SlicedBrand

BACKGROUND

Please describe your company and your position there.

I am an advisor and Director of Market Strategy at the IOTA Foundation. I am also the CEO of Seedlab, which offers digital consulting and support services to innovative startups and businesses in the tech sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

IOTA approached SlicedBrand to design and carry out a full media and public relations strategy with an emphasis on accelerating brand awareness and securing high-level press mentions.

SOLUTION

How did you select this vendor?

IOTA chose SlicedBrand for their combination of top level media connections, dedicated attention, storytelling capabilities) and tech (specifically crypto expertise).

Describe the scope of their work in detail, including any steps and the final deliverables.

SlicedBrand managed to get tons of press coverage for IOTA across business, fintech, crypto, mainstream, and general news outlets. They also successfully placed a large number of thought leadership pieces across several publications.

How many people from the vendor's team worked with you, and what were their positions?

Founder Ayelet Noff and VP Lauren Perry together with a team of content writers and strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SlicedBrand ensured IOTA was a constant presence within the cryptocurrency and fintech media, securing over 1,300 direct press mentions and features in 2020.

Describe their project management style, including communication tools and timeliness.

There were no problems whatsoever. Everything was efficient and timely.

What did you find most impressive or unique about this company?

The amount of personal attention they dedicated to my company was unparalleled. I’m sure SlicedBrand has plenty of other clients but based on the time and care Lauren and Ayelet put into their work for us, I’m halfway tempted to believe IOTA is the only one. Consider this my wholehearted endorsement.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I’m the CEO and Co-Founder of CloudSight, a global leader in image cognition. Under my leadership, we’ve launched the successful visual search app CamFind and an accessibility app for people with visual impairments called TapTapSee.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

I initially approached Ayelet to work specifically on strategic brand messaging and visibility for CamFind. After our first push, we expanded our involvement with her team to include designing a strategy for CloudSight with potential investors and enterprise partners in mind. Our first goal was to get CamFind in front of the general public and onto their phones. We wanted everyday people to know about, download, and use our "visual search engine" app.

Later on, we shifted our PR focus to making potential investors aware of CloudSight’s sophisticated technology and genuine growth potential the API provides.

SOLUTION

How did you select this vendor?

I had been burned by PR firms before, so I had a clear picture of what I didn’t want. I chose SlicedBrand because they were the exact opposite of this picture. Ayelet and Lauren personally attended to every aspect of the brand messaging and strategy development. They listened to everything we had to say and responded to our feedback quickly. In a nutshell, they treated CloudSight like it was their own.

Describe the scope of their work in detail, including any steps and the final deliverables.

SlicedBrand designed a complete brand strategy for CamFind, which included thought leadership, a months-long media outreach plan, and a set of core messages that would guide every public-facing decision. They did the same for CloudSight, albeit with a brand new media outreach plan intended specifically for the investor and entrepreneur audiences.

How many people from the vendor's team worked with you, and what were their positions?

CEO Ayelet Noff and VP Lauren Perry worked with us directly alongside their team of writers and media strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SlicedBrand facilitated meaningful coverage for us in high-level publications read by business executives and everyday consumers, including The Wall Street Journal, BuzzFeed, AP, The Guardian, Fast Company, Forbes, Harvard Business Review, USA Today, Wired, and more. They assisted us with a full media tour, which included interviews with The Next Web and Bloomberg, plus a filmed segment for the BBC.

Describe their project management style, including communication tools and timeliness.

They were proactive and upfront with communication. They stuck to our schedule, and they were there whenever we needed them.

What did you find most impressive or unique about this company?

Ayelet and Lauren were genuinely dedicated to their clients. They were committed to making sure our brand messaging and strategies were both exactly what we wanted and tailor-made for maximum press interest and audience engagement never wavered.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Co-Founder and CEO of Via Surgical, the first and only company to create a cutting-edge soft-tissue repair system with suture-like fixations designed by engineers and leading surgeons.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

We hired SlicedBrand to increase our visibility, brand awareness, and recognition among high-level healthcare professionals (both administrators and doctors) and investors with a vested interest in the health science industry.

SlicedBrand conducted a full overhaul of our existing media relations strategy, complete with a roster of thought leadership ideas and publication recommendations, all designed to position company management at the forefront of surgical innovation.

SOLUTION

How did you select this vendor?

I’ve been aware of Ayelet’s great reputation for some time, so it was only natural that her name arose while considering Via Surgical’s next PR move. Further research into her company confirmed thatSlicedBrand is more than capable of creating PR campaigns and strategies tailored to specific industries and clients within tech, all without losing sight of the larger public scope. That was exactly what we needed.

Describe the scope of their work in detail, including any steps and the final deliverables.

The SlicedBrand team began their work for Via Surgical with a significant amount of research, ensuring they had a solid understanding of our brand, our product, our target audiences, and the medical press opportunities we hoped to harness.

From there, they created a top-to-bottom media strategy that included press releases, target publications, and thought leadership opportunities tailored specifically to establishing Via Surgical leadership as forward-thinking experts in the surgical equipment space. Boosting positive perception of our brand and identifying unique opportunities like podcast guest slots were part and parcel of their approach.

Immediately after our first meeting, SlicedBrand got to work leveraging existing media connections and new ones they identified specifically for us. Armed with the agreed-upon key messaging, they submitted us for thought leadership and speaking opportunities and provided media training when necessary. They are continually tweaking our strategy for maximum press interest -- all while keeping an eye on our developing product pipeline.

How many people from the vendor's team worked with you, and what were their positions?

CEO Ayelet Noff and VP Lauren Perry personally handle communication alongside a focused team of content creators and strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

SlicedBrand successfully placed a thought leadership piece by me on the danger of ‘conscience laws’ in TechCrunch, timed perfectly in the wake of the Arkansas bill allowing doctors to refuse non-emergency care that violates their moral code.

The piece was reposted in full across numerous sites and translated into four additional languages, a truly global reach for an article designed to establish me as both forward-thinking in my field and politically progressive.We’ve also had interviews with a range of media, including leading mainstream publications, such as BBC, and sites that matter in the medical space, such as BioWorld.

Describe their project management style, including communication tools and timeliness.

I have no complaints about SlicedBrand’s workflow. There is always someone available to answer our questions or receive an update from us, even on short notice.

What did you find most impressive or unique about this company?

Everything about Via Surgical -- our brand, products, and audience -- is very specific to the medical science field, and it’s a little heavy on the jargon. We were unsure about how any PR company would approach our work, but SlicedBrand asked all the right questions and acquainted themselves perfectly with what we do in order to build a cohesive strategy designed to speak to other medical professionals.

Are there any areas for improvement or something they could have done differently?

NO

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of Wasteless, a dynamic pricing solution used by grocery stores that adjusts the price of perishable food items to increase revenues and reduce food waste at the consumer level.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand, and what were your goals?

We hired SlicedBrand to increase our brand awareness and recognition as we began implementing our technology in stores across Europe. They have crafted our media outreach and PR strategy, and they continue developing it as we expand and new media opportunities arise. This also includes seeking out thought leadership and speaking opportunities that help establish me as a forward-thinking, ecologically-minded leader in the food supply and waste reduction space.

SOLUTION

How did you select this vendor?

Ayelet’s reputation certainly preceded her. She had the kind of credentials and the experience I was looking for, including industry-wide recognition and contacts. If anything, I was looking for a PR company that was light on its feet rather than set in its ways, yet still had a proven track record of successfully working with startups. SlicedBrand struck the right balance.

Describe the scope of their work in detail, including any steps and the final deliverables.

SlicedBrand has made sure Wasteless major developments and implementation stories have been publicized in relevant news outlets with high readership. It has also built up the reputation of our company leadership team through consistent thought leadership pieces and high-profile interviews speaking engagements. Their efforts to leverage their large network of media connections have positioned us in front of the right journalists and influencers in the tech, food supply, and waste reduction spaces.

They have already delivered major news pushes coinciding with implementations in large grocery chains. Under their guidance, I have personally bylined a number of thought leadership pieces in business and tech publications. They’ve additionally arranged television interviews and always made sure I was well-prepared before the cameras rolled.

How many people from the vendor's team worked with you, and what were their positions?

CEO Ayelet Noff and VP Lauren Perry are the core team and handle all communication personally. They also come with a strong team of professionals that excel at content writing and storytelling, as well as staff that continuously tracks our coverage, has connections at events, and more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with SlicedBrand, Wasteless has been featured across major top-tier outlets, including BBC, Forbes, Fast Company, Engadget, Business Insider, Cheddar News, Food Navigator, and more! SlicedBrand has also proposed and placed multiple thought leadership articles that position me as an expert in my field. They’ve provided feedback at every step, continually sought out new outlets and potential audiences receptive to Wasteless’ mission, and assisted us at every stage of our expansion thus far.

Describe their project management style, including communication tools and timeliness.

Ayelet’s team is spread throughout Europe and the U.S., but we never have to wait for a response. There is always someone available via email, call, or text to make last-minute tweaks, receive an update or feedback, or answer a question we may have.

What did you find most impressive or unique about this company?

Ayelet and her team have crafted an overarching, cohesive strategy that lends itself extraordinarily well to specialized areas of coverage. They’re as adept at handling general business and news media as they are at leveraging contacts at publications dedicated to ecological concerns and supply chains. They’re flexible and highly adaptable, constantly making adjustments to make our brand messaging go further.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of AirBolt. Our flagship product, the AirBolt Smart Travel Lock, came from my personal frustration with out of date lock systems. From there the company grew, with the vision to become the leader in remote access management and asset tracking through innovative technologies for consumer friendly products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand?

SlicedBrand was hired to assist us with product messaging, get media coverage and create brand awareness for our crowdfunding campaigns. Ayelet and her team previously did so well with our Smart Travel Lock crowdfunding campaign that it was a no brainer to hire her again for our newest campaign - the AirBolt GPS.

Even though we launched this campaign at the height of the COVID pandemic, it was amazing to see SlicedBrand overcome that to bring us to success regardless.

What were your goals for this project?

Our goal was to have a successful Kickstarter campaign and build buzz for our newest product launch to maximize visibility.

SOLUTION

How did you select SlicedBrand?

I was connected with SlicedBrand when looking for a company that would be able to quickly grasp the technology I was working to promote, that would be as excited as I was about bringing these products to market.

SlicedBrand was also the obvious choice as Ayelet’s previous firm (Blonde 2.0) handled my first crowdfunding campaign, which was extremely successful.

Describe the scope of their work in detail.

SlicedBrand was responsible for media outreach and advising on our crowdfunding campaigns. I honestly thought that would be the extent of their work, but I was quickly proven wrong.

The team at SlicedBrand was not content to just push stories out to the media. They advised in the creation of dynamic product videos, images, and gifs that animated our products and infused life into the campaigns to ensure they were perfect. They pushed for top-tier media coverage (including Forbes!)

They positioned myself as a thought leader in technology publications, creating a legacy resume I could easily reference moving forward as an entrepreneur and small business owner.

Finally, they continued seeking coverage even after the campaigns had ended, ensuring that the AirBolt name would not be a flash in the pan.

What was the team composition?

I worked with the CEO and Founder, Ayelet Noff who was always joined by Lauren Perry, her VP. Additionally, their content strategist Curtis Silver works diligently to create engaging content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Absolutely. Our initial campaign for AirBolt Smart Travel Lock topped $200k on Kickstarter and then our AirBolt GPS reached its crowdfunding goal in 7 Hours, raising over over 1 million on Kickstarter and then flyng onwards to 1.2m+ on Indiegogo. That campaign beat previous crowdfunding records for GPS trackers on both platforms and it became the number one GPS campaign in existence.

AirBolt was covered by sites such as Forbes, Engadget, BGR, Digital Trends, and Android Authority, helping to establish us as an industry leader and build our consumer base.

How effective was the workflow between your team and theirs?

Ayelet and team always answered my messages right away. This quick and attentive communication was appreciated since I’m located in Australia and they are in other timezones. There was always someone to answer my questions and they communicated every detail.

They were always proactive about updates and press angles, checking in when needed, and we generated a very comfortable rapport after a short time.

What did you find most impressive about this company?

They shared my excitement about my products, treating them as if bringing their own product to market. They understood how my products can affect the lives of consumers, and were eager to create campaigns that reflected that excitement we all shared.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I'm working for a technology company that created a private search engine that's user-friendly and gives users the ability to control search algorithms.

The company was founded about three years ago out of a research project at the University of Oxford and the Imperial College in London. I’m the head of communications and I’m responsible for the global communications as well as PR work in Germany, which is our home base.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SlicedBrand?

The major challenge is that the entire topic of AI is pretty complex and we needed help on how to communicate such a difficult topic. 

SOLUTION

What was the scope of their involvement?

There are lots of talks and discussions going on in the media and the public in general about AI. SlicedBrand helped us in communicating such a complex topic. The second challenge was that we initially started as a B2B company, and when we launched the app, we had to transform from a B2B company to a B2C company. As a result, we needed to have a different voice and communication style.

The team helped us before and throughout the launch. We launched the app in the first stage as a mobile app. They also assisted with the strategic side and gave us recommendations on the best journalists and media outlets.

What is the team composition?

The composition of the team has changed a little bit in the time that we’ve worked together. Usually, we work with Ayelet (Founder & CEO), and she participates in every update call that we have. We also collaborate with Lauren (VP), who also serves as our account manager. Then, they also have two team members who are responsible for content writing. 

How did you come to work with SlicedBrand?

We knew them from our personal network, and that was how we started working together. We used to work together with their founder’s former company.

What is the status of this engagement?

We began working together in April 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The most important part of the project was the launch, which took place at the beginning of December. In relation to that, the most important metrics have been the clippings and the coverage we keep. We’ve got some really nice coverage from TechCrunch, Engadget, and more — and it’s some of the really nice pieces which enabled us to get some reach on an international level. 

How did SlicedBrand perform from a project management standpoint?

SliceBrand is an international company, and they have team members in Germany and the US, so we've experienced round-the-clock services from them.

What did you find most impressive about them?

The fact that their founder is involved and is part of the majority of the work impresses us. As a company, it’s really nice to have their founder onboard and she also has a lot of media contacts and her extensive networks have been impressive. It’s rare to see a founder really sit in the meetings, give inputs, and helps use her personal connections to help their clients succeed. 

Are there any areas they could improve?

I’m very happy with them. However, for other prospective clients, they may want SlicedBrand to have more contact with German media because they’re based in Germany. 

Do you have any advice for potential customers?

Be open with your PR agency and communicate with them so that they can have much better access and give you recommendations. That way, it can help them better understand the entire situation, and give the best recommendations from their side. 

BACKGROUND

Please describe your company and your position there.

Non-proft technology foundation. IOTA Foundation, Co-Founder & Chairman

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand?

We have many initiatives with numerous partners in order to apply our open-source DLT technology to existing infrastructure and IoT technologies. We've launched many projects with SlicedBrand over time, each one furthering the reach of our technology and recognition of our brand.

What were your goals for this project?

We hired Slicedbrand to bring awareness to these projects and their impact on the world around us as we move into a new decade of connectivity with our technology.

SOLUTION

How did you select SlicedBrand?

We worked with Ayelet Noff in the past and found her and her team to be the best in their field. We needed not just a PR company that created solid content, but one that understood our technology and USPs. We were looking for a partner rather than an external PR firm and that’s what we found with SlicedBrand. It also didn’t hurt of course that they brought to the table all their outstanding relationships with the media.

Describe the scope of their work in detail.

SlicedBrand prepares our PR strategy for each quarter and writes all our press releases, each one breaking down our partnerships, goals, and use cases into easily readable and communicative pieces. Our internal team provides technical specifications of our projects, which the SlicedBrand team then turns into understandable and shareable content that journalists and general consumers care about.

SlicedBrand is effective at pitching journalists in different verticals and securing coverage, no matter what we were working on. While our technology is DLT focused, they were able to find us coverage in mainstream publications that positioned us better in the marketplace, not just in niche publications that focused on the tech. They are also able to publicize our more technical announcements and updates to developers and niche audiences we are interested in.

Additionally, they are adept at placing thought leadership articles and getting us speaking opportunities at conferences that help to further the vision of myself and my Co-Founder, establishing us as verifiable knowledge leaders. Always quick to communicate with the media on our behalf, SlicedBrand works tirelessly on our behalf to raise public awareness about our initiatives.

What was the team composition?

CEO and Founder, Ayelet Noff, was on every call with her VP and content strategist. The entire team is always engaged as a unit for each story we have.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Through our partnership with SlicedBrand, our projects have received continuous coverage in publications all over the world, resulting in new opportunities for future projects. This type of outcome was ideal, as it broadened the reach to grow our community, led directly to new partnerships with well-known companies, as well as assisted in the validation of our own company mission and goals. In the time we’ve been working with SlicedBrand, because of the increased brand awareness they’ve brought to IOTA, the valuation of our token has risen.

How effective was the workflow between your team and theirs?

Very effective. With communication platforms such as Slack, we were able to keep a constant open line of communication with the team at SlicedBrand. The team is very responsive, globally based and seemingly online 24/7. Day or night, if we needed a release turned around in day, there was always someone ready to hop on a call and get it done. We also have a weekly call scheduled every single week.

What did you find most impressive about this company?

Myself and my team are technologists buried in deep technical jargon and concepts. The most impressive thing about the SliceBrand team is their ability to dig through all this to create accessible and relatable content. I also get a constant feeling of personal investment from the team.They are excited about each initiative, eager to learn more, and to help us move forward.

Are there any areas for improvement?

Everything has been perfect!

BACKGROUND

Please describe your company and position.

I am the Chief Editor of FrenchPharmacy

Describe what your company does in a single sentence.

FrenchPharmacy.com offers a curated selection of authentic French skincare and beauty products, bringing the elegance of Parisian self-care to customers worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SlicedBrand to accomplish?

• i need guest post publication
• on forbes.com
• general guest article publication need confirm pricing within the budget 2500 USD to 3300 Usd

SOLUTION

How did you find SlicedBrand?

• Online Search
• Clutch Site

Why did you select SlicedBrand over others?

Company values aligned

How many teammates from SlicedBrand were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

FrenchPharmacy.com stands out as a trusted destination for premium French skincare, offering an expertly curated selection of dermatologist-recommended products that blend time-tested formulations with cutting-edge science. From cult-favorite micellar waters and nourishing thermal spring sprays to luxurious anti-aging serums and pharmacy-grade moisturizers, each product reflects the meticulous standards of French pharmaceutical beauty. Sourced directly from France’s most renowned laboratories and pharmacies, these products exemplify the country's dedication to gentle, effective skincare that prioritizes both health and elegance. Whether you're addressing sensitive skin, aging concerns, or simply embracing a minimalist beauty routine, FrenchPharmacy.com delivers an authentic, elevated skincare experience trusted by professionals and beauty enthusiasts alike.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

"The project resulted in a 35% increase in customer engagement, measured by a rise in email open and click-through rates over a 6-month period. Additionally, we achieved a 20% reduction in customer churn and a 15% boost in monthly revenue. User satisfaction, measured through post-interaction surveys, improved from 78% to 91%. These outcomes clearly demonstrate significant progress toward our strategic objectives of customer retention, revenue growth, and enhanced user experience."

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly effective and well-structured. They maintained clear timelines and consistently delivered milestones on or ahead of schedule. Communication was proactive and transparent, with regular updates and status meetings to ensure alignment. They were highly responsive to our needs, quickly adapting to feedback and incorporating changes without disrupting the overall project flow. Their ability to stay organized and client-focused made the entire process smooth and efficient."

What was your primary form of communication with SlicedBrand?

Email or Messaging App

What did you find most impressive or unique about this company?

"What impressed me most about this company was their deep expertise combined with a genuine commitment to customer satisfaction. They don't just deliver a product—they offer a tailored, thoughtful experience backed by industry knowledge and attention to detail. Their ability to blend innovation with a high-touch, personalized approach truly sets them apart in a crowded market. It’s rare to find a company that balances professionalism and agility with such consistency."

Are there any areas for improvement or something SlicedBrand could have done differently?

"Overall, SlicedBrand delivered strong results and was highly professional throughout the engagement. If there’s one area for potential improvement, it would be enhancing post-campaign analytics and reporting. While the outcomes were positive, having more granular insights into media reach, audience engagement, and long-term impact would have added even more value. That said, they were always open to feedback and eager to adapt, which speaks highly of their commitment to continuous improvement."

BACKGROUND

Please describe your company and your position there.

I am the CEO of a product invention and sales company. At the moment we are concentrating on unique, patent-pending products to assist with combatting COVID-19.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SlicedBrand?

Our WATCHOUT products

What were your goals for this project?

Profile and distributors

SOLUTION

How did you select SlicedBrand?

I knew of them and was greatly impressed by the achievements of the founder and her team

Describe the scope of their work in detail.

To do all PR for the Company, its products, and its partnerships

What was the team composition?

The CEO/founder, the VP and the Head of Content

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are highly impressed by the dedication and professionalism of the team. They have invested serious thought and work to make our project a success. All members of the team attend each weekly meeting.

We are not the easiest client because of our own sometimes strong views of how things should be done. AND because off our high state of distraction because of having a lot on our plates.

SLICEDBRAND has adapted to our preferences within the parameters of what their professional knowledge dictates should be done and they offer us gentle reminders for our contributions. We think they are a perfect PR partner.

How effective was the workflow between your team and theirs?

Very effective except when we didn't do our part

What did you find most impressive about this company?

I'm impressed with their honesty, skills, friendliness, and genuine heartfelt care about our outcomes.

Are there any areas for improvement?

Not really