SEO from UK/EU Search Awards Judge

Bronze
VERIFIED

Lukasz Zelezny, top 10 UK social media influencer, UK search awards judge and former director of organic performance at ZPG. Previously leading his team he is responsible for the uSwitch.com, Zoopla.co.uk and PrimeLocation organic visibility, conversion rate, traffic and engagement. Lukasz is a hands-on person; he spends lots of his time keeping up to date with the changes in the technology of online marketing.

Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group and Fleetway Travel.

He is a graduate from the Silesian University of Technology with a BA in Marketing.

He travels up to 75,000 km a year speaking at many SEO and social media conferences including ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London in the United Kingdom as well as conferences held in Europe; Marketing Festival in Brno, Brighton SEO in Brighton, UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.

 
$5,000+
 
$200 - $300 / hr
 
Freelancer
 Founded
2009
Show all +
London, United Kingdom
headquarters
  • International House, 24 Holborn Viaduct
    London EC1A 2BN
    United Kingdom

Portfolio

Key clients: 
Bortex, Contact Law, FleetwayTravel, Focus Economics, HomeAway, Gagliardi, Mashable, Kayako, Tencent, OwnersDirect, Thomson Reuter, uSwitch, Vercida, Zoopla

SoBold

SoBold needed to work with a consultant who we would be able to bring knowledge about OnPage optimization and technical SEO. They wanted to be able to train their employees on SEO and the benefits of this.

What were your goals for this project?

  • I improved employee SEO knowledge
  • I improved client SEO knowledge
  • I implemented strong SEO practices
  • I
improveed client visibility

SEO.London by Lukasz Zelezny

- Website concept

- OnPage Optimisation

- Link Building

- Page Speed optimisation

Reviews

Sort by

SEO for Tool Retailer

"I wish we would have met him 10 years earlier, then for sure we would be number 1." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2018 - Ongoing
Project summary: 

SEO.London by Lukasz Zelezny kickstarted a dormant SEO program to regain rankings over competitors. They avoided blackhat tactics and duplicate content penalties to rank two websites in different countries.

The Reviewer
 
11-50 Employees
 
Enschede, The Netherlands
Michel Kieselstein
CEO/Founder, Gereedschappelijk
 
Verified
The Review
Feedback summary: 

Rankings showed strong growth in both target countries after one year. SEO.London by Lukasz Zelezny continues to provide smooth communication and innovation, researching new techniques. Their reliance on statistics helps develop confidence with the client.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of the company Gereedschappelijk. We are in the top 5 of selling professional tools online, we have a small team and are very hands on. I am responsible for buying stocklots and special position. SEO and optimization has my interest and I am always looking for improvements

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We were looking for professional help to improve our page ranking. With the ever-changing Google algorithms we needed a specialist and not another very expensive office.

What were your goals for this project?

Our aim was to get the most important keywords rank again in the top 10, and so improve turnover and findability of our brand.

SOLUTION

How did you select this vendor?

We did meet eachsother at the Ungagged in London in 2018.

Describe the project in detail.

We have not invested in SEO for a very long time, our focus was more on social and paid advertising. When we started in 2007 we had very good SEO scores in Google, but competition is never a sleep. To regain our rankings we wanted to do this the right way and NO black hat stuff. The difficulty next to that is that we wanted to split ranking in The Netherlands and Belgium. Both sites www.gereedschappelijk.nl and www.gereedschappelijk.be are in the dutch language so we did not want to get penalized by Google for duplicate content. So texts and linking had to be done in a clever way so it was country specific.

What was the team composition?

Our team in the company is three, Lukasz for advice, Jennie as our editor in chief and 6 students rewriting texts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In 1 year we regained most of the positions back in the top 10 and very important positions like mayor brands as Makita and DeWalt and HiKoki we managed to get from in the 10 and twenties top top 5 in google.nl en google.be

How effective was the workflow between your team and theirs?

We had bi-weekly telephone conference calls in english (via Google Meet) as our team is operating all over The Netherlands, UK and Dubai. Next to that we had mutual logins to Semrush, Google sheets. 

What did you find most impressive about this company?

Lukasz Zelezny is eager to push your site and company to the tip, always looking for new possibilities and looking at ideas from different angles. I wish we would have met him 10 years earlier, then for sure we would be number 1. Doing SEO with Zelezny is proven to let your organic search turnover skyrocket. He helps, train, inform, and guide you by the hand with proven statistics. 

Are there any areas for improvement?

There is still tons of work to do, with changing algorithms and the enormous amount of products we carry, over 100,000. After this we will start fine-tuning. First we will move our shop from Magento 1 to Magento 2, which will be scary enough not to loose our positions.

5.0
Overall Score This guy gets the full 5 stars, if you would have 6 stars I would give him a 6 star rating!
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy, always available, evening, weekend anytime. So if we were in doubt you could always reach him.
  • 5.0 Cost
    Value / within estimates
    To what we experienced with other "specialists" or companies this was a relief. You get a lot of worth for the money!
  • 5.0 Quality
    Service & deliverables
    Every suggestion is spot on and proven to be right, because Lukasz keeps track of the positions.
  • 5.0 NPS
    Willing to refer
    To a friend, always.

SEO Development for Day Camp Website

“Lukasz makes sure to know exactly what your business is so that he can help you to the best of his ability.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2014 - Ongoing
Project summary: 

SEO.London worked to improve a slow-functioning website and provided external resources for its SEO. Through an enduring relationship, Lukasz offers consulting and support to ensure the smooth UX of the site.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Ruth Peel
Founder, Holiday Academy
 
Verified
The Review
Feedback summary: 

SEO.London's excellent advice and support have led to an unprecedented level of sales and an amazing Google rank. They demonstrate a high level of investment in the client’s success and are always accessible. Consistently positive and polite, they continue to be a pleasure to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Holiday Academy, a day-camp for children in Camden, London.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO.London?

When we initially brought Lukasz (Founder & CEO, SEO.London) in, we were having problems with our website, which was running very slowly.

SOLUTION

What was the scope of their involvement?

Lukasz monitored the website to detect any system errors and directed all feedback to the web developers. He also improved the UX of our site and fixed the broken links. He recommended a company to entirely re-do our website, which worked out amazingly well. He’s also linked us to an SEO freelancer to write high-quality blogs for us, including our required keywords.

What is the team composition?

We’ve only worked with him. We’ve watched him grow his business and even freelance, which has been great to see.

How did you come to work with SEO.London?

He was recommended to me by my social media specialist.

How much have you invested with them?

We spend around $500 a month, so it’s been about $120,000–$220,000 since we started around five years ago.

What is the status of this engagement?

We started in July 2014, and it's an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Lukasz and his work, for the first time we’ve sold out of spots in our day camp for the summer. He has substantially optimized our site performance, and our Google rank has been fantastic. Lukasz is very involved in the success of our business. He’s been super polite and unshakably positive throughout our engagement.

How did SEO.London perform from a project management standpoint?

We would have monthly meetings, where he would come all the way up to North London to see us. We’d spend a couple of hours to discuss our developments and brainstorm improvements. For the first three years, we would meet in person. Since Lukasz moved out of town, we’ve constantly been in touch through email and on the phone. If we emailed him about an issue, he would be extremely quick to respond with sensible suggestions. He’s a true professional.

What did you find most impressive about them?

Lukasz makes sure to know exactly what your business is so that he can help you to the best of his ability. We had trouble with a previous web developer, who was working remotely and rather uninvolved in our SEO efforts. Compared to that experience, Lukasz is extremely engaged with our work and has been enormously helpful.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Not really—basically, just let him do a great job.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    He's super organized.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have recommended him!

SEO for Menswear Retailer

"They're exceptionally skilled at what they do."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2018 - Ongoing
Project summary: 

SEO.London by Lukasz Zelezny performed an initial website audit and gap analysis of competitors for a menswear retailer. The team continues to direct SEO strategy.

The Reviewer
 
11-50 Employees
 
United Kingdom
E-Commerce Manager, Harvie and Hudson
 
Verified
The Review
Feedback summary: 

Since the engagement began, organic traffic, revenue, and conversion rates have increased notably. SEO.London by Lukasz Zelezny ensures progress through constant communication, providing status updates twice a week. The team's skill and technological understanding make them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the e-commerce manager for Harvie and Hudson. We’re a menswear retailer with a brick-and-mortar store and a website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We needed to hire an external resource to assist us in building an SEO strategy. This was a new avenue for us as we had not previously invested in SEO. 

What were your goals for this project?

We wanted to build a list of relevant keywords in order to show higher up on search engine result pages. We also wanted to gain insights on best practices for SEO. 

SOLUTION

How did you select this vendor?

They were recommended to us by one of their clients.

Describe the project in detail.

SEO.London by Lukasz Zelezny provides us with consultation and a growth plan for organic search, taking into account the nature of our business and our KPIs. They began with a meeting to discuss SEO ideas and an initial audit. From there, we worked out metrics of what we want to measure and which areas of the website we want to focus on. Then they went away and did research on keywords and completed a gap analysis of our competitors. They also reviewed the structure of our website and provided us a list of changes to make it more SEO friendly. 

What was the team composition?

Lukasz (Founder, Lukasz Zelezny) is our main point of contact. He has access to several freelancers who are available to help with copywriting.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our average order value, traffic, revenue, and conversion rates have increased from organic search compared to last year. We continue to see growth within these metrics month over month.

How effective was the workflow between your team and theirs?

Lukasz is an effective communicator. We have meetings twice a week to keep track of our progress. We go through his reports and review any changes we need to make. He also takes the time to educate us on SEO best practices. 

What did you find most impressive about this company?

They're exceptionally skilled at what they do. Lukasz understands and has a genuine passion for SEO, which makes working with him an absolute dream. I'm always fully confident that we're working together towards the same goal. He’s of great value to us and our business. I wouldn't hesitate to recommend him.

Are there any areas for improvement?

While they currently provide all the tools we need, it would be better if they had a bigger team as Lukasz is currently doing most of the work himself.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Consulting for Web Development Company

"Lukasz is always on the ball and always on top of communication and the latest trends."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2017 - Jan. 2019
Project summary: 

SEO.London by Lukasz Zelezny was contracted to train staff in SEO practices as well as to join several third-party engagements to demonstrate effective implementation techniques. 

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Will Newland
Managing Director, SoBold Group
 
Verified
The Review
Feedback summary: 

Staff now possess an excellent grasp of SEO best practices and trends and have pleased clients in recent engagements. SEO.London by Lukasz Zelezny was a responsive and personable partner, actively communicating to ensure SEO techniques were not simply replicated, but were understood.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Managing Director at SoBold. We are a web design and development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We needed to work with a consultant who we would be able to bring onto projects of ours with our clients to help optimization. We also wanted to be able to train our employees on SEO and the benefits of this.

What were your goals for this project?

  • Improve employee SEO knowledge
  • Improve client SEO knowledge
  • Implement strong SEO practices
  • Improve client visibility
SOLUTION

How did you select this vendor?

Lukasz and I met off the back of another project we were both working on. His expertise was clear from the start and he was really personable which convinced us he would be perfect.

Describe the project in detail.

Lukasz helped us train internally on our SEO practices but we also brought him on board with multiple client projects to ensure that we could implement high-quality on-page optimizations.

What was the team composition?

Direct with Lukasz.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Outstanding success. Our employees are now fantastic at on-page optimization and use these skills on all our projects and our clients are happy with optimizations he performed.

How effective was the workflow between your team and theirs?

Incredible. He is always very thorough and responsive.

What did you find most impressive about this company?

Lukasz is always on the ball and always on top of communication and the latest trends.

Are there any areas for improvement?

None

5.0
Overall Score Brilliant
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Outstanding
  • 5.0 Cost
    Value / within estimates
    Very well priced
  • 5.0 Quality
    Service & deliverables
    Outstanding
  • 5.0 NPS
    Willing to refer
    100%
Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
United Kingdom
ID
GB303 3903 40
Date of Formation
Apr 1, 2009
Payment & Legal Filings
International Credit Risk Assessment

Per our methodology, the International Credit Risk Assessment rating is determined by our analysis of a credit report and third-party data.

Moderate Risk
Last Updated
Aug 30, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
4
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
August 23, 2019