Sculpt

BACKGROUND

Please describe your company and your position there.

I am a product manager in the new product development sector of our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

We hired Sculpt to rapidly design and implement a social media marketing campaign that would help us test our ability to promote a new product in a new market.

What were your goals for this project?

The goals were to determine the cost per conversion and observe any trends over a six-week period as we tested new content and platforms.

SOLUTION

How did you select this vendor?

Of the three vendors we spoke with, Sculpt seemed best able to quickly implement a high quality solution. They were also reasonably priced.

Describe the scope of their work in detail.

Sculpt developed and deployed a detailed social media marketing plan. Exceptionally collaborative and communicative, they held three or four in-depth conversations with the entire team and myself to develop the plan and ensure the goals were on target. They then provided weekly updates. Sculpt worked closely with several internal teams and another vendor to troubleshoot and resolve an issue regarding the site design and its impact on analytics.

What was the team composition?

The Sculpt team included the team leads, a content developer, and an individual responsible for executing the plan.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In addition to obtaining reliable data, their efforts significantly reduced costs per click and per conversion. Sculpt was open and articulate about what had worked and, most importantly, frank about what hadn’t worked. They also helped us determine how we could interpret the data going forward.

How effective was the workflow between your team and theirs?

The workflow was extremely effective. Sculpt was thoughtful in their communication with us and the team was always incredibly well prepared.

What did you find most impressive about this company?

They offered deep knowledge, thoughtful strategy development, and impeccable execution.

Are there any areas for improvement?

We experienced no areas needing improvement.

BACKGROUND

Introduce your business and what you do there.

I am the senior vice president of marketing at MidWestOne Bank.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

We needed a social media strategy to support content development and engagement. Our advertisements didn’t feel organic/authentic and weren’t working. We wanted to increase engagement with prospective and existing customers and existing through our social media.

SOLUTION

What was the scope of their involvement?

Sculpt first conducted a social media audit to understand our company, our goals, and locations (as we are in five different states). They primarily focused on our community involvement in Iowa City where our headquarters is located. Their team discussed and planned with us a strategy to help us grow on all channels, increase engagement with our audience, and develop engaging content for all demographics and regions.

Then, they developed our marketing strategy using 3 different key areas: financial literacy, community involvement, and integrating a human element. Sculpt made sure our audience was engaged with our advertisements on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

What is the team composition?

We work with their CEO and an account manager.

How did you come to work with Sculpt?

When I was working for a different company, a college recommended them to me. They were a startup working with schools and local businesses. They were the right fit for us, as we wanted to get away from our failing large-scale, corporate media. We contacted Sculpt and they gave insightful critiques of our marketing.

How much have you invested with them?

We spend $10,000 per month.

What is the status of this engagement?

We started in October 2017, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It has only been a few months, but they’ve significantly increased our audience and engagement thus far; All our channels have grown by double digits.

How did Sculpt perform from a project management standpoint?

Even with all my experience with various agencies, I’ve never known an agency that can manage a project better than Sculpt. We conduct bi-weekly meetings, and they are always 30 –60 days ahead of schedule on content development review and approval.

What did you find most impressive about them?

They take care of absolutely everything and provide all the resources they can.  Their team creates the strategy, comes up with the concept, and executive it wonderfully. They understand our audience and our company extremely well. They convey the "human" element incredibly well and deliver content that people really care about.

Do you have any advice for potential customers?

Don’t overthink your social media and let the agency take control of it. It's not the place to push your products. All the channels are very unique and different. Let the experts do their job.

BACKGROUND

Please describe your company and your position there.

I am the communications director for a locally owned real estate company that works with both residential and commercial clients. In my role, I manage the company’s social media and marketing. I also assist our agents with graphic design work, social media maintenance, website auditing and marketing consulting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

We enlisted Sculpt to help guide conversations between ownership, agents and myself which would expedite the process of establishing a marketing strategy framework.

What were your goals for this project?

We wanted to establish a formal marketing plan for the company to move forward with. Our greatest challenge was launching a new brand that uplifted both the company and our realtors and—at the same time—still portrayed our firm as an educational and informational resource for our community.

SOLUTION

How did you select this vendor?

Sculpt management had previously encountered poor experiences with other vendors in the area and were hesitant about considering another one. However, my having personally known the Sculpt team for many years prompted some initial conversations about goals, challenges and needs. These conversations ultimately led to a working relationship.

Describe the scope of their work in detail.

Josh (CEO, Sculpt) and Emily (Operations Leader, Sculpt) met with me for initial conversations that preceded meetings with the ownership team. There, they discussed themes, goals and challenges to help envision our future partnership. From there, I met with our agents to discuss how the new brand strategy would influence their work. After these initial conversations, Sculpt synthesized our feedback and worked with us to build out brand standards and guidelines, create themes for ongoing social media campaigns, build an editorial calendar and expand on our new logo with mood boards, new fonts and added color.

What was the team composition?

After initial conversations, I worked closely with the managing director and communication designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media impressions, engagement and clicks have all increased dramatically since we began implementing Sculpt’s editorial calendar. In just under two months, our impressions have increased 84%, our engagement has almost tripled and clicks have more than quadrupled. We now use clean templates and brand guidelines to consistently post with purpose and meaning. The new direction allows me the time work on agent projects, research blog post topics and invent new, fun ideas for our social media.

How effective was the workflow between your team and theirs?

Working with Sculpt was super easy. They clearly identified a project timeline, set up meetings in a timely manner and—during each meeting—allocated plenty of time for creative brainstorming and collaboration. When building out our new templates, they worked with my own skills and design tools to make future execution seamless.

What did you find most impressive about this company?

They asked challenging questions and took a deep dive into what our brand means for our owners and agents. They challenged our mindsets in a collaborative, effective manner. They were able to meet us where we were and expand from there. Overall, Sculpt met my already high expectations.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for a local convention and visitors bureau. Our goal is to improve our city’s quality of life and communicate travel opportunities to visitors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

Our community was hosting an Olympic-level sporting event. We hired Sculpt to assist us with attracting casual fans in the region.

What were your goals for this project?

Our goal was to sell 7,500 tickets and fill all of the hotels in the area for the weekend.

SOLUTION

How did you select this vendor?

Our agency of record declined the opportunity, claiming it was out of their expertise. Fortunately, I was aware of Sculpt's capabilities and have been impressed with their work and community outreach.

Describe the scope of their work in detail.

Sculpt was hired to determine and target very particular demographics via social media and digital advertising. They developed and deployed creative and informational content. Plus, they A/B tested all of our advertisements and reported results.

What was the team composition?

I worked closely with an account representative who worked with a graphic artist, a copywriter, a programmer, and their CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We sold over 8,000 tickets and booked all the hotel rooms in the area for the entire weekend.

How effective was the workflow between your team and theirs?

Sculpt provided constant feedback on successes and failures. They were quick to answer my questions and implement my suggestions.

What did you find most impressive about this company?

Sculpt has a unique understanding of what is possible in digital marketing, including the most granular information.

Are there any areas for improvement?

The onboarding process is a bit grueling, but for a good reason. It is how they can set plans for success.

BACKGROUND

Introduce your business and what you do there.

I'm the Marketing Manager of Village Capital, we're a nonprofit and venture capital firm. We find, train, and invest in early-stage entrepreneurs across the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

We wanted to improve our social media presence. We have a decent following and we put out a lot of content, but all our efforts had been in-house. We did not have any overarching strategy, and Sculpt could provide that. 

SOLUTION

What was the scope of their involvement?

They've been training us on social media strategy, teaching us how to use Facebook and Facebook ad manager. They have also been teaching us to set goals for social media which is really important, like how to turn a stranger into a customer, and then an advocate for your business. Also, how to measure your success at doing that.

We're still very much in the process of learning and the ramp-up phase, but before we started, we were only really measuring how many Twitter followers we had. We had a gut feeling on whether a Tweet or Facebook post worked or not. Now we're getting to a point where we have a much more rigorous schedule for social media. We are running multi-part campaigns where we target certain users based on their engagement with certain posts. We're getting a lot more focused on converting social media impressions to website views, essentially inbound leads. They have created some content, but mostly they create templates for us.

We've got a book coming up, The Innovation Blind Spot. Sculpt is creating social media content for the book, with posts, images. They are going to create and basically run that campaign, and we’re hoping the book will make a big splash. We want to be able to share it in an engaging way, and we think Sculpt is a good firm to do that.

They have made some changes and recommendations for our website in order to maximize inbound leads. They did things like install Facebook Pixel. They're also helping us make a decision on whether to buy HubSpot, and analyzing which features of HubSpot would be most useful. They generally have been very good at giving us strategic advice.

What is the team dynamic?

Every time we have a call, I deal with two people, Kaitlyn and Laura, they keep bringing in other people who help though. Josh just seems like a genius when it comes to strategy. We’ve got another guy that does the digital and then they have a visual team.

How did you come to work with Sculpt?

I was not involved in the selection process.

How much have you invested with them?

Somewhere between $10,000 and $50,000.

What is the status of this engagement?

May 2017 - Ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a campaign, we put out a report, and they basically ran the whole social media campaign. They created content, scheduled its release and we targeted ads. They are marketing and branding our business in a unified way.

How did Sculpt perform from a project management standpoint?

Overall, it's been a smooth process. We usually do Google Hangouts, they're always happy to get on a call on short notice.

What did you find most impressive about them?

Referring back to the team composition, they have a very deep bench from what I gather. They have a lot of talented people that they can tap into, beyond just the two account representatives.

Are there any areas they could improve?

I understand that they're adapting their on-boarding according to needs, but there could be better tracking of where we are in the process. For instance, we've had weekly meetings and we've done a strategy session and then an ad manager session. It'd be helpful to see the progress we’ve made on reaching a marker. Then, once we meet that marker, help us to understand what is going to happen, perhaps directing us on how to do ads ourselves, or transition to a more advisory relationship. Regular check-ups would be helpful.

BACKGROUND

Introduce your business and what you do there.

I work for Wilson’s Orchard Hard Cider, a craft cider company in Iowa City, Iowa. We grow over 120 different varieties in our u-pick orchard, all chosen based on one simple criterion: great taste. The varieties we grow ripen from the beginning of August through October. In September 2015, Wilson’s Orchard began crafting our own hard cider with the same passion used to grow some of the best fruit in the Midwest.

As the marketing manager for the company, my role is to share our story with our Iowa customers and support our wholesalers in their efforts to promote and sell our products in retail and on-premise locations throughout the state. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

The main challenge we faced when entering our partnership with Sculpt was boosting awareness of our hard cider brand and building an engaged network of brand ambassadors in a community that wasn't knowledgeable about craft cider. While many in the Iowa City/Cedar Rapids area were familiar with our u-pick orchard, recognition of our hard cider products was relatively low.

With the release of our new packaging and our facility's growing capacity, building a social media presence for our hard cider flavors was a key aspect to encouraging sales and gaining new customers. We saw this as an opportunity to re-introduce ourselves to the market and to share our brand values and origin with our Wilson Orchard fans and craft beverage enthusiasts throughout the state. 

SOLUTION

What was the scope of their involvement?

Overall, the scope of their services for this project covered many aspects of digital marketing implementation, including content development and scheduling, theme design, photography, audience targeting and testing, advertisement placement and budgeting, and training and support for me, the in-house marketing manager.

Having Sculpt as a resource really helped us launch our hard cider social media pages on Facebook and Instagram and start to engage the community around our brand. They were very flexible with us and used an all-in-one approach. I was a little familiar with social media but not at all familiar with paid targeted advertising. They helped us fill the content calendar, build some themes, and make some very interesting content that shared our story. Beyond that, they helped us market that story to people who would be interested in learning more about our brand.

Sculpt was in charge of a lot of our advertising campaigns, as well as the graphic design templates. They did an amazing job of coaching me on how to continue their strategy after our agreement ended. They showed me what type of content works, walked me through what I had posted, and explained how I could make it better. If it worked well, they showed me why. They also provided me with easy paid targeting for audience groups. I could then curate the information they had developed and tested in order to implement it on my own.

How did you come to work with Sculpt?

We chose Sculpt as our digital strategy firm because of the versatility of their services provided and proven track record helping small businesses in similar markets. Their team was really easy to work with, and it was clear they were passionate about creating smart and valuable solutions. They were willing to be flexible with us and very hands-on with the coaching.

How much have you invested with Sculpt?

The entire four-month project was under $10,000.

What is the status of this engagement?

We began our project with them in August of 2016 and wrapped it up at the end of November of that year. We’ve continued our partnership with them on a new project, which started in January of this year and will probably run through July. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

Sculpt took us from zero to over 3,000 engaged followers. The reach for that was even farther—at times up to 12,000 people in our area. The growth on that was exponential for those four months. It’s tapered off since then, so it’s clear that their services were really targeted and effective. We’ve had people tell us how awesome our social media is and how they really enjoy our post updates. People really respond to some of the content we’ve been posting, both in person and in online engagement metrics. Their coaching continues to be a valuable tool for me.

Their direction has helped us speak to our customers directly, which has been especially helpful in sharing our story with the broader community and handling customer feedback and suggestions. For example, when we released our new packaging, we encountered numerous breakage issues. The original four-pack handle was not sturdy enough to hold four 12 oz. bottles. In addition to working with our distribution team and finding a new carrier manufacturer, we were able to address the issue and share our resolution with customers via social media.

How did Sculpt perform from a project management standpoint?

We had a relatively large team on both sides. There were three of us from Wilson’s Orchard Hard Cider; at any given point, we felt we had access to any of their team members. They had Alec doing online analytics. Emily was managing the project and keeping track of everything, and she can run a meeting like nobody I’ve ever seen before. In a room of eight people, she’s pretty commanding and awesome. We also had access to the graphic designer, their photographer, and several other key players on their team. From a project management standpoint, they’re really all hands on deck. They’ve very organized, effective, and easy to work with.

What did you find most impressive about Sculpt?

They did a great job of explaining why they’re doing what they’re doing. They work with small businesses to promote them on a level that I’ve never seen before. You can tell when Sculpt has their hands on a project. It’s very well done and looks professional, but it’s campy enough that you feel connected to a brand. We have a few people who don’t understand social media at all. Sculpt did an amazing job explaining how social media can help a small business, how it can share our story, and how we can define our target audience to get the results we need and promote sales.

Are there any areas Sculpt could improve?

We really enjoyed working with them, and I’ve learned a lot. I suppose one point of advice would be that if you’re going to engage in a coaching arrangement, really drill down and give a good understanding of what the advertising budget looks like, how the testing and targeting can be adjusted, and how to read those results. They’ve got a great staff that can do that for you, but when you’re moving into the independent work without them, it can be a bit of a head-spin. They did what they could to wean me onto that, but I guess I could have worked harder to use them as a resource while they were in a contract agreement. 

BACKGROUND

Please describe your company and your position there.

We develop workflow and collaborative productivity solutions that help marketing, creative design, packaging and prepress workgroups around the world be more productive. We have over 1000 business customers. I am the CMO/COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Sculpt?

As the Platinum sponsor of Adobe's 2015 #AdobeMax conference, we needed to make a powerful statement with our prospects. We hired the Sculpt team to develop and execute a social campaign that got the attention of in-house marketing leaders before, during, and after the event.

We even asked a Sculpt team member to be onsite at the event to capture and promote content in real-time while a team back at Sculpt's HQ made sure we stayed at the top of the social media conversation.

The team did such a fantastic job that we hired them to provide ongoing management of our social media presence and to help launch a new product, Proofme.

SOLUTION

How did you select this vendor?

Sculpt had been on our radar as a fast-growing, creative and results-oriented social media and marketing firm. When the opportunity arose to work with them, we jumped at the chance.

Describe the scope of their work in detail.

The provided end-to-end strategy, creative content, audience building, social media management and analytics for our accounts. We worked with them for about 9 months building, across multiple nationwide events and in support of two products. 

We followed up the AdobeMAX engagement with a similar endeavor in support of our sponsorship at HOW Design Live. HOW Design Live is one of the most celebrated gatherings of creative professionals from agencies and in-house teams across the world.

Our goal was to break through the noise. To make a lasting impression with B2B and B2C audiences, we tapped Sculpt to lead HOW’s social campaign for Workgroups and ProofMe.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the months Sculpt worked with us, we significantly grew our social media engagement metrics and improved the quality of our audience. Their strategy and execution in support of our presence at AdobeMAX and HOW Design Live resulted in our accounts reaching a huge global audience of attendees and event followers. They helped improve our brand perception and strengthened our credibility with existing and prospective customers. 

BACKGROUND

Introduce your business and what you do there.

Goodwill of the Heartland is a nonprofit organization that is part of Goodwill International. We serve 19 counties in Southeast Iowa and Central Illinois. We have 17 retail stores and a significant mission services operation. Our mission is to help advance the social and economic wellbeing of people who face barriers to independence.

I’m the creative services manager. I work with our marketing team to handle digital media and traditional broadcast strategies. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

My duties continued to expand, as I was doing brand development, and we brought all our media production in-house. I needed to outsource our social media. We generate a lot of our own content, and we do extensive video storytelling, so we just needed someone who could survey the landscape of social networks out there and advise us on what we should do to craft our message. Our goal was to increase engagement in the social space, and we felt that Sculpt would be a good match to do that. 

SOLUTION

What was the scope of their involvement?

Sculpt directly managed our social media channels, including Facebook, Twitter, Instagram, and Pinterest. Those were the primary areas where we wanted to see growth. They either provided the content themselves or pulled content from our marketing calendar. We would share our annual marketing strategic objectives with them. We met quarterly to review progress and goals, and they reported monthly on the performance metrics we were tracking. They really blew the doors off the engagement and turbo-charged our online presence through social media.

How did you come to work with Sculpt?

I became acquainted with Josh Krakauer, their owner and CEO, through a business networking event I attended every week. I got to know about their business, their experience, and their goals.

How much have you invested with Sculpt?

Our budget was $27,000 per year.

What is the status of this engagement?

We began working together in January of 2013. We ended our relationship with them in December of 2016 due to budget constraints. 

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or impact of the engagement?

We saw engagement go through the roof on Facebook. They turbo-charged our growth in terms of fan-page likes and overall engagement. We were early adopters of Pinterest, so they were right there with us in recognizing that was a good match. Pinterest is a very visual medium, and they really seized that opportunity. Instagram engagement also grew, but Facebook was the real success story. We started with about 1,200 fan-page likes and ended with over 9,000 in that three-year span.

Everyone in the organization was happy with their work and enjoyed the content that Sculpt created. They took the time to get to know our business, and they were really in tune with our objectives and the voice we were looking for in the social space.

How did Sculpt perform from a project management standpoint?

We didn’t have any specific campaign projects, but they were always where we needed them to be. Their communication was very good. They were very responsive and met all our organizational goals.

What did you find most impressive about Sculpt?

“Team” is the operative word. With a lot of social media agencies, you don’t know the scope of the team or the depth of manpower they bring to the table. With Sculpt, it was obvious they had a real depth of talent. It was a robust company that had a real depth of staff. People were dedicated to just the analytics portion, someone else just supervised the content, and another person managed our relationship as a client.

Are there any areas Sculpt could improve?

We put them in a difficult position. They were accustomed to generating the content and creating the online brand; however, we did that all internally. The only place we struggled was to carry forth the brand focus that we were highly attuned to because we created it. They were on the outside of that process, so they weren’t quite as brand-centric in our messaging as we would have liked. Those are difficulties we’ve faced with all of our outside marketing vendors. I think there was a bit of a disconnect there, but it didn’t really impact their performance. 

BACKGROUND

Introduce your business and what you do there.

Rausch Productions is a video production and live event production company based in Cedar Rapids, Iowa.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sculpt?

We were moving into an event management field and going through a rebrand while moving our physical location. Initially, we reached out to Sculpt to help with marketing strategy and SEO [search engine optimization]. Then it expanded to more customized projects such as revamping our website and helping us learn how to focus on the new industry we were breaking into.

SOLUTION

What was the scope of their involvement?

We wanted to figure out how to break into our market as well as position ourselves in the state of Iowa as one of the lead event production companies. We did a lot of business nationwide, so we also wanted to see what that looked like in terms of our key customers. We wanted to find out how we target larger markets and what their behaviors were online and in response to marketing. We didn’t have a lot of external facing marketing, so we wanted Sculpt’s help to manage that and get those contacts. In terms of SEO, we did a lot of stuff on Facebook. They would provide verbiage for the ads they created for us. Then, they would revise them based on people’s behaviors, which was really beneficial to us because we didn’t have any of these skills in-house. They were very knowledgeable and added a lot of value to the process. In our meetings, they would go over the last month and make recommendations going forward.

Our website had been designed and built internally and needed to be updated to attract the market we were focused on. Sculpt did a complete revamping of our website. They guided the process of creating the design and the whole skeleton. They knew key things that we didn’t know which would help attract people to the site. We had a lot of video content and we wanted that to be shown on the site so that people could picture the events we do. We also wanted to be sure our employees, services, and key industries were highlighted. I wrote a lot of the content and there were times my contact from Sculpt would come to our location and sit down and help me write it.

How did you come to work with Sculpt?

I had heard about their company. I remember when I met Josh, their CEO, and he said who he worked for; I knew the company. He struck me as very knowledgeable and approachable. I knew he would give me the right answer and not the answer that would make more money. He had our best interest in mind through the entire process. We had a meeting with him and our executive staff; just hearing his ideas and feedback and the way he listened to what we had to say was very impressive.

I attended a large conference and Sculpt was the main marketing team there. They were on site doing all the social media and had a great community feel about them. They were great at what they did at that conference, which impressed me a lot.

How much have you invested with Sculpt?

We spent between $10,000 and $50,000 in total. The website project was much more intense than we thought but they didn’t increase the cost. They honored the initially contracted amount, which was impressive. It was a great price compared to other local agencies.

What is the status of this engagement?

The website project build took five months.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

We got phone calls that directly mentioned Sculpt’s efforts on our website and Facebook. Our customers loved the new website. All of our internal and external marketing efforts, including templates, mimicked the brand Sculpt set up for us.

How did Sculpt perform from a project management standpoint?

They always took care of us and we had good relationships with our project managers. They were responsive and genuine. It was like working with friends on our projects. They use a platform for task management, so we always knew what they were working on.

What did you find most impressive about Sculpt?

They’re some of the most knowledgeable and passionate people in what they do. That’s very rare. They work tirelessly to get a project done and they care about their clients.

Are there any areas Sculpt could improve?

No.

BACKGROUND

Please describe your company and position.

I am the Associate Director of Radix

Describe what your company does in a single sentence.

Domain portfolio registry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sculpt to accomplish?

• Manage social media campaign
• Set-up and optimize social media targeting
• Generate high quality views

SOLUTION

How did you find Sculpt?

• Online Search
• Referral

Why did you select Sculpt over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Other

What was the size of Sculpt’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Set up behavioral and interest based targeting criteria across all social media platforms

2. Maximize 75% view-thru rate on video assets

3. Continuously optimize performance across platforms and campaigns to maximize efficiencies

4. Maximize brand awareness within the defined target segment

5. Post campaign measurement

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• 1. Very efficient cost per view metrics
• 2. Highly relevant targeting criteria resulting in high volume of relevant views
• 3. Very good 75% views rate

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient project management with highly responsive team. Extremely dependable and proactive. Always on time and quick turnaround times.

What was your primary form of communication with Sculpt?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

I am most impressed with their high ownership and high-quality output. Vere responsive.

Are there any areas for improvement or something Sculpt  could have done differently?

NA