic search results. They also manage all of our paid digital advertising, from media buying to content placement.

What is the team composition?

I’ve worked with dozens of teammates from SmartBug Media over the course of 8 years. We have a day-in, day-out core team of 4-6 people we work with and other expertise is pulled in as needed.

How did you come to work with SmartBug Media?

Someone in my professional network referred SmartBug Media to me. We chose them over other marketing agencies because they were a great culture fit and had good value for the cost.

How much have you invested with them?

We have an ongoing retainer relationship with SmartBug in the high six figures annually.

What is the status of this engagement?

We started working with them in December 2017, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With SmartBug Media’s help, lead generation and sales at anGood have grown year-over-year for the past four years without any notable increase in marketing spending. Our organic website traffic has also increased.

How did SmartBug Media perform from a project management standpoint?

SmartBug Media’s strength is the quality of their team members. They’re uniformly accomplished, professional, organized, and on time with deliverables. SmartBug Media is both a strategic partner and a well-oiled executional machine. Moreover, they’re all very easy and pleasant to work with. We communicate through virtual meetings.

What did you find most impressive about them?

We’re impressed by their level of care for our business.

Are there any areas they could improve?

Over the 8+ years I have worked with SmartBug they have grown their size and capabilities considerably and sought feedback on how to improve. As my needs have changed, they have been able to evolve with me.

BACKGROUND

Introduce your business and what you do there.

I’m the lead developer of TestMonitor, an intuitive test management platform that streamlines quality assurance by managing test cases, test runs, and results. We also provide real-time insights to improve software testing and decision-making.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SmartBug Media to accomplish for TestMonitor?

We hired SmartBug Media to set up and scale up an international inbound marketing strategy for our SaaS app, TestMonitor.

SOLUTION

What was the scope of their involvement?

Following an extensive discovery process that defined our buyer personas, tone of voice, and buyer’s journey, SmartBug Media moved into execution across a wide range of deliverables—from blog articles and downloadable assets to comprehensive pillar pages. 
They also spearheaded our full website revamp. Their team provides expert writers and copywriters who refine our content and paid media, while their analytics and tools offer deep insights into lead and user behavior.

What is the team composition?

We work with 2–5 teammates from SmartBug Media.

How did you come to work with SmartBug Media?

SmartBug Media was listed as the best HubSpot agency on several sites. We chose them because they had high ratings, and their company values aligned with ours.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

We started working with SmartBug Media since March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the years, our website traffic has more than doubled and lead generation has increased substantially. We’ve also seen a surge in subscriptions, particularly as we’ve successfully scaled our footprint in the North American and international markets.

How did SmartBug Media perform from a project management standpoint?

SmartBug Media offers a perfect blend of structured project management and creative flexibility. They have excellent tools in place, and we find virtual meetings to be an effective primary communication channel.

What did you find most impressive about them?

SmartBug Media is a highly creative partner that is always up for a challenge.

Are there any areas they could improve?

The sheer volume of ideas and initiatives can sometimes make general planning a bit difficult.

BACKGROUND

Please describe your company and position.

I am the Executive Vice President of (a/an) Retail

Describe what your company does in a single sentence.

Our company offers an exceptional collection of fine jewelry and gems, including engagement rings and wedding bands, a custom design shop staffed by master jewelers, and a knowledgeable and friendly sales team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chair 10 Marketing to accomplish?

• Online/digital ads (Google, Facebook)
• Reputation management

SOLUTION

How did you find Chair 10 Marketing?

Referral

Why did you select Chair 10 Marketing over others?

• Close to my geographic location
• Referred to me

What was the size of Chair 10 Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Google and Facebook ads
• PPC
• reputation management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Monthly reporting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely and responsive

What was your primary form of communication with Chair 10 Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personalized attention and flexibility in meeting our needs. They had quick response times and great communication.

Are there any areas for improvement or something Chair 10 Marketing could have done differently?

We're happy with our experience with Chair10 and with our digital marketing specialist, Becca.

BACKGROUND

Please describe your company and your position there.

I’m the owner of ZenShopWorld, a spiritually conscious store selling a variety of unique and fun products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GobySavvy?

We wanted to implement email marketing automation.

What were your goals for this project?

We wanted to increase our automation to market to stagnant email subscribers.

SOLUTION

How did you select this vendor?

We found them on Upwork and saw they had good reviews and a strong reputation.

Describe the scope of their work in detail.

I didn't know how email could drive our bottom line, but Ryan (Founder, GobySavvy) and his team fully implemented Klaviyo and an email collection system. They introduced us to a number of complex, modern strategies for email marketing, including abandoned cart automated emails.

What was the team composition?

I was in contact with Ryan and his email team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Revenue grew 15–20% after they setup Klaviyo. Our email list has also expanded, as has our use of automation. I never knew how powerful email could be.

How effective was the workflow between your team and theirs?

Their communication was amazing, and Ryan and his team were quick to jump on a call and answer any questions I had.

What did you find most impressive about this company?

They’re also an e-commerce company, so they understood what I deal with on a daily basis. They were easy to talk to and discuss questions with.

Are there any areas for improvement?

I would say they could make their cost more affordable, but I couldn’t be happier with the service I received. You definitely get what you pay for.