Seonet

BACKGROUND

Please describe your company and position.

I am the CTO of Doctolib

Describe what your company does in a single sentence.

We’re a B Corp company committed to build together the healthcare we all dream of. More than 2,900 Doctolibers in France, Germany, Italy, and the Netherlands are helping to improve the daily lives of care teams with a new generation of technologies and services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

• We are a France-based HealthTech platform providing online appointment booking and healthcare management tools. Our primary goal was to increase organic visibility for healthcare-related searches in France while also improving patient acquisition through digital channels. Before working with Seonet, we relied heavily on partnerships and direct traffic, but we wanted to build a stronger inbound channel through search. Additionally, we needed to ensure our content aligned with healthcare communication standards while still being accessible to everyday users searching for medical services.

SOLUTION

How did you find Seonet?

Referral

Why did you select Seonet over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement began with a detailed technical audit where Seonet identified issues affecting our search visibility, including site speed limitations, gaps in keyword targeting, and inconsistent content structure across service pages. They provided a clear roadmap outlining how to improve both technical performance and content relevance.

They then optimized our core service pages, focusing on search queries related to doctor appointments, specialist consultations, and healthcare services in France. A major part of the project involved building a structured content strategy. Seonet created educational articles explaining common health concerns and the process of booking appointments, which helped guide users through their decision-making journey.

One notable experience was during a period when we expanded our platform to include new specialist categories. Seonet quickly adapted the content and SEO strategy to ensure those new services were visible in search results from the moment they launched. They also implemented structured data to improve how our listings appeared in search engines.

On the paid media side, they refined our campaigns to better target users actively searching for healthcare services, and they improved tracking systems so we could measure how users moved from search to booking an appointment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a steady increase in organic search visibility across healthcare-related keywords in France. More users began discovering our platform through search, and appointment bookings through organic traffic grew consistently. Our service pages started appearing more prominently in search results, and user engagement improved as visitors spent more time exploring our content before booking.

Additionally, our paid campaigns became more efficient after restructuring, and we were able to better understand which channels were driving the most valuable users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Seonet’s project management was organized and dependable. We had regular meetings where they reviewed progress and outlined upcoming tasks. Deliverables were consistently provided on time, and communication was always clear.

There was one instance where healthcare regulations required us to update several pages quickly. Seonet responded immediately, adjusted the content, and ensured everything remained compliant without affecting our search performance. Their responsiveness during that period was particularly reassuring.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Seonet’s ability to combine technical expertise with a deep understanding of user intent. They didn’t just focus on rankings—they focused on how users think and search, especially in a sensitive industry like healthcare. Their ability to adapt quickly to regulatory and market changes made them feel like a true partner rather than just a service provider.

Are there any areas for improvement or something Seonet could have done differently?

Overall, the collaboration was very positive. If there was one area for improvement, it would be expanding content production earlier in the project to capture more search opportunities sooner. However, the quality of the work they delivered ensured long-term impact.

BACKGROUND

Please describe your company and position.

I am the Chief Technology Officer (CTO) of PrestaShop

Describe what your company does in a single sentence.

As a key partner in the digitalisation of commerce, PrestaShop aims to become the reference commerce platform for the growth of businesses around the world, by building on its values: audacity, proximity, tenacity and engagement. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

We are an eCommerce SaaS platform operating in Italy and Germany. Our objective was to improve organic visibility, increase platform signups, and optimize our conversion funnel.

SOLUTION

How did you find Seonet?

Referral

Why did you select Seonet over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet began with a comprehensive audit and identified technical issues affecting site performance. They optimized our platform pages, created localized content for Italian and German markets, and restructured our paid campaigns.

One scenario that stood out was during a seasonal campaign when we needed to quickly adjust our landing pages to reflect promotional offers. Seonet responded immediately and ensured everything was optimized before the campaign launched.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved improved keyword rankings, increased signups, and stronger engagement across our platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained clear communication, delivered on time, and adapted quickly to changing requirements.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to manage multiple markets simultaneously without losing focus on detail.

Are there any areas for improvement or something Seonet could have done differently?

More frequent competitor benchmarking reports would have been useful.

BACKGROUND

Please describe your company and position.

I am the Director of Kushki

Describe what your company does in a single sentence.

Kushki is a fintech company that provides digital payment infrastructure, enabling businesses across Latin America to accept, process, and manage online payments securely.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

• We operate a FinTech platform in Chile focused on digital payments and financial tools for small businesses. Our goal was to increase visibility in Spanish search results and drive more qualified signups.

SOLUTION

How did you find Seonet?

Referral

Why did you select Seonet over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet conducted a technical SEO audit and identified several opportunities to improve our website structure and content. They optimized key pages for financial keywords and created educational content explaining digital payment solutions in simple terms.

During a product update, they helped us adjust our messaging quickly so that new features were reflected across all search-facing pages. They also improved our paid campaigns by refining keyword targeting and implementing better tracking.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger search visibility, increased user signups, and improved engagement with our content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was efficient and well-structured. Communication was consistent, and deliverables were always on time.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to adapt content for Spanish-speaking audiences without losing clarity or intent was impressive.

Are there any areas for improvement or something Seonet could have done differently?

Earlier expansion into video content could have enhanced user engagement.

BACKGROUND

Please describe your company and position.

I am the Country General Manager of Nexi Group

Describe what your company does in a single sentence.

We are the Leading Payment Company in Europe. In a more and more complex and fragmented market, we provide advanced customer-first solutions that simplify the complexity of payments, in combination with deep insights of the different European markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

• We are an Italian FinTech SaaS platform focused on digital payments and financial tools. Our goal was to improve search visibility for financial queries and increase signups from small businesses.

SOLUTION

How did you find Seonet?

Referral

Why did you select Seonet over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet performed a full SEO audit and optimized our platform for financial-related keywords. They developed educational content explaining digital payments and compliance topics, which helped attract new users.

They also improved our landing pages and restructured our paid campaigns to better target small business owners.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved rankings, increased user signups, and stronger engagement with financial content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly organized with clear timelines and regular reporting.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to simplify complex financial topics into accessible content was impressive.

Are there any areas for improvement or something Seonet could have done differently?

More frequent market trend updates would have been helpful.

BACKGROUND

Please describe your company and position.

I am the Director of Design of Zalando

Describe what your company does in a single sentence.

Welcome to Zalando. Here’s some key info about us: Our position and vision: - We’re Europe’s leading online platform for fashion and lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

• We operate an eCommerce platform in Chile with expansion into Spanish-speaking European markets. Our goal was to increase organic product visibility, improve category rankings, and reduce reliance on paid traffic.

SOLUTION

How did you find Seonet?

Referral

Why did you select Seonet over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet conducted a technical audit and identified issues affecting our product indexing and category structure. They optimized product descriptions, improved internal linking, and created buying guides tailored to Spanish-speaking audiences.

During a major seasonal campaign, they helped us adjust our content and ad messaging quickly to match shifting customer demand. This was particularly helpful during a high-traffic sales period when quick decisions were required.

They also refined our paid campaigns to focus on high-intent keywords and implemented better tracking to understand which campaigns were driving actual purchases.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced increased product visibility, more consistent organic sales, and stronger engagement with category pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They maintained consistent communication and delivered tasks on time. Their responsiveness during peak sales periods stood out.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of regional search behavior in Latin America versus Europe was impressive.

Are there any areas for improvement or something Seonet could have done differently?

Earlier implementation of advanced CRO strategies would have enhanced performance.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Vestd

Describe what your company does in a single sentence.

Share ownership with confidence. Vestd is the UK’s go-to platform for employee share schemes, equity management and fundraising readiness. We empower companies of all sizes to motivate and reward their teams fairly, without the faff.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

We represent a growth-stage SaaS company in the UK that provides equity management and share scheme software for startups and scale-ups. Our goal was to increase organic search visibility for queries related to employee share schemes, startup equity management, and cap table solutions. 
We also wanted to attract founders who were preparing for funding rounds or implementing employee option schemes. Like many SaaS companies, our product relies heavily on educational content because many founders are unfamiliar with equity structures and compliance requirements. Seonet was hired to help us become a trusted resource in search results and increase inbound product demos.

SOLUTION

How did you find Seonet?

Referral

Why did you select Seonet over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement began with a full technical audit of our website. Seonet reviewed site structure, indexing issues, keyword opportunities, and competitor strategies in the fintech and share-scheme software space. After the audit, they provided a roadmap outlining improvements for our website architecture and content strategy.

Their team optimized dozens of key landing pages and helped us build educational resources explaining how equity ownership works for startups. They also developed long-form articles answering questions founders commonly search for when setting up employee share schemes. In addition, Seonet executed a targeted backlink campaign that helped strengthen our authority within startup and venture capital publications.

They also supported improvements to our Google Ads campaigns, refining keyword targeting and improving conversion tracking so we could better understand how search traffic translated into demo bookings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, we saw strong improvements in our organic search visibility. Several competitive keywords related to employee share schemes and startup equity management began ranking on the first page of search results. Organic traffic increased steadily and inbound demo requests became one of our most reliable lead sources. We also noticed stronger engagement on our educational content, which helped position our brand as a trusted authority in the startup ecosystem.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management process was clear and well organized. We had biweekly strategy meetings where they presented performance dashboards and upcoming priorities. Deliverables were consistently delivered on schedule. Whenever our internal team needed urgent adjustments, such as updating landing pages before a product announcement, they responded quickly and provided practical solutions without delay.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Seonet was their ability to understand a very specialized SaaS niche quickly. Equity management software is a complex topic involving compliance, legal structures, and startup financing, yet their team adapted quickly and created marketing strategies that resonated with founders and startup executives.

Are there any areas for improvement or something Seonet could have done differently?

Overall, our experience was very positive. If there was one area that could be improved, it would be expanding content production earlier in the project to capture more long-tail search opportunities. However, the quality of the content they delivered was consistently strong.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Plan.Net TechNest Poland

Describe what your company does in a single sentence.

What makes us unique? In one team, we combine competences in the field of building and roll-out content on the website, using the latest technologies to better personalize communication. The best analytical competences on the market give a full picture of the effectiveness of communication with the consumer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seonet to accomplish?

We hired Seonet to improve our online visibility in a very competitive IT services market. Our main objective was to strengthen our organic presence, attract higher-quality inbound leads, and ensure that our website clearly reflected our technical expertise. We also wanted to fix long-standing technical SEO issues that were limiting our growth and preventing key service pages from ranking properly.

SOLUTION

How did you find Seonet?

• Online Search
• Clutch Site

Why did you select Seonet over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Seonet were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seonet conducted a full SEO audit covering technical performance, site structure, and content gaps. They optimized core service pages, improved internal linking, resolved indexing and speed issues, and supported us with keyword research aligned to IT decision-makers. In addition, they provided ongoing content recommendations and reporting that helped us understand how our visibility was evolving over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw steady growth in organic traffic to our core service pages and an improvement in search visibility for keywords relevant to enterprise IT services. Lead quality improved as well, with more inquiries coming from companies that matched our ideal customer profile.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was structured and reliable. Seonet worked with clear timelines, shared regular updates, and explained priorities in a way that made sense even for non-SEO specialists. Whenever we had questions or needed adjustments, the team responded quickly and made sure changes were implemented without disrupting the overall plan.

What was your primary form of communication with Seonet?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Seonet’s strength lies in combining technical depth with clear communication. They didn’t just optimize our site and disappear—they made sure we understood why certain decisions were made and how SEO supported our broader business goals.

Are there any areas for improvement or something Seonet could have done differently?

Additional insights on international SEO expansion would be helpful for future phases, but overall the collaboration was very positive.