Digital products design and engineering

Selecto is a company transforming the way people interact with each other, treat themselves, entertain, and do their business.

As the design-thinking is a core tenet of our work, we keep our customers in the center of everything we do. We don’t follow the established patterns, but we create the new ones, explore, learn, iterate, prototype, and iterate again to tailor the product to the human needs.

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2014
Show all +
Lviv, Ukraine
headquarters
other locations

Portfolio

Key clients: 

Startup and Established Business

UI/UX Design for Esens Image

UI/UX Design for Esens

Esens is a hybrid mobile application with a library of book summaries for Brazilian market. With a focus on improving people’s lifestyles, the app delivers not books, but the key information through a modern and bright user interface and visual style, the best fittable for the audience and cultural visual preferences. Additionally, we designed an enterprise solution for management, tracking and motivation of employees to

develop their skills through corporate accounts in the app and web app for managers.
Mobile App Development for MsFit Image

Mobile App Development for MsFit

MsFit is a fitness application helping women in Saudi Arabia workout at home under the guidance of a personal coach or by using the tips and programs recommended by the app. The task for Selecto was to create an entirely new product from scratch with a clean and intuitive design. The team gathered data to prototype the app, make essential iterations, and successfully roll out the ready-made digital product. the result is a

mobile app with 27,000 users and a 95% satisfaction rating.
Web Development for Diprella Image

Web Development for Diprella

Diprella is an education platform that makes it easy for professionals to learn from each other, improve their knowledge, and get valuable feedback. The challenge for Selecto was to cover the needs of both students and lecturers while remaining user-friendly and accessible. The Selecto team conducted market and user research, created user journeys, a map of stakeholders, tested their assumptions, and applied design-thinking

approaches. The result is a seamless web platform that met all of the client’s requirements.
Blockchain Social Hub Image

Blockchain Social Hub

Image recognition application Image

Image recognition application

Life4me+ Image

Life4me+

Roundlaw Image

Roundlaw

NDA Image Recognition Product Image

NDA Image Recognition Product

Imagine that you like the suit your friend is wearing. What if you could make a photo of it, and immediately get the suggestions where to buy the outfit at an affordable price? Or, let’s say, you are preparing for an exam and want to know more info about the image you saw in a book. You just take a picture of it and get all the available details online — videos, articles, etc. Exploring the world around is easier with Image

Recognition App. It leverages human and machine intelligence allowing you to discover any object in real-time and find it online just in seconds. With the help of the app, every user can share his/her findings, connect and follow other searchers, bookmark the items one loves, and even set reminders.
NDA Blockchain Network Case Study Image

NDA Blockchain Network Case Study

The social media mentioned above is the first blockchain-based social hub that enables every network member to control his/her personal information. Moreover, it provides multiple options for the content monetization. Our principal role was to develop a new backend and frontend, enhance the platform’s functionality, and improve its usability. From the outset, we did research and analyzed all the popular social media to define

the product roadmap. The major peculiarity of the platform lies in its focus on cryptocurrency. All its tools are tailored to the needs of crypto lovers. The distributed network gathers all the necessary information in one place  — user can choose how their info is used and which platforms to interact with, get news on the latest updates about cryptocurrency market, become a member multiple groups, join various bonus programs, monetize the posts, and many more useful features.

The entire platform redesigned in 6 months, 20% conversion rate after the launch, 10K+ users in the first 3 months

Realforce Case Study Image

Realforce Case Study

If we were asked to describe the work on this project in one word, it would be simplicity. The Realforce team approached us with a very specific problem  — how to improve UI/UX and make the content-heavy system look clean and logical? Well, that’s exactly the type of issues we love to tackle. First and foremost, we dived into the piles of data, examined how the systems works, figured out how to reduce the information and

simplify the way it was displayed.
MsFit Case Study Image

MsFit Case Study

Women in Saudi Arabia were not allowed to practice sports anywhere except their homes. That’s why the Ms Fit’s founder Yousef decided to address this challenge and reimagine the way Arab women take care of their physical well-being.   

The Selecto’s mission here was not only to present clean and intuitive design but to create an entirely new product from scratch.   

Roundlaw Case Study Image

Roundlaw Case Study

Selecto set out to create a beautiful and intuitive website aimed to engage the users and provide them with the memorable and positive experience. Working alongside with Liza and Roundlaw team, we designed a brand-new platform with a robust backend, user-friendly workflow, motion graphics, and a wide range of functions that match the customer needs.

Diprella Case Study Image

Diprella Case Study

Today there are plenty of platforms offering online courses and professional development on the market. But there is no online platform in Ukraine that can provide practitioners in different domains with the tools allowing them to share their knowledge, keep track of their teaching process, and connect with the student all over the country. Facing this problem as a lecturer, Diprella’s founder and CEO Ivan was passionate about

finding a solution.

 

The question was how Diprella could cover all the needs of both students and lecturers and at the same time, remain user-friendly and accessible. Moreover, what will make it unique and competitive? Our team got an answer.  

Reviews

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Design for Gaming Social Media Platform

"Selecto was willing to jump back in and help whenever we asked."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

Selecto designed a social media platform for gamers. They built out user stories and created a mood board.

The Reviewer
 
1-10 Employees
 
New York, New York
Jake Aronow
CEO, Hover
 
Verified
The Review
Feedback summary: 

The platform is available on the App Store. Selecto was flexible regarding project needs and worked effectively. The collaboration went well and they continue to work together.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Our company is a Social Media platform for Gamers that provides them an easy way to share their gaming moments, watch their favorite streamers, and discover new gaming content. Currently I serve as the CEO of the organization and am one of the co-founders

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to do the design work for our application. We had a great idea of what we wanted the application to do, we had a strong team of developers but were looking for the right designer to bring our idea to life.

What were your goals for this project?

The goals for the project was to build a relationship with a company that understood our team, our mission, and was easy to work with us as we figured things out along the way and changed our mind. From a design perspective they were great to work with, they were not sensitive if we liked a design or not & were ready and willing to work with us whenever we reached out.

SOLUTION

How did you select this vendor?

We went online, explored around a bunch of different design websites and then interviewed a bunch of different firms and ultimately liked the reviews and previous work that we saw from Selecto and decided to give them the business.

Describe the project in detail.

Selecto was responsible for taking our idea and bringing it to life. They started off by building out the user stories, building a mood board and making sure that they got feedback from all of the members on the team.

What was the team composition?

Selecto assigned a project manager, a lead designer and a backup designer in case the lead wasnt in the office.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently our app is available in the App Store as Hover.GG; We continue to work with Selecto on newer pagers and Functionality.

How effective was the workflow between your team and theirs?

Very Effective; they understood our challenges of us all doing this as our secondary jobs and were flexible to get on meetings and calls with us during the afterhours

What did you find most impressive about this company?

The flexibility; They were very good at starting and stopping with us as we went to build the pages and functionality. Other firms wanted a monthly guarantee. Selecto was willing to jump back in and help whenever we asked

Are there any areas for improvement?

Nope they were great!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UI Design for Mobile Apps

"The designer was incredibly attentive; he actually listened to our concerns and addressed them correctly."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. 2019 - July 2019
Project summary: 

Selecto designed the UI for two mobile apps. Their design supports existing UX wireframes.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Lynn Gabbay
CEO, Queue Continuum LLC
 
Verified
The Review
Feedback summary: 

The project went well. Selecto’s designer was attentive and ensured that the process wen smoothly. They were focused and they easy to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am CEO and founder of Queue Continuum LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to create a pleasing user interface around existing UX/wireframes for two mobile apps.

What were your goals for this project?

To get a holistic visual style that worked across the two apps that was still pleasing to look at.

SOLUTION

How did you select this vendor?

We found Selecto on Clutch. Our manager had a call and then ran a test sprint. We saw a lot of promise in them and decided to give them a chance.

Describe the project in detail.

We are not prepared to discuss this publicly, but it is a pair of consumer facing mobile apps that should be approachable by users of all ages.

What was the team composition?

Designer, illustrator, project coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The designer was incredibly attentive; he actually listened to our concerns and addressed them correctly. We were very pleased with the outcome.

How effective was the workflow between your team and theirs?

Every day we'd meet with their designer and we'd iterate. I feel it went flawlessly.

What did you find most impressive about this company?

Truly, the designer's attentiveness. In my experience, hiring designers has always been trouble. Many do not listen and go off on their own desires. Our designer stayed focused and directly addressed our needs. Easily the best, easiest-to-work-with designer I've ever had the pleasure to work with.

Are there any areas for improvement?

I was wholly pleased with their work. I have no areas of improvement to suggest.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

CRM & Booking System for Aesthetic Clinics

"We are impressed with the warm attitude, proactiveness, and attention to small details."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - May 2019
Project summary: 

Selecto provided UI/UX design services to improve a skincare company's booking system. The goal was to create a CRM system that helped customers find estheticians and clinics based on their needs.

The Reviewer
 
11-50 Employees
 
Sweden
Product Owner, Skincare Booking Site
 
Verified
The Review
Feedback summary: 

After conducting deep market research and competitor analysis, Select delivered a strong UI/UX design for the CRM. The team is able to manage complex processes, and they care about their work. They often produce extra deliverables and new ideas because they know it will help the business.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a product owner at a Swedish online booking site for skincare and beauty treatments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto for UI/UX design, deep market research and assessing competitors.

What were your goals for this project?

We are striving to achieve great results for our stakeholders by providing them with all suitable tools and facilities. Our primary goal was to create a better User Experience process for customers, estheticians and businesses.

Together with Selecto team we've created an online booking site and CRM system from scratch. Now our customers can easily find estheticians and clinics due to their needs. We have everything in one place (booking calendar, dashboard, orders, customers data, financial analysis, feedbacks, etc. ).

What I like the most as an owner that I can quickly check any piece of information about customers, estheticians and company progress. All this information helps us to improve our business strategy.

SOLUTION

How did you select this vendor?

We have found Selecto at Clutch. After Skype call with Selecto team, I understood that they are definitely the team that I was looking for.

Describe the project in detail.

Bokain is more than an online booking site for skincare, beauty and searching estheticians for consultations.

The scope of our product is multiple and includes different parts for users, business owners and employees. It consists of a simple customer journey on the way to find the best and most suitable estheticians. A dashboard that allows estheticians to manage and monitor all data in few clicks.

We provide businesses with simple on one side and the most efficient CRM system on another side.

What was the team composition?

We've been working with designers (Nick and Andy), project coordinator (Ruslana), and business analyst (Timur).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main reason of our great UI/UX design was that we have an understanding and trust with Selecto team from the beginning of our cooperation.

We come with general concept and vision, now we clearly observe strategy for building our business with the new digital solutions. We understand that the digitalization of all possible processes can make our business more consistent and Selecto takes part in it.

How effective was the workflow between your team and theirs?

They’re high-skilled and want to understand our business. Selecto cares deeply about our product, treating our business like their own. We communicate on a daily basis, like one team.

What did you find most impressive about this company?

We are impressed with the warm attitude, proactiveness, and attention to small details. Selecto team is capable of managing complex processes, creating the right solutions and achieving the best results.

Quite often they showing up extra deliverables and new ideas from their side, without tasks but with understanding what will be useful for our business

Are there any areas for improvement?

Not that I can think of. We’d highly recommend them as a design agency. We are delighted with our project, and there’s anything to add.

5.0
Overall Score We've been searching for a long time to find an agency liket his and we're looking forward to continue working with them in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Great, things were done well and on time.
  • 5.0 Cost
    Value / within estimates
    With such great results we're satisfied with the cost of the project.
  • 5.0 Quality
    Service & deliverables
    Excellent, they managed to pinpoint the product and solution we were looking to create.
  • 5.0 NPS
    Willing to refer
    We are very likely to refer them to others.

Interactive Prototype Design for Dining App

"Great communication and talent make them a clear leader in this space."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - May 2019
Project summary: 

Selecto designed the UX/UI of a restaurant recommendation app. The team delivered a clickable prototype for potential customers and investors.

The Reviewer
 
1-10 Employees
 
Atlanta, Georgia
Chuka Ufomadu
CEO, Baskette, Inc
 
Verified
The Review
Feedback summary: 

Selecto delivered exceptional work within a predefined budget and timeline. Flexible and committed, the team responded well to fluctuating design ideas and carefully analyzed the potential impact of the product. Their innovative approach made for a fruitful partnership.  

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Baskette, Inc., an interactive restaurant recommendation startup based in Atlanta, GA. Our vision is to make it easier for users to decide where and what to eat in a sea of options available to them today.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to help us design a fun, simple, yet interactive clickable prototype that will showcase our platform and give both our customers and investors a taste of what we are building for them.

What were your goals for this project?

Our goal was to have a UI/UX design that is straightforward, attractive, functional, and gamified to captivate our users.

SOLUTION

How did you select this vendor?

We found Selecto here on Clutch and chose them after seeing a summary of their work.

Describe the project in detail.

I first reached out via email to Selecto, and the response I received was very warm and welcoming. We set up a meeting with the chief designer who laid out their entire design process, starting from discovery to deployment.

Next, they came up with an optimistic and pessimistic quote, which I really appreciate because it allowed me to allocate funds for the project. From there, we had a series of meetings at each stage of design. They made me part and parcel of the project from start to finish.

What was the team composition?

The team consisted of the business development officer, project manager, business analyst, chief designer, and his crew of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a huge success. They were patient with me as my indecisiveness was on full display. They offered professional opinions and innovative design ideas that augmented the ideas that I had in mind for the project.

I felt like I was part of the team. It was a personalized experience as the team is small, yet dynamic. They were very proficient in modern design tools which they used to provide a state-of-the-art prototype. The project was completed within my budget and on time.

How effective was the workflow between your team and theirs?

We had a very effective workflow. We were able to utilize audio, video, text, and graphic communication media, which made for an effective two-way channel.

What did you find most impressive about this company?

The team at Selecto cares about the success of their clients. This is shown in their design methodology. For example, they helped me confirm my value proposition and business model during the discovery phase. This also ties into the personalized experience they provide clients. Great communication and talent make them a clear leader in this space.

Are there any areas for improvement?

There is always room for improvement, and I believe Selecto will continue to refine and expand their portfolio.

5.0
Overall Score The work was exceptional, and we benefitted from a personalized, professional relationship.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was excellent. The project manager handled all of the administrative aspects of the project so that the designers and analysts could focus.
  • 5.0 Cost
    Value / within estimates
    The cost is very reasonable for the high quality. Selecto will help you create a payment plan that works for you!
  • 5.0 Quality
    Service & deliverables
    The quality is outstanding. We have received several compliments within just a couple of weeks of completing the project.
  • 5.0 NPS
    Willing to refer
    I highly recommend Selecto for anyone looking to distinguish their project from others.

Hybrid Mobile Design for On-Demand Book Reader App

"They’re thoughtful, responsible and conscientious. I’m very happy with the results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2017 - Ongoing
Project summary: 

Working closely with the internal team, Selecto developed the UX/UI designs for a hybrid mobile app that allows users to read books on demand.

The Reviewer
 
11-50 Employees
 
Sao Paolo, Brazil
George Lipatov
Product Owner, Esens
 
Verified
The Review
Feedback summary: 

The app launched a few months ago and is showing promising improvement on key metrics. Selecto's defining trait is their willingness to face challenges head-on and look for fresh, new ideas.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Esens is an app for the Brazilian market which helps to read bestsellers spending on it no more than 15 minutes. The numbers of app users are increasing rapidly. Moreover, you may read a book no matter where you are: whether you are in the underground, in a car or flying on board without a connection. The main goal is to help to get useful information spending less time on it. I am an Esens product owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We’ve got an idea to create an app where everybody from different fields could easily find valuable information. To make this idea a reality, we approached the Selecto team. They developed and designed our app from scratch: made it qualified, cleared and useful. Also, Selecto helped us understand the direction in which our product should move. Selecto team has made a full-product development.

What were your goals for this project?

Developing the strategy for the product MVP version and building the MVP feature backlog to validate the idea. What is more, creating a unique design and right app UX.

SOLUTION

How did you select this vendor?

My friend has referred me Selecto team. We've had a good and meaningfull call after which I made a decision to move forward with them. No regrets so far.

Describe the project in detail.

Selecto has designed a hybrid mobile app for iOS and Android platforms, plus all marketing materials: landing page, branding, a guideline of visual communication. After the successful launch, we also decided to develop a CRM system for a b2b segment of our client base (meddium and large corp clients). Selecto took care of UI/UX design and the customers are impressed by the functionality and simplicity of the system. The team provide us with a support and constantly implements new features. What is more important, they are a proactive team - they bring up new ideas to support our growth.

What was the team composition?

I have an great team of project manager, several developers and ui/ux designers, testers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have launched the app in Brazil a couple of months ago and we see our key metrics improving constantly. We also do talk to our users to get product feedback and I never heard a one complaining about the app quality (e.g. app crashes) or lack of features. Our feature backlog is actually quite modest.

How effective was the workflow between your team and theirs?

The main idea is that the developers and designers of the Selecto are not afraid of challenging tasks and are motivated to look for new ideas. They clearly understood the needs and goals of the project.

What did you find most impressive about this company?

The team is open-minded and always strive to find the best solution to fulfill my expectations. They’re thoughtful, responsible and conscientious. I’m very happy with the results. They constantly ask a ton of questions and come up with fresh ideas and alternative solutions, we’ve added a few really valuable feature thanks to their way of thinking and ideas (generating templates for covers of the books, work with departments for an enterprise solution, updating companies about new books)

Are there any areas for improvement?

I don't think so.

5.0
Overall Score Top-tier team. They are always here for us and that's valuable. Nothing else to add.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    It was pretty easy to sync with the team despite timezones. They are very flexible in this regard.
  • 5.0 Cost
    Value / within estimates
    The price is very reasonable and worth paying. This quality of tech guys will cost you twice as much in pretty much any other European country
  • 5.0 Quality
    Service & deliverables
    They always do what promised and in time.
  • 5.0 NPS
    Willing to refer
    I don't have any reasons not recommend Selecto. I like to work with professionals having strong expertise and they often go an extra mile for us

Mobile App & Website for Emerging Sales Platform

“Their team was small enough to offer personalized care while being big enough to deliver on our project.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2018 - Jan. 2019
Project summary: 

Selecto used a provided brief and design to build MVPs of a mobile app and website. They collaborated to develop a logo, proposed numerous UX/UI designs to refine, and added smooth animations.

The Reviewer
 
1-10 Employees
 
London, United Kingdom
Ekkachai Somboonsarn
Founder, Salewise.com
 
Verified
The Review
Feedback summary: 

Internal stakeholders lauded the app for its strong visuals and are now marketing it to venture capitalists. Amicable and methodical, Selecto maintained consistent support throughout the process. Exceptional project management ensured that the project stayed on schedule and within budget.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the founder of Salewise.com, a startup consumer loyalty app promoting sales for full-price and new season stock in the retail sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to build an MVP for both our mobile app and website, which we would then present to potential venture capitalists and retail partners.

What were your goals for this project?

We required an app and website that aligned with our brief. The aesthetics had to appeal to a wide potential market and be easy to navigate yet remain clean and simple in design.

SOLUTION

How did you select this vendor?

Selecto displayed a genuine interest and passion to help the project materialize. They managed their resources well and optimized our funds to create our product at the agreed price point.

Describe the project in detail.

Using our provided brief and design, Selecto built the MVP of our mobile app and site. We defined the key objectives and required functionality together before choosing an appropriate icon and corporate logo from a shortlist of contenders. From their various UX/UI proposals, we continued to refine and evolve the product throughout development.

What was the team composition?

We worked closely with a designated project manager and were well-supported throughout the process. Each department displayed expertise in their chosen fields, from marketing specialists and UX/UI designers to the backend development team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Both the mobile application and website aesthetics were visually pleasing with smooth animation throughout. Currently, we are marketing the mobile app to both venture capitalists and potential retail partners, and feedback has been hugely positive. We are on the verge of securing investment.

How effective was the workflow between your team and theirs?

The communication was seamless. Our designated project manager gave realistic timelines, and all participants were active in group meetings when necessary. This was advantageous in terms of future planning and budget.

What did you find most impressive about this company?

Selecto proved to be supportive throughout all stages of development, from the initial brief to the proof of concept (POC) and beyond. Not only did they guide us, but, more importantly, they served as a bespoke solution to our requirements. Their team was small enough to offer personalized care while being big enough to deliver on our project.

Are there any areas for improvement?

There's always room for improvement, but I find it difficult to find anything to critique.

Do you have any advice for potential customers?

As you can image, their team will likely work on other projects alongside yours, so there may be some time lapse. However, their resources are very well-managed. It’s necessary for both parties to have some degree of flexibility.

5.0
Overall Score They met all of our expectations. We would use them post development and are considering retaining their services.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They will adapt around your schedule, but you should be flexible too.
  • 5.0 Cost
    Value / within estimates
    The cost was generally in the projected forecast. Anything that exceeded the price was due to adjustments made our end.
  • 5.0 Quality
    Service & deliverables
    They take great pride in their work, and it shows.
  • 5.0 NPS
    Willing to refer
    I think I'm already an unofficial brand ambassador.

UI/UX Design for Caregiver Web Platform

"Selecto went above and beyond to meet our needs and listen to our suggestions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Dec. 2018 - Feb. 2019
Project summary: 

Selecto designed the UI/UX for a web platform that connects caregivers with elderly users. Focusing on its core users, they designed features, created solutions for use cases, and formed marketing strategies.

The Reviewer
 
1-10 Employees
 
Bakersfield, California
Pierre Yuzon
Co-Founder, Ona Care Technologies Inc
 
Verified
The Review
Feedback summary: 

The platform has yet to launch, but user testing has yielded a positive response on the UI/UX’s intuitive design. Selecto delivered high-quality products on time and at outstanding value. They led a smooth workflow thanks to daily meetings, quick response times, and openness to feedback.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of Ona Care Technologies Inc. We provide a platform that connects elderly people in need of care with caregivers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We engaged Selecto to design the UI/UX of our web platform.

What were your goals for this project?

We wanted a website optimized for our target audiences. We also wanted Selecto to design tools that allow users to manage their schedules and care needs.

SOLUTION

How did you select this vendor?

After considering several design firms and reviewing their portfolios, we chose Selecto due to their high-quality designs and experience in creating similar platforms. Our product manager handled all communication with Selecto and other firms under consideration to determine which vendor best understood our business and design needs.

Describe the project in detail.

Selecto designed every aspect of the client, caregiver, and admin experience on the site. They also designed each respective feature. We provided project requirements and reviewed the designs as the project proceeded. Selecto also was heavily involved in developing solutions to various use cases and creating marketing strategies.

What was the team composition?

We worked with Timur (Middle Business Analyst, Selecto), Viktor (Project Manager, Selecto), Vladislav (UI/UX Designer, Selecto), and Roman (UI/UX Designer, Selecto).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The platform has yet to launch as we’re still in the development phase. However, we received positive feedback from potential users after testing the site’s UI/UX. They agreed that the UI is very intuitive and easy to navigate, which we’re pleased to hear.

How effective was the workflow between your team and theirs?

The project ran smoothly from start to finish. We had daily meetings to discuss progress and give feedback—a process I enjoyed as a client. The meetings kept us extremely well-informed and guided our decisions about the project’s direction. Every team member was available at most meetings throughout the design period. However, when one of the designers was reassigned to another project while our collaboration was ramping down, the quality of work remained equally high. We also coordinated via Slack and Google Docs, which allow for quick and effective communication. 

What did you find most impressive about this company?

The team’s excellent communication and top-notch designs stood out to us. Selecto went above and beyond to meet our needs and listen to our suggestions. They took ownership of the entire project, which we greatly appreciated.

Are there any areas for improvement?

No, we were thrilled with their work and the overall collaboration.

5.0
Overall Score We were extremely satisfied with Selecto's services on all fronts.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team always entered our daily conference calls on time.
  • 5.0 Cost
    Value / within estimates
    We’ve received more than our money’s worth from Selecto’s work and services.
  • 5.0 Quality
    Service & deliverables
    The UI/UX designs are intuitive and visually appealing.
  • 5.0 NPS
    Willing to refer
    I would not hesitate to refer a friend to Selecto if they had any design needs.

Full-Cycle Development for Educational Platform

“Whenever we encounter a challenge, Selecto helps us find the right solution.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

In addition to providing business and market analyses, Selecto serves as the main development arm for an educational platform. The product enables users to tailor their learning experience with various tools.

The Reviewer
 
1-10 Employees
 
Lviv, Ukraine
Co-founder, Educational Tech Startup
 
Verified
The Review
Feedback summary: 

Internal and external stakeholders have responded positively to the platform’s user-friendly interface. Despite the project’s complexity, Selecto consistently suggests creative approaches to improve the platform. Their business acumen and technical expertise help make them critical partners.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the co-founder of an educational tech startup. We’ve created an attractive, easy-to-use platform that consolidates the most convenient knowledge sharing tools into a single product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We conceptualized a web-based education platform that allowed professionals from differing fields to conveniently share their expertise. Because we lacked an internal development team, we needed resources to build the platform.

What were your goals for this project?

The biggest challenge was figuring out a way to combine the various technologies into a single product while still being appealing to users. We wanted to make sure that the platform could cover both user and lecturer needs. Moreover, the product needed to be user-friendly, unique, and competitive.

SOLUTION

How did you select this vendor?

Although we researched similar Ukraine-based digital companies, Selecto had several advantages. Not only did they excel technically from a UX design, frontend, and backend perspective, they also had exceptional business analysis skills. Most of all, they understood our idea and were passionate about it.

Describe the project in detail.

Initially, they helped us identify a direction for our product by focusing on the end-user experience. This involved using mind maps to visualize business scenarios, performing market and user research, creating user journeys, and applying design thinking approaches. They then developed the platform from scratch, built an intuitive design, and implemented it into the product.

The platform allows users to conduct and attend courses. By using a wide range of knowledge sharing tools (e.g., text, images, videos, webinars, conferences, discussion boards, tests), users can personalize their education to suit their learning style. Currently, the team is still developing and testing the platform.

What was the team composition?

They’ve assigned a project manager, a business analyst, front- and backend developers, UI/UX designers, and testers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Selecto created a convenient, logical platform with a beautiful interface; we’ve actually received offers from other companies to buy the design. Although we’re still in the early stages of the project, we’ve received positive reviews from testers, and users are eager to hear more about our service.

How effective was the workflow between your team and theirs?

I enjoy collaborating with Selecto, and they’ve become invaluable partners. The entire team is actively engaged in the project, finding exciting ways to improve the site and implement our services. In terms of communication, we’re in constant contact with them. Professional and easy-going, they always act quickly to address any concern.

What did you find most impressive about this company?

I appreciate their level of support and engagement. Because they have experience developing educational technologies, they understand how our product should look. They refine our ideas and make them even better. Whenever we encounter a challenge, Selecto helps us find the right solution.

Are there any areas for improvement?

No, nothing comes to mind. They always strive to support their customers, and we’re happy to work with them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile App Dev for Female Fitness App

"Users love the design, the idea, and the way it’s presented—everything."

Quality: 
4.5
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2016 - Ongoing
Project summary: 

Selecto built 2 iOS mobile apps and a web interface, starting from a basic idea. They educated on dev process and UI/UX, added media content, and created a CRM. They'll develop the apps for Android soon.

The Reviewer
 
1-10 Employees
 
Riyadh, Saudi Arabia
Founder, Smart Touch
 
Verified
The Review
Feedback summary: 

The app’s 27,000 users give it a 95% satisfaction rating and love the concept, design, and UI/UX. Selecto treats business partners like family, taking the time to patiently explain each step in the process. They take a thoughtful, straigtforward, and collaborative approach to ideation and strategy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Smart Touch LTD is a fitness mobile application that provides personal trainers and general membership with food and diet meal ideas. It also includes more than 12 levels of programs geared specifically for women who want to lose or gain weight at the beginner or intermediate level. I’m the owner of the project.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Selecto?

I needed an app developed, but I don’t have any development resources in-house.

SOLUTION

What was the scope of their involvement?

My expertise isn’t in development. I had an idea and a business model, and I wanted to create an app for it. They explained the whole process, like how to create an account on Apple and how UI [user interface]/UX [user experience] design works.

They created a website for the admin area, a mobile app for users, and another mobile app for trainers. They started with a prototype, and said if I accepted the prototype, they would move to UI and UX. If I accepted that, they would move to developing, then testing, then release. They did everything from scratch.

The apps are available on iOS and web interface. Both apps are launched, and I am now starting to contract with them for the Android version.

The content they added to the app includes tips, articles, and videos, and it took a long time. We have more than 100 exercise videos. They also created a new CRM [customer relationship management].

What is the team dynamic?

There were 5 or 6 people working on the project, including a sales manager.

How did you come to work with Selecto?

I went to a conference in Ukraine and collected many business cards from companies in Kiev. I looked into 3 of them, and they were all the same: They didn’t care. I didn’t really know what I was doing or exactly what I wanted, so I needed someone willing to teach me or give me some background about development. These companies weren’t interested in helping me move forward.

I searched online and found Selecto, and I talked with the sales manager, Ruslana [Business Development Manager, Selecto]. I told her my situation and other companies’ responses and asked if they could help.

How much have you invested with them?

I spent $35,000.

What is the status of this engagement?

We started working together in December 2016, and the apps were completed in March. I added more features for personal trainers, which we completed in August. They are still working with me.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I now have 27,000 users with a conversion rate of more than 2%. Selecto has great designers, and the users love what they did. Our admin side includes customer satisfactions stats that show 95% of our clients are satisfied. Overall, 5% say it’s bad, 20% say it’s OK, and 70% or more say it’s awesome. Users love the design, the idea, and the way it’s presented—everything.

Selecto not only did their assigned work, they also thought through other aspects of the project with me, like customer segment strategy. They did that well, and it was very helpful.

How did Selecto perform from a project management standpoint?

They work in sprints and are usually on time. They plan things 2 weeks out and decide who will work on what. They call me on Skype every day to keep me updated, which is great.

Their project manager was great, and I asked to use the same one for Android. Unfortunately, she isn’t available, but they have so many, I know I’ll be able to find someone else.

What did you find most impressive about them?

They treat their clients like family. If you don’t know something, they can explain it. If I want to do something, and they think it’s a bad idea, they will give me their advice and share why they think it will hurt my project.

All of the other companies want to just receive the requirements and do the project. Even if the requirements are stupid, they will do them without pushing back. They don’t want to invest a lot of time in the relationship.

I appreciate what Selecto does and I feel well cared for. I like that they don’t just sell apps, they take the time to educate. In addition to the app they created, I now have more familiarity with how the development cycle works, how a team functions, etc. I had no knowledge and they taught me everything. They’re very patient.

The sales manager was also great about payments.

Are there any areas they could improve?

No. Even if there is a problem, I simply contact them about it, and they fix it as soon as possible.

5.0
Overall Score I appreciate what they do for me. They do a good job.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I contacted many other companies, and Selecto’s price surprised me.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them.

Website & Bot Development for Innovative Tech Company

"They were always on time, and their project management is perfect."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June 2015 - Ongoing
Project summary: 

Selecto assisted with the development of a legal resource website, managing all backend and admin tasks as well as page and banner designs. They now assist with AI bot creation and social media content. 

The Reviewer
 
1-10 Employees
 
Geneva, Switzerland
Elizaveta Uvarova
Founder, Tech Vanguard
 
Verified
The Review
Feedback summary: 

Since its soft launch 2 months ago, the MVP already has achieved a 35% conversion rate. Selecto’s consistent performance, competitive price point, and “out of the box” market knowledge continue to promote a strong relationship. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Tech Vanguard. It’s a Swiss company focused on different types of new ventures in multiple industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Selecto?

We are using on a worldwide project for the legal market called Round Law. We are trying to disrupt the industry by creating a website which provides users with quality lawyers online, as well as interesting tools utilizing artificial intelligence. I was starting the project with my own money and wanted to find a team to create an initial version for market validation, after which I could hire in-house developers. 

SOLUTION

What was the scope of their involvement?

Selecto was hired to develop our project. I was able to give them my ideas and have them come up with solutions beyond just UI and UX. Compared to Indian companies, for example, Selecto’s team thinks outside the box. If I get the chance to keep them in-house somehow, I will. They’re the perfect team.

I only had an idea in the beginning. We would be working with top lawyers, so everything needed to be perfect, from the logo design to the mailing system. It needed to be innovative but conservative at the same time.

The team handled all of the backend and administrative work, as well as landing page and banner design. They’re preparing all of our social media pages as well.

They’re now working on another product and the team will create all iOS and Android designs for that.

How did you come to work with Selecto?

I wanted to work with an outsourced company for cost reasons. I’m Russian/Ukrainian and went to visit my grandmother in the country. Someone recommended Selecto to me, and I visited their office. They have a nice team; everyone speaks English, and they’re smart and able to provide what I need.

How much have you invested with Selecto?

I have gone through many projects with Selecto over the years for various presentations and products. I pay them around $40 per hour, and the total will be around $50,000.

What is the status of this engagement?

I started working with Selecto in June of 2015. I will continue to use them on an ongoing basis since I’m extremely satisfied with the team. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We have had a 35% conversion rate since the first test in March of 2017. We needed a soft launch to attract lawyers since that’s what the product relies on. We launched an MVP and have continued to work on the final product.

Selecto has been almost like an in-house team but outsourced. They love what they do, which shows in the work. It’s not just about money. Selecto gives me the best solutions, corresponding to our budget and situation.

They have also worked with one of my partners, an independent consultant in Switzerland, on two separate projects, which have had great results.

How did Selecto perform from a project management standpoint?

They were always on time, and their project management is perfect. Selecto uses tools like Asana, Slack, and InVision which are useful for the process. We also communicate through Viber and WhatsApp. I’ve never had to push the team. They were always on time and had high performance.

What did you find most impressive about Selecto?

I’ve had very bad experiences working with Indian developers, and I’m glad I found a team that speaks great English. Selecto is a young team, so they may not work the same for everyone, but I’ve had a perfect experience.

I have worked with many production companies in the past, and it was a hassle. We needed to figure out what was in clients’ heads when they couldn’t properly explain what they wanted. What’s great about Selecto is that their designers are highly knowledgeable about our market. Instead of them drawing precisely what I told them to draw, I could sit down with the team, answer thousands of questions, and then proceed with the design. The work is smarter as a result.

For example, I used to have credit cards and bank account numbers as payment methods. Selecto told me that providing a bank account was not necessary since every lawyer had a credit card. They also suggested that I provide companies with the ability to register multiple lawyers at a time. They are like an in-house product management and development company.

Are there any areas Selecto could improve?

I speak Ukrainian, but I also speak English during certain conference calls. In order for Selecto to be treated like an international company, they need to perfect their English fluency.

5.0
Overall Score I have changed 20 teams over the last five years, and Selecto has been the best.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They push the client to deliver, even integrating my Google Calendar into the schedule. Many times, we had pages ready but not the content. Selecto told me whenever a deadline would be missed because of me.
  • 5.0 Cost
    Value / within estimates
    They’re worth it, and I wouldn’t want to pay them any less. I want to hire the team on a permanent basis.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have referred Selecto to two friends.