sitrus

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of O, a premium lingerie brand offering elegant, minimalist designs crafted from high-quality European fabrics. We blend timeless sophistication with comfort for both special occasions and everyday wear.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with sitrus?

We needed help entering and establishing our brand in the Israeli market while increasing our ROAS.

SOLUTION

What was the scope of their involvement?

sitrus manages our PPC, remarketing, and Klaviyo email flows and campaigns. They also create graphic assets, including ad creatives for PPC in multiple variations, banners, and pop-ups for our website. Each part of the process is well-planned, structured, and fully transparent throughout.

What is the team composition?

We work with 2–5 teammates from sitrus.

How did you come to work with sitrus?

We came to Sitrus through a recommendation from a friend. We chose them over other options because they had high ratings, were close to my geographic location, and had company values that aligned with ours.

What is the status of this engagement?

We started working with sitrus in June 2025 and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our performance metrics have shown consistent month-over-month improvement since we began working with sitrus. For example, we’ve increased our order rate by several dozen percent, and our returning-customer rate has grown by 30%.

How did sitrus perform from a project management standpoint?

sitrus delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

The personal relationship and Ader's professionalism in everything related to PPC have been exceptional. I feel Sitrus truly understands our brand, knows the right direction for it, and is always available and open to hear.

Are there any areas they could improve?

They’re great just the way they are :) 

BACKGROUND

Please describe your company and position.

I am the VP of Marketing of MAGNUS S&R

Describe what your company does in a single sentence.

Magnus is Israel’s leading search and rescue company, providing global emergency response, satellite communication, and psychological support services 24/7 for travelers, organizations, and security forces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire sitrus to accomplish?

• branding digital marketing

SOLUTION

How did you find sitrus?

Online Search

Why did you select sitrus over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Sitrus has been one of the best decisions we made at Magnus.
They just get it — our mission, our challenges, and the heart behind what we do. From day one, they brought creativity, strategy, and real partnership to the table.

They managed to take a complex, emotional topic like search and rescue and turn it into smart, clear, and beautiful campaigns that actually connect with people. The team is sharp, responsive, and honestly just great to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the key measurable outcomes was a 20% increase in online sales, driven by targeted digital campaigns and optimized content strategy. This growth clearly reflected the effectiveness of the collaboration and its direct impact on business performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent — everything was delivered on time, with clear timelines and full transparency. They were super responsive to our needs, quick to adapt to changes, and always made us feel like a top priority. Working with them felt smooth, efficient, and genuinely collaborative.

What was your primary form of communication with sitrus?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Sitrus is that, as a boutique agency, they’re incredibly hands-on and personally invested in every detail. You’re not passed between departments — you work directly with sharp, creative minds who genuinely care about the outcome. Their ability to combine strategic thinking with a personal, agile approach is what truly sets them apart.

Are there any areas for improvement or something sitrus could have done differently?

Honestly, the experience with Sitrus was overwhelmingly positive. If anything, as a growing agency, they might benefit from expanding their team a bit to keep up with the demand — but their dedication, responsiveness, and quality never wavered. It’s a good “challenge” to have, and one that speaks to the value they bring.

BACKGROUND

Please describe your company and position.

I am an executive at yogastore

Describe what your company does in a single sentence.

We are a website and store for yoga and meditation equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire sitrus to accomplish?

• to manage our email marketing
• to manage our facebook and google account
• adding sms marketing
• they do all out graphic designs

SOLUTION

How did you find sitrus?

Referral

Why did you select sitrus over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from sitrus were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sitrus habdles facebook and instegram. they are hands on on the budget. we plan the emails and sms messages with audiences and goals and they take care of it.

they even suggested to change the graphocs for a campaign the did not work well and they sugested and not me which was a nice chnage.

They are also checking where and how i an save expenses.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I decided to cut a memeber from my team and trust them on emails and marketing. I decided to treat them as those is in charge of digital marketing and graphics. all in one place.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very much on time and are good in planning ahead. I can be quite unorganised and i make them organise me.

we have monthly talks and weekly talks to catch up and see if we need to change something. plan ahead 

What was your primary form of communication with sitrus?

Virtual Meeting

What did you find most impressive or unique about this company?

They are very friendly, nice, and always pleasant to work with.

the data is professional and they can explain it. I like the fact theat they can work with change. and understand that sometimes you need to be flexible.

Are there any areas for improvement or something sitrus could have done differently?

I don't know yet:)

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Beach Bum

Describe what your company does in a single sentence.

Beach Bum was born in 2015 out of genuine passion for gaming and technology. The global gaming company is focused on classic hit card and board games played everywhere. Led by a team of seasoned industry professionals, our mission is to captivate players from all over the world with a leading line-up of casual games.

In October 2021, Beach Bum was acquired by hyper-casual gaming leader Voodoo, opening the door to countless new opportunities. With famous hit titles like Lord of the Board, Spades Royale, Gin Rummy Stars, Domino Go and Rummy Rush, Beach Bum entertains millions of players worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire sitrus to accomplish?

• Rebrand our company website
• Showcase our products
• Improve UX

SOLUTION

How did you find sitrus?

• Online Search
• Clutch Site

Why did you select sitrus over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from sitrus were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

sitrus is the perfect partner to make our dream website come to life! Ravid and his team helped us build requirements for our website, came up with phenomenal branding and worked with us till the launch of the website. We were extremely happy with the outcome!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website is perfectly tailored to our requests and needs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

sitrus was always timely and delivered everything on time. They were constantly listening to our needs, even if we changed our mind a few times. They always showed us multiple options to make the decision making process easier.

What was your primary form of communication with sitrus?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a young, unique and innovative vibe that is just a pleasure to work with.

Are there any areas for improvement or something sitrus could have done differently?

nope, all perfect

BACKGROUND

Please describe your company and your position there.

I am the owner of a jewelry design company. Our main market is in the us fo over 30 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire sitrus, and what were your goals?

I was looking for a company to do all our online marketing and was directed to them by a friend. We started out by Newsletters but very quickly they took over the social media and all other marketing challenges

SOLUTION

How did you select this vendor and what were the deciding factors?

I searched for a long time for a great company with good experience for a small online business. They were up for the challenge and very flexible with my cost needs and frustrations from the past.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went over our newsletters from the past, made a new newsletter customer base, moved from Mailchimp to klaviyo. Soon enough I have them access to our social media, Facebook and instagram and finally after a great job and effort moved the Google advertisement to them as well

How many resources from the vendor's team worked with you, and what were their positions?

Account manager for newsletter and social media, Google ads expert and also the whole team always review the website to see what can be improved

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaign were successful but we needed a new customer base. So we decided to work with them in growing our audience and they slowly are adding up to our followers and subscribers

How effective was the workflow between your team and theirs?

We have a least one big meeting per month to talk about the next month goals and tactic. But they are really on top of what going on ands we usually contact every other day to see progress and decide what action to take

What did you find most impressive or unique about this company?

They are professionals and have the best customer service from what we have experienced in years.

Are there any areas for improvement or something they could have done differently?

They could have convinced me sooner to use their services for all marketing with them but were descent enough not to take this project from another company we worked with

BACKGROUND

Please describe your company and your position there.

Autowick is a 35-year-old car agency that sells new cars of the Hyundai, Mitsubishi and Geely brands, and also operates garages for annual maintenance, troubleshooting, body work, and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire sitrus?

Otvik began marketing the new Geely electric vehicle brand in Israel, a brand that within six months captured 25% of the volume of electric vehicles in Israel - and the "Geometric C" model dethroned Tesla from the first and respected place in the list of the best-selling electric vehicles in Israel.

Otvik recruited Citrus for its services for brand marketing - Citrus has greatly benefited Otvik's branding as an official Geely marketer and its achievements in the automotive field.

SOLUTION

How did you select siturs and what were the deciding factors?

After being disappointed by many digital companies, I was looking for a company that would know how to do everything "from scratch" to establish and establish the new brand.

I received recommendations from two good friends who happen to both receive the services of Citrus. Today I can say that I made the right choice.

Describe the project in detail and walk through the stages of the project.

After a meeting with Zizik and Rabid, Citrus managers, an in-depth and professional explanation while segmenting the market and building a correct strategy, I realized that these are people who understand interest - beyond the digital realm.

They showed great knowledge and proficiency in the vehicle field they want to market for me and saw that they did an excellent job before the meeting. Since then, we hold frequent meetings, once a month I get a full summary of the month we spent, and an organized plan for what will happen next month.

How many resources from the sitrus team worked with you, and what were their positions?

I worked with Hezik, who is in charge of the marketing field, and with Ravid, who built us the website for the business. I also got to work with 2 PPC managers Ader and Ron.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As said above

How effective was the workflow between your team and theirs?

They're efficient, respond to requests immediately, and are available to me anytime, answers professionally and provides a solution to any problem

What did you find most impressive or unique about this company?

The company is a young company with a great atmosphere. It is evident that the company distinguishes itself with an unprecedented service with an available and quick response to any problem, adapts itself in everything to the client and his requirements.

The team holds frequent meetings while building a marketing strategy especially for the market in which the client works. simply great.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the COO of LifeBell, a 20 person software company. Our focus is on enabling hospitals to detect infections and deterioration in patients earlier, so they can help patients before their condition worsens.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire sitrus, and what were your goals?

We had a prior website from before, but it hadn't been updated in over a year, and was created when the company was started. We worked with Sitrus to do a re-haul of our design and the overall website. Our goal was to modernize the website to improve our interactions with potential employees and customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I know Ravid (the founder) personally, and showed him our prior website. Once he showed me samples of the sites his team had built, I decided it could make sense to work together to create an improved site.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I had a kick-off meeting with the Sitrus team where I outlined our goals, and then met with a point of contact about 1-2x per month to go over the project's progress, deliverables, and any next steps. The Sitrus team did a good job of adapting to our feedback. We worked through the homepage and design first, then each of our other webpages, which was an iterative process.

How many people from the vendor's team worked with you, and what were their positions?

I worked with Ravid who managed most of the project, and they had designers and software developers who handled most of the work.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our current team loves the new website, and I'm happy with the results as well. It does a better job of showcasing why someone would want to work at LifeBell, or test our product. The deliverables were high quality, and the team was easy to work with.

Describe their project management style, including communication tools and timeliness.

Timely and well managed, no issues communicating.

What did you find most impressive or unique about this company?

Very adaptive to our feedback. Also, we are outside their typical industry (since we're in the healthcare space), but they did a good job adapting to our style and needs.

Are there any areas for improvement or something they could have done differently?

No major issues came up in the project, they did a really nice job. Sometimes there were small typos that needed to be addressed in some of the content, but these were minor and handled quickly when they came up.

BACKGROUND

Please describe your company and your position there.

CEO at Gida tattoo studios. Our primary occupation is tattoo shops (2 of the biggest shops in EUR). Outside of that, we create offline and online tattoo seminars

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire sitrus, and what were your goals?

We hired Sitrus for the online tattoo seminar platform development (we wanted to create a custom-made online platform for our online course). The goal was to create a high-end ecosystem for online tattoo lessons and I can't be more satisfied with the result. Besides that, we hired Sitrus for the online marketing for the seminar. the results are incredible

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a great experience with Sitrus in past projects for others. business activities (our main business website and marketing etc). I was satisfied with the results and the professional level of Sitrus so I knew I was gonna make them my 1st priority vendor for all future projects 

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting for the project to identify the best method to create an all-inclusive education platform that has enough flexibility to create custom features for our specific needs. Sitrus came back with a comprehensive plan for the project, including:

1. Technical specification and budget optimizing
2. UX-UI (amazing) design - based on a clever client-journey funnel that will ensure high sales conversions
3. Full development process (Front End + Backend). in addition they built a custom made CMS for us to be able to edit the content and the website without any further development needed in the scope we have made
4. Innovative features that will boost user experience Project execution was according to plan and even faster than expected!

How many people from the vendor's team worked with you, and what were their positions?

We had a project manager, UX-UI designer, and marketing specialists all involved during the process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The online seminar was a great success. The conversation rates for our organic reach were crazy, among other factors thanks to the great marketing funnel and the user experience on the platform.

Describe their project management style, including communication tools and timeliness.

We had meetings based on the progress and daily communication for the ongoing process. Everything was well-defined ahead (Design, milestones, technical features, etc) so we had no surprises along the way. Besides that - Sitrus was highly responsive and open to changes based on our needs.

What did you find most impressive or unique about this company?

I loved the fact that their attitude was modern, innovative, and straightforward. Loved the professional approach. Compared to other vendors that pretty much have templated structure for those kinds of projects - with Sirus, it felt like they wanted the success of the project as much as I did and I could see how they bring their creativity and added value to the process.

Are there any areas for improvement or something they could have done differently?

Actually - no.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of laavin, a men's underwear brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with sitrus?

We were a very young company, so we needed professionals to help us improve our marketing and advertising so we could grow as a company.

SOLUTION

What was the scope of their involvement?

sitrus created our account on Instagram and Facebook. They now manage those accounts and also help us with Google Ads. The team mainly works on campaigns to increase our brand awareness.

What is the team composition?

We work directly with a digital marketing manager. We've also worked with an email marketing specialist.

How did you come to work with sitrus?

sitrus was recommended by a friend, who showed me the results he was getting. I contacted the owner, and we clicked immediately.

What is the status of this engagement?

The project started in October 2021, and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

So far, I would give them a perfect score — sitrus is the most professional team I've ever met. Their work is accurate and has more than doubled our traffic on the site.

How did sitrus perform from a project management standpoint?

We're comfortable working and communicating with them. We always know what they're working on. Our daily interaction is through WhatsApp, but we also use email and Google Drive.

What did you find most impressive about them?

I appreciate that the sitrus team explains everything to me. I initially wasn't very knowledgeable about marketing, but they've since taught me their step-by-step process. I learn a lot from sitrus every day.

Are there any areas they could improve?

There's nothing I'd have them improve.

Do you have any advice for potential customers?

I recommend working with them and asking them everything you want to know.

BACKGROUND

Introduce your business and what you do there.

I’m the director of customer experience at Arbox, a management platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with sitrus?

We needed help with campaign management.

SOLUTION

What was the scope of their involvement?

sitrus manages our Instagram and Facebook campaigns. The team handles everything, including strategy, content creation, ad management, and reporting.

What is the team composition?

We work with 2–5 teammates from sitrus.

How did you come to work with sitrus?

We found sitrus through a referral. We chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working with sitrus in October 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

sitrus’s work has resulted in more clients for us, around 20% more. We also pay less for leads, have more followers, and have more watches.

How did sitrus perform from a project management standpoint?

sitrus’s project management is superb. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

sitrus is very personal and professional.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.