SEO.London by Lukasz Zelezny

BACKGROUND

Please describe your company and your position there.

Foleon is a SaaS company based in Amsterdam, Netherlands. We're a content creation platform and I work as a Content Marketer at the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

Our goals were to fill the SEO gap content by targeting relevant keywords, optimizing existing articles and boosting organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

Having worked with Lukasz before, turning to him for SEO assistance was a no-brainer.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We worked together on content clusters, identifying relevant keywords, looking into additional freelance writers to assist with our content scaling efforts, optimizing the content created, and monitoring the performance of all published SEO content.

How many people from the vendor's team worked with you, and what were their positions?

I worked solely with Lukasz.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since Lukasz joined us, we've seen consecutive month-on-month growth in our organic traffic boosted by his SEO optimization recommendations.

Describe their project management style, including communication tools and timeliness.

Lukasz is always punctual to meetings and comes prepared with an agenda. He's happy to answer any questions and to go through tasks and processes, always recommending tools and resources that could help with our projects.

What did you find most impressive or unique about this company?

Lukasz was a very unique and unforgettable character. Not to mention he was highly versed in SEO, which was why he was on top of my mind when I needed assistance in that space.

Are there any areas for improvement or something they could have done differently?

Perhaps extend weekly meeting times from 30 mins to 45-60 mins.

BACKGROUND

Please describe your company and your position there.

I am the ecommerce manager at Bortex Fine Tailoring, based in Malta. We are a multi-brand retailer housing our own brand Gagliardi and other brands like Polo Ralph Lauren, Gant, Lacoste and more. We have 9 stores and 1 web shop.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

Lukasz provided coaching for one of our team members on organic SEO. This included tasks like finding the best keywords, improving the rankings of our links and analysing all of these results to achieve set goals and KPIs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a long relationship with the owner, Lukasz. We have also worked with his wife in the past - they are a great couple to work with. So Lukasz was an obvious choice when the need for coaching arose.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had weekly calls with Lukasz where we set out action points that were followed up on, during every call. We fixed any errors related to links and mising information. We ensured we are staying on target to reach our goals related to revenue and traffic.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was Lukasz who is the founder of the company.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lukasz helped us in reaching our goals which were related to traffic and revenue. We launched a new website during the pandemic and we quickly experienced success and revenue from organic search in our first year. Things only kept improving from there.

Describe their project management style, including communication tools and timeliness.

Lukasz is very friendly and patient and is always eager to help. He is always available for any questions and responds very quickly. He is very flexible if you need to reschedule your appointment with him. His knowledge on SEO is like no other, but he is also eager to help on other topics outside the scope of the coaching. He also helps in suggesting tools to use and ways forward in other areas of your business.

What did you find most impressive or unique about this company?

Lukasz is very knowledgeable so you never have any doubts that you are in the right hands. They were always willing to help and were consistently efficient throughout the partnership.

Are there any areas for improvement or something they could have done differently?

There are no areas we are unhappy with.

BACKGROUND

Please describe your company and your position there.

We are a property management company specialising in guaranteed rent for property owners, offering superb accommodations in the central locations in the world's most sought-after cities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

We hired Lukasz Z.as an SEO consultant to help us build our brand and improve our website. Our goals were to improve our ranking on Google, increase site traffic and generate more leads and conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended this vendor by other players in our sector who were pleased with his work. Our final decision came down to his experience, personality and expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work includes but is not limited to:

• keyword selection
• content planning
• technical optimisation
• link building
• consultancy

How many people from the vendor's team worked with you, and what were their positions?

Just one person, Lukasz.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started working with Lukasz, we have seen a steady increase in site traffic and have managed to consistently rank in the Top 3 on Google for many keywords.

Describe their project management style, including communication tools and timeliness.

Lukasz is great at respecting deadlines, provides smooth communication and easy-to-follow instructions. He is always prompt to reply to any questions and has never missed a meeting.

What did you find most impressive or unique about this company?

What is most impressive is Lukasz's expertise in SEO and the way he shares it to help a brand like ours better understand how SEO works. He knows how to explain things in layman's terms without making you feel inadequate.

Are there any areas for improvement or something they could have done differently?

We have been pleased with our journey so far and look forward to a long term collaboration.

BACKGROUND

Please describe your company and your position there.

I am the Content Marketing Manager at a learning experience platform (LXP) that helps forward thinking companies onboard, upskill and enable their people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

We work with Lukasz on an ongoing basis to optimise our website and its content, plus to provide analytics that drive our strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

My manager had worked with Lukasz before to great success.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Lukasz has been invaluable in helping us create a content strategy that drives success and visibility in search results. We have used his services to research and plan content, structure it effectively and optimise over time to improve reach. We meet with Lukasz each week to find target areas to improve and action those over the following week or two. Lukasz also run periodic technical audits that help us improve the quality of our website, find and fix issues and drive a better user experience.

How many people from the vendor's team worked with you, and what were their positions?

We work solely with Lukasz currently.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our first year working with Lukasz contributed to a 500%+ increase in organic visitors to our website and we're on course to drive 50% uplift in 2022.

Describe their project management style, including communication tools and timeliness.

Lukasz is so timely and fast to respond it's amazing! outside our weekly calls, he's always there to answer queries and provide insights at the end of an email.

What did you find most impressive or unique about this company?

They have SEO knowledge I've never seen before, and I've worked in content marketing for 10 years! He's ahead of the curve, always has new ideas and recommendations to try. He's also extremely diligent and detailed in how he works, plus he's a great guy!

Are there any areas for improvement or something they could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

Business Owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

SEO Advice

SOLUTION

How did you select this vendor and what were the deciding factors?

Referral.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To advise on SEO

How many people from the vendor's team worked with you, and what were their positions?

1

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I would not be recommending Lukasz to anyone, here is an explanation of why. The partnership was extremely disappointing service and had zero results. A complete lack of care paired with a lot of fluffy & rushed useless advice. I think the most worrying part of Lukasz he put minimal effort into any fundamentals like keyword research which frustrates me the most as all the other work the developer and I did was based on that, so it was a waste of our development resources, money and time. A quick search with AHREFS or similar will tell you what your focus Keyword phrase should be; this is not hard work. It's the 1st step even a beginner would think to do;

I did not expect Lukasz to be so casual with something meaningful. Sloppy Execution examples, Basic tasks are done poorly. Blogs posted with no meta descriptions x 22 No proper keywords research for blogs x 22 No outbound or internal links for blogs x22 Poor organisational skills He was not replying to job tickets in Trello, have to email him all the ticket URLs so he can respond. Not tracking high-value keywords and when asked to make a big deal of it. Tracking High-value keywords again the basic stuff each SEO should do. Celebrates wins on low-value keywords like he is killing it for us. We were not fooled by this. Emails were replied to too fast but not comprehensive and don’t make sense. The bottom line is, don’t use him.

Any provider you must pre-pay for their services in advance is usually going to rip you off. The learning curve is short and you can avoid losing time and money with People like Lukasz who just wasn't that recurring revenue without providing solid advice. Solid actionable advice is easy to give if you're a real professional and not just out to make a quick buck. Keyword research has to be precise otherwise it's a complete waste of time. We are now picking up the pieces and in total, we are many months behind and 10’s of thousands of dollars out of pocket when all the damage is added up. Don't put your trust in him.

Describe their project management style, including communication tools and timeliness.

Unorganised, unprofessional

What did you find most impressive or unique about this company?

Nothing was impressive.

Are there any areas for improvement or something they could have done differently?

Lukasz should not be trusted with his SEO advice.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of an employment website focused on the gig economy and we're providing a workforce for apps and platforms in this sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

We needed to optimize and increase our presence in Google for Jobs and standard search results.

SOLUTION

How did you select this vendor and what were the deciding factors?

After long research we found SEO.London agency. Łukasz's knowledge and experience made us choose his service over many others.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At first, we focused on identifying the key aspects that lead to our current situation. Then, we started preparing short and long-term plans to achieve a better position in Google for Jobs that included both tech and content work. Then we also focused on improving our blog alongside with actions that continuedly were leading to a higher volume of organic traffic from GJ. In the meantime of all the work and consultancy Łukasz was preparing for us many reports that we found extremely useful.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with Łukasz

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After following Łukasz's advice we noticed continuous growth in the traffic coming from Google for Jobs, which was our main priority.

Describe their project management style, including communication tools and timeliness.

Great and easy-going attitude. Fast and quick communication over Slack and weekly meetings to discuss main topics in a detailed way.

What did you find most impressive or unique about this company?

Smooth communication and deep knowledge.

Are there any areas for improvement or something they could have done differently?

Nothing that comes to my mind at this moment

BACKGROUND

Please describe your company and your position there.

I'm a Growth Marketing Consultant and director of Rise - The Growth Marketing Collective

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

I've worked with Lukasz over a number of years on a wide range of clients. Some have well established SEO and others just starting out or not yet launched. The goals are always the same though - maximising high quality, converting traffic via SEO, in usually highly competitive spaces. Projects worked on with Lukasz include various websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

Lukasz stood out for me as being extremely innovative in how he utilises SEO best practices and tools to create insightful data reports and recommendations, which are always focused on real business-critical objectives rather than vanity metrics.

He's not concerned about ranking keywords or traffic for traffic's sake - he cares about identifying the highest converting keywords and leveraging those opportunities. For me and the businesses I work with, this is a far more transparent and results-driven approach than I''ve found with other SEO professionals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement begings with an indepth SEO audit, containing a variety of analyses that require some innovative corrolatative techniques - pulling data from disparate sources - offering more insightful, actionable data than is normally provided in SEO audits. He then helped to manage the process with the dev teams for the technical development needed to improve the website while also enabling the product teams to define how to leverage more content opportunities.

He then helps me to manage the content creation in terms of prioritisation (using his own scoring system), finding resource and helping with the briefing process with technical SEO details (i.e. keywords and topics). He then regularly monitors and analyses data to identify further opportunities and priorities for SEO development.

How many people from the vendor's team worked with you, and what were their positions?

1, Lukasz (SEO consultant / director)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lukasz has consistently delivered improvements and managed expectations. On one client, Lukasz managed their SEO and took them from receiving ~100 visits per month up to ~50,000 visits, generating a third of their sales as they expanded internationally.

Describe their project management style, including communication tools and timeliness.

Lukasz is very straight to the point but personable. He communicates clearly, particularly around expectations and deliverables to ensure everyone understands. His management style is organised and efficient.

What did you find most impressive or unique about this company?

SEO London and Lukasz have combined the science and art of SEO to enable businesses to effectively prioritise and position their SEO activities in the most appropriate direction for their business. No vanity metrics, just hard data leading to creative choices.

Are there any areas for improvement or something they could have done differently?

There are areas of the SEO process where SEO London take less of a hands on approach, but this appears to be by design. In an ideal world, it would be great to have an SEO partner who can provide the whole package - to be able to directly execute all recommendations - but the reality is that this would likely dilute the quality of Lukasz' work so I understand why.

BACKGROUND

Introduce your business and what you do there.

I’m a department head at an energy infrastructure company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO.London by Lukasz Zelezny?

We migrated our website and experienced a loss of traffic as a result. We needed to drive more traffic to our website and increase our visibility.

SOLUTION

What was the scope of their involvement?

SEO.London helps us with SEO. They’ve audited our site, and we’ve worked closely with them on keyword research. They do on-page optimization, technical optimization, SEO analysis, and reporting. The team also identifies gaps in content where we could drive more traffic.

What is the team composition?

I work with Lucasz (Principal).

How did you come to work with SEO.London by Lukasz Zelezny?

An ex-colleague recommended SEO.London, and I chose them because they provided the best quality at the best price. 

How much have you invested with them?

We’re spending £20,000 (approximately $25,000 USD) per annum.

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of SEO.London’s recommendations and analytics is very strong. Our traffic has increased; their efforts have helped us claw back from the traffic loss we experienced due to migrating the site. We’re forecasting a 6% growth in 2022-2023 through the combined work of our digital team and SEO.London.

How did SEO.London by Lukasz Zelezny perform from a project management standpoint?

They’re really good at meeting deadlines. We have a regular status update every week, and we talk in between meetings when necessary. We’ve used Trello for project management, and Lucasz uses Airtable and standard SEO tools. 

What did you find most impressive about them?

I’m impressed with SEO.London’s enthusiasm. Their willingness to go the extra mile and their proactivity in thinking are great. Lucasz is a hustler, which SEO experts need. As a result, he gets us what we need. 

Are there any areas they could improve?

There’s nothing they need to improve. Although I’m not a big fan of the meeting request software they use, that’s a personal preference. Overall, I’m really happy with their work.

Do you have any advice for potential customers?

My advice is to be really clear in your brief and what you need. You should give SEO.London clear direction about what you require from them, and they’ll help deliver on that.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager at software development company - Apptension.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

Our goal is to increase our position in google, hence increasing brand awareness.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Lukasz is helping us with keywords and market researches. He is doing our webpage analysis, internal linking and setting up audits&reports.

How many people from the vendor's team worked with you, and what were their positions?

We are working only with Lukasz.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SEO efforts we are ranking even on the first page for some keywords. Our site traffic is steadily growing too.

Describe their project management style, including communication tools and timeliness.

Lukasz is great at managing our expectations and meeting the deadlines. We are communicating via email on daily basis, and have weekly meetings.

What did you find most impressive or unique about this company?

I am very impressed of the level of knowledge and experience. What is more he is always keen to help and he is very easy-going. I like cooperating with him because every time I ask for something, I get outstanding quality of work within the day.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind here.

BACKGROUND

Please describe your company and your position there.

As a web marketing specialist with SEO specialization, I'm working internally on several websites for my company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

I needed help with all SEO topics related to the language and semantic field for our Polish website.

SOLUTION

How did you select SEO.London by Lukasz Zelezny and what were the deciding factors?

My former Marketing manager hired Lukasz based on his online authority and evident skills but also because he's a polish native who still speaks fluently Polish even after living in London for several years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Stats and analytics
• Google Search Console analysis: traffic, queries, issues
• Existing content (US, UK, NL, FR...) translation with SEO optimization
• Content writing to enhance existing pages and reach new audiences

How many people from the vendor's team worked with you, and what were their positions?

I worked directly and only with Lukasz.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After moving all our websites from a subfolder structure to another one, PL website had lost around 1/3 of organic traffic. Thanks to Lukasz we've been able to recover fully from this decrease.

Describe their project management style, including communication tools and timelines.

Laidback, talkative, Lukasz had all the needed tools to do the work in the requested time.

What did you find most impressive or unique about this company?

It's not until checking his profile on LinkedIn, and seeing all SEO events he's intervening in, that I've been able to realize Lukasz's authority in the UK and even worldwide.

Are there any areas for improvement or something they could have done differently?

I'm satisfied