Silk Email

BACKGROUND

Please describe your company and position.

I am the Founder of William Wood Watches

Describe what your company does in a single sentence.

British independent watchmaker 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Silk Email to accomplish?

• Send a high quality weekly Klaviyo email to our mailing list
• Design led focus to fit a luxury watch brand
• Create our Klaviyo automations

SOLUTION

How did you find Silk Email?

Online Search

Why did you select Silk Email over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Silk Email were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Josh has been our Klaviyo marketing manager for two years now. He fully understands our luxury brand and designs a weekly email which suits our high end aesthetic. Josh also created our Klaviyo automations and has an excellent understanding of email marketing. We would highly recommend his services. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A highly quality well designed Klaviyo email is sent to our customer database each week and we have fully operational automations in place. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes very pleased with their delivery times.

What was your primary form of communication with Silk Email?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their email marketing knowledge, Klaviyo expertise, luxury email designs, and ease of communication impress us.

Are there any areas for improvement or something Silk Email could have done differently?

Nothing

BACKGROUND

Please describe your company and position.

I am the CEO of Elegatto

Describe what your company does in a single sentence.

Elegatto is a men’s accessory store based in the center of Los Angeles with the mission to provide premium quality accessories for any occasion and any style. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Silk Email to accomplish?

• Design and send email campaigns
• Create new email flows
• Make an audit of the email marketing perfomance

SOLUTION

How did you find Silk Email?

• Online Search
• Upwork

Why did you select Silk Email over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Silk Email were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designed and scheduled 150+ email campaigns

Designed and created new 6 email flows in Klaviyo for our jewelry brand

Monthly reporting of email and SMS marketing performance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved email open rate

Improved email average click rate by 50% 

Improved attributed revenue by strategizing the email and SMS marketing efforts

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver great, consistent work. Great team and communication! Highly recommend

What was your primary form of communication with Silk Email?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Value for the price. Experience in the field

Are there any areas for improvement or something Silk Email could have done differently?

All great! They're also keep improving over time since we started working with them. 

BACKGROUND

Please describe your company and position.

I am a manager at The Million Roses

Describe what your company does in a single sentence.

Selling luxury preserved roses wordwide

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Silk Email to accomplish?

• Increase revenue from email marketing

SOLUTION

How did you find Silk Email?

• Online Search
• Referral

Why did you select Silk Email over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Silk Email were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with Silk Email for over 2 years and we are extremely satisfied with their performance. They had significantly increased our overall revenue from email marketing by creating exceptional designs and high-converting emails for our luxury brand. They are very responsive and has successfully increased the open rate of our emails to over 60%, as well as improved our CTR and revenue per recipient. The team also fixed all of our email flows and automation, achieving outstanding results.

Key Deliverables:

• Created visually appealing and high-converting email templates tailored to our luxury brand.
• Developed and executed targeted email campaigns that align with our marketing objectives.
• Conducted A/B testing to optimize email designs and content for better engagement and conversion rates.
• Increased the open rate of our emails to over 60%.
• Fixed and optimized all of our email flows and automation processes.
• Enhanced customer journey through personalized and automated email sequences, leading to higher engagement and conversions.
• Maintained excellent communication and responsiveness
• Collaborated closely with our team to align email marketing strategies with our overall business goals.
• Detailed performance reports and strategic recommendations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue Increase: Our overall revenue from email marketing has significantly increased due to the high-quality, high-converting email designs and targeted campaigns.
Open Rates: The open rate of our emails has surpassed 60%, a remarkable improvement that highlights the effectiveness of the email content and subject lines.
Click-Through Rates (CTR): We have seen a substantial increase in our click-through rates, indicating higher engagement from our recipients.
Revenue per Recipient: There has been a noticeable rise in revenue per recipient, showcasing the direct impact of the optimized email campaigns on our sales.
Improved Email Flows and Automation: The optimization of our email flows and automation has led to more efficient and personalized communication with our customers, contributing to higher conversion rates.
Enhanced Customer Engagement: Overall, the tailored and strategic approach to email marketing has resulted in enhanced customer engagement and satisfaction.
Their ability to create visually appealing and high-converting email designs has significantly boosted our email marketing performance. We have seen remarkable improvements in open rates, click-through rates, and overall revenue from email campaigns. Their attention to detail and commitment to delivering top-notch work is truly impressive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Silk Email maintained excellent communication and responsiveness, ensuring all email marketing needs were promptly addressed. They collaborated closely with our team to align email marketing strategies with our overall business goals + they provided regular updates and reports on campaign performance and improvements.
Over the past two years, they have become an invaluable part of our marketing team. Their strategic approach, creative designs, and effective campaign management have greatly contributed to our success. We highly recommend their services to anyone looking to elevate their email marketing efforts.

What was your primary form of communication with Silk Email?

Email or Messaging App

What did you find most impressive or unique about this company?

compelling email designs
Their exceptional service, creativity, and effective email marketing strategies have significantly boosted our business. Their responsiveness and dedication to achieving great results make them a valuable partner. We highly recommend Silk Email to anyone looking to enhance their email marketing efforts.

Are there any areas for improvement or something Silk Email could have done differently?

Wish they had more time to design our emails for the additional markets

BACKGROUND

Please describe your company and position.

I am the CEO of Kaloud Inc.

Describe what your company does in a single sentence.

We design, engineer, and manufacture consumer products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Silk Email to accomplish?

• Connect us with our customers
• Create engaging content
• Boost ecommerce revenue

SOLUTION

How did you find Silk Email?

Online Search

Why did you select Silk Email over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Silk Email were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Silk was brought on to help create email campaigns and flows for Kaloud.  They created unique graphics to enhance the quality of our emails and also offered great suggestions on ways to improve language, layout, and pacing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen a significant month over month improvement in ecommerce traffic and sales. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are very good on managing time and meeting deadlines.  They are super reliable.

What was your primary form of communication with Silk Email?

Virtual Meeting

What did you find most impressive or unique about this company?

Their willingness to adapt to our needs and constant support with new ideas.

Are there any areas for improvement or something Silk Email could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for a direct to consumer retail business featuring pop-culture-based home goods, soft goods, collectibles, and toys.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Silk Email, and what were your goals?

We were working on an aggressive email cadence over the 2021 holiday season and needed assistance with design, implementation, and scheduling. SilkEmail was comprehensive in their offerings to that end. They quickly understood our needs from a branding perspective and created beautiful, effective content for us.

From there we hired Silk Email to manage our every-day campaign effort. With a focus on account optimization, we again benefitted from their responsive and creative efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

SilkEmail was quickly recognized as our top candidate due to their capabilities and responsiveness.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Design and implement emails in Klaviyo

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and email designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Generally saw improvements in CTR and revenue.

How effective was the workflow between your team and theirs?

We primarily used Slack which was quick and efficient.

What did you find most impressive or unique about this company?

Overall, they earned our trust, knowing that they'd fix anything promptly and provide high-quality work.

Are there any areas for improvement or something they could have done differently?

Designs weren't always pixel perfect but they were very quick to resolve any issues.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a nutritional supplements brand based in Switzerland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Silk Email, and what were your goals?

We hired Silk email to develop an email marketing strategy and design the email marketing funnel. Our goal was to increase conversion rates and customer loyalty.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose them based on the good reviews I read about them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a briefing phase about our company, products, and goals. Then Joshua and Daniel transferred all data from Mailchimp to Klaviyo, designed all emails, and created the flows on Klaviyo. Working with them was easy and pleasant.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Joshua and Daniel, both really helpful and professional.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The email campaigns developed by Silk Email are really successful and we have increased our conversion rate significantly.

How effective was the workflow between your team and theirs?

Joshua and Daniel created a Skype group chat and all communication happens there. I love to work this way because everything is saved in one place and they reply really fast to any questions I have.

What did you find most impressive or unique about this company?

They were the best in the game regarding email marketing techniques, attention to detail, and communication.

Are there any areas for improvement or something they could have done differently?

I honestly wouldn't change anything.

BACKGROUND

Please describe your company and your position there.

I'm the Co-founder and President at a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Silk Email, and what were your goals?

We were looking for someone who could design emails for our email marketing. Specifically, we needed someone to weave a company's brand into a designed email campaign around the content (blocks of text) we supplied. Silk does this beautifully and masterfully!

SOLUTION

How did you select this vendor and what were the deciding factors?

Searched online.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Typically, we share some brand guidelines along with the email content (long-form text) and then Silk designs email campaigns around that content.

How many resources from the vendor's team worked with you, and what were their positions?

1-2.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All of the designed emails are not only aesthetically great but have been strong performers in terms of CTR.

How effective was the workflow between your team and theirs?

The workflow is seamless -- the Silk team does a great job of project management.

What did you find most impressive or unique about this company?

The quality of the designs produced was incredible!

Are there any areas for improvement or something they could have done differently?

None. Silk is and will be a long-term partner of ours.

BACKGROUND

Please describe your company and your position there.

We're a digital marketing agency focused on growing e-commerce brands on Shopify through website optimization, pay per click advertising and email/SMS marketing automation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Silk Email, and what were your goals?

We hired Silk Email to assist with email strategy, design and implementation for several of our e-commerce clients.

SOLUTION

How did you select Silk Email and what were the deciding factors?

Josh and his team are well spoken, informed and experts at Klaviyo.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team at Silk Email assisted with email strategy, design, copywriting and implementation within Klaviyo for email automations and ongoing campaigns.

How many resources from the Silk Email team worked with you, and what were their positions?

We've worked with Josh and Daniel - both are great.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've been able to generate well over $100k+ in revenue for a handful of clients leveraging the email marketing services from Silk Email.

How effective was the workflow between your team and theirs?

Great - we use Slack to communicate.

What did you find most impressive or unique about this company?

They're easy to communicate with, create beautiful designs, and work to achieve the goals set out for them.

Are there any areas for improvement or something they could have done differently?

Can't think of any...