Selecto is a digital product agency mainly focused on UX and product design. Founded in 2014, we have been helping clients to launch and grow their businesses.
As the design-thinking is a core tenet of our work, we keep our customers in the center of everything we do. And we bring into play our strongest suit - design and engineering expertise - to rethink how businesses attract, engage and delight their customers.
Among our clients: Vodacom TV, Abbott, Elise, Vezeeta, Order2Cash, FleetTec, Mynameis, Teaching Medicine, LifeArk, TapTapSee, MsFit, DAHL, SpacetoonGo, Qliqloq, Foxstone and more.
Our specialties: Market & user research Product strategy UX/UI design Design systems Branding Mobile & web development Quality assurance Post-launch optimization
A few things about Selecto:
Selecto is recognized as a Clutch Global Leader & listed among the Top 10 UX Design agencies globally
We’ve delivered 77 products that are being used by 17M people from all around the world
57% of our current clients were referred by previous customers
Whether you're looking to improve the engagement with your product, innovate the solution or launch a new one, we can help. Learn more here: selectoglobal.com
Selecto offers competitive pricing and good value for cost, with projects often fitting clients' budgets. While specific costs vary, clients appreciate the flexibility and responsive communication, making Selecto a preferred choice for both small startups and larger organizations in need of design and development services.
Selecto demonstrates strong technical capabilities across web and mobile platforms, handling complex integrations and delivering end-to-end solutions. Their proficiency in various technologies ensures comprehensive support for client projects.
Positive Client Feedback and Results
Clients report positive outcomes from projects with Selecto, including increased user engagement, improved conversion rates, and successful product launches. Selecto's work often leads to tangible business benefits and client satisfaction.
Flexibility and Adaptability
Selecto is praised for their flexibility and ability to adapt to evolving project scopes and priorities. They are willing to pivot and adjust strategies as needed, which is particularly valued by clients in dynamic industries.
Areas for Improvement: Communication Protocols
While generally praised for communication, some clients suggest that more detailed communication protocols could enhance collaboration, particularly in large-scale projects. Establishing clear expectations from the outset may improve project alignment.
Commitment to Client Success
Selecto's dedication to client success is evident in their willingness to go above and beyond to meet project objectives. They invest in understanding client needs and strive to deliver results that align with business goals.
Outstanding UX/UI Design Skills
Selecto consistently receives praise for their exceptional UX/UI design skills, delivering intuitive and aesthetically pleasing interfaces that enhance user experience. Clients appreciate the high-quality design work that aligns with business goals, often resulting in increased user engagement and satisfaction.
Selecto developed a web platform in PHP and JavaScript to track assets via GPS.
Selecto perfectly delivered the platform that was asked of them. Their communication skills and reliable contact were features of the collaboration.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Please describe your organization.
I am a consultant for a German startup working on technical projects involving GPS tracking.
OPPORTUNITY / CHALLENGE
What business challenge were you trying to address with Selecto?
We were looking for a partner who could build the internet platform used for tracking our machines and assets through GPS.
SOLUTION
Please describe the scope of their involvement in greater detail.
Selecto developed our web-based platform using PHP, JavaScript and other technologies. The project had two steps, the latest one taking place in 2017, and each one involving two developers. Our communication was done through Skype, and I served as the only contact from our side.
How did you come to work with Selecto?
We looked at different companies on Upwork and contacted Selecto because they'd worked on projects similar to ours.
Could you provide a sense of the size of this initiative in financial terms?
The cost of Selecto's work has been around $7,000.
What is the status of this engagement?
We started working with Selecto in July 2016. The first project ended in September. We started a new phase in January 2017, which was completed two weeks ago. We plan to use Selecto for our next step, which will begin in a couple of weeks, depending on our budget.
RESULTS & FEEDBACK
Could you share any statistics or metrics from this engagement?
The platform for tracking our systems was done perfectly. The only changes were based on changing customer expectations.
How did Selecto perform from a project management standpoint?
We worked with a project manager who coordinated our two developers. The communication was done exclusively through Skype and phone. We had daily calls and kept in constant communication.
What distinguishes Selecto from other providers?
Selecto keeps in touch with the customer. They were always willing to fix any bugs or issues identified in our system at no additional cost.
Is there anything Selecto could have improved or done differently?
Not at the moment.
RATINGS
5.0
"<p>Working with Selecto was easy and smooth.</p>
"
Quality
4.5
Service & Deliverables
"<p>The results are dependent on the accuracy of our requirements. If all points are described in detail, Selecto's work will be perfect, otherwise, they will have an 80% success rate.</p>
"
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
"<p>I have already done it.</p>
Web Design & Development for SME Lending Company
Web DesignWeb Development
$10,000 to $49,999
June - Aug. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Selecto's expertise, user understanding, and being consistently aware of the latest tech trends stood out."
Aug 25, 2026
CTO, SME Lending Company
Ammar Shaker
Verified
Banks
Riyadh, Saudi Arabia
51-200 Employees
Online Review
Verified
Selecto designed and developed a website for an SME lending company. The team was responsible for designing the site to enhance the client's customer journey.
Thanks to Selecto's work, the client saw their digital visibility increase and received a digital sales channel. The team was very adaptive to change requests and consistently ahead of the deadlines. Selecto communicated with the client via in-person and virtual meetings, email, and messages.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CTO of an SME lending company.
Describe what your company does in a single sentence.
SME Lending
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Selecto to accomplish?
Website Development
SOLUTION
How did you find Selecto?
Other
Why did you select Selecto over others?
Good value for cost
How many teammates from Selecto were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Designed a websites that is greatly enhanced our customer journey
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Increased digital visibility
Created Digital sales channel
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Very adaptive to change requests and always ahead of the deadlines
What was your primary form of communication with Selecto?
In-Person Meeting
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Selecto's expertise, user understanding, and being consistently aware of the latest tech trends stood out.
Are there any areas for improvement or something Selecto could have done differently?
Maybe local Saudi office ?
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Mobile App UX/UI Design for Digital Payments Company
UX/UI Design
Confidential
August 2025
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They really understood what we wanted and delivered a product that we are proud of."
Sep 3, 2025
Director, Digital Payments Company
Michael Porto
Verified
Other industries
Ferndale, Michigan
1-10 Employees
Online Review
Verified
Selecto provided UX/UI design services for a digital payments company. The team was responsible for creating nine pages for the client¿s app, including user setup, management, and UI with end customers.
Thanks to Selecto's efforts, the client received the requested deliverables on time. The team listened to the client's needs, could pivot when needed, and communicated via virtual meetings, emails, and messages throughout the engagement. Overall, the client was pleased with Selecto's performance.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of a digital payments company.
Describe what your company does in a single sentence.
We provide digital payments to service workers here in the United States.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Selecto to accomplish?
Thoughtful UI Designs
Easy UX Experience
SOLUTION
How did you find Selecto?
Online Search
Why did you select Selecto over others?
Pricing fit our budget
Good value for cost
Company values aligned
How many teammates from Selecto were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We wanted 9 pages for our application that consisted of user set up, management and user interface with their clients.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
On-time deliverables
Describe their project management. Did they deliver items on time? How did they respond to your needs?
We felt they listened to our needs and was able to pivot when needed.
What was your primary form of communication with Selecto?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They really understood what we wanted and delivered a product that we are proud of.
Are there any areas for improvement or something Selecto could have done differently?
I can't think of any
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Mobile App Development for Social Platform
Mobile App Development
$50,000 to $199,999
May 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We are constantly impressed by how creative they are and how thoughtfully they approach the project."
Sep 22, 2021
Product Owner, Aflow
Anonymous
Other industries
California, United States
1-10 Employees
Online Review
Selecto was hired by a social platform to develop an MVP for their product. The team has conducted user and stakeholder interviews, researched the market, created a product roadmap, and more.
Stakeholders are satisfied with the results that Selecto has provided so far. Selecto's valuable insights help the client gain a deeper understanding of how their product could evolve in the future. Their creativity and dedication to elevating the client's ideas ensure a successful partnership.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I’m a product owner of a social platform that allows people to improve themselves and save the planet by participating in different challenges and making donations.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Selecto?
We were looking to build an MVP so that we could validate our product with the real market. We wanted an experienced team to help us shape our idea and put together a product roadmap.
SOLUTION
How did you select this vendor?
Our partners previously worked with Selecto on another project which was long-term. So there was a level of trust on our end.
Describe the project in detail and walk through the stages of the project.
They started off with a discovery phase which helped us to understand the target audience better. They conducted user and stakeholder interviews, researched the market. Based on the insights from the discovery phase and key personas, they defined the functionality and built the product concept. We’ll continue working with them to enhance our product after the next funding round.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with a product manager, a business analyst, and a team of designers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We’ll be able to demonstrate measurable results after the launch. As for now, stakeholders are quite happy with what the team has delivered so far. And we got a deeper understanding of how our product could evolve.
How effective was the workflow between your team and theirs?
Very efficient. They were highly organized and took full responsibility over the project which was exactly what we needed. We had meetings on a regular basis and felt that our suggestions were taken carefully.
What did you find most impressive or unique about this company?
We are constantly impressed by how creative they were and how thoughtfully they approach the project. They shared our values and were more than willing to bring our idea to the next level. We were on the same wave from the very start.
Are there any areas for improvement or something they could have done differently?
We had such a positive experience that I can’t think of anything.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
UI/UX Design & Product Dev for SaaS Company
UX/UI Design
$10,000 to $49,999
Dec. 2020 - Apr. 2021
4.5
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"They were well prepared in every meeting and were able to provide us with suggestions with did not think of before."
Apr 23, 2021
CTO, Order2Cash
Marco Eeman
Verified
Other industries
Amsterdam, Netherlands
51-200 Employees
Online Review
Verified
Selecto provided UI/UX design and product development services for a SaaS company. The team designed the UI and UX and created a prototype for a new product.
A well-functioning prototype was delivered promptly and with utmost quality, meeting the client's expectations. Selecto held daily meetings and provided 24/7 support to ensure a flawless engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Order2Cash is a SaaS Provider in the Accounts Receivables Industry focussing on the Enterprise Market. In my role as CTO I am responsible for Product Development.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Selecto?
Order2Cash is continuously developing new products and we hired Selecto to help us all the way from and to turn ideas into a prototypes.
What were your goals for this project?
The initial goal was to have a UI/UX design for a new product but since we were happy with the delivered work we added the Prototype deliverable.
SOLUTION
How did you select Selecto?
After an initial interview and PoC we continued.
Describe the project in detail.
The project went through all the proper phases as suggested by Selecto. Discovery, WireFrames, UI/UX and Prototype. We worked in several Sprints with clear deliverables presented during the Sprint Review.
What was the team composition?
Project Manager, Business Analysts and UI Designer. The team shifted from BA focus to UI focus during the project.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
In one Quarter a working prototype of the requested product was delivered.
How effective was the workflow between your team and theirs?
We had regular meetings and since Quality is a Core Value of Order2Cash we were looking for a partner to match this.
What did you find most impressive about this company?
They were able to support product development in an are they were not familiar with, Accounts Receivable in a very short matter of time. They were well prepared in every meeting and were able to provide us with suggestions with did not think of before the project.
Are there any areas for improvement?
Looking further than just the next sprint, be more proactive in providing insights in the full process till the end.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Research & Design Services for Development Company
Other Design
$10,000 to $49,999
Oct. 2020 - Mar. 2021
4.5
Quality
5.0
Schedule
5.0
Cost
3.0
Willing to Refer
4.0
"They are 100% effective and I can totally recommend them."
Mar 29, 2021
Co-Founder, Development Company
Faisal Alshalan
Verified
Real estate
Saudi Arabia
1-10 Employees
Online Review
Verified
A development company hired Selecto to help design their product. The team handled everything from the discovery research to the UX and UI design.
Selecto's team was able to complete the project within the timeline with excellent quality. The team was coordinated, communicative, responsible, and had amazing teamwork.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the c-founder of the company. we develop an interesting app's product that we believe will change or develop market movement special services based on technology trends.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Selecto?
we have worked with Selecto, to identify the idea and put it, into action, to find out if it's fit to the market. basically we ask them to work with us in building to discovery sage where we can start gathering and defining information. after that, we start building our UX and UI where it would not be easy without the amazing team we worked with.
What were your goals for this project?
bring the idea to life and building it from scratch.
SOLUTION
How did you select Selecto?
we have done our research and we looked for an experienced and yet young enthusiastic company that has a team where they can understand what we think of easily.
Describe the project in detail.
we went through three main stages to come up with the design product.
discovery research
UX design
UI design
What was the team composition?
The team was up to the challenge and providing thoughts and solutions to make sure the idea is unique as we thought of it. we have a completed team combined of 1. business analysis 2. project manager 3. project coordinator. 4. product manager. 5. UX designer manager 6. UI designer manager
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
we start from 0% and now we are 100% all completed within the timeline with excellent quality as we expected.
How effective was the workflow between your team and theirs?
They are 100% effective and I can totally recommend them and we will keep working with them in near future for the upcoming challenge.
What did you find most impressive about this company?
coordination, communication, teamwork, and the sense of responsibility to make sure they deliver customer satisfaction.
Are there any areas for improvement?
they are great
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
3.0
Value / within estimates
Willing to Refer
4.0
NPS
UX/UI Design for Moving Software Reciprocity Dashboard
UX/UI Design
$10,000 to $49,999
Jan. - Oct. 2019
4.0
Quality
5.0
Schedule
5.0
Cost
2.0
Willing to Refer
4.0
"The workflow was effective."
Dec 13, 2019
CEO, Moving Software Company
Anonymous
Verified
Other industries
Chile
1-10 Employees
Online Review
Verified
Selecto was responsible for the UX/UI design of a moving and transport tool. After creating the wireframes and designs, they developed the front- and backend testing.
Selecto completed the dashboard's UX/UI on time, which allowed businesses to gauge the health of their industry relationships with real-time data.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Software company creating solutions for the international moving industry (household goods forwarding). I'm the CEO.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Selecto?
We developed a tool to be used by moving companies to report reciprocal business in a flexible and reliable way.
What were your goals for this project?
Have flexible and real time information about the health of business relationship with industry participants.
SOLUTION
How did you select this vendor?
Referral.
Describe the project in detail.
Business analysis meetings, then wireframes, UI and UX. Development of front and back end testing.
What was the team composition?
I don't remember exactly.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The app was ready by the time needed.
How effective was the workflow between your team and theirs?
The workflow was effective.
What did you find most impressive about this company?
I'm hard to impress. Nothing really impressive.
Are there any areas for improvement?
Not that I can think of.
RATINGS
4.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
2.0
Value / within estimates
Willing to Refer
4.0
NPS
UX/UI Design for Elder Caregiver Marketplace
UX/UI Design
Less than $10,000
Dec. 2018 - Feb. 2019
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“The best thing about working with Selecto is that they're a people-first organization.”
Feb 27, 2019
Team Member, Health Care Marketplace
Zach Cohen
Other industries
Los Angeles, California
1-10 Employees
Online Review
Selecto designed the UI/UX of a website that connects clients with caregivers for the elderly. The team also created detailed use cases and system workflows.
Selecto’s deliverables surpassed expectations, thanks to their technical acumen and customer-centric approach. They communicated effectively and offered helpful advice that enhanced the end product.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I work for a marketplace where clients and caregivers can connect to schedule services for caring for the elderly.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Selecto?
We hired them to do UX/UI design for the marketplace website.
SOLUTION
How did you select this vendor?
After vetting various agencies, Selecto rose to the top because of their past projects. Their vision, team, and leadership stood out.
Describe the project in detail.
Selecto designed a clean, modern, and functional online marketplace for clients and caregivers. They also created detailed use cases and system workflows.
What was the team composition?
We worked with their team lead, architect, and designer.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
They went above and beyond our expectations in terms of deliverables.
How effective was the workflow between your team and theirs?
We had daily phone calls on Skype in the initial stages of the project, and then every other day as things were winding down. We also communicated effectively on Slack and email. They were highly responsive. The team is quite intelligent and not afraid of providing suggestions.
What did you find most impressive about this company?
The best thing about working with Selecto is that they're a people-first organization. Their focus is on making the customer happy. I would not hesitate to recommend Selecto to anybody looking for a top-tier web design agency.
Are there any areas for improvement?
No, Selecto was a great partner.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 41-48 of
48 Reviews
Locations (3)
Arenco Tower (Al Sufouh 2, Exit 33)Dubai, United Arab Emirates000
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