SEE Visuals

BACKGROUND

Please describe your company and your position there.

Neuromuscular therapy practice focused on pain management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEE Visuals?

We hired SEE Visuals to create video content that gave our potential customers insights in how we could help them. As a massage therapy practice we struggle with clients who don't know what to expect.

There is very wide range of quality in our field, which make clients skeptical about another massage therapist. Our sector doesn't really have quality labels, so the only we tell our story is by video.

We have to live of referrals, but as moved to a new state we could not wait until we had build enough of a clientele and reputation. We needed to get out and show clients how we could help them!

What were your goals for this project?

The goals for this project were increased interest and bookings via our website and a video asset that could be used to break down objections and obstacles visitors have.

SOLUTION

How did you select SEE Visuals?

We selected SEE Visuals because we wanted someone who understood a business language, could create content that was usable for a social media ads funnel. The videographers we talked to were creative, but they had single vision approach to content creation.

Off course it has to look good, but for us, the message was more important than the form. We also required a Google ads campaign and preferred a vendor who could do that for us.

Describe the video(s) and the process in detail.

Once we got on their planning, we had a pre-production meeting. This meeting was mainly an opportunity for us to ask questions about the process. We set the shooting date, which triggered an actual production meeting, a location visit and a last call to see if we were ready for the actual day of the shoot.

B-roll was discussed so we could have a model available and made sure the location we would film at was available for the day. The shoot itself, consisted out of, what SEE Visuals called a deep dive. In that meeting between Dan, their director and myself, we went over my story.

Dan distilled a shorter, coherent version out of my rambling. We redid everything on camera after. This took us the full morning. In the afternoon, we brought in our 'model patient', SEE Visuals filmed me, while I was working.

We got a draft after a week and a half. The final version was another week.

What was your vendors' project management or feedback process?

SEE Visuals had a 2 men crew for my shoot. 1 for camera, sound and lights, while Dan focused on me and how I presented myself. After the shoot we were in contact a few times, after the first draft, to see what I thought of the content.

They made sure I was comfortable with how I was presented and how I came across on screen.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As my business was new to the state, it took a few months before I saw actual results. What I learned is that making a video is one thing, but doing something with it is another.

The Google ads campaign gave us insight in my audience, more then I realized before. When we started fine tuning these ads, we started seeing results in increased traffic. In the first year we increased traffic with 160% with an ad spend of just $200 a month.

If I would do it again, I should have had a higher budget for the ad spend, but it is all we could do for this new location in those days.

How effective was the workflow between your team and theirs?

Once we signed the contract, meetings, locations and pre-production was set by SEE Visuals. They called me a few times to make sure everything was going as planned.

2 days for the actual shoot i had cold feet for going on camera but Dan took the time to explain me the process from A to Z and took the stress off my shoulders.

What did you find most impressive about this company?

I was impressed by the interpersonal skills. SEE Visuals took care of everything on a logistical level, but that was something I expected. The way they brought calm over the preparation and production is what I remember the most.

I am certain a lot happened behind the screens, but we never felt stressed out. During the shoot, I was given time to do re-takes until we felt we had what we needed.

Are there any areas for improvement?

My acting skills! No, we had a great experience, just wished we had more budget for the Google ads when we initially started.