Simplified Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and accounting coordinator of Battavio Plumbing, Heating, and Cooling. We provide residential and commercial HVAC installation and 24/7 emergency repair services in Chester, Delaware, and Montgomery counties. We’re a family-owned company since 1972, known for reliability and strong local roots.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simplified Marketing?

We needed a complete overhaul of our website to increase our visibility in the community and generate more income.

SOLUTION

What was the scope of their involvement?

Simplified Marketing has revamped our website and used their SEO superpowers to make us visible again. They’ve redesigned our web pages and blog posts.

What is the team composition?

We’ve worked with 2–5 teammates from Simplified Marketing.

How did you come to work with Simplified Marketing?

They’re close to my geographic location. Their pricing fits our budget, and they offer great value for the cost. They’re a great culture fit, and their company values align with ours.

What is the status of this engagement?

We started working with them in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Simplified Marketing has been meeting with us monthly to show us visual representations of how we’re ranking compared to our competitors, and our rankings have skyrocketed. We used to show up on the last page of Google for certain keywords, and now we’re ranking in the #1 and #2 spots for our emergency services, which is the most important thing for us. We’ve also seen an increase in our web lead forms through the website. We’ve been getting 6–8 leads weekly, and before, we might have been getting that many in a month.

How did Simplified Marketing perform from a project management standpoint?

Simplified Marketing has always delivered on time. We haven’t ever proposed a deadline to them, but they have a fast turnaround. They hold themselves accountable to their own deadlines, so we’ve never had to worry about giving them a project deadline.

We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

It’s impressive how easy they make everything for me. I give them a thought, and they take it and run. They’re like a bunch of mind readers. They just make it happen for us.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Corporate Marketing of a medical company 

Describe what your company does in a single sentence.

Our company was founded in 1992 as the first contract research organization (CRO) in Japan. To enable pharmaceutical and biotech companies to develop better medicine sooner, we expanded our solutions to contract development and manufacturing (CDMO), site management (SMO), and market solutions. We also support global drug development companies to bring highly desired treatments to the Japanese market.

We also contribute to the broader healthcare market. Leveraging our vast experiences and expertise in the medical industry, we offer solutions using a new ecosystem of healthcare to support individuals and local governments.

We strive to be a Personal Health Value Creator (PHVC) to meet our global customers’ needs in the U.S., Japan, and broader Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simplified Marketing to accomplish?

• Support PPC Camaigns
• Website Audits
• SEO Support

SOLUTION

How did you find Simplified Marketing?

Online Search

Why did you select Simplified Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Simplified Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with the Simplified Marketing team has been a valuable partnership for our organization. They’ve supported us across SEO, PPC campaign management, and several other projects on our website, helping ensure our site remains healthy, competitive, and aligned with our digital marketing goals.  The teams ability to quickly learn our companies services and translate that into digital ads that algin with our overall marketing strategy has been extremely impressive.  The team is quick to respond and ensures they understand each detail prior to executing any work.  We have had such a large ROI working with Simplified Marketing, they have become a valuable asset to our team! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Each PPC campaign has provided tangible ROI, producing highly qualified leads that are being delivered straight to our sales teams
• Our website has gained AI visibilty tracking thanks to the suggestions of the Simplified Marketing team 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been delivered either on time or early from the Simplified Marketing team and they are always extremely responsive - even at odd hours!

What was your primary form of communication with Simplified Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team genuinely cares and wants to help our company meet our goals and succeed. 

Are there any areas for improvement or something Simplified Marketing could have done differently?

As of right now there is nothing I could suggest for improvement, the team really does extremely well and has become one of our favorite vendors to work with over the past few years.

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing of a manufacturing company 

Describe what your company does in a single sentence.

Equipment manufacturers, parts and dealership. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simplified Marketing to accomplish?

• Drive traffic
• Drive leads

SOLUTION

How did you find Simplified Marketing?

Referral

Why did you select Simplified Marketing over others?

• Good value for cost
• Referred to me

How many teammates from Simplified Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

we needed help driving rankings and visibility

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Simplified marketing increased both our traffic and qualified leads. They also created graphics to support paid advertising. All of these factors drove qualified leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did a good job keeping us on track, including timelines, due dates, and deliverables to achieve the goals that we wanted.

What was your primary form of communication with Simplified Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy to work with, responsive, reliable, and trustworthy.

Are there any areas for improvement or something Simplified Marketing could have done differently?

Not at this time