Selecto

BACKGROUND

Please describe your company and your position there.

I'm CEO and founder of the Softblues. One of our products is Premmerce, SaaS platform for building online businesses in different fields

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We approached Selecto to help us create a platform, UX and design system with templates for the SAAS e-commerce website builder platform. Selecto designers created basic logic and UX for both external pages used by our users and internal system for creating our own websites on our platform.

What were your goals for this project?

The main goal was to create a UX design e-commerce website builder platform, with a system, templates for online business and CRM platform for sellers. Selecto delivered the product we needed.

SOLUTION

How did you select this vendor?

One of the members of our team conducted an investigation and suggested Selecto as a skilled agency that fits our needs.

Describe the project in detail.

Overall it’s a design of SaaS e-commerce website builder platform and the system with templates that can then be edited. Also, we needed external and internal parts of the platform comfortable in use.

What was the team composition?

Project manager, two UX designers, graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a convenient web-platform with the holistic system for building online business that is easy to edit and fit into sellers need. We continue to communicate with Selecto because they are willing to support us and understand if the product really helps users. We have a lot of new customers with positive feedback. And we are working on analyzing and systematizing the progress for further strategic steps.

How effective was the workflow between your team and theirs?

There is a lot of work to be done, from onboarding to system management to website management, payment management etc. We worked with Selecto design with constant dialogue that allowed us to come up with the most convenient solutions. Selecto's work is based on a Time & Material approach. They are always involved not only in the scope of work but also in suggestions for improvement of our company.

What did you find most impressive about this company?

Selecto has confident expertise in the field of design and user experience. Their core competency is recognizing users pain point and soothing it with a digital solution.

Are there any areas for improvement?

We are entirely satisfied with the result of the work they did. And we continue to request Selecto for consulting us about usability as they know our product in detail. Also, we recommend them as a reliable design agency for our customers who need sophisticated product design.

BACKGROUND

Please describe your company and your position there.

I'm CEO and founder of Pharmatrace, a platform dedicated for pharmaceutical business. We built our platform based on Blockchain and AI/ML in order to provide best track and trace solution in supply chains and also prediction of chronic diseases based on AI and ML

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We contacted Selecto to help us creating design and understand UX journey for our current product services in our website, which could explain all the values of our products to potential partners from Pharmaceutical companies and involve them to join an ecosystem we’re working on

What were your goals for this project?

The goal was to create a website that presents our brand and value proposition and attract enterprises to join us. Also to offer new customers a real understanding of our business and investors as well

SOLUTION

How did you select this vendor?

We found Selecto from the list of top agencies on Clutch and we were also linked in LinkedIn

Describe the project in detail.

We’re building blockchain-based ecosystem where the pharmaceutical industry come together and do better business based on a common distributed ledger. It’s very complicated software, which requires participation of all pharmaceutical industries, R&Ds institutes, Medical centers, Supply providers, pharmacists and others.

For us it is essential to explain our product services and how we could benefit new customers to be always on top of their game based on our ecosystem participation

What was the team composition?

Two designers and Project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As design is now will be under development, we’ve got an internal satisfaction and vision how to present and explain our products, which helps us build our marketing strategy. We’ve got a top-notch design, as we expected 

How effective was the workflow between your team and theirs?

We had regular meetings and workshops on each stage, so we had a feeling that we’re always on the same page and they understand each aspect of our business.

A few times we was making a step back when the work seemed to be finished, so we spent a bit more time as expected, but it led us to even better results, so we’re happy that happen and challenged ourselves.

What did you find most impressive about this company?

Selecto is able to get into the business and think out the box, we’re really impressed not just with the quality of design we’ve got, but with unique solutions, empowering our marketing strategy.

Are there any areas for improvement?

We will definitely continue our cooperation with Selecto and are absolutely satisfied with all the results we’ve achieved together. One last thing, we should as a clients be as active as those guys, this helped us to get the best results and helped them understand or reel need and expectation.

BACKGROUND

Please describe your company and your position there.

I'm Marcus Dahl, owner of the Dahl Skincare, a platform that provides remote consultation with estheticians and to help to select treatment due to customers need.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We contacted Selecto to help us create a unique and complex project in the middle of e-commerce and healthcare solution. They were responsible for designing the website for mobile devices and desktops, to design e-commerce and marketing part and online consultations service.

What were your goals for this project?

The main goal was to create a mobile and desktop platform that presents our brand and communicates about the services our company delivers. Selecto delivered a holistic user experience, which fits our products and services, design system, new visual language across all marketing materials, visuals and illustrations.

SOLUTION

How did you select this vendor?

I got recommendations from local aesthetics clinic who worked with Selecto and was satisfied with results. After a short meeting with Selecto I decided to go with them without searching for anyone else.

Describe the project in detail.

We have own product for skin treatment, which requires diagnostic and consultation with a doctor before ordering, so the first part of selling the product is finding the right one after an online consultation. We take care of each client, communicating with them, preparing not just substances, but also recommendations and all necessary materials.

The scope of work was to relaunch our website with a fresh look, better e-commerce user experience in combination with an advanced personal profile, wizards, questionnaires, online chats and other functionality for communication with our customers.

The most of our clients use mobile phones, so the goal was to create mobile-first website and transfer that experience on desktops after that. Selecto succeeds wIth both steps.

What was the team composition?

Mostly I was communicating with Senior UX designer, and Lead product designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a well-designed mobile and web platform that we keep on further development (https://dahlskincare.co.uk/). Discovery and design phase delivered on a high level. Selecto continues to communicate with us because we want them to work on our product further.

How effective was the workflow between your team and theirs?

We worked on a product like one team. Selecto designers are dedicated to the project. We are in touch on a very frequent basis that allowed us to achieve an amazing result. The design process started with research and then we had frequent workshops that allowed us to implement needed steps gradually.

What did you find most impressive about this company?

Selecto has great expertise in e-commerce and business automation design. I’ve got a lot of insights and suggestions I didn’t expect to receive on a starting point. Their team is proactive, hardworking and always aspire to create the best possible service, so I can focus on strategy and rely on them in all questions regarding to digital design.

Are there any areas for improvement?

We are very satisfied with the result of the cooperation. The only thing to add is having more such professional and talented designers to the team.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Fr8 Network.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to help us build a web app to give our customers access to real-time quality of service data on trucking companies.

What were your goals for this project?

Our goals were to simplify the display of data and to give our customers a very streamlined way to pay for advanced access using our native cryptocurrency.

SOLUTION

How did you select this vendor?

We were referred to them by a trusted technology leader in my network.

Describe the project in detail.

We had a need to lock detailed data about trucking companies behind a paywall. The paywall would be removed in the user had >= 1000 FR8 tokens held in their connected Ethereum wallet. However, many customers are new to the world of cryptocurrency. Selecto was tasked with updating the UX/UI to inform customers of the new paywall in a way that encouraged them to purchase FR8 tokens to unlock the detailed data.

What was the team composition?

We had myself from the Fr8 Network team and 2 UI/UX designers working with the software team of 1 full-stack engineer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes we succeeded in creating an understandable workflow that gave the FR8 token holders confidence that more apps built by Fr8 will be of such high quality.

How effective was the workflow between your team and theirs?

Fr8 Network's team is based in the United States so we had some understandable issues working with a team based in Kiev, Ukraine. However they were responsive and made great judgement calls when they couldn't get quick responses from the US team at Fr8 Network.

What did you find most impressive about this company?

The talented team was very gifted in created modern and simple UI/UX.

Are there any areas for improvement?

Estimating time of completion for the project was off by about 30%

BACKGROUND

Please describe your company and your position there.

I am the founder of a medical education website that provides training resources for skill development for health care professionals. We help doctors and nurses and others learn how to read chest x-rays, ECG's, and to learn critical reasoning skills for diagnosing in general.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

Our website has existed since 2005. It is poorly designed (because I played a large role in the design). It required improvements in: communicating to users what the function was quickly, easier navigation, better "emotional" feel, and we also transitioned from open access free-to-use to a subscription based paid platform.

What were your goals for this project?

Improvements for users in the following: beautifully and simply designed interface, clear and rapid explanation of what services the website offers, easier navigation, funnelling of users from our "free" offerings to our "paid" offerings, increased education to our users of what THEY need.

SOLUTION

How did you select this vendor?

I started on both Elance and Clutch. I interviewed 2 from Elance and 2 from Clutch. I quickly determined that a one person hire was not going to work and therefore needed a team. I was impressed by portfolio of Selecto and since they had experience with an educational platform and I liked the work they did for that platform, I chose them. I also spoke to the owner of the other educational platform to get a direct interview about their opinion of Selecto, which was positive.

Describe the project in detail.

There was to be 3 phases: a discovery phase, a design phase and a software development phase. After the discovery phase, we determined scope and cost. During the design phase, there was a lot of back and forth which was absolutely required for communicating our needs. I ended up deciding to use internal staff to convert the design into software because of the need to continue with pre-existing programming language which Selecto did not have experience with.

What was the team composition?

1 project manager, about 2 UX/UI people, and 1 artwork person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The deliverables were a mobile and desktop version of the new design in Figma. The deliverable has a clickable prototype and was exported to us so that we can use it to create the software. We are in the early phases of software development and have not yet deployed the new design.

How effective was the workflow between your team and theirs?

Workflow was excellent. Communication and availability were excellent. Very minor adjustment in the early phases of the project due to language and accents and sometimes it was difficult for me to understand everything they said, but this was only a minor issue and only an issue with 1 person on their team and after the first few skype chats, it was not an issue because I became little better at understanding accents. There is an 8 hour time zone difference so we had morning meetings for me and afternoon meetings for them and it was not a problem.

What did you find most impressive about this company?

The responsiveness to feedback, the quality of their work, ability to clearly communicate what will be best for project, ability to work as a team, and a very friendly team to work with. Was very enjoyable. Very professional. Everything was transparent and honest.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Our company is a Social Media platform for Gamers that provides them an easy way to share their gaming moments, watch their favorite streamers, and discover new gaming content. Currently I serve as the CEO of the organization and am one of the co-founders

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to do the design work for our application. We had a great idea of what we wanted the application to do, we had a strong team of developers but were looking for the right designer to bring our idea to life.

What were your goals for this project?

The goals for the project was to build a relationship with a company that understood our team, our mission, and was easy to work with us as we figured things out along the way and changed our mind. From a design perspective they were great to work with, they were not sensitive if we liked a design or not & were ready and willing to work with us whenever we reached out.

SOLUTION

How did you select this vendor?

We went online, explored around a bunch of different design websites and then interviewed a bunch of different firms and ultimately liked the reviews and previous work that we saw from Selecto and decided to give them the business.

Describe the project in detail.

Selecto was responsible for taking our idea and bringing it to life. They started off by building out the user stories, building a mood board and making sure that they got feedback from all of the members on the team.

What was the team composition?

Selecto assigned a project manager, a lead designer and a backup designer in case the lead wasnt in the office.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Currently our app is available in the App Store as Hover.GG; We continue to work with Selecto on newer pagers and Functionality.

How effective was the workflow between your team and theirs?

Very Effective; they understood our challenges of us all doing this as our secondary jobs and were flexible to get on meetings and calls with us during the afterhours

What did you find most impressive about this company?

The flexibility; They were very good at starting and stopping with us as we went to build the pages and functionality. Other firms wanted a monthly guarantee. Selecto was willing to jump back in and help whenever we asked

Are there any areas for improvement?

Nope they were great!

BACKGROUND

Please describe your company and your position there.

I am CEO and founder of Queue Continuum LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to create a pleasing user interface around existing UX/wireframes for two mobile apps.

What were your goals for this project?

To get a holistic visual style that worked across the two apps that was still pleasing to look at.

SOLUTION

How did you select this vendor?

We found Selecto on Clutch. Our manager had a call and then ran a test sprint. We saw a lot of promise in them and decided to give them a chance.

Describe the project in detail.

We are not prepared to discuss this publicly, but it is a pair of consumer facing mobile apps that should be approachable by users of all ages.

What was the team composition?

Designer, illustrator, project coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The designer was incredibly attentive; he actually listened to our concerns and addressed them correctly. We were very pleased with the outcome.

How effective was the workflow between your team and theirs?

Every day we'd meet with their designer and we'd iterate. I feel it went flawlessly.

What did you find most impressive about this company?

Truly, the designer's attentiveness. In my experience, hiring designers has always been trouble. Many do not listen and go off on their own desires. Our designer stayed focused and directly addressed our needs. Easily the best, easiest-to-work-with designer I've ever had the pleasure to work with.

Are there any areas for improvement?

I was wholly pleased with their work. I have no areas of improvement to suggest.

BACKGROUND

Please describe your company and your position there.

I am a product owner at a Swedish online booking site for skincare and beauty treatments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto for UI/UX design, deep market research and assessing competitors.

What were your goals for this project?

We are striving to achieve great results for our stakeholders by providing them with all suitable tools and facilities. Our primary goal was to create a better User Experience process for customers, estheticians and businesses.

Together with Selecto team we've created an online booking site and CRM system from scratch. Now our customers can easily find estheticians and clinics due to their needs. We have everything in one place (booking calendar, dashboard, orders, customers data, financial analysis, feedbacks, etc. ).

What I like the most as an owner that I can quickly check any piece of information about customers, estheticians and company progress. All this information helps us to improve our business strategy.

SOLUTION

How did you select this vendor?

We have found Selecto at Clutch. After Skype call with Selecto team, I understood that they are definitely the team that I was looking for.

Describe the project in detail.

Bokain is more than an online booking site for skincare, beauty and searching estheticians for consultations.

The scope of our product is multiple and includes different parts for users, business owners and employees. It consists of a simple customer journey on the way to find the best and most suitable estheticians. A dashboard that allows estheticians to manage and monitor all data in few clicks.

We provide businesses with simple on one side and the most efficient CRM system on another side.

What was the team composition?

We've been working with designers (Nick and Andy), project coordinator (Ruslana), and business analyst (Timur).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The main reason of our great UI/UX design was that we have an understanding and trust with Selecto team from the beginning of our cooperation.

We come with general concept and vision, now we clearly observe strategy for building our business with the new digital solutions. We understand that the digitalization of all possible processes can make our business more consistent and Selecto takes part in it.

How effective was the workflow between your team and theirs?

They’re high-skilled and want to understand our business. Selecto cares deeply about our product, treating our business like their own. We communicate on a daily basis, like one team.

What did you find most impressive about this company?

We are impressed with the warm attitude, proactiveness, and attention to small details. Selecto team is capable of managing complex processes, creating the right solutions and achieving the best results.

Quite often they showing up extra deliverables and new ideas from their side, without tasks but with understanding what will be useful for our business

Are there any areas for improvement?

Not that I can think of. We’d highly recommend them as a design agency. We are delighted with our project, and there’s anything to add.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of Baskette, Inc., an interactive restaurant recommendation startup based in Atlanta, GA. Our vision is to make it easier for users to decide where and what to eat in a sea of options available to them today.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We hired Selecto to help us design a fun, simple, yet interactive clickable prototype that will showcase our platform and give both our customers and investors a taste of what we are building for them.

What were your goals for this project?

Our goal was to have a UI/UX design that is straightforward, attractive, functional, and gamified to captivate our users.

SOLUTION

How did you select this vendor?

We found Selecto here on Clutch and chose them after seeing a summary of their work.

Describe the project in detail.

I first reached out via email to Selecto, and the response I received was very warm and welcoming. We set up a meeting with the chief designer who laid out their entire design process, starting from discovery to deployment.

Next, they came up with an optimistic and pessimistic quote, which I really appreciate because it allowed me to allocate funds for the project. From there, we had a series of meetings at each stage of design. They made me part and parcel of the project from start to finish.

What was the team composition?

The team consisted of the business development officer, project manager, business analyst, chief designer, and his crew of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a huge success. They were patient with me as my indecisiveness was on full display. They offered professional opinions and innovative design ideas that augmented the ideas that I had in mind for the project.

I felt like I was part of the team. It was a personalized experience as the team is small, yet dynamic. They were very proficient in modern design tools which they used to provide a state-of-the-art prototype. The project was completed within my budget and on time.

How effective was the workflow between your team and theirs?

We had a very effective workflow. We were able to utilize audio, video, text, and graphic communication media, which made for an effective two-way channel.

What did you find most impressive about this company?

The team at Selecto cares about the success of their clients. This is shown in their design methodology. For example, they helped me confirm my value proposition and business model during the discovery phase. This also ties into the personalized experience they provide clients. Great communication and talent make them a clear leader in this space.

Are there any areas for improvement?

There is always room for improvement, and I believe Selecto will continue to refine and expand their portfolio.

BACKGROUND

Please describe your company and your position there.

Esens is an app for the Brazilian market which helps to read bestsellers spending on it no more than 15 minutes. The numbers of app users are increasing rapidly. Moreover, you may read a book no matter where you are: whether you are in the underground, in a car or flying on board without a connection. The main goal is to help to get useful information spending less time on it. I am an Esens product owner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Selecto?

We’ve got an idea to create an app where everybody from different fields could easily find valuable information. To make this idea a reality, we approached the Selecto team. They developed and designed our app from scratch: made it qualified, cleared and useful. Also, Selecto helped us understand the direction in which our product should move. Selecto team has made a full-product development.

What were your goals for this project?

Developing the strategy for the product MVP version and building the MVP feature backlog to validate the idea. What is more, creating a unique design and right app UX.

SOLUTION

How did you select this vendor?

My friend has referred me Selecto team. We've had a good and meaningfull call after which I made a decision to move forward with them. No regrets so far.

Describe the project in detail.

Selecto has designed a hybrid mobile app for iOS and Android platforms, plus all marketing materials: landing page, branding, a guideline of visual communication. After the successful launch, we also decided to develop a CRM system for a b2b segment of our client base (meddium and large corp clients). Selecto took care of UI/UX design and the customers are impressed by the functionality and simplicity of the system. The team provide us with a support and constantly implements new features. What is more important, they are a proactive team - they bring up new ideas to support our growth.

What was the team composition?

I have an great team of project manager, several developers and ui/ux designers, testers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have launched the app in Brazil a couple of months ago and we see our key metrics improving constantly. We also do talk to our users to get product feedback and I never heard a one complaining about the app quality (e.g. app crashes) or lack of features. Our feature backlog is actually quite modest.

How effective was the workflow between your team and theirs?

The main idea is that the developers and designers of the Selecto are not afraid of challenging tasks and are motivated to look for new ideas. They clearly understood the needs and goals of the project.

What did you find most impressive about this company?

The team is open-minded and always strive to find the best solution to fulfill my expectations. They’re thoughtful, responsible and conscientious. I’m very happy with the results. They constantly ask a ton of questions and come up with fresh ideas and alternative solutions, we’ve added a few really valuable feature thanks to their way of thinking and ideas (generating templates for covers of the books, work with departments for an enterprise solution, updating companies about new books)

Are there any areas for improvement?

I don't think so.