Paid Media Specialists: Spotify, CTV, OOH &Digital
Simplicity Media Canada is an independent, award-winning media planning and buying agency built from broadcast radio roots and entertainment publicity. Operating out of Toronto, Halifax, and London, we build purpose-built collectives of senior media specialists directly around your brief—no junior hand-offs, holding-group bloat, or hidden ad-tech tolls.
CORE CAPABILITIES
Digital Audio & Spotify Direct: Spotify Direct IOs, Ads Manager, custom podcast sponsorships, and sonic branding. We buy directly from publishers to eliminate DSP "tech-tax" markups where possible.
Digital Out-of-Home (DOOH): Programmatic and direct buys across major Canadian and UK outdoor networks and venue screens.
Connected TV (CTV): Living-room video takeovers (Samsung TV Plus, Roku, Bell, TSN, BVOD).
Paid Social & Search: Performance search and social (Meta, TikTok, YouTube) with custom attribution.
AEO & GEO: AI Engine Optimization & Generative Engine Optimization.
TRANSATLANTIC SPECIALISM (CANADA ↔ UK/EMEA)
We offer a cross-border capability few North American agencies replicate. Canadian brands expanding into the UK get direct access to 98% UK audience reach and media-owner relationships managed locally from Canada. UK enterprises gain a seamless launchpad into North America. Our Halifax base also anchors our Atlantic Canada practice and film production media services.
PROVEN ENTERPRISE TRACK RECORD
Group-wide since 2019: £11M+ ($19M+ CAD) media managed across 413+ campaigns.
Telecom Scale: Managed £2M+ ($3.5M+ CAD) annual media spend for Lebara over 4 years.
AAA Gaming Releases: Delivered £1M+ international launch campaigns for SNK Corporation and major global gaming titles.
Cross-Sector Depth: Campaigns across utilities, hospitality, higher education, and public sector accounts.
AWARDS & RECOGNITION
Marketing Week Awards: Campaign of the Year 2024
Netty Awards: Best Digital Campaign Innovation (2024 & 2025)
“The consideration and thinking behind the campaigns are impressive.”
Aug 28, 2026
Head of Accounts, Digital Marketing Firm
Anonymous
Verified
Media
London, England
1-10 Employees
Online Review
Verified
Simplicity Media | Independent Canadian Advertising Agency provides media planning and buying services for a digital marketing firm. Their deliverables include campaign reports, media plans, and ad creatives.
Simplicity Media | Independent Canadian Advertising Agency has helped the company retain clients and grow their business. They’ve built the most profitable and fastest-growing channels for many clients, all beating the expected KPIs. Their pragmatic approach is a key strength.
BACKGROUND
Introduce your business and what you do there.
I’m the head of accounts at a digital marketing firm. We provide expert advertising, media buying, and digital marketing services. We deliver effective campaigns and creative solutions without big agency costs to drive brand awareness, conversions, and growth.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Simplicity Media | Independent Canadian Advertising Agency to accomplish for your business?
We needed them to be our media planning and buying partner.
SOLUTION
What was the scope of their involvement?
We’ve worked with them on several campaigns globally. We’ve asked them to do a lot of things, including building the analytics and tech infrastructure to run advertising accounts for clients. They also strategize, plan, and buy media globally. Their deliverables include campaign reports, media plans, ad creatives, and analytics dashboards.
What is the team composition?
We work with 2–5 teammates from Simplicity Media | Independent Canadian Advertising Agency.
How did you come to work with Simplicity Media | Independent Canadian Advertising Agency?
We found them through a referral. We chose them over other options because they had high ratings, a great culture fit, good value for cost, and expertise in the area. They also think outside of the box to deliver outstanding results.
What is the status of this engagement?
We started working with them in January 2022, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve had client success and retained clients for their products. One client has stuck around for four years, buying digital spending of £1 million (approximately $1.2 million USD) annually. Simplicity Media | Independent Canadian Advertising Agency has built the most profitable and fastest-growing channels for many clients, all beating the expected KPIs.For one client, the CPA was tasked to be under £50 (approximately $61 USD). The ideal was £35 (approximately $43 USD), but they came in at £15–£18 (approximately $18–$22 USD) and sustained it for years. For another client, the focus was brand lift. Awareness grew from 30% to just under 60% over 18 months. Consideration increased from 3% to 15%, and purchase intent increased from 1% to 5%, paving the way for growth from 500,000 to 3.5 million users.
How did Simplicity Media | Independent Canadian Advertising Agency perform from a project management standpoint?
They always provide a pragmatic approach. They consider all available solutions and offer suggestions that provide out-of-the-box thinking. They deliver results that previous partners never came near. They link creative to media, meaning they deliver campaigns that make the most of the targeted platform.
What did you find most impressive or unique about them?
The consideration and thinking behind the campaigns are impressive.
Are there any areas they could improve?
There’s not a lot they can improve on. That’s why we use them time and again.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Simplicity Media is an independent, award-winning agency founded in London, England in 2019, with principals based in Toronto and Halifax, NS. We plan and buy the full media stack for Canadian brands — digital audio (Spotify), OOH, connected TV, paid social and search. We're partners, not just suppliers: we don't deliver and disappear, we spend every cent as though it were our own. And for brands entering Britain: 98% UK audience reach, managed in your time zone.
Meet the Team
Mathew BowdenDirector
Mat (yes, one "T") began in radio and never lost the itch to try something that hasn't been done. He builds the tech behind the campaigns, buys direct with media owners and treats "that's not how it's usually done" as the starting point.
Heather MarshallDirector
Film PR specialist culminating in 12 years at the top of global publicity for Universal Pictures. Built the playbook, now breaking it at Simplicity Media. Director of PR & Film Services. Makes things happen. Based in our NS team.
What Sets Us Apart
Tech, Creative & Delivery Under one Umbrella
Media doesn't work in isolation. We consider the whole funnel, creative, UX, landing experience, tracking and attribution — and optimize every step from first impression to confirmed sale. If the tech behind the journey is holding results back, we rebuild that too. One umbrella, no blind spots.
We are Partners, not just suppliers
We don't deliver a campaign and disappear. We optimize across the board, flag what isn't working, and build solutions that fit your business — not our rate card. It's why our retention rate is one we're proud of: clients keep working with us because we work like partners, not suppliers.
It's in the name: be free from complexity.
Look up the word Simplicity: freedom from complexity. That's our operating principle. Plain-English reporting, no jargon walls, no black boxes, you always know what's running, why, and what it returned. Media is complicated. Working with your agency shouldn't be
Verified means Clutch independently confirmed Simplicity Media | Independent Canadian Advertising Agency is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 1 verified client review averaging 5.0 stars.
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