S&G Content Marketing

BACKGROUND

Introduce your business and what you do there.

I am a co-founder and co-CEO of a company that offers coaching and professional development services. We cater specifically to women and other groups of underrepresented talents so companies can advance and retain those employee populations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

We were primarily a word-of-mouth business and were looking to grow beyond that. We didn’t have anyone on our team handling marketing or advertising, and we hired S&G Content Marketing to serve as our external partner. We also needed to align our branding and create a great sales deck. 

SOLUTION

What was the scope of their involvement?

We started with a discovery phase that lasted a couple of weeks. S&G Content Marketing delivered a new brand identity, guidelines, and helped us figure out fonts and a color scheme. The team was also responsible for the language we wanted to use and what we wanted our brand presence to look like. S&G Content Marketing helped us determine the market we wanted to service and the messaging we used to attract that market. 

What is the team composition?

We worked with an account manager, a copywriter, a graphic designer, and the company's founders. 

How did you come to work with S&G Content Marketing?

We found them through a Google search. 

How much have you invested with them?

We spent between $14,000–$20,000.

What is the status of this engagement?

We worked together between June–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve had positive responses to the work they provided, especially the sales deck. Our sales team is very confident in presenting the deck S&G Content Marketing created, and feels that it speeds up their process with potential clients. 

The quality of work that S&G Content Marketing provided was very high. We’ve worked with other firms, and this team was the first provider that felt like they understood our business. 

How did S&G Content Marketing perform from a project management standpoint?

The team was very communicative, efficient, and quick to respond. We used ClickUp for project management and communicated via emails, phone calls, and Zoom. 

What did you find most impressive about them?

The team was very open to feedback and made changes quickly. S&G Content Marketing did a great job of understanding our market and figuring out the demographic we were looking to target. S&G Content Marketing packaged our company and presented it to the world in a way that made us feel like they understood our vision. We really enjoyed working with the team we were assigned and thought they were excellent. 

Are there any areas they could improve?

There’s nothing I can come up with. 

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager of a fast technology manufacturing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

We wanted to develop content to educate potential prospects about our company.

SOLUTION

What was the scope of their involvement?

S&G Content Marketing provides us with content marketing solutions in the form of eBooks, white paper documents, and blogs. They kicked off the partnership with a deep dive into our products, client base, and who we are as a company. By the end of the first month, they’d begun working on our first eBook. 

They also provide us with copywriting services. Our process includes sending them a content brief and then collaborating together to fine-tune and approve the final outline. 

What is the team composition?

I work with several account managers, copywriters, and editors.

How did you come to work with S&G Content Marketing?

I found S&G Content Marketing online and after going through their services and portfolio, we signed a contract to start working with them. 

How much have you invested with them?

We’ve spent over $120,000.

What is the status of this engagement?

Our ongoing partnership started in January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The biggest metric in this partnership is the amount of content we’ve been producing. So far, we’ve created about 13 long-form pieces of content, published 25 blogs, and rebranded over 65 blogs.

How did S&G Content Marketing perform from a project management standpoint?

They’re great from a project management perspective, as they always keep us updated on the progress of our projects and respond quickly to make corrections. Moreover, they’re extremely collaborative and are always ready to lend a helping hand.

We manage the project through Monday.com and typically communicate through Google Meet.

What did you find most impressive about them?

We’re impressed with their ability to understand new subjects to create large amounts of content and adaptability to our needs.

Are there any areas they could improve?

They’re a joy to work with, so I don’t have any constructive feedback.

Do you have any advice for potential customers?

I’d advise you to be as clear with your goals as possible. The team is accommodating, and they’ll adapt to what you want to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m the senior brand and communications manager for a full-service, digitally-driven moving company. We operate nationwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

Primarily, we didn’t have organized PR efforts, so we were looking for an agency to help us get stories about us into the news. Additionally, we had a couple of sub-objectives. We also wanted to focus on recruitment to our workforce and raising brand awareness in general.

SOLUTION

What was the scope of their involvement?

Initially, we did a brief discovery phase; we met with S&G Content Marketing and walked them through various aspects of our business. We reiterated the objective of the engagement and brainstormed story ideas that would potentially serve as PR efforts. We didn’t have specific news or updates to share, so we needed to get our name and our services out into the media in compelling, natural ways.

They came up with pitch ideas, created press releases, and then pitched them to media or put them on a wire. For example, one of the pitches was around the country’s biggest pack rats. S&G Content Marketing used our data to pull information on which moves went over the time estimate or required the most moving trucks. They applied the proprietary data to create a pitch that shared the top 5–10 cities with the worst pack rats. Then, due to that campaign, they pitched some targeted areas and specific markets where we were looking to raise our profile. 

Additionally, they helped us with some crisis communications around the staffing changes.

What is the team composition?

We worked with Lauren (Partner & CEO), Brittany (Account Project Manager), a copywriter, and a media manager.

How did you come to work with S&G Content Marketing?

We found them through Clutch.

How much have you invested with them?

We’ve spent between $35,000–$48,000.

What is the status of this engagement?

We signed the contract in April 2022. Unfortunately, we’ll have to end our engagement prematurely in November 2022 due to budgetary concerns.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got the pack rats piece in the Houston Chronicle; it was a long, in-depth piece that was a combination of human interest and promotion of our business. It involved an interview with our CMO, and they even dispatched a photographer to a moving job we had in Houston, so there were 8–10 photos included n the piece. Overall, the effort was an old-fashioned journalist engagement pitch, and it was solid content for us.

How did S&G Content Marketing perform from a project management standpoint?

Project management was excellent. They were clear in their communication and responsive. They kept us focused and were organized and timely. The team kept meetings and always delivered on time.

We used a shared Slack channel to communicate and Google Drive to share documents.

What did you find most impressive about them?

Their creative ideas were top-notch. Even though we had a limited scope, they were always available to provide advice and recommendations. A few times, we wrote press releases and asked them just to weigh in. They did it quickly and with no problems. We also had 1–2 communication crises where they acted swiftly. They crafted a statement within a matter of hours and guided us on media training.

Are there any areas they could improve?

It took them longer than expected to understand our business. We had a short discovery phase; ideally, it would’ve been longer and more in-depth. However, we were eager to get the show on the road and dive into the work.

Nonetheless, we worked through those challenges, and S&G Content Marketing brought professionalism to the engagement.

Do you have any advice for potential customers?

Be clear about your objectives. Our mistake was going into the engagement with too many goals. We were trying to do too many things at once, so we sent them in multiple directions. Narrow down what you want to accomplish so you don’t end up spinning your wheels.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a garden augers manufacturing company. We manufacture augers for professional landscaping. We’re a 34-year-old company in central Illinois.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

We weren’t totally satisfied with our previous SEO company. Our website had issues that the firm wasn’t addressing.

SOLUTION

What was the scope of their involvement?

Initially, S&G Content Marketing gave us a proposal and highlighted some key areas we were lacking on the backend. They’ve identified the issues and provided the needed information to a web developer to implement those changes and keep too many fingers off the backend, which can always cause problems.

Additionally, they do 4–5 blog posts per month to help drive traffic and SEO. 

What is the team composition?

We work with Lauren (Partner & CEO) and an account manager.

How did you come to work with S&G Content Marketing?

We initially had a problem with our Amazon store, and a third-party Amazon company we worked with suggested S&G Content Marketing to look at the backend and identify some of the issues. They’d done that work, so we decided to reengage them.

How much have you invested with them?

We’ve spent between $25,000–50,000.

What is the status of this engagement?

We partnered with them in July 2022, but we’ve been working on other tasks since March 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On the Amazon work, we saw an immediate uptick in traffic after implementing the changes. We’ve also seen an increase in engagement thanks to the blog posts, but we expect that it’ll start to show some headwind in the next few months due to the nature of SEO. Nonetheless, it’s gone exceptionally well so far; there’s been a much more robust program, which has been hugely helpful. 

How did S&G Content Marketing perform from a project management standpoint?

Project management has been outstanding. They stay on budget and are right on cue; everything’s spot on. Also, they’re very open to communication and suggestions. We have biweekly Zoom meetings, and they seem open to switching on a dime as needed. We use emails, and ClickUp is for daily management.

What did you find most impressive about them?

Their communication and teamwork are above average compared to other firms. Their openness is outstanding; they get right to the point and don’t tiptoe around issues. They just come out and tell us the problem and the plan to fix it.

Are there any areas they could improve?

As a business owner, I’d tell anyone to lower their prices.

Do you have any advice for potential customers?

Be very open-minded. If you’re looking for an honest opinion, let them do their diagnostics and be prepared for an open conversation. Don’t assume you know everything about your website; a fresh set of eyes is hugely beneficial.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand and content marketing for Braavo. I’m responsible for all things marketing, and my focus areas are community development, content, and partnership.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

Our funding suite is unique to the market, and education is a huge part of bringing awareness because many people mistake us for a traditional venture capital firm. Or they’re trying to understand our service of funding startups and growing companies. We hired S&G to help us with this education.

SOLUTION

What was the scope of their involvement?

S&G provides us with content marketing focused on creating brand awareness. The team writes write long and short-form articles for us. We’ve repurposed some of the long-form articles into e-books and guides. They’ve helped us create an e-book that serves as a guide to growth, where people can read along, learn, and fill in the blanks. We send out a monthly newsletter, and S&G writes most of that content. 

The team has also shared ideas of how to get the most out of the content and which outlets might be the best channels for distribution, considering our audience is very specific. Additionally, they’ve provided media and PR consultancy. They provide guidance to help us reach a point where we’re ready to invest in outsourced resources in these areas. S&G provides advice about where our audience might hang out online and has introduced us to other companies that might be good partners. 

The S&G team has also created marketing dashboards for us. They’ve also helped us with a calculator; their subject matter experts guide the direction of our project. The team provides ideas for community programs. Currently, they’re creating an interactive calendar for us. 

What is the team composition?

We regularly work with three teammates, though occasionally, a fourth person jumps into our regular meetings. Our regular team includes S&G’s co-founder, our account representative, and a writer. 

How did you come to work with S&G Content Marketing?

I worked with them at a previous company for two years. Before that collaboration, I was never someone who had faith in agencies and always preferred to work in-house. However, S&G completely changed my mind; they were the best content agency I’d ever worked with. After I had that great experience at my last company, I decided to give them a go at my current company. 

How much have you invested with them?

We’ve spent between $60,000–$70,000. 

What is the status of this engagement?

We started working with them in September 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since we started working with S&G, our newsletter subscribers have increased from around 3,200 to over 5,000, which is a 36% increase. I’ve also gotten great feedback about their work internally, and our company’s founders have been delighted. They were also apprehensive about content agencies initially, and it took some work to get them on board. Although they still had doubts during the learning period, they’ve now become fans of S&G, partly because the team is so good at taking feedback and direction. 

Overall, S&G has lived up to the high standards they set in our previous collaboration. Even though our scope of work is a set amount of articles per month, the team has gone above and beyond and done much more. For example, they’ve been our mentors regarding PR and media, which falls outside the scope. 

How did S&G Content Marketing perform from a project management standpoint?

They’re good at project management and communication. They have tools that bring visibility into the process; we use ClickUp for project management and Slack for communication. We also use Google Workspace for brainstorming. I can access the dashboard they’ve provided to look at what’s coming down the pipeline, and they ask me for feedback about how the process is working. I’ve given them feedback, and they’ve quickly gotten back to me and adjusted details within the dashboard, solving the issue. 

What did you find most impressive about them?

S&G really does listen. Thinking of times when it didn’t work with other agencies, it was because they didn’t get the message. Meanwhile, S&G helps us get into this groove where I can be hands-off after the learning curve, which is such a blessing. 

The other thing that distinguishes them is that they feel like an extension of my team. They chime in with ideas during our meetings and really try to understand what we want. They want time with our internal stakeholders to understand what they’re all about and get inside of their brains. S&G is able to pull ideas out and then put them in a way that makes sense to everyone in the room. 

Are there any areas they could improve?

Whenever we’ve come up against a challenge like emergency deadlines or additional requests, they’ve always been able to pull through. We’ve never had an experience with them where there have been detrimental blocks, so I can’t think of anything they need to improve. 

Do you have any advice for potential customers?

Be very transparent, give them as much information as possible, and treat S&G as part of your team, especially during the onboarding process. The clearer you are upfront, the better the chance you can come to an alignment faster and think like one brain. If you achieve that, you can move forward as a cohesive unit. In the end, it’s all about having a thorough onboarding process. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at a technology startup that focuses on intelligent document processing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

We didn’t have someone in-house to support our content development, so we decided to enlist S&G to develop both SEO content and content for sales and marketing campaigns.

SOLUTION

What was the scope of their involvement?

S&G helped us develop content for two purposes: to improve our SEO and to launch a sales and marketing campaign. From the start, they took the lead in helping establish an easy process to get up to speed with our marketing, so they created a shared folder where I could upload every document I thought would be relevant to their work. Additionally, they did some research on our industry, which was easier for them because they already had experience in the automation space.

After their initial assessment, they came up with an outline of what was needed and expected from my end. Then, they focused on creating the two types of content we needed. For SEO, we contracted a six-month services period during which they created a set number of blog posts per month.

As for sales and marketing, we contracted a package deal, and the deliverables from that package included an e-book, some blog posts that tied back to that e-book, LinkedIn social media posts, and a battle card for our sales team. Moreover, the sales and marketing campaign package included a five-email workflow — 3–5 emails they wrote that linked to different aspects of the campaign that our sales team could send out as part of it.

In addition to that, S&G created a summary that I then shared with the sales team. It detailed what they could expect each month when the campaign was rolled out and included information about the e-book, links to the blog posts that supported that e-book, and details about the posts they could share on social media.

What is the team composition?

I mainly worked with Lauren (Partner & CEO) and Sheldon (Account Manager), although Matthew (Former Executive VP & Chief Growth Officer) was also involved.

How did you come to work with S&G Content Marketing?

They were a recommendation from my CEO, so we shortlisted them and compared them to other vendors. When they presented their proposal, it became very apparent that they were thorough, professional, and proactive, and their presentation really resonated with our company.

How much have you invested with them?

We spent around $120,000–$150,000.

What is the status of this engagement?

We started working together in October 2021, and we parted ways in July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We had no internal team to rely on, but working with a partner as supportive as S&G helped us go a long way in building trust and getting results.

How did S&G Content Marketing perform from a project management standpoint?

S&G’s project management was unparalleled; they made me feel like they had everything in place and nothing would fall through the cracks, which ultimately made me feel confident and comfortable with their work. They had a very clear timeline for how long it should take them to review the documents I had provided and do their own research in our space. We used an Asana board to track deliverables, had weekly stand-up calls, and chatted over Google Chat.

What did you find most impressive about them?

I can’t say enough good things about S&G’s work. Their professionalism was outstanding, and I always felt like they were our partners and were invested in our company. 

Are there any areas they could improve?

No. They were great.

Do you have any advice for potential customers?

Treat them as a partner because they’re there to support you. If you onboard them effectively from the beginning, you’ll see that pay off in the long run. Additionally, be open about the goals you’re trying to achieve.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at the National Society of Leadership and Success (NSLS), the nation’s largest leadership honor society that works with over 700 universities. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

We hired S&G Content Marketing to expand our brand awareness. 

SOLUTION

What was the scope of their involvement?

We’re a membership-based society and have engaged S&G Content Marketing to help us expand our brand awareness so potential members know who we are before they receive invitations. S&G Content Marketing runs our PR efforts and has recently expanded our scope to include thought leadership positioning. 

What is the team composition?

We work with Lauren (Partner & CEO), who brings on three other teammates when they’re needed. 

How did you come to work with S&G Content Marketing?

I found S&G Content Marketing through Clutch. I was new to higher education and wanted to find a smaller agency that could give us a personal touch and understand our company’s mission. 

How much have you invested with them?

We invest around $10,000 a month with S&G Content Marketing. 

What is the status of this engagement?

Our engagement with S&G Content Marketing began in March 2021, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

S&G Content Marketing has drastically improved our voice in our competitive landscape. They’ve gotten us a lot of national press coverage — we got our brand into places we hadn’t been able to before. S&G Content Marketing’s work has established us as a leader in our industry. 

How did S&G Content Marketing perform from a project management standpoint?

S&G Content Marketing is very accessible — they’re always ready to provide support. 

What did you find most impressive about them?

S&G Content Marketing raised the bar for us as an organization. 

Are there any areas they could improve?

I have no areas of improvement for S&G Content Marketing. 

Do you have any advice for potential customers?

Customers should be open with S&G Content Marketing and share all the information they have on hand. S&G Content Marketing will take the provided information and pick out the most important parts to deliver great results. 

BACKGROUND

Please describe your company and your position there.

My team and I oversee the social media and community strategy for Medtronic Diabetes. We manage the consumer and healthcare provider social media channels and are responsible for setting the strategy, creating the right content to hit our goals, engaging with our audiences to deliver these content pieces, and then reporting on the results of content to upper management to ensure continued growth in community size and - eventually - lead numbers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire S&G Content Marketing, and what were your goals?

Prior to the acquisition of Companion Medical by Medtronic, we were in discussions with S&G to help us deliver on content that would help drive awareness, educate and position us favorably for search engine optimization.

After the acquisition in September 2020 we continued to champion for bringing S&G onboard into the Medtronic business and finally managed to secure the opportunity. Our team of five were simply not able to create enough content to keep it relevant and top quality, and this is where S&G truly became an extension of the strategic social media and community team!

SOLUTION

How did you select this vendor and what were the deciding factors?

Over the past twelve years I've worked with S&G in various capacities and have continuously been blown away by their professionalism, creativity and quality of work. There truly was no other solution for the problems we were facing - S&G were a natural fit to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After bringing S&G onboard as a vendor, we set up a workshop where we dumped a ton of product and industry knowledge onto the S&G team. They were well prepared and showed a deep industry knowledge, which was impressive from an external partner. After the two-day workshop, the S&G team pulled together a strategy that would provide us with a content plan and KPIs that we'd measure monthly. Their creativity and expertise truly helped set the strategy for us to move ahead with confidence.

Then the delivery of content started and my small team were overwhelmed at times - the content came at us fast and furiously! Well-researched, well-written and exactly what we had hoped for, our internal system struggled to get approvals and edits done before the next batch of content hit our inboxes!

The S&G team were flexible in how they delivered content - we used shared Google Doc files, which my team would transfer into OneDrive for internal inputs and sharing. We received ebooks that were eloquently written, the S&G team took our feedback into their strides and together we worked on creating a voice and tone that truly resonated with our customers.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a dedicated account manager and had regular conversations with both the founders of S&G, who'd be available to me via text message or email whenever I needed a quick brainstorm, or to discuss an issue.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

S&G focused mainly on creating and updating blog content to help us educate our audiences (both patients and HCPs) - and also created one ebook per month on relevant topics. Using this content we saw continued growth in blog traffic as well as social media interaction.

How effective was the workflow between your team and theirs?

We had regular deliveries of fresh content and a monthly status meeting with the S&G team. Aside from the standard meetings, the S&G team were always readily available to us for a brainstorming session, or to tweak our strategy.

What did you find most impressive or unique about this company?

They are truly content experts. And content is king, after all! I would not consider launching a community or social media strategy without S&G by my side as their focus on KPIs is vital to the successful growth of all marketing activities. They truly immersed themselves into our industry and became experts that 'got it' in a way that was most impressive.

Are there any areas for improvement or something they could have done differently?

It took a while for us to get to a tone of voice that felt natural for both teams, but that is to be expected in any new relationship.

BACKGROUND

Please describe your company and your position there.

I'm a co-founder and the Chief Growth Officer for TunedCare.com. We are on a mission to bring hearing health to all. I'm accountable for all sales, marketing, and business development at the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire S&G Content Marketing?

We wanted to create our core content for launch. Specifically, we were looking for keyword strategy, media/PR materials, blog posts, and an eBook.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of my co-founders had been very impressed with the S&G team's work in the past. After a very extensive review period, we selected S&G because of their portfolio for startups, ROI-focused case studies, experience in B2B, and the quality of sample deliverables.

Describe the project in detail and walk through the stages of the project.

S&G hosted a kick-off call with several of our team members. They asked great questions and listened to our company's story. From there, I shared several examples of what I was looking for in the deliverables. The S&G team then started drafting the deliverables. They were very transparent and patient with our revision periods.

Throughout the engagement, we held status calls every other week. After two rounds of edits, everyone on our side was very happy with the deliverables. We held our closing call for this engagement and began working together to outline the next phase. One thing that was particularly compelling for me is that they produced great work without handholding on our part. They were great at asynchronous communication.

How many resources from the vendor's team worked with you, and what were their positions?

We had an account manager, an engagement manager, two primary writers, and several folks in various capabilities, as well as Lauren's (CEO) involvement.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We plan on hiring them for follow-on work to create more content as we gear for launch.

How effective was the workflow between your team and theirs?

Outstanding. As I mentioned above, they were great at asynchronous communication, and we held status calls every two weeks. They hit every deadline.

What did you find most impressive or unique about this company?

Their ability to take an idea and run with it. I was able to get a lot of other things done because of their team's high level of talent and professionalism.

Are there any areas for improvement or something they could have done differently?

During the engagement, we began to discover our brand voice during the revisions and editing period. This was different than the initial copy. However, because we hadn't provided the S&G team with brand guidelines, I view this as a positive because it forced us to think through what we want our voice and tone to sound like. So, no, nothing differently.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a global manufacturer of protective packaging solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with S&G Content Marketing?

We needed help coming up with unique content that really speaks to stakeholders. We wanted it to be relevant and engaging.

SOLUTION

What was the scope of their involvement?

S&G Content Marketing creates content for us. The team provides blog articles that we post on the knowledge hub of our blog. They provide insights into trends and how to position some of the solutions that we want to communicate.

The team helps up optimize content distribution using our various channels. Additionally, they do some creative copywriting around products and services around industry trends. The team also helps with reach and engagement. They also do keyword optimization for LinkedIn.

What is the team composition?

I work with one of their partners, an account manager, a business development executive, and 1–2 writers.

How did you come to work with S&G Content Marketing?

They came on board before I was hired. However, my company found S&G through Clutch.

How much have you invested with them?

We spend around $6,000 per month.

What is the status of this engagement?

We started working together in May 2020, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We look at the timeliness of their response and the overall attentiveness to the account. We also look at how our content is performing. They’ve been great business partners based on these metrics. The team is collaborative, open to feedback, and flexible. They’re always willing to be a subject matter expert to help with best practices. The team is also great at brainstorming new ideas.

How did S&G Content Marketing perform from a project management standpoint?

They set up an analytics dashboard for us to measure performance over time. They’re very responsive, responsible, and they offer great account management. They’re very streamlined with communication. They keep everything organized as far as documentation, drafts, and reviews. Everything works really well. We use Google Drive, Google Docs, and Google Calendar to keep in touch.

What did you find most impressive about them?

S&G is really easy to collaborate and communicate with. They’re very receptive to feedback. The team doesn’t give us any of the pressure of a large agency. They work with us to get things right. The team has a lot of patience and willingness to listen.

They’re really insightful. The fact that one of their partners is involved in the day-to-day of our account is phenomenal; she brings great insights and knowledge to the table. It’s a great experience, overall.

Are there any areas they could improve?

Sometimes the writers could be a bit more proactive and engaged. They’re stellar partners and I have no hesitation in recommending them whatsoever.  

Do you have any advice for potential customers?

My advice is to start small and grow how you work with them. From the client-side, make sure to be responsive and make sure you maximize distribution and engagement for all the great content that they do. Give the appropriate attention and follow through with what you’re doing.