Simplified Marketing

BACKGROUND

Please describe your company and position.

I am the Corporate Marketing of a medical company 

Describe what your company does in a single sentence.

Our company was founded in 1992 as the first contract research organization (CRO) in Japan. To enable pharmaceutical and biotech companies to develop better medicine sooner, we expanded our solutions to contract development and manufacturing (CDMO), site management (SMO), and market solutions. We also support global drug development companies to bring highly desired treatments to the Japanese market.

We also contribute to the broader healthcare market. Leveraging our vast experiences and expertise in the medical industry, we offer solutions using a new ecosystem of healthcare to support individuals and local governments.

We strive to be a Personal Health Value Creator (PHVC) to meet our global customers’ needs in the U.S., Japan, and broader Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Simplified Marketing to accomplish?

• Support PPC Camaigns
• Website Audits
• SEO Support

SOLUTION

How did you find Simplified Marketing?

Online Search

Why did you select Simplified Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Simplified Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with the Simplified Marketing team has been a valuable partnership for our organization. They’ve supported us across SEO, PPC campaign management, and several other projects on our website, helping ensure our site remains healthy, competitive, and aligned with our digital marketing goals.  The teams ability to quickly learn our companies services and translate that into digital ads that algin with our overall marketing strategy has been extremely impressive.  The team is quick to respond and ensures they understand each detail prior to executing any work.  We have had such a large ROI working with Simplified Marketing, they have become a valuable asset to our team! 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Each PPC campaign has provided tangible ROI, producing highly qualified leads that are being delivered straight to our sales teams
• Our website has gained AI visibilty tracking thanks to the suggestions of the Simplified Marketing team 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been delivered either on time or early from the Simplified Marketing team and they are always extremely responsive - even at odd hours!

What was your primary form of communication with Simplified Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team genuinely cares and wants to help our company meet our goals and succeed. 

Are there any areas for improvement or something Simplified Marketing could have done differently?

As of right now there is nothing I could suggest for improvement, the team really does extremely well and has become one of our favorite vendors to work with over the past few years.