SEO.my

BACKGROUND

Please describe your company and position.

I am the Associate Regional Manager, Northern A of a research company 

Describe what your company does in a single sentence.

Facilitating your clinical trial needs in Malaysia

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As an organization operating in the research and healthcare services sector, our primary goal was to improve our visibility among international collaborators, research sponsors, and academic institutions. Despite the critical nature of our work, our website traffic was largely stagnant, and many of our most relevant pages were not ranking well in search engine results. We hired SEO.my to help us strengthen our digital footprint, particularly in terms of increasing organic visibility for our research offerings, case studies, and partnership programs.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at SEO.my carried out a full-spectrum SEO campaign tailored to our niche and audience. They began with a comprehensive SEO audit that identified key technical and on-page issues affecting crawlability and indexing. This was followed by the restructuring of our site architecture to ensure better navigation and internal linking.

One of the most valuable parts of their service was keyword strategy development—they didn't just optimize for general research terms, but also targeted niche phrases tied to clinical trials, regulatory expertise, and industry-specific partnerships. They also advised us on content strategy, helping us create several authoritative blog posts and updated versions of our service pages to reflect the keywords and content structure that would drive traffic while maintaining the credibility and tone of a professional research institution.

Other key deliverables included:

• Optimization of metadata and headers across 100+ pages
• Creation of schema markup to support rich snippets
• Regular content briefs tailored to different stakeholder audiences
• Monthly performance reports with actionable next steps

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The improvements were very evident. Over the course of the engagement, we saw a consistent rise in organic traffic to our partnership and research program pages, along with a notable increase in inquiry forms filled by potential collaborators. More importantly, traffic quality improved—visitors were spending more time on site, clicking through multiple pages, and returning to read new updates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management style was disciplined but flexible. We had a dedicated point of contact who provided bi-weekly check-ins, accommodated feedback from multiple departments (which, in a research organization, can be quite technical), and always maintained transparency in timelines. Deliverables were met consistently, and whenever we had urgent campaigns or announcements, they adjusted their focus to support them in real time.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to bridge technical SEO practices with content that spoke to a highly specialized audience. They didn’t treat us like just another website to rank—they really immersed themselves in understanding the sensitive, detail-oriented nature of our sector. They asked insightful questions, respected medical accuracy, and ensured the integrity of our messaging was never compromised.

Are there any areas for improvement or something SEO.my could have done differently?

None because SEO.my has proven to be a reliable, strategic, and knowledgeable partner in elevating our online presence.

BACKGROUND

Please describe your company and position.

 I am the Chief Operating Officer of a legal firm

Describe what your company does in a single sentence.

We act as a cost-effective one-stop centre to provide legal support for your corporate objectives, from conception to completion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• We engaged SEO.my with the primary objective of enhancing our online visibility in an increasingly competitive legal services market. As a law practice, our goals were clear: improve organic search rankings for key legal service areas, increase inbound inquiries through the website, and establish a stronger online authority, all while ensuring we adhered to the strict ethical and regulatory standards that govern legal advertising.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO.my’s approach was meticulous from the beginning. They initiated the project with an in-depth analysis of our current digital footprint, including a technical audit of our website, a content relevance review, and competitor benchmarking.

Key deliverables included:

• Technical SEO Optimization: They repaired broken links, optimized page loading speeds, and improved mobile responsiveness, ensuring that users could access our resources easily and securely.
• Content Refinement & Development: SEO.my collaborated closely with our internal team to optimize practice area pages with relevant keywords while maintaining the professional tone essential for a legal audience. They also helped us craft blog articles discussing current legal issues, FAQs, and explainers about complex legal topics, ensuring content was accessible yet authoritative.
• Keyword Strategy Development: Understanding the sensitivity around legal marketing, they developed a keyword strategy that balanced competitiveness with compliance. They focused on location-based queries, specific practice areas (like corporate law, litigation, intellectual property), and informational searches that positioned us as a helpful resource.
• Link Building Campaign: SEO.my executed a white-hat link-building campaign, earning mentions on legal directories, business networks, and trusted local publications, thereby boosting our domain authority.
• Analytics Setup & Performance Tracking: Custom Google Analytics dashboards were set up to track conversions, user behavior, and content performance, providing clear visibility into what strategies were working best.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We observed a notable increase in organic traffic to our service pages and blogs, leading to a rise in qualified inquiries through the website’s contact forms. Several of our key practice areas started ranking on the first page for relevant keywords, something we had struggled with before. Importantly, we achieved this growth without compromising on the professionalism and ethical standards vital to a law firm’s reputation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO.my’s project management was excellent. They maintained consistent communication, providing us with monthly performance reports and regular strategy reviews. Their responsiveness was impressive — whenever we had queries or needed urgent adjustments (for instance, during a site migration), they responded quickly and with effective solutions.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about SEO.my was their understanding of the legal industry's unique demands. They didn’t just apply a one-size-fits-all strategy; instead, they tailored every part of the campaign to align with our firm’s identity, values, and professional obligations.

Are there any areas for improvement or something SEO.my could have done differently?

Nothing 

BACKGROUND

Please describe your company and position.

 I am the Co-Founder & MD (Corporate Business, Marketing & Strategy) of a healthcare company 

Describe what your company does in a single sentence.

Stay well-rested when you're sick and we get your medications delivered to you.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As a growing digital healthcare platform, we were facing the dual challenge of scaling our organic traffic while staying fully compliant with healthcare content regulations in Malaysia. Our internal marketing team had limited bandwidth and SEO expertise specific to the medical space, and we needed a reliable partner who could elevate our organic visibility without compromising on accuracy or patient safety. We hired SEO.my with the objective of improving our search engine rankings across a range of patient-focused and condition-specific keywords, while also enhancing the technical foundation of our site.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From day one, SEO.my demonstrated a deep understanding of both SEO and the sensitivities around healthcare communication. They began by auditing our site’s technical structure, identifying crawl issues, slow-loading elements, and metadata gaps that were limiting our indexability. Beyond the tech side, they reviewed our medical content with a strong editorial lens, taking special care to stay aligned with MOH guidelines and general healthcare marketing compliance.

Here’s a summary of their key deliverables:

• Technical SEO Fixes: They addressed site speed issues, optimized mobile responsiveness, and fixed broken links and duplicate pages. Structured data was added across major content hubs to improve visibility in featured snippets and medical-rich results.
• Healthcare-Centric Keyword Strategy: They crafted a targeted keyword roadmap based on disease types, treatment options, symptoms, and user queries. All keywords were filtered through a regulatory lens to avoid making direct claims while still capturing high-intent search traffic.
• Content Optimization & Development: SEO.my worked closely with our in-house medical writers to optimize over 70 content pages and published new pieces on topics like telehealth, medication guidance, and condition management. These were formatted for both users and search engines, with proper readability scoring and internal linking.
• Location-Based SEO: Given our online clinic services, they implemented localized landing pages and Google Business optimizations for key regions we serve.
• Analytics & Reporting: They overhauled our analytics framework, set up proper conversion tracking for inquiries and bookings, and delivered regular performance reports with action-oriented insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within just a few months, we noticed a strong increase in relevant search traffic to pages targeting high-priority services like mental health consultations, chronic illness support, and prescription refills. More importantly, the bounce rate decreased across several key pages — indicating better content-user alignment — and our inbound inquiries through organic search improved significantly. One notable achievement was improved visibility in Google for competitive condition-specific terms that previously brought in minimal traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is exemplary. They followed a clearly structured sprint model, breaking down major deliverables into bi-weekly action plans. Communication was always prompt — whether it was in weekly check-ins or ad hoc Slack messages when something needed urgent attention. They also created shared dashboards and checklists that helped our internal team stay aligned on priorities.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was SEO.my’s ability to combine technical SEO best practices with an informed, ethical approach to healthcare content. They didn’t just optimize for search engines — they understood the responsibility of serving medically accurate information to users. Their ability to collaborate with our compliance and content teams while still delivering results is what made the partnership so valuable.

Are there any areas for improvement or something SEO.my could have done differently?

None at the moment.

BACKGROUND

Please describe your company and position.

 I am a Manager at a pharmaceutical company 

Describe what your company does in a single sentence.

Marketing, distribution, and manufacturing of technology-driven drug delivery systems, including Metered Dose Inhalers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• We were looking to significantly improve the digital visibility of our pharmaceutical manufacturing business. Although our company has a solid presence in the local B2B space, our online footprint was minimal. Our objectives in hiring SEO.my were clear: enhance organic search rankings, drive qualified traffic to our website, and position our brand as a thought leader in the pharmaceutical manufacturing industry—especially within the ASEAN region. We also wanted to boost the visibility of our niche products and technical capabilities, which previously had little presence on search engines.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the very beginning, SEO.my impressed us with their hands-on approach. They started by conducting an in-depth SEO audit of our website, which revealed several issues we hadn’t even noticed—like duplicate metadata, inefficient internal linking, and slow page loads on mobile.

The scope of their work included:

• Technical Optimization: They collaborated with our internal IT team to resolve technical issues such as crawl errors, broken links, and site speed bottlenecks. They also implemented structured data to improve how our product pages appear on search engines.
• Content Strategy: SEO.my helped us develop a content roadmap tailored to our industry. They created optimized content around pharmaceutical formulations, manufacturing processes, and compliance topics that our buyers and partners were already searching for.
• Keyword Mapping: A deep keyword research exercise led to the identification of specific phrases and terms relevant to pharmaceutical buyers, manufacturers, and healthcare professionals. This led to the creation of high-value landing pages around our capabilities.
• Localization & Compliance: Since we operate under strict regulatory frameworks, they also ensured that all content met the necessary compliance guidelines, particularly for health-related topics, while still being SEO-friendly.
• Performance Monitoring: They set up tracking tools that allowed us to monitor user behavior, search visibility, and conversion paths in real time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the biggest wins was how quickly we started seeing traction on some of the industry-specific keywords we had struggled with for years. While the improvements came gradually—as expected with SEO—we noticed a clear increase in traffic quality. More visitors came to our site looking for exactly what we offered, and there was a significant uptick in contact form submissions from regional partners and distributors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. We had biweekly check-ins where progress was shared openly, and they always came prepared with data-driven insights and action plans. When our internal teams faced delays, SEO.my was flexible and adjusted their schedule without compromising on the overall timeline. They were also quick to respond to last-minute content changes or urgent technical requests, even outside of typical office hours.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly set SEO.my apart was their deep understanding of B2B SEO—especially within a specialized industry like pharmaceutical manufacturing. They didn’t just provide generic solutions. Instead, they took time to understand the nuances of our sector and offered recommendations that were both creative and grounded in data.

Are there any areas for improvement or something SEO.my could have done differently?

Nothing actually, but if there’s one area for improvement, it would be reporting dashboards.

BACKGROUND

Please describe your company and position.

 I am the Sales & Marketing Head of a real estate company.

Describe what your company does in a single sentence.

We have a wide span of experience in property development ranging from quality affordable homes, commercial buildings, recreational facilities, to high-rise condominiums, and township development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As a property development company with several residential and commercial projects across Malaysia, we were facing a growing challenge: most of our leads were coming through offline channels or paid ads, and our organic digital presence was not reflecting the scale or credibility of our brand. We approached SEO.my with a clear set of objectives — to increase our visibility on search engines for both branded and non-branded property-related keywords, attract higher-intent traffic to our project pages, and ultimately improve the number of online inquiries and registrations for our upcoming property launches. We also needed help positioning ourselves better in a highly competitive real estate digital landscape.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO.my took the time to understand our brand, our projects, and the market we were trying to tap into. From the very beginning, they conducted a comprehensive audit of our website and digital assets, identifying critical areas for technical, structural, and content-related improvements.

The scope of work and key deliverables included:

• Technical SEO Revamp: SEO.my fixed site speed issues, optimized mobile responsiveness, and implemented structured data for better indexing of our property listings. They also worked with our in-house IT team to enhance URL structures and internal link flow.
• Keyword Research & Content Strategy: Their team developed a targeted keyword list based on property types, locations, buyer personas, and investment terms commonly searched by our target audience. This informed the creation of new landing pages for specific projects, blog content on property investment tips, and localized SEO efforts for our developments in secondary cities.
• On-Page Optimization: Each property listing and content piece was optimized with meta tags, schema, CTAs, and clear contact paths to ensure a smooth user journey from discovery to inquiry.
• Analytics Integration: SEO.my integrated goal tracking with our analytics dashboard so we could monitor how users were interacting with each page and where conversions were coming from.
• Competitor Analysis: They regularly benchmarked our keyword performance and backlink profile against other developers to adjust strategies and stay competitive in local markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a few months, we began seeing a consistent increase in organic traffic — not just in volume but in quality. Visitors spent more time on the site, explored more listings, and submitted more inquiries. Our newer projects started getting attention even before launch, thanks to SEO.my’s pre-launch keyword strategies and landing page optimization.

We also noticed increased engagement with our blog content, particularly articles addressing first-time homebuyer concerns and market outlooks, which were frequently shared on social media and community forums.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO.my demonstrated exceptional professionalism and structure in project management. We had a dedicated account manager who regularly updated us with detailed reports, explained trends and data in layman's terms, and proposed actionable recommendations.

Even during busy periods when we were preparing for multiple launches, they ensured their timelines remained consistent. They were incredibly responsive — even when we had urgent content updates or needed SEO advice on new microsites, they always made time to assist.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really stood out to us was how SEO.my made our SEO journey feel collaborative and not overly technical. They didn’t just “do the work”—they educated our marketing team along the way, making us more confident in using digital tools.

Another impressive point was their ability to craft content that resonated with Malaysian homebuyers. Whether it was location-specific trends or financing guides, their messaging felt very aligned with what our audience was searching for.

Are there any areas for improvement or something SEO.my could have done differently?

Everything is incredible, No areas of improvement for SEO.my

BACKGROUND

Please describe your company and position.

 I am the Co-Founder & COO of a logistics & transport company.

Describe what your company does in a single sentence.

Our services include transportation of large quantities of parcels into and out of the city. We offer a cost-effective and reliable solution for pick-up and drop-off to our customers within the e-commerce industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As a company operating in the logistics, transportation, and supply chain sector, we realized that our digital visibility wasn’t aligned with the scale of services we offered. Our website wasn’t appearing prominently in search results, and potential clients looking for storage solutions, freight services, or supply chain support were ending up with our competitors. We approached SEO.my to help us address this gap. Our primary goal was to build a stronger online presence—particularly through organic search—so we could reach more potential clients without having to rely heavily on paid ads. We also wanted to position ourselves as a reliable, modern logistics provider in an industry that is rapidly evolving with digital tools and platforms.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO.my began the engagement by conducting an in-depth SEO audit of our existing site, identifying technical inefficiencies, content gaps, and structural issues that were limiting our visibility. They then built a roadmap that was aligned with our service offerings and long-term digital marketing goals.

Scope of Work and Key Deliverables Included:

• On-Page SEO Optimization: They revamped key landing pages, optimizing metadata, headers, and content flow to better reflect what our users were searching for—like warehousing solutions, cross-border logistics, and integrated supply chain support.
• Technical SEO Fixes: SEO.my identified and resolved issues related to mobile responsiveness, site architecture, and broken internal links. They also implemented schema markup to help search engines better understand and rank our content.
• Content Strategy: Their team collaborated with us to create an editorial calendar for blog and knowledge-based content. Topics focused on industry insights, shipping best practices, customs procedures, and case studies based on real client experiences.
• Keyword Targeting: They provided detailed keyword mapping for both short-tail and long-tail keywords relevant to each of our services and tailored to different customer segments—ranging from SMEs to enterprise clients.
• Performance Monitoring: Monthly reports were delivered highlighting keyword movement, user engagement trends, bounce rates, and organic lead generation metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After a few months of implementation, we noticed a clear improvement in how clients were finding and interacting with our website. Not only did traffic increase, but the quality of leads also improved—more inquiries came in for specialized services such as bonded warehousing and temperature-controlled shipping.

We also started ranking on the first page for several strategic service-related keywords, which had a direct impact on our ability to secure consultations through the site’s contact forms. Our blog became a useful tool for nurturing prospects, with posts being shared within logistics networks on LinkedIn and other platforms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO.my managed the project with exceptional clarity and structure. We were assigned a dedicated point of contact who regularly scheduled progress calls, shared action plans, and ensured that all deliverables were tracked. They were always available for quick feedback or to discuss changes in scope.

We particularly appreciated their flexibility—when we made a last-minute decision to launch a new service offering, they quickly adjusted their SEO plans to ensure the landing page was properly optimized and indexed.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out about SEO.my was how deeply they immersed themselves in our industry. Logistics and supply chain aren’t easy to grasp for outsiders, but their team took the time to understand not only our services but also how our clients think and search. That made their keyword targeting and content recommendations feel genuinely tailored to our audience—not cookie-cutter.

Additionally, they didn’t overpromise and underdeliver. Every claim they made was backed with data, strategy, and transparent communication. They were honest about what would take time to see results and which "quick wins" we could implement immediately.

Are there any areas for improvement or something SEO.my could have done differently?

I'm cool with everything. so there is no area of improvement.

BACKGROUND

Please describe your company and position.

I am the Group CEO and Managing Director of a telecommunications company 

Describe what your company does in a single sentence.

In pursuit of its vision to be The Next Generation Digital Champion, we are a diversified telecommunications and digital conglomerate operating Digital Businesses and Infrastructure businesses across a footprint spanning ASEAN and South Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As a large player in the telecommunications sector, we faced an increasingly competitive landscape where our online presence did not fully reflect our brand authority or the scale of our services. While we had a well-established offline reputation, our digital visibility, particularly in organic search, was underwhelming. We engaged SEO.my with the goal of transforming our online discoverability and aligning our digital content with the evolving search behavior of our customers. Specifically, we wanted to: Improve rankings for industry-relevant keywords across multiple product lines. Streamline our on-page SEO structure to ensure search engines could better crawl and understand our website. Enhance the performance of our blog and support content to attract and engage new audiences organically. Reduce our reliance on paid advertising by boosting organic inbound traffic.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO.my approached the project with a comprehensive and methodical strategy. They began by running a full diagnostic audit on our website to uncover hidden technical issues, gaps in content strategy, and inefficiencies in how search engines were indexing our pages.

Scope of Work and Key Deliverables Included:

• Keyword Research and Mapping: They identified high-value keywords tailored to our services, audience behavior, and competitive landscape, ensuring that each page on our site was optimized for the right terms.
• Content Optimization: Existing content was thoroughly revised, from homepage messaging to product pages and blog posts. The team helped us rework our content to make it more SEO-friendly without sacrificing tone or clarity.
• Technical SEO Fixes: These included improving mobile responsiveness, site loading speed, fixing canonical issues, addressing crawl errors, and enhancing structured data markup.
• Blog Strategy and Content Planning: SEO.my proposed a calendar of content ideas that directly addressed user queries, industry trends, and informational gaps, helping us become a resource hub in the telecom space.
• Analytics and Reporting: We were provided with monthly performance breakdowns that covered rankings, traffic changes, engagement metrics, and technical health checks.

They also collaborated closely with our in-house development and content teams to ensure smooth implementation across departments.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within a few months, we began seeing tangible improvements. Several of our key landing pages moved to the top of the search results, and we started to appear for more voice-search-friendly queries, which was a strategic focus for us. Our blog also gained traction, with increased engagement and shares on posts that addressed consumer concerns around broadband performance and mobile data.

More importantly, we began receiving higher-quality traffic—users who spent more time on site, explored multiple pages, and completed contact or service request forms. This shift showed us that the traffic being driven wasn’t just higher in volume—it was more relevant.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO.my impressed us with their structured project management approach. Each phase of the project came with clearly defined milestones, and timelines were always respected. Communication was timely and consistent—we had biweekly check-ins and could always rely on the team to provide prompt updates or answers when needed.

One standout moment was when a sudden algorithm update caused a dip in one of our core pages. The SEO.my team responded immediately, diagnosed the issue, implemented a fix, and followed up with performance tracking—all within a few days. That level of responsiveness was critical for us.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about SEO.my was how they tailored their approach to our specific business goals. They didn’t just apply best practices blindly—they took the time to understand our audience, our tone, and the competitive dynamics of the telecom space.

Their ability to merge technical SEO with a content marketing mindset was particularly valuable. They weren’t just optimizing for bots—they made sure the experience for human users was top-tier too. This balance is something we hadn’t seen consistently with other providers.

Are there any areas for improvement or something SEO.my could have done differently?

There is no area of improvement because they are so great.

BACKGROUND

Please describe your company and position.

 I am the Executive Director of a telecommunications company 

Describe what your company does in a single sentence.

Who We Are Building connections that matter is what we do best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As a large telecommunications provider, we operate in a highly competitive digital landscape where speed, clarity, and reliability aren't just expectations—they’re deal-breakers. Our website is the cornerstone of our business—from consumer broadband packages to enterprise-level solutions and support. Despite a sleek site design and strong branding, we noticed that organic traffic wasn’t scaling with our marketing efforts. We were investing in content and digital campaigns, but our visibility on Google, especially for high-intent keywords related to fiber internet and business connectivity, remained underwhelming. We engaged SEO.my to help enhance our organic search presence, streamline how search engines understood our offerings, and increase qualified leads, especially from our enterprise and SME segments.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO.my took a multi-pronged approach to tackle our challenges. They didn’t just throw technical jargon at us—they spent real time understanding our business model, audience personas, and even our internal processes. Their strategy wasn’t cookie-cutter, and that’s what we appreciated most.

Key deliverables and areas of focus included:

• A technical SEO audit that uncovered hidden crawl errors, broken redirects, and page speed issues that were impacting how search engines and users experienced the site.
• A full content gap analysis, identifying missed opportunities in topics and keywords that our competitors were leveraging.
• Restructuring of our product and solution pages, optimizing for both short-tail and long-tail keywords. They also worked closely with our content team to improve messaging clarity and structure for SEO-readiness.
• Revamp of our blog strategy, where they recommended a new pillar-cluster content model to improve internal linking and topical authority. This included topic ideation around customer FAQs, industry trends, and product explainers.
• Deployment of schema markups for service areas, FAQs, product specs, and reviews—something our internal team hadn’t prioritized but turned out to be critical.
• Local SEO enhancements to support our physical infrastructure rollouts across regions. This included localized landing pages and Google My Business optimization.
• Monthly performance reports with real-time dashboards, showing not just traffic but also changes in rankings, user behavior, and technical improvements.

They also took proactive steps to align with our security protocols, working with our internal IT team to ensure all recommended changes were in line with our data and compliance policies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The improvements didn’t just show up in Google Search Console; they translated into actual user behavior. Our business product pages started receiving more targeted traffic, and we saw a marked uptick in inquiry forms submitted directly through those pages.

One internal team even reported that leads coming from the website felt “more informed,” likely because of the SEO.my-led content enhancements. A prime example was our enterprise fiber page—previously buried in search results—which began showing up for core terms that we’d been chasing for months.

We also saw stronger engagement across our knowledge center content. Articles that were previously static started ranking, generating ongoing traffic without any paid promotion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO.my's project management was smooth and efficient. They never missed a deadline, but more importantly, they communicated clearly and consistently. We had a dedicated manager who provided weekly updates and bi-monthly strategy sessions.

There was one instance where we needed to pivot quickly due to a product launch delay. SEO.my was incredibly adaptive—they restructured content plans and landing pages in under 48 hours to accommodate the change, without compromising quality.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of working with SEO.my was their combination of technical expertise and content sensitivity. Unlike other agencies that prioritize rankings over user experience, they approached SEO holistically—balancing search engine signals with the nuances of our customer journey.

They even ran workshops for our in-house writers and marketing team, helping us understand how to produce content that serves both users and search engines. That kind of partnership mentality really set them apart.

Are there any areas for improvement or something SEO.my could have done differently?

One area we’d love to see SEO.my grow in is AI-driven insights—perhaps offering predictive trend reports or integrating SEO insights into other data streams like social or email.

BACKGROUND

Please describe your company and position.

 I am the Group Head of Internal Audit of a healthcare company 

Describe what your company does in a single sentence.

  A world-leading integrated healthcare provider, our company believes that making a difference starts with our aspiration to Care. For Good.  

Our team of 65,000 people commit to deliver greater good to our patients, people, the public and our planet, as we live our purpose each day to touch lives and transform care. 

Through our portfolio of trusted brands – Acibadem, Mount Elizabeth, Prince Court, Gleneagles, Fortis, Pantai and Parkway – we offer our patients comprehensive and personalised care ranging from primary to quaternary, and even ancillary services such as laboratory, diagnostics, imaging and rehabilitation. 

With our scale and reach in 10 countries, we continue to raise the bar in healthcare in our key markets of Malaysia, Singapore, Türkiye, India, Greater China (including Hong Kong) and beyond.

In partnership with our stakeholders, we will co-create a sustainable future for all as we work towards our vision to become the world’s most trusted healthcare services network. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• As a major player in the healthcare sector, our digital presence is not just about visibility—it's about trust, clarity, and accessibility. We manage several hospitals and clinics across the region, and our website serves as the central hub for patient inquiries, appointment bookings, health information, and corporate communications. Despite having a well-designed website and a steady stream of content, we faced some persistent issues: Many of our high-priority health service pages were not ranking well on search engines, especially compared to smaller, more niche providers. Our blog and health resource section had in-depth articles written by professionals, but they weren’t attracting organic traffic. Patients often told us they found us through word-of-mouth or directories—not through Google searches—which was a red flag in a digital-first era. We engaged SEO.my to help us revamp our SEO strategy—with the primary goal of ensuring patients could easily discover our services online, especially for specialized treatments and health topics we’re known for.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

From the beginning, SEO.my approached our situation with clarity and a real understanding of our industry. They emphasized that healthcare SEO requires a delicate balance: ranking high without compromising the quality and accuracy of medical content, which is often under strict scrutiny by search engines.

The scope of work was extensive and thoughtfully tailored:

• A comprehensive SEO audit, focusing on both technical issues and content performance. They found multiple slow-loading pages, missing structured data, inconsistent meta tags, and duplicate headings across service categories.
• Optimization of individual service pages (like oncology, cardiology, diagnostics, etc.) to align with how patients typically search for care, using non-technical, patient-friendly phrasing while keeping medical accuracy.
• Reworking of the blog strategy, including new content clusters around common health concerns. They helped our writers structure articles better for readability and search intent, and even suggested ways to internally link to relevant service pages without making it feel forced.
• Implementation of schema markup across the website to improve how Google interpreted our content, particularly doctor profiles, facility listings, FAQs, and appointment pages.
• Local SEO improvements for our hospitals and clinics across different regions. This included managing our location-based search listings and enhancing geo-specific landing pages.
• Custom monthly reporting dashboards, where they would walk us through progress and discuss metrics like improved keyword positions, bounce rates, time on page, and page speed.

Throughout the process, they also collaborated closely with our internal teams—particularly IT and content—ensuring smooth integration without disrupting the site's daily operations or compliance protocols.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We began seeing clear signs of progress not long after the initial changes were rolled out. Several of our core treatment pages began appearing on the first page for competitive local and regional search terms. More importantly, we noticed that our appointment requests through organic search steadily increased.

One of the most rewarding changes was seeing a previously underperforming health education article on early symptoms of a chronic illness become one of the most visited pages, thanks to strategic on-page optimization and improved internal linking.

Beyond traffic, there was also a shift in user engagement. Visitors were staying longer, navigating to more pages, and using the “Ask a Doctor” feature more frequently, which aligned perfectly with our goal to build trust through information.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was commendable. We had a dedicated account manager who provided structured timelines, shared updates in advance, and always came prepared to meetings with actionable insights. They were also flexible—whether we needed to fast-track a hospital launch page or get urgent help during a CMS update, they adjusted swiftly and never made us feel like we were “just another client.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most about SEO.my is their industry sensitivity. Healthcare is not like e-commerce or SaaS, where SEO tactics can be aggressive. They understood that our audience includes concerned patients and families who need reliable information—not clickbait or keyword stuffing.

Their ability to blend SEO strategies with empathy-driven content was invaluable. On one occasion, we were unsure how to present a mental health campaign online. SEO.my not only guided us with keyword data but also helped shape the content tone so it was respectful, supportive, and still SEO-friendly.

Are there any areas for improvement or something SEO.my could have done differently?

If there’s any room for enhancement, it might be in expanding their content recommendations to include multilingual SEO strategies. While they did an excellent job on our English-language site, we would’ve loved deeper guidance as we prepared to roll out localized content in other regional languages.

BACKGROUND

Please describe your company and position.

I am the General Manager of a retail company 

Describe what your company does in a single sentence.

 Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.my to accomplish?

• We approached SEO.my during a time when our digital presence was not reflecting the scale or reputation of our retail operations. Despite having a strong offline brand presence in the sportswear and lifestyle retail sector, our online visibility lagged behind. Customers often mentioned difficulty finding our products through organic search, and our eCommerce traffic was heavily dependent on paid ads. Our main goals were to improve organic search visibility, reduce our reliance on paid marketing channels, and ensure that customers could easily find our products and promotions through relevant searches. We also wanted to align our website’s content structure with the evolving demands of online shoppers, particularly those using mobile devices.

SOLUTION

How did you find SEO.my?

• Online Search
• Clutch Site

Why did you select SEO.my over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from SEO.my were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO.my began with a thorough audit of our site, which surfaced several issues—including slow loading speeds, poor internal linking, thin content on key category pages, and inconsistencies in product metadata. From there, they laid out a comprehensive SEO roadmap that focused on both technical and content-driven improvements.

The scope of work included:

• Technical SEO Fixes: They resolved several issues including canonical tags, broken links, and crawl errors, which were previously unnoticed.
• On-Page Optimization: This involved rewriting meta titles, descriptions, and headers across the site to better reflect search intent while maintaining brand tone.
• Category Content Development: They helped us expand on underperforming category pages, giving them more context, relevance, and value for users.
• Blog Strategy: SEO.my created a blog strategy centered on sportswear trends, product comparisons, and fitness-related content to engage potential customers organically.
• Schema Markup Integration: Structured data was implemented across product pages to enhance our visibility in search features.
• Backlink Strategy: They initiated a small but focused outreach campaign to build backlinks from relevant, local domains including sports bloggers and retail directories.

Throughout the engagement, they ensured all work aligned with our brand identity, especially when it came to content tone and product presentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started noticing meaningful results within a few months. Product pages that were previously buried in search rankings began appearing on the first page for several key queries. Traffic from organic sources started to climb, and more importantly, we saw a rise in sessions that translated to actual purchases—especially for our in-demand footwear and accessories categories.

One particularly encouraging moment was during a seasonal sale: we had strong organic traction for keywords related to "sportswear sale" and specific product categories without needing to spend extra on ads. Our marketing team could focus on campaign creativity rather than being entirely reliant on paid channels for visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SEO.my maintained excellent communication and structure throughout the project. They provided us with bi-weekly updates, outlining what had been completed and what was next in the pipeline. Even when we had internal delays—such as waiting on our web developers to implement certain fixes—they remained flexible and adjusted their workflow accordingly.

What impressed us was how quickly they responded to urgent changes. For example, when we had to update our homepage layout during a product launch, they immediately revisited the SEO implications and gave us actionable advice within 24 hours.

What was your primary form of communication with SEO.my?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand our business context beyond just "keywords and rankings" was outstanding. They asked the right questions—not only about products and categories, but about customer behavior, purchasing patterns, and our in-store promotions. It felt like they weren’t just optimizing a website; they were optimizing our entire customer journey.

They also balanced technical knowledge with creative insight. When our marketing team proposed content ideas that didn’t fit typical SEO strategies, they found ways to adapt them without sacrificing search potential. That adaptability made them feel like true partners.

Are there any areas for improvement or something SEO.my could have done differently?

None