Serotonin

BACKGROUND

Please describe your company and position.

I am the Managing Director of Hybrid Solutions Group

Describe what your company does in a single sentence.

End to end M&E solutions for demanding environments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Change in branding
• New Website
• Social Media Marketing

SOLUTION

How did you find Serotonin?

Online Search

Why did you select Serotonin over others?

Great culture fit

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our marketing partner played a key role in helping us define and communicate our brand by supporting the strategic split of our business and developing a clear message and tone of voice tailored to our customers. They delivered a complete rebrand, including a new website, and have since executed impactful content marketing campaigns across internal and external channels. Their support has extended to various marketing events, ensuring consistent and professional brand representation throughout.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Increased Website Traffic: Following the launch of the new website and campaigns.
Brand Awareness: Improved brand recognition measured by increase in social media engagement, impressions, or brand search volume.
Customer Engagement: Internal and external campaigns resulted in higher engagement rates 
Team Alignment: Internally, clearer brand messaging improved employee understanding and alignment, evidenced by feedback scores or engagement survey results.
 
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects are always delivered on time with constant communication, multiple staff members providing regular updates.

What was your primary form of communication with Serotonin?

In-Person Meeting

What did you find most impressive or unique about this company?

The people. They work hard to understand the businesses they work with and then apply their creative acumen to translate this to achieve the goals set. Clair and Dom are great leaders and they have built a team that deliver what they say they are going to.

Are there any areas for improvement or something Serotonin could have done differently?

I would say have clarity in the account management, and one point of contact would be helpful. 

BACKGROUND

Please describe your company and position.

I am the Director of a media agency.

Describe what your company does in a single sentence.

Media Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• PPC
• Rebrand

SOLUTION

How did you find Serotonin?

• Referral
• Other

Why did you select Serotonin over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included managing our PPC budget, from adword research through to execution alongside copywriting and support with Ad design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A strong focus on CPL's across all platforms and quality of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management - weekly catch-up meetings have been really helpful when required.

What was your primary form of communication with Serotonin?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Serotonin are fantastic at what they do. Our account manager, Dan, is extremely responsive and alongside Jack, Serotonin's Head of Search, they make a fantastic team - very knowledgeble in all areas.

Our account had a lot of historical data, but was plauged with errors from an old agency and Serotonin were able to establish the strong points of the existing account, build on this and fix/improve areas where we were underperforming.

We've worked with Serotonin for several years across many projects and couldn't recommend them higher!

Are there any areas for improvement or something Serotonin could have done differently?

Nothing that springs to mind - the onboarding was seamless and they always go over and beyond to support us where possible.

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of Warner Hotels

Describe what your company does in a single sentence.

Warner Hotels offers short breaks exclusively for adults at unique country and coastal properties across the UK, with live entertainment, delicious dining, and relaxing experiences included.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Organic Social Media Reporting
• Organic Social Media Competitior Analysis
• Organic Social Media Content Guidance

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Serotonin were brought on to help with our organic social media reporting, giving us best practises, trend analysis on how Warner Hotels can adapt as well as what content is working and not working, insight to publishing trends and competitior analysis. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Having a clear picture of everything that has happened and clear objectives and goals on what we should focus on the following month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Monthly reports are always on time and feel like we pack a lot in during our virtual meetings, but they also repsond to requests if I need them too, whether it's demographic data on new channels we're considering, optimal times which they send to us each week for posting or how we can utilise a trend. 

What was your primary form of communication with Serotonin?

Virtual Meeting

What did you find most impressive or unique about this company?

How they're a one-stop shop, so even if we require extra resources for content creation or a shoot day, they can accomodate. 

Are there any areas for improvement or something Serotonin could have done differently?

None that I'm aware of

BACKGROUND

Please describe your company and position.

I am the Marketing Manager at an art school.

Describe what your company does in a single sentence.

We are a registered charity providing contemporary art tuition through in-person and online art courses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Drive bookings on our in-person and online art courses
• Drive general brand awareness
• Provide expertise across all areas of Paid Media

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Due to a small internal team, Serotonin have come onboard as an extension to our marketing team, providing expertise across all of our Paid Media channels. 

Following a full audit across our channels in 2024, Serotonin provided us with a robust Paid Media strategy which included Paid Social across META, Google Adwords, and Demand Generation. 

As we are a small business and a charity, Serotonin quickly understood our need for a multi-channel approach and were able to think creatively about ways in which a limited budget could be best spent. Alongside a realistic yet promising forecast, we were provided with very detailed creative briefs to ensure best performance on the platforms whilst also being relevant to our target audiences. 

Serotonin provide ongoing weekly reports and regular opportunities to regroup and optimise our campaigns based on the performance, and current media landscape. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since our campaigns began, we've worked closely to look at new opportunities and ways of generating conversions as well as brand awareness, and as it stands, we are on track to surpass our 2025 targets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Serotonin's account management team are able to integrate themselves into a client's organisation - ensuring they fully understand the wider business needs, ways of working, and overall goals.

This makes their expertise and support invaluble to us as it gives us the confidence to know that we can continue to rely on the team to provide this support, but we can also trust that it will be delivered on time and to the very best of their ability. 

What was your primary form of communication with Serotonin?

Virtual Meeting

What did you find most impressive or unique about this company?

Their in-depth knowledge and expertise of the digital media landscape, but also their ability to put this knowledge into simple terms, so that an organisation of our size can fully understand and embrace (what is to us) a new way of marketing and advertising moving forwards. 

There is never a time when we feel as though we are being pushed or pressured to go beyond what is feasibly possible for an organisation of our size - decisions are made within our partnership, which is extremely important to us. 

Are there any areas for improvement or something Serotonin could have done differently?

Based on the work with us so far, there are no improvements. 

BACKGROUND

Please describe your company and position.

I am the Owner of a lawn care products company

Describe what your company does in a single sentence.

We sell lawn care products to homeowners

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Increase Sales
• Improve ROAS

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

Referred to me

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Launch Google Ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Revenue by over 85% YOY. Improved ROAS by a big margin.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They respond quickly and provide good strategies to meet our goals.

What was your primary form of communication with Serotonin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great communication. Ability to collaborate with ideas. Results.

Are there any areas for improvement or something Serotonin could have done differently?

A bit more reactive to seasonal impacts in our very seasonal business.

BACKGROUND

Please describe your company and position.

I am the co-founder of NOWATA

Describe what your company does in a single sentence.

we made world's first true rinse-free soap.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• help run meta ads

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

• Referred to me
• Other

How many teammates from Serotonin were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The agency provided comprehensive Meta (Facebook/Instagram) advertising campaign management and optimization, including audience targeting across multiple customer segments, Facebook Pixel setup and custom audience creation, ad creative development with outcome-focused messaging, campaign architecture with strategic budget allocation, A/B testing protocols for creative and audience optimization, and ongoing performance monitoring with specific KPI targets to ensure cost-effective campaign performance and measurable ROI growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

successfully implemented Facebook Pixel tracking across 11 target market segments, established performance benchmarks, and delivered all campaign infrastructure

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Maintained professional communication protocols with written approvals for changes, and successfully delivered all contracted deliverables within the budget while adapting to project complexities through flexible timelines that ensured quality completion of each phase.

What was your primary form of communication with Serotonin?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a deep marketing understanding that positions them as true business consultants rather than just advertising vendors.

Are there any areas for improvement or something Serotonin could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Founder of The Aussie Man

Describe what your company does in a single sentence.

Mens skincare 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Improve ROAS
• Increase Revenue

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I tasked the team at Serotonin to increase rhe revenue of The Aussie Man through Meta and Google whilst maintaining a solid ROAS. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased revenue and stabilised (and improving ROAS) 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team have been fantastic at managing the project. They have consistently delivered campaigns in time and on budget. Despite my (sometimes) inability to deliver assets in the right formats. 

What was your primary form of communication with Serotonin?

Virtual Meeting

What did you find most impressive or unique about this company?

I like their forward-thinking approach. The team has been great at providing the latest strategies to grow my accounts. They are also just a pleasure to deal with. They are always friendly and polite but also not afraid to be brutally honest when one of my ideas is a bit 'out there'. They focus on what matters, like revenue and profit, and I appreciate that, not vanity metrics. 

Are there any areas for improvement or something Serotonin could have done differently?

Set up and office in Sydney ASAP. 

BACKGROUND

Please describe your company and position.

I am the Director of Deckhouse

Describe what your company does in a single sentence.

We run two restaurants

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Create a website for multiple sites

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

• Pricing fit our budget
• Referred to me

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a website for initially one site and then another was added. Make sure it has SEO built in and great customer journey

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of visitors, User experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes - Delivered all that was asked of them for the project in a timley fashion

What was your primary form of communication with Serotonin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their flexibility and understanding of working within budgets have impressed us. Friendly and helpful 

Are there any areas for improvement or something Serotonin could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Managing Director of SWI Cycling

Describe what your company does in a single sentence.

We design, devleop and manufacture carbon bicycle frames

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Serotonin to accomplish?

• Increase reach
• Drive traffic
• Increase conversions

SOLUTION

How did you find Serotonin?

Referral

Why did you select Serotonin over others?

• Great culture fit
• Good value for cost

How many teammates from Serotonin were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop the brand digital strategy and plan to deliver: reach, website traffic and conversions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increase in Reach, Traffic and conversion events

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Proactive and normally on time with minimal reworking.

What was your primary form of communication with Serotonin?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very competent, agile, proactive and energetic. A service mindset was embedded into the company culture

Are there any areas for improvement or something Serotonin could have done differently?

none identified

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Bella Italia, a casual dining Italian restaurant across the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Serotonin?

We needed to gain mass awareness of our brand and campaign, get guests to consider our brand among competitors, and show off the creative in an engaging manner.

SOLUTION

What was the scope of their involvement?

Serotonin handled all of our paid media, including paid social media advertising, out-of-home (OOH), radio, and programmatic display. The team had to stay within budget while delivering increased sales across the restaurants, increased booking numbers, and driving consideration of the brand over time.

What is the team composition?

We mainly spoke with three teammates throughout the project, who remained committed throughout.

How did you come to work with Serotonin?

Someone referred Serotonin to us. They responded brilliantly to our original brief with enthusiasm, expertise, and a real focus on the objectives alongside consideration of how best to stretch our budget and achieve our business goals all in one. The team got the balance of explaining enough about the technical side to prove their knowledge while keeping it structured around how they would solve the problem beyond the detail that kept us engaged.

How much have you invested with them?

We spent less than $50,000.

What is the status of this engagement?

We started working with Serotonin in March 2024, and the ads went live in June 2024. The project is coming to an end in its current guise for stage one over the next few weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Serotonin stayed on budget and gained us more cut-through for our size and budget than expected. The team also drove quicker bookings and returns from the ads than expected, with lower cost per bookings and lower cost per clicks than forecasted. We also saw higher levels of traffic. We measured the success through stats from Meta advertising, Google Analytics, internal sales financials, and BrandVue third-party feedback.

How did Serotonin perform from a project management standpoint?

Serotonin was very in control and proactive, with regular updates and data presented frequently to keep us informed. The team answered any questions and helped make the complex simple through their explanations. They delivered ahead of time and were very receptive to ideas and changes along the way.

We initially met in person for the pitch and setup. Then, we used Microsoft Teams for weekly check-ins, emails, and shared spreadsheets for ad hoc information sharing.

What did you find most impressive about them?

Serotonin genuinely felt part of our own team and was always prompt in getting any ad hoc data requests over. They couldn’t be more helpful and positive about the work together.

Are there any areas they could improve?

No, they were brilliant.