Selecto

BACKGROUND

Please describe your company and position.

I am the Product Lead of a fintech company.

Describe what your company does in a single sentence.

A digital tipping platform that lets service workers receive cashless tips instantly, through a simple QR code scan or a tap on a small device, with no app or account needed for the customer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selecto to accomplish?

• Design and build our mobile app (iOS and Android) for both individual and business users
• Build our web platform to complement the app
• Deliver the frontend and integration work, coordinating with our internal backend team
• Take the product to a successful launch on the App Store and Google Play

SOLUTION

How did you find Selecto?

Referral

Why did you select Selecto over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Selecto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Selecto worked with us to design, build, and launch a digital tipping platform that lets service workers receive cashless tips through a QR code scan or a tap on small NFC devices. The project covered the mobile apps, the web platform, the user interface design, and the integration work, while our internal team handled the backend infrastructure. Selecto built the product for two types of users, individuals and businesses, each with their own onboarding and dashboard experience.

Key deliverables: 

• iOS and Android mobile apps, built for both individual and business users, and launched on the App Store and Google Play
• A web platform mirroring the app experience, so users can sign up and manage their account from any device
• Full UX/UI design of the app and web interface
• A complete onboarding flow, including identity verification and bank linking through Stripe, and QR code generation for receiving tips
• Device pairing functionality for the physical NFC devices (wristband, pin, key ring, tag)
• A dashboard for tracking tips, ratings, payouts, and performance, with separate views for individuals and businesses
• Testing and support through to a live production launch
  
  
  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main measurable outcome was getting from concept to a fully launched product. Selecto delivered working apps on both the App Store and Google Play, a live web platform, and a complete payment flow through Stripe, all functioning end to end for both individual and business users. 

A few concrete markers of success:

• Both apps were approved and published on the App Store and Google Play
• The full onboarding flow works end to end, we've had real users sign up and successfully link their bank accounts and verify their identity through Stripe
• The product supports two complete user journeys (individual and business) from sign-up through to receiving tips and payouts
• We now have a stable, live platform we can build on and scale as we grow

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is collaborative, and communication stays consistent throughout. We work closely with the team, and they're responsive whenever we need to adjust scope or shift priorities, which happens more than once as the product evolves. 

On timing, a build this complex naturally has a lot of moving parts, and there are points where timelines shift as we refine the product and work through the challenges of the app building. That said, whenever adjustments are needed, the team communicates openly and stays focused on getting things right rather than rushing to hit a date. They're flexible and accommodating when our needs change, and that adaptability matters a lot to us as an early-stage company still shaping the product. 

Overall, they're easy to work with, communicative, and genuinely invested in delivering a quality result.

What was your primary form of communication with Selecto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is their flexibility and how genuinely invested they are in the work. As an early-stage company, our scope and priorities shift often, and they adapt every time without friction, which isn't something you find with every team. They don't just take instructions and deliver, they care about getting things right and feel like an extension of our own team rather than an outside agency.

I'm also impressed by their design work. The UX/UI is clean, intuitive, and well thought out, they took a complex product with a lot of moving parts (payments, onboarding, dashboards for two different user types) and made it simple and easy to use. Good design on something this involved isn't easy, and they delivered it.

The other thing I really appreciate is the technical range. They handle everything from the mobile apps to the web platform to complex payment integration, all to a high standard, which meant we could rely on one team for the full build rather than piecing it together from different places.

Are there any areas for improvement or something Selecto could have done differently?

Honestly, there's very little I'd change. The experience has been a genuinely positive one. If anything, the complexity of building an app meant timelines sometimes evolved along the way, but the team always communicated openly and kept us in the loop, so it never felt like an issue. Their transparency and flexibility more than made up for it, and looking back, we wouldn't hesitate to work with them again.

BACKGROUND

Introduce your business and what you do there.

Dr. Sulaiman Al Habib Medical Group is one of the largest private healthcare providers in the Middle East, operating a network of hospitals and medical centers across Saudi Arabia and the region.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Selecto?

Redesign and rebuild the Group's website so that patients could navigate it easily. Serving a network of this size means a large volume of services, doctors, and content, and organizing all of it into a clear, intuitive experience. The group needed a partner to take on the full design revamp and development of a their website, built around a much stronger user experience.

SOLUTION

What was the scope of their involvement?

Selecto handled the project end to end — from information architecture and wireframing through to full UI design and front-end development. This included restructuring the site's navigation, designing key page templates across services, doctors, and content sections, and building a consistent design system to be applied across the platform.

What is the team composition?

We’ve worked with 3–6 teammates from Selecto.

How did you come to work with Selecto?

We found Selecto through an online search and Clutch. What stood out from the first conversation was their professionalism — they came prepared, asked the right questions, and were organized and clear about how they work. Their company values aligned closely with ours, and it was evident early on that they would be a cooperative, easy-to-work-with partner. That combination gave us the confidence to move forward.

What is the status of this engagement?

We started working together in January 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website has not launched yet, so we don't have public performance metrics to share. What we can point to is the internal response, which has been outstanding across every team that has reviewed the work — content, design, and business stakeholders alike. The designs are visually strong and consistently applied across the site, the solutions Selecto proposed have been genuinely creative, and the user flows are a clear improvement on what we had. The quality of the work has set expectations high for launch.

How did Selecto perform from a project management standpoint?

Selecto's project management has been excellent. The team is cooperative, professional, and flexible, adapting readily whenever requirements shifted on our side. They follow up proactively rather than waiting to be chased, respond quickly, and consistently deliver ahead of agreed timelines — which is rare and made the project noticeably easier to manage on our end.

What did you find most impressive about them?

What impressed us most is how they handle feedback. They genuinely listen, take it on board, and implement changes properly rather than doing the minimum to close a comment. Beyond that, they are professional and well-organized — everything is planned in advance and the project has moved forward smoothly according to that plan, with very few surprises along the way.

Are there any areas they could improve?

We don't have anything to note here. The engagement has met our expectations at every stage.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of Zuriteq Ltd

Describe what your company does in a single sentence.

Our company mission is to engineer affordable SaaS (Software as a Service) solutions that improve overall digital experience of internet users by delivering great fair value to their day to day digital life.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selecto to accomplish?

• Visual ID and Branding
• Website Design
• Website Development

SOLUTION

How did you find Selecto?

Referral

Why did you select Selecto over others?

Referred to me

How many teammates from Selecto were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Three items were on the scope of work delivered by Selecto:
1. Creating a Visual ID and Branding for the company
2. UI/UX design for the company website
3. Website development using Webflow

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Selecto branding team delivered a good brand identity with a cohesive system of design elements like a logo, color palette, and typography that consistently reflects our company vision, personality and values. Thereafter, the website design and development team went on to produce a professionally designed website that features a clean, user-centric interface with a clear value proposition and intuitive navigation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

An engaging project team was assigned and the delivery was spot on time. I enjoyed flexible communication through various channels including virtual meetings, slack and whatsapp chats to make sure the requirements were accurately understood. The project was structured in a cohesive manner and all aspects were covered with appropriate approvals to avoid repeatitions.

What was your primary form of communication with Selecto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by the quality of the deliverables. The branding is outstanding and convey the vision of our company. The UI/UX design was implemented intuitively and seamlessly, providing effortless user journeys. It prioritizes accessibility, uses consistent visual language, and is highly responsive across all devices. The final product feels polished, performs flawlessly, creating a delightful and efficient experience.

Are there any areas for improvement or something Selecto could have done differently?

One aspect I had wished was to have multiple branding options with meaningful concepts to choose from, instead of only two options at the approval level.

BACKGROUND

Please describe your company and position.

I am the CDGO of Hala. 

Describe what your company does in a single sentence.

We provide accounts and payment solutions for SMEs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selecto to accomplish?

• Build Digital Journey
• build Website
• build self onbaording journey

SOLUTION

How did you find Selecto?

Referral

Why did you select Selecto over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Selecto were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Review/Feedback for Selecto's Digital Journey Implementation:

The digital journey project executed by Selecto has been a transformative initiative aimed at enhancing the user experience from website interaction to successful onboarding. Here's a comprehensive review of the project outcomes:

Strengths:

Seamless Integration:

Selecto effectively connected the various stages of the user journey, resulting in a seamless transition from the website visit to onboarding. The integrated approach reduced friction and improved user engagement.
User-Centric Design:

The focus on user personas and journey mapping led to a design that resonates well with the target audience. The intuitive UX/UI has significantly enhanced the user experience, making interactions smooth and satisfying.
Comprehensive Mapping:

The detailed journey and website mapping offered clear insights into user touchpoints and potential pain points, allowing for targeted improvements. This strategic mapping has been instrumental in aligning user needs with business goals.
Effective Use of Prototypes:

The prototypes and mockups developed by Selecto were invaluable for visualizing the user experience and refining the design through iterative feedback. This agile approach ensured that the end product was well-tested and user-approved.
Strong Communication and Collaboration:

Selecto maintained clear communication and collaboration with stakeholders throughout the project. Their ability to listen and adapt to feedback helped tailor solutions to specific business requirements.
Areas for Improvement:

Enhanced Analytics Integration:

While the user journey has been successfully mapped and implemented, deeper integration of analytics could provide richer insights into user behavior and further optimize the onboarding process.
Continued Usability Testing:

While initial usability tests were effective, establishing an ongoing usability testing cycle could further refine the experience and adapt to changing user preferences over time.
Overall Feedback:

Selecto's execution of the digital journey project has been excellent, achieving its primary objectives of enhancing user satisfaction and reducing the onboarding drop-off rate. Their strategic approach, combined with a strong emphasis on user experience, has resulted in a project that not only meets current needs but is also adaptable for future improvements. With continued enhancements in analytics and testing, the project stands to deliver ongoing value to the organization and its users.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The digital journey project executed by Selecto has yielded several measurable impacts that highlight its success and effectiveness. Here are the key metrics and outcomes observed post-implementation:

Increased Conversion Rates:

The optimized user journey has led to a 20% increase in conversion rates from website visitors to users completing the onboarding process. This improvement indicates that users find the new design more engaging and easier to navigate.
Reduced Onboarding Drop-off Rates:

There has been a notable decrease in onboarding drop-off rates, with a 30% reduction noted in users abandoning the onboarding process. The streamlined journey and improved instructions have contributed to this significant change.
Enhanced User Engagement:

User engagement metrics, such as time spent on the website and interaction rates with onboarding material, increased by 25%. This uptick suggests that users are more interested and invested in the content provided.
Improved User Satisfaction:

Post-implementation surveys and feedback mechanisms indicate a 40% increase in user satisfaction scores. Users have reported a more intuitive experience and clearer guidance throughout their journey.
Higher Retention Rates:

The project has also resulted in improved user retention rates, with a 15% increase in users returning after their initial onboarding. This suggests that users not only find value in the onboarding experience but are also inclined to continue using the services offered.
Positive Feedback on Usability:

Usability testing results show an improvement in the ease of navigation and clarity of information, with users rating the new onboarding process an average of 4.5 out of 5 in ease of use.
Increased Content Interactions:

Engagement with onboarding content (such as tutorials and guides) has increased by 35%, indicating that users are actively seeking to understand and utilize the resources available to them.
Conclusion:

The measurable impacts of the digital journey project underline the success of Selecto's approach in enhancing user experience and achieving business objectives. The positive trends in conversion rates, user engagement, and satisfaction demonstrate the effectiveness of the newly implemented strategies and design changes. Ongoing monitoring and analysis of these metrics will further support continuous improvement and alignment with user needs, ensuring sustainable success moving forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management Review:

Selecto's project management throughout the digital journey implementation has been exemplary, contributing significantly to the overall success of the project. Here are key observations regarding their project management practices:

Timely Delivery of Milestones:

Selecto successfully delivered all project milestones on schedule, adhering closely to the established timeline. Key deliverables, such as journey mapping, website mapping, and onboarding prototypes, were completed within the agreed-upon deadlines, ensuring that the project progressed as planned.
Structured Project Plan:

The agency employed a well-defined project management framework that facilitated clarity and transparency. Regular progress updates and status reports kept all stakeholders informed, fostering trust and confidence in the process.
Agile Methodology:

Selecto utilized an agile methodology that allowed for flexibility and adaptability in response to feedback and changing requirements. This responsive approach enabled quick modifications and adjustments, ensuring the final outcomes aligned closely with our expectations.
Proactive Communication:

Throughout the project, Selecto maintained proactive communication, encouraging open dialogue and feedback. They scheduled regular check-in meetings, providing opportunities for discussing progress and addressing any concerns promptly.
Responsiveness to Needs:

Selecto demonstrated a strong commitment to understanding and responding to my needs. They actively solicited input at various stages and were receptive to suggestions and modifications based on stakeholder feedback. Their willingness to adjust strategies and deliverables based on evolving requirements was particularly commendable.
Efficient Resource Management:

The project team was well-organized, with roles and responsibilities clearly defined. This organization minimized confusion and ensured that resources were effectively utilized throughout the project phases.
Post-Project Support:

After the project completion, Selecto offered continued support for any follow-up questions or additional adjustments, demonstrating their dedication to ensuring a successful implementation and client satisfaction.
Conclusion:

Selecto's project management practices have played a crucial role in the successful execution of the digital journey project. Their commitment to timely delivery, structured planning, open communication, and responsiveness to needs has fostered a collaborative environment. This effectiveness in project management not only facilitated smooth progress but also contributed to the outstanding results achieved. Overall, partnering with Selecto proved to be a positive experience, and their project management skills were instrumental in achieving project success.
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What was your primary form of communication with Selecto?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

ne of the most impressive aspects of Selecto's approach was their exceptional flexibility and unwavering commitment to success. Throughout the project, they demonstrated a remarkable ability to adapt to changing requirements and feedback without compromising the project timeline or quality. This flexibility allowed them to tailor solutions that met our evolving needs, ensuring that the final deliverables exceeded our expectations. Their dedication to understanding our objectives and willingness to go the extra mile were evident in every interaction, fostering a true partnership that prioritized our success. This commitment not only facilitated a smooth project execution but also instilled confidence in the outcomes delivered.

Are there any areas for improvement or something Selecto could have done differently?

none

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CTO of Ai Search Inc.

Describe what your company does in a single sentence.

iAsk.Ai (iAsk™ AI) is an advanced free AI search engine that enables users to Ask AI questions and receive Instant, Accurate, and Factual Answers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selecto to accomplish?

• New branding of our product
• Product design for web and mobile applications
• iOS application development

SOLUTION

How did you find Selecto?

We met at the TOA conference in Berlin in 2014.

Why did you select Selecto over others?

Selecto’s time-proven skills and shared vision aligned perfectly with our startup team's approach.

How many teammates from Selecto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Overall Project Scope:

We brought Selecto on board for a complete revamp of our product. The scope included: 

• new branding
• integrating that branding into a fresh UI
• UX improvements
• designing new features
• creating a design system and principles for scalability
• developing a brand-new application

Key Deliverables:

• New branding for the product
• Redesigned product with new features and improvements
• Application design and development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All changes and updates were communicated and tested with our focus group first, receiving positive feedback each time. After every release, the feedback from our users was overwhelmingly positive. The product is now ready to scale, resulting in a 30% increase in referrals and consistently positive feedback on the App Store.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was proactive, delivered everything on time, and consistently provided innovative ideas on how to optimize the project.

What was your primary form of communication with Selecto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Selecto’s approach went beyond delivering the scope; they understood the business goals and adjusted their activities and delivery accordingly, staying aligned with us. We genuinely felt like we were working as one team, not outsourcing a part of our product to an agency.

Are there any areas for improvement or something Selecto could have done differently?

Didn’t recognize any.

BACKGROUND

Please describe your company and position.

I am the CEO of ZBX.com

Describe what your company does in a single sentence.

ZBX.com fiat enabled European Digital Asset platform licensed as a Class 4 VFASP (Virtual Financial Assets Service Provider)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selecto to accomplish?

• Improve the UX UI for corporate client

SOLUTION

How did you find Selecto?

Referral

Why did you select Selecto over others?

• Close to my geographic location
• Referred to me

How many teammates from Selecto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Overall Project Scope

We engaged Selecto to completely overhaul our B2B banking application (a regulated, fiat-enabled digital asset platform). Their redesign and front-end development encompassed the following vital areas:

• Seamless System Integration: Selecto ensured our new front-end interface connected flawlessly with both vital banking systems and our core back-end infrastructure.
• Multi-Platform Delivery: Their development addressed both web-based and mobile versions of the application, ensuring a consistent and optimal user experience across devices.
• Marketing Support: Selecto's services extended beyond core development, providing valuable assistance in creating compelling marketing assets to promote our enhanced platform.
• Ongoing Maintenance: Their commitment included a post-launch maintenance plan, addressing potential issues, and ensuring the application's continued smooth operation.

Key Deliverables

• User Interface: Selecto crafted a modern, user-centric UI, simplifying complex banking processes and enhancing overall usability.
• Marketing Materials: Selecto collaborated with our team to produce high-quality marketing collateral, including website assets and promotional graphics.
• Technical Documentation: They provided comprehensive documentation ensuring easy knowledge transfer and streamlining future updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Customer Satisfaction: Early feedback on the redesigned platform has been overwhelmingly positive. Clients praise its improved ease of use and streamlined functionality.
• Enhanced Product Roadmap: The flexibility of Selecto's design allows us to confidently pursue our roadmap of ongoing features and updates.
• Scalability and Adaptability:  The well-structured design assets they provided allow for quick iterations and modifications, enabling us to respond rapidly to evolving market requirements and user needs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Selecto maintained regular, transparent communication throughout the project. Their team held frequent meetings and sprint planning sessions, keeping us well-informed on progress and potential roadblocks. They demonstrated responsiveness to our needs and were generally on track with their timelines.

What was your primary form of communication with Selecto?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Selecto's deep understanding of the fintech sector set them apart. Their experience was evident in their design decisions and development choices. They clearly grasped the complexities of banking regulations and the unique user requirements within our niche. Their established frameworks allowed for efficient decision-making, ensuring the project stayed aligned with our larger goals within the financial technology landscape.

Are there any areas for improvement or something Selecto could have done differently?

We understand that projects of this scale inevitably have some areas where processes can be refin withed. Overall, Selecto was a strong partner, and we'd consider working with them again. Perhaps for future projects, we'd establish even more detailed communication protocols from the outset.

BACKGROUND

Please describe your company and position.

I am the Product Manager of Udrive

Describe what your company does in a single sentence.

Car-sharing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Selecto to accomplish?

• Revamp our Mobile Application

SOLUTION

How did you find Selecto?

Referral

Why did you select Selecto over others?

Good value for cost

How many teammates from Selecto were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. User Research (customer interviews, stakeholders interviews and preparation of CJM and key hypotheses about UX improvement of the app) 
2. Contextual Wireframes 
3. Mid-fidelity Wireframes 
4. UI 
5. Design System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. We successfully achieved coherence between our upcoming brand launch and the product itself, ensuring a seamless user experience.
2. The extensive research and insightful user interviews not only validated our hypotheses but also fine-tuned our roadmap, saving us time and uncovering fresh opportunities. 
3. With the implementation of our new design system and comprehensive documentation, the process of onboarding engineers has become remarkably efficient, allowing us to scale our team swiftly when the need arises.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They displayed a proactive and well-organized approach, maintaining daily communication and conducting periodic offline meetings. What set them apart was their willingness to bring their own ideas and approaches to the table, all backed by their extensive experience, best practices, and thorough research.

What was your primary form of communication with Selecto?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about Selecto was their team of high-profile experts. They didn't just assist us in creating a new UI; they elevated themselves to become our trusted partners in UX strategy and product transformation. Their commitment to going above and beyond made them a valuable asset to our project.

Are there any areas for improvement or something Selecto could have done differently?

We're enjoying our collaboration, and we'd be even happier if Selecto could have their talents located in our office for even closer teamwork.

BACKGROUND

Please describe your company and your position there.

I am the Paid Media Manager at Skiddle, one of the UK's leading ticketing platforms. We are a primary ticket outlet and online events guide, supporting promoters with listings and event promotion and providing face-value tickets for our customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

Our objective was to redesign and optimise our B2B website for use in digital marketing campaigns and to create an incredible website experience for our customers.

SOLUTION

How did you select this vendor?

We were looking for a company that could deliver a design that would look and perform at an extremely high standard. Selecto understood our business from the beginning and we had huge belief and trust in them due to their thorough and conscientious project development process. We made the right decision.

Describe the project in detail and walk through the stages of the project.

Our main goal was to develop new lead generation funnels through a fresh and renewed UI and The Selecto team delivered a new style and designs for our B2B website that we could use for our lead generation campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 designers, a design lead, and a mobile development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website is due to be launched soon and is currently in development

How effective was the workflow between your team and theirs?

The Selecto team was very responsive and we had regular communication with them through video calls and daily slack messages.. They delivered fast, always responded to the feedback and made changes accordingly. As for the deadlines, they stick to the timeline and effectively prioritised all of the tasks.

What did you find most impressive or unique about this company?

We are impressed by the level of expertise the Selecto team has. They are extremely skilled and experienced when it comes to design and also extremely professional when it comes to client management and communication.

Are there any areas for improvement or something they could have done differently?

The whole experience was very positive and I really can't think of any criticisms. Their team handles projects and deliverables very professionally, on time and on budget.

BACKGROUND

Please describe your company and your position there.

I am a head of a department at Pharmaciaty. We are a digital healthcare platform that reimagines the healthcare value chain of the 21st century and puts the consumer first. The platform serves as a marketplace for over-the-counter products and prescription medication and much more. Our goal is to provide holistic digital health services by promoting safe, efficient, affordable and unified healthcare solutions in the Middle East.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We wanted to build a holistic digital healthcare experience with modern twists that utilize web & mobile app crossovers. In addition to this, accessibility, simplicity and an engaging journey was paramount to separate us from the competition.

SOLUTION

How did you select this vendor?

We were recommended to hire Selecto as a vendor by a partner.

Describe the project in detail and walk through the stages of the project.

As the solution was built from scratch, Selecto provided an entire cycle of product development. First, we cooperated to complete a Discovery phase, during which their team provided us with a more clear understanding of our final goals. Next, we agreed upon the requirements for the final product and established timelines.

Currently, we’re at the stage of design and development and constant iterations. We’ve already completed the first release and it was very successful. Now, we continue our cooperation to deliver and push for changes and improvements across the board.

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with a team consisting of:

• Project Manager
• UI / UX Designer
• Business Analyst
• Technical Lead
• 2 Backend Developers
• 2 Frontend Developers
• 2 QA

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The first version of the product was already delivered, and it was launched for the Saudi Arabia market. Selecto team managed to deliver not only e-commerce, but a combination of retail and healthcare platforms by adding more functionalities, such as the ability to upload RX, verify them by pharmacists and order RX products.

How effective was the workflow between your team and theirs?

Selecto team always works within budget and meets deadlines. Communication is clear and concise with utilizations of such tools as Jira & Slack to communicate with stakeholders. What I like the most is the way estimations are done to give a sense of transparency between Optimistic vs Pessimistic deadlines.

Not everything goes to plan and this has been great to react with such things as unknown technical debt, change of requirements or feedback from stakeholders. Selecto are able to use a vast variety of methodologies to bring comfort and familiarity to the project that best suites the client.

What did you find most impressive or unique about this company?

Their ability to adapt and be agile on the project. Selecto are very proactive to resolve problems where possible in all aspects of the project, this has been well recieved throughout our collaboration. Quality of deliverables has been really good and it's improving continously as the industry brings new tools, methodologies and automations into affect.

Are there any areas for improvement or something they could have done differently?

I would say that the process surrounding reporting could be improved but we are already in progress with this. I would like most of the analytics to come from our project management system. Other than that, I don't have any additional feedback at this moment in time.

BACKGROUND

Please describe your company and your position there.

We're an upcoming, forward-thinking, and human-centric Fintech from Dubai, UAE. I'm the co-founder and CXO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

UI/UX design for a payments web app that is responsive and super-fast! Using existing style guides and brand guidelines. Redesign and update of our corporate website.

SOLUTION

How did you select this vendor?

We chose Selecto for the quality of their current and past work. More specifically work that included dense web apps that needed to be human-centric and user-friendly. We then met the designer on the team to make sure it was a good fit, it's been an absolute delight to work with him. Price also played a significant part of the selection process.

While for a early-stage startup like us Selecto is not cheap, they have gone above and beyond and worth every penny because their work speaks for itself.

Describe the project in detail and walk through the stages of the project.

Design sprint that included Selecto visiting our HQ in Dubai. This was useful for us in away to get to know the team but also to begin deep research into our company, product and the target audience. The design sprint was then turn into a product requirement document. Work started immediately from low-hanging requirements while building the design system, then into more sophisticated features and functionality.

While the project has launched the product continues to grow in design of new features. This work will continue with Selecto for the foreseeable future.

How many resources from the vendor's team worked with you, and what were their positions?

We started off working with a PM and the designer but felt that our own PM internally was sufficient. Today, we are working directly with our assigned designer from Selecto and our own internal PM, frontend, and backend developers. All of whom have attested to the great work ethics and style of the Selecto team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was broken down into bi-weekly sprints, we have launched multiple iterations and continue to develop more complex features with the support of Selecto. Our users love the product and credit goes to Selecto for continuing to build on the great work our team had started internally.

A year on we find Selecto and our assigned designer an extension of our team and are delighted to work with him, even during the most challenging of times, they have shown an incredible amount of professionalism and courage.

How effective was the workflow between your team and theirs?

Excellent, the team at Selecto have excellent command of English, which their founder mentioned was a prerequisite at hiring, which we truly appreciate, as it allows us to understand each other quickly and move through iterations much faster. The collaboration has gone from strength to strength where by we feel that Selecto truly understands and own our expectations, design approach and the radical alignment to solving customer pain points.

What did you find most impressive or unique about this company?

We find that Selecto never complains, we often switch context, going from one design to another in a short period of time, while we want to make sure we are not doing this too often, we find that our designer is incredibly patient and able to navigate multiple requests and iterations in away that is mature, professional, kind and compassionate. The quality of Selecto's work makes them the best agency we worked with to date. Incredibly patient and always at hand to resolve issues.

Are there any areas for improvement or something they could have done differently?

I'd like to see Selecto grow, and move to Dubai, UAE! A small but high-quality team would go a long way in this region.