Selecto

Please describe your company and your position there.

I’m a founder and CEO at Roundlaw. Our platform helps lawyers to present themselves and advertise their services in an innovative way.

For what projects/services did your company hire Selecto?

We were developing a new product and wanted their expertise. We aimed to create a digital experience for our clients - lawyers, through which they could reach their audience in an easier and more engaging way.

What were your goals for this project?

Our primary goal was to get modern and intuitive design for the product. Also we wanted to bring our platform on the web, which in turn required assistance with the design and development.

How did you select Selecto?

We had previously worked with Selecto. At that time we were extremely satisfied with the outcomes so we had no doubts we wanted to hire them for this project.

Describe the project in detail.

The main distinctive aspect of the product had to be a design. And with the help of Selecto, it is. After the first version had been successfully launched, we decided to rely on their expertise to improve the conversion rate and augment the platform with new features.

What was the team composition?

We worked with a multifunctional team of product designers and developers.

Can you share any outcomes from the project that demonstrate progress or success?

The first tangible proves of that are both the positive feedback of our users and media coverage.

How effective was the workflow between your team and theirs?

These guys were superb when it came to openness, communication, and managing the project. If we had any changes, they adapted quickly. From the very beginning we were working in close cooperation, having daily calls which were always fun. Also they adapted to our time zones and felt just like our in-house employees.

What did you find most impressive about this company?

The most impressive aspect is their human side. We went together through ups and downs, and this is what we were looking for in our partners and what each startup expects from people working on the product. Till the end of the project we felt much more like friends, not just partners.

Are there any areas for improvement?

It was a pleasure to work with them again. What had to be improved has been improved.

Please describe your company and your position there.

Product Project coordinator at Vezeeta.com, a digital healthcare powerhouse that serves and empowers patients in every step of their healthcare journey through data and technology

For what projects/services did your company hire Selecto?

We engaged them for a complete revamp of our whole product line - seven connected products that make experience of getting healthcare services much better.

What were your goals for this project?

We were looking for a partner not only to create a modern design and UX for the new functionality of our products but also to seamlessly integrate it into our ecosystem. We needed someone to constantly research and make improvements to Vezeeta.

How did you select Selecto?

We found them on a list of the top UX agencies on Clutch. After interviewing several vendors we decided to continue with Selecto, as their approach looked the most suitable for us.

Describe the project in detail.

Vezeeta is a huge product ecosystem splitted into separate products and epics that needed a complete revamp. Their team started with examining the product and interviewing our stakeholders to set the common ground. For starters, they updated Vezeeta’s home page - the team created several design options for internal A/B tests, which showed us impressive results. Now Selecto is engaged in designing the whole product line, and works closely with all of our departments as a prefered design vendor. Each of 7 products is being designed for web, desktop and mobile (iOS and Android).

What was the team composition?

We’re working with 2 senior UX designers, design director and business analyst

Can you share any outcomes from the project that demonstrate progress or success?

A proactive work of their design team and tight collaboration with our product management and development departments is what helped us to be highly productive from the very start. Selecto is a huge part of why we've been able to bring forward our product release dates.

How effective was the workflow between your team and theirs?

They perform great in terms of project management and communication. We have daily meetings, they’re always available for calls so we see no barriers despite working from different continents.

What did you find most impressive about this company?

A great toolkit of approaches for all scenarios we’re bumping with during the product design process. Also, they are very proactive, and not only do they do good work, but they strive to ensure a perfect user experience for the end-users. And we all together can’t wait to introduce the new version of Vezeeta to the world and celebrate our common success.

Are there any areas for improvement?

As with any vendor, it has taken some time for Selecto to onboard and get into our product details and all the processes before any deliverables.

Please describe your company and your position there.

Founder of a startup productivity software company.

For what projects/services did your company hire Selecto?

We hired Selecto to think through what it would take to build this product. That required understanding the needs of the end user and the many flows that they could take, and then wireframing what that could look like through a clickable prototype.

What were your goals for this project?

Our primary goal was to determine the cost, feasibility, and direction for our initial concept. Selecto accomplished all of those goals and was very thorough in thinking through them with us.

How did you select Selecto?

We literally went through hundreds of designers on Dribbble, and Selecto was the best by far.

Describe the project in detail.

Our project was to prototype a minimum lovable product that would give users an extraordinary amount of clarity in their lives and workflows. We started with a discovery phase to explore user needs, and then wireframed a clickable prototype inside of Figma that can be used to design the initial UI. We also spent some time on branding and positioning, and what features to include in a first release.

What was the team composition?

Two UX designers, a project manager, and graphic designer.

Can you share any outcomes from the project that demonstrate progress or success?

We finished this first project with a clear estimate of costs, timelines, and product direction.

How effective was the workflow between your team and theirs?

Despite being on the other side of the planet, Selecto communicated very well and often about our direction, and the reasoning behind their decisions. They very much felt like a member of our team.

What did you find most impressive about this company?

Their design skills are top-notch, and they run very quickly and thoroughly.

Are there any areas for improvement?

We were very happy with the work on the first iteration of our product, and would highly recommend.

Please describe your company and your position there.

I am a co-founder at a US-based social app startup.

For what projects/services did your company hire Selecto?

We hired Selecto as a full-service provider from UX/UI design to app development services. Our main challenge at the time was that, as a small startup, we have a difficult time hiring talent locally in the US affordably and efficiently. Finding a reliable and high-quality offshore partner was the optimal solution.

What were your goals for this project?

1. elevate the UX/UI design of our MVP product,
2. boost development speed and quality,
3. improve user retention & organic growth via 1&2

How did you select Selecto?

An engineering friend referred us to Selecto, which is the main factor that led us to choose them. Another factor that led to this decision was how effective they are in providing candidates based on our requirements for interviews, setting up the initial meetings and being transparent about the whole process.

Describe the project in detail.

There're a few key components in this project. As a PM, I work with the Selecto team on both UX/UI and dev fronts.

Selecto is responsible for refreshing the current app design with a new branding theme, mapping out new features based on our user behavior analysis and data insights, and also build out some of these aforementioned features with our internal dev team.

What was the team composition?

We started off with one hire from Selecto, and that expanded overtime to three. We will continue working with Selecto as we grow. They're super awesome people to work with and 100% reliable teammates.

Can you share any outcomes from the project that demonstrate progress or success?

Working with Selecto, we were able to quickly iterate on new feature design and dev, which was difficult to do prior to working with them. And with the iterations, we're able to pivot and continue to improve the overall app design and improve app retention and growth.

How effective was the workflow between your team and theirs?

Once we began working together, the Selecto team was able to quickly adapt to our process. We have weekly standup meetings and daily communication on Slack.

They're able to also adapt to whatever software that we use, from XD to Figma (design), from Asana to Clubhouse (task management). The Selecto team is also very good at listening to our concerns, demands and feedbacks, which provided tremendous value in getting the right features out.

What did you find most impressive about this company?

Reliability. Selecto are hardworking and responsible people who care about what they work on and who they work with. We've always found them reliable when there were urgent issues that needed to be discussed or worked on.

They're always there ready to get things done. We've also run into a major crisis on the dev side, in which Selecto helped out quickly by staffing us with their BE lead. I can't imagine having another partner more reliable than this.

Are there any areas for improvement?

Not for me. 100% happy about Selecto

Introduce your business and what you do there.

I’m the co-founder and CTO of an online video networking company.

What challenge were you trying to address with Selecto?

We’re building a platform for expensive video calls with people who are typically hard to reach. It’s similar to a global address book, where users can call any person, even if you don’t know them personally. We needed additional help with the app.

What was the scope of their involvement?

Selecto is our long-term partner, and they’ve helped us with this app as well as a few prior ones. We usually start with a customer discovery phase, where we talk about user stories, what could happen, and what the situations are between different scenarios. 

After we have our initial idea from this stage, we sit together with Selecto and we transform this into a set of user stories and wireframes. Once that is stable, we move onto design and user experience. 

After the mockups, prototypes, and UX are in place, we move onto creating high fidelity UI screens and then development. We use Figma for the UX. For the application itself, it’s Kotlin for native Android, Swift for native iOS, Vue.js for the frontend, and Node.js for the backend.

What is the team composition?

For this particular project, we worked with 20 different people. There’s one lead designer, one designer that helps do more simple tasks, a project coordinator, and the full set development team with front- and backend engineers and QA leads.

How did you come to work with Selecto?

They were recommended by my business partner. Since we started working with Selecto five years ago, we’ve never looked back. It was an easy choice to work with them on this particular project. They’re our regular supplier for UI/UX and development.

How much have you invested with them?

We’ve spent between $120,000-$160,000.

What is the status of this engagement?

We started working together in April 2019, and in January 2020 we ended the core full-speed development. It’s mostly ongoing in terms of marketing and bringing it to the market. We scaled down our technical operations 10-fold since the active development phase.

What evidence can you share that demonstrates the impact of the engagement?

Being a startup, it’s mostly important how the user perceives the product. The best indication was that we were twice presented from the stage. We were the number three app of the day on the product hunt. 

Since the launch of the app, we’ve received a lot of five star reviews in both stores, as well as prominent people from different industries join us — even some people from Google and the music industry. They all love and appreciate how the app looks and feels.

How did Selecto perform from a project management standpoint?

We work in a scrum methodology. Communication is regular. We do daily meetings and short iterations. We do very simple task management with Trello and Jira. 

There were a few deadlines shifted but it’s either because we weren’t clear in our initial requirements or there were changes in the market. I can’t blame Selecto for that.

What did you find most impressive about them?

The reason we selected them and are still working with them is because they’re careful in how they do things. Selecto goes really deep into the thinking process, considering not only the way it looks but also how it will be perceived and what will be the motivation for a user to usea certain action.

They are deep in terms of behavior psychology of users. They also follow the most recent trends in design.

Are there any areas they could improve?

I’d prefer them not to raise prices that much. I’d prefer that they would overdeliver. They do what they are asked, and they do it great, but I’d love if they’d put a cherry on the top here and there just because they can.

Do you have any advice for potential customers?

They’re very fast in providing prototypes. If you consider choosing them, I’d suggest you try to do something simple within a week or two. They have the service and it works amazingly well. The cost of a mistake here can almost be neglected compared to the budget of the full project.

Introduce your business and what you do there.

I’m the founder and CEO of LifeArk.

What challenge were you trying to address with Selecto?

We had an old app with an outdated UI/UX. We needed to upgrade, rebrand, and change up the UX/UI of our subscription model. Basically, we needed to take it from a prototype to a working app we can bring to market. It’s a digital time capsule that users can hand down to their kids.

What was the scope of their involvement?

They created a new version of our home screen and timeline. We also created paid features form a premium and subscription model for our app. We also created a separate UX, login, and onboarding process for children. Now they can scan a QR code and see the messages their parents have saved for them.

Most of our prototyping was in Sigma, so they used that. Then we used Miro for mind mapping.

In addition to their design team, they have as strong engineering team as well. They also handled the coding side of the project. The app is for iOS.

What is the team composition?

There’s one project manager, 2–3 designers, a lead iOS engineer, a backend engineer, and a QA tester.

How did you come to work with Selecto?

They were a recommendation from a friend who has worked for them in the past.

How much have you invested with them?

We spent between $68,000–$80,000 so far.

What is the status of this engagement?

We started working together at the end of February 2020 and we’re still working with them.

What evidence can you share that demonstrates the impact of the engagement? 

We were able to release 2–3 good updates in the span of five months, and now we have an app we’re ready to go to market with.  They’re very good with brainstorming creative stuff in terms of product design. We also created a larger product roadmap, so how we could continue to develop the product later. They definitely thought of a lot of ways to get users excited about the app, get them to onboard and start using it. They had very original ideas that are very forward-looking.

How did Selecto perform from a project management standpoint?

They could probably communicate a little more on the project management side. I think that’s often the case when we outsource, so it’s nothing to complain about, but it is the one area in which they could stand to improve. Of course, it takes time to establish those relationships with a new company.

We used Slack to communicate.

What did you find most impressive about them?

Their creativity, their speed, and they have great taste in design. Their approach is intuitive and creative, and the results are beautiful.

Are there any areas they could improve?

There’s always space for improvement, but in the overall scope of things, they were fine.

Do you have any advice for potential customers?

Balance between sticking to your idea and giving them the creative freedom that you want. If you want to a partner that is going to help you rebuild from the ground up, I would definitely recommend them because they’re very creative.

Please describe your company and your position there.

I'm the CTO of Foxstone, a Swiss based Crowdfunding Real Estate platform. My role is to conceive, build, manage and deliver the platform where our investors gather to get access to real estate investment. With my team, we strive to bring to the swiss market the most advanced tools and concepts to make their journey to investment as simple as possible.

For what projects/services did your company hire Selecto?

The main business challenge was to improve the convertibility of our pages and the quality of the content of our website. Selecto re-worked from scratch, starting with UX design system, through usability mind maps, to clean and modern rendered UI. As part of their efforts, they managed to create visual and emotional parts of the website that will create trust, seriousness and reliability to our users. Selecto also created different marketing materials, hand made illustrations and new branding guidelines.

What were your goals for this project?

The main goal was to add new CTAs on every page, improve navigation, optimize loading speed and last but not least refresh our branding guideline. Selecto proudly delivered a holisting design system with many marketing parts, visual effects, illustration and animated elements.

How did you select this vendor?

I used Selecto in the past for a few projects where my satisfaction was already high. A few years later, they just confirmed their professionalism, as their Creative Director grew his team, and hired highly skilled talents. Prior to that, I interviewed many companies in Ukraine but I never felt the same level of confidence as I have when I work with Selecto.

Describe the project in detail.

The overall scope was to rebuild the whole website, following the mobile-first paradigm, but an important part of it was to add one important contact wizard, which has been executed successfully. Therefore, Selecto had to revisit their own design procedures, working with a forced constraint, and managed to deliver a very pleasant result.

What was the team composition?

At Selecto, we were assigned a Project Manager, a Creative Director and two UX designers.

Can you share any outcomes from the project that demonstrate progress or success?

Well, Selecto did it's part by delivering in time 100% of the work ordered. It lacked a little bit on our side since the review of content and design by our team went to many different persons / departments. In any case, Selecto has shown a strong engagement by assisting us on every step of the project, helping us to integrate / implement the new website, and giving some advice during the development. It is a great quality that I can recognize in the Selecto design team. They really care about the accomplishment and the success of your project rather than running after their billed hours.

How effective was the workflow between your team and theirs?

Selecto has a good management process in place, using collaborative tools such as Trello to exchange, follow up and measure the progress of the project. Our frequent online meetings have helped the followup of the project. Since Selecto follows the same iterative process as us, our teams were in perfect symbiosis and managed to collaborate in the most efficient way, hence the distance.

What did you find most impressive about this company?

Creativity / innovation / understanding of the problematics / strive to succeed / overdeliver / attention to details. But most of all is their ability to listen to us and deeply understand our needs is impressive.

Are there any areas for improvement?

While we are very satisfied with Selecto's performance, we would have appreciated if they were proposing the job of development of their design into a proper website / wordpress. We had to work with a different team of the integration, which resulted in a higher budget than expected.

Please describe your company and your position there.

I'm CEO and founder of the Softblues. One of our products is Premmerce, SaaS platform for building online businesses in different fields

For what projects/services did your company hire Selecto?

We approached Selecto to help us create a platform, UX and design system with templates for the SAAS e-commerce website builder platform. Selecto designers created basic logic and UX for both external pages used by our users and internal system for creating our own websites on our platform.

What were your goals for this project?

The main goal was to create a UX design e-commerce website builder platform, with a system, templates for online business and CRM platform for sellers. Selecto delivered the product we needed.

How did you select this vendor?

One of the members of our team conducted an investigation and suggested Selecto as a skilled agency that fits our needs.

Describe the project in detail.

Overall it’s a design of SaaS e-commerce website builder platform and the system with templates that can then be edited. Also, we needed external and internal parts of the platform comfortable in use.

What was the team composition?

Project manager, two UX designers, graphic designer.

Can you share any outcomes from the project that demonstrate progress or success?

We received a convenient web-platform with the holistic system for building online business that is easy to edit and fit into sellers need. We continue to communicate with Selecto because they are willing to support us and understand if the product really helps users. We have a lot of new customers with positive feedback. And we are working on analyzing and systematizing the progress for further strategic steps.

How effective was the workflow between your team and theirs?

There is a lot of work to be done, from onboarding to system management to website management, payment management etc. We worked with Selecto design with constant dialogue that allowed us to come up with the most convenient solutions. Selecto's work is based on a Time & Material approach. They are always involved not only in the scope of work but also in suggestions for improvement of our company.

What did you find most impressive about this company?

Selecto has confident expertise in the field of design and user experience. Their core competency is recognizing users pain point and soothing it with a digital solution.

Are there any areas for improvement?

We are entirely satisfied with the result of the work they did. And we continue to request Selecto for consulting us about usability as they know our product in detail. Also, we recommend them as a reliable design agency for our customers who need sophisticated product design.

Please describe your company and your position there.

I'm CEO and founder of Pharmatrace, a platform dedicated for pharmaceutical business. We built our platform based on Blockchain and AI/ML in order to provide best track and trace solution in supply chains and also prediction of chronic diseases based on AI and ML

For what projects/services did your company hire Selecto?

We contacted Selecto to help us creating design and understand UX journey for our current product services in our website, which could explain all the values of our products to potential partners from Pharmaceutical companies and involve them to join an ecosystem we’re working on

What were your goals for this project?

The goal was to create a website that presents our brand and value proposition and attract enterprises to join us. Also to offer new customers a real understanding of our business and investors as well

How did you select this vendor?

We found Selecto from the list of top agencies on Clutch and we were also linked in LinkedIn

Describe the project in detail.

We’re building blockchain-based ecosystem where the pharmaceutical industry come together and do better business based on a common distributed ledger. It’s very complicated software, which requires participation of all pharmaceutical industries, R&Ds institutes, Medical centers, Supply providers, pharmacists and others.

For us it is essential to explain our product services and how we could benefit new customers to be always on top of their game based on our ecosystem participation

What was the team composition?

Two designers and Project manager

Can you share any outcomes from the project that demonstrate progress or success?

As design is now will be under development, we’ve got an internal satisfaction and vision how to present and explain our products, which helps us build our marketing strategy. We’ve got a top-notch design, as we expected 

How effective was the workflow between your team and theirs?

We had regular meetings and workshops on each stage, so we had a feeling that we’re always on the same page and they understand each aspect of our business.

A few times we was making a step back when the work seemed to be finished, so we spent a bit more time as expected, but it led us to even better results, so we’re happy that happen and challenged ourselves.

What did you find most impressive about this company?

Selecto is able to get into the business and think out the box, we’re really impressed not just with the quality of design we’ve got, but with unique solutions, empowering our marketing strategy.

Are there any areas for improvement?

We will definitely continue our cooperation with Selecto and are absolutely satisfied with all the results we’ve achieved together. One last thing, we should as a clients be as active as those guys, this helped us to get the best results and helped them understand or reel need and expectation.

Please describe your company and your position there.

I'm Marcus Dahl, owner of the Dahl Skincare, a platform that provides remote consultation with estheticians and to help to select treatment due to customers need.

For what projects/services did your company hire Selecto?

We contacted Selecto to help us create a unique and complex project in the middle of e-commerce and healthcare solution. They were responsible for designing the website for mobile devices and desktops, to design e-commerce and marketing part and online consultations service.

What were your goals for this project?

The main goal was to create a mobile and desktop platform that presents our brand and communicates about the services our company delivers. Selecto delivered a holistic user experience, which fits our products and services, design system, new visual language across all marketing materials, visuals and illustrations.

How did you select this vendor?

I got recommendations from local aesthetics clinic who worked with Selecto and was satisfied with results. After a short meeting with Selecto I decided to go with them without searching for anyone else.

Describe the project in detail.

We have own product for skin treatment, which requires diagnostic and consultation with a doctor before ordering, so the first part of selling the product is finding the right one after an online consultation. We take care of each client, communicating with them, preparing not just substances, but also recommendations and all necessary materials.

The scope of work was to relaunch our website with a fresh look, better e-commerce user experience in combination with an advanced personal profile, wizards, questionnaires, online chats and other functionality for communication with our customers.

The most of our clients use mobile phones, so the goal was to create mobile-first website and transfer that experience on desktops after that. Selecto succeeds wIth both steps.

What was the team composition?

Mostly I was communicating with Senior UX designer, and Lead product designer.

Can you share any outcomes from the project that demonstrate progress or success?

We received a well-designed mobile and web platform that we keep on further development (https://dahlskincare.co.uk/). Discovery and design phase delivered on a high level. Selecto continues to communicate with us because we want them to work on our product further.

How effective was the workflow between your team and theirs?

We worked on a product like one team. Selecto designers are dedicated to the project. We are in touch on a very frequent basis that allowed us to achieve an amazing result. The design process started with research and then we had frequent workshops that allowed us to implement needed steps gradually.

What did you find most impressive about this company?

Selecto has great expertise in e-commerce and business automation design. I’ve got a lot of insights and suggestions I didn’t expect to receive on a starting point. Their team is proactive, hardworking and always aspire to create the best possible service, so I can focus on strategy and rely on them in all questions regarding to digital design.

Are there any areas for improvement?

We are very satisfied with the result of the cooperation. The only thing to add is having more such professional and talented designers to the team.