Search to Sale

BACKGROUND

Introduce your business and what you do there.

I'm the owner of G&G Creative, a women-owned agency specializing in digital transformation, offering branding, web design, marketing campaigns, managed hosting, compliance solutions, and ongoing technical support to drive business growth and ROI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Search to Sale?

We needed a sharp, client-facing SEO partner who was data-driven and focused on AI.

SOLUTION

What was the scope of their involvement?

Search to Sale has led a segmentation and messaging exercise with our team that has produced a clear set of core positioning themes and audience-specific messaging to guide website content edits and updates. They've also analyzed where key customer segments spend time online and delivered a channel validation brief to inform distribution and media strategy. Moreover, Search to Sale has provided a UX and conversion playbook with prioritized recommendations and review sessions to support implementation and refinement to the website. The team has advised us on keyword-to-page SEO strategy and technical SEO improvements. With ongoing monthly meetings, we collaborate on planning and optimizing individual pages (blogs, core site pages, and landing pages), with work scoped per page.

What is the team composition?

We work with 2–5 teammates from Search to Sale.

How did you come to work with Search to Sale?

We found them through a referral in a Slack leadership group. We chose them over other options because they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We've spent a confidential amount.

What is the status of this engagement?

We started working with them in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen changes in website traffic, lead generation, conversion rates, and search rankings. We've also seen an increase in qualified leads and sales.

How did Search to Sale perform from a project management standpoint?

Search to Sale delivers on time and has great work.

What did you find most impressive about them?

I'm impressed by their reliance on data to inform decisions and ensure results.

Are there any areas they could improve?

There's nothing they can improve on.