Contact Simplicity Media | Independent Canadian Advertising Agency
Get a custom proposalPaid Media Specialists: Spotify, CTV, OOH &Digital
Simplicity Media Canada is an independent, award-winning media planning and buying agency built from broadcast radio roots and entertainment publicity. Operating out of Toronto, Halifax, and London, we build purpose-built collectives of senior media specialists directly around your brief—no junior hand-offs, holding-group bloat, or hidden ad-tech tolls.
CORE CAPABILITIES
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Digital Audio & Spotify Direct: Spotify Direct IOs, Ads Manager, custom podcast sponsorships, and sonic branding. We buy directly from publishers to eliminate DSP "tech-tax" markups where possible.
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Digital Out-of-Home (DOOH): Programmatic and direct buys across major Canadian and UK outdoor networks and venue screens.
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Connected TV (CTV): Living-room video takeovers (Samsung TV Plus, Roku, Bell, TSN, BVOD).
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Paid Social & Search: Performance search and social (Meta, TikTok, YouTube) with custom attribution.
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AEO & GEO: AI Engine Optimization & Generative Engine Optimization.
TRANSATLANTIC SPECIALISM (CANADA ↔ UK/EMEA)
We offer a cross-border capability few North American agencies replicate. Canadian brands expanding into the UK get direct access to 98% UK audience reach and media-owner relationships managed locally from Canada. UK enterprises gain a seamless launchpad into North America. Our Halifax base also anchors our Atlantic Canada practice and film production media services.
PROVEN ENTERPRISE TRACK RECORD
Group-wide since 2019: £11M+ ($19M+ CAD) media managed across 413+ campaigns.
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Telecom Scale: Managed £2M+ ($3.5M+ CAD) annual media spend for Lebara over 4 years.
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AAA Gaming Releases: Delivered £1M+ international launch campaigns for SNK Corporation and major global gaming titles.
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Cross-Sector Depth: Campaigns across utilities, hospitality, higher education, and public sector accounts.
AWARDS & RECOGNITION
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Marketing Week Awards: Campaign of the Year 2024
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Netty Awards: Best Digital Campaign Innovation (2024 & 2025)
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Sony Awards: Gold – Station Branding
Offices: Toronto, ON | Halifax, NS | London, UK
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Min project size
$10,000+
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Hourly rate
Undisclosed
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Employees
10 - 49
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Locations
Stillwater Lake, Canada
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Year founded
Founded 2019
3 Locations
- Stillwater Lake , Canada
- Toronto , Canada
- London , England
Service Lines
- Advertising
- 50%
Industries
- Gaming
- 20%
- Telecommunications
- 20%
- Utilities
- 20%
- Arts, entertainment & music
- 10%
- Automotive
- 10%
- Consumer products & services
- 10%
- Financial services
- 10%
Clients
- Midmarket ($10M - $1B)
- 50%
- Small Business (<$10M)
- 35%
- Enterprise (>$1B)
- 15%
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Our Story
Simplicity Media is an independent, award-winning agency founded in London, England in 2019, with principals based in Toronto and Halifax, NS. We plan and buy the full media stack for Canadian brands — digital audio (Spotify), OOH, connected TV, paid social and search. We're partners, not just suppliers: we don't deliver and disappear, we spend every cent as though it were our own. And for brands entering Britain: 98% UK audience reach, managed in your time zone.
Meet the Team
Mathew BowdenDirector
Mat (yes, one "T") began in radio and never lost the itch to try something that hasn't been done. He builds the tech behind the campaigns, buys direct with the broadcasters, and treats "that's not how it's usually done" as the starting point.
What Sets Us Apart
Tech, Creative & Delivery Under one Umbrella
Media doesn't work in isolation. We consider the whole funnel, creative, UX, landing experience, tracking and attribution — and optimize every step from first impression to confirmed sale. If the tech behind the journey is holding results back, we rebuild that too. One umbrella, no blind spots.We are Partners, not just suppliers
We don't deliver a campaign and disappear. We optimize across the board, flag what isn't working, and build solutions that fit your business — not our rate card. It's why our retention rate is one we're proud of: clients keep working with us because we work like partners, not suppliers.It's in the name: be free from complexity.
Look up the word Simplicity: freedom from complexity. That's our operating principle. Plain-English reporting, no jargon walls, no black boxes, you always know what's running, why, and what it returned. Media is complicated. Working with your agency shouldn't beLocations (3)
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