# ScreenRoot ScreenRoot Reviews (28), Pricing, Services & Verified Ratings - 4.7 out of 5 average review rating - 0 connections joined ScreenRoot's Network [Visit Website](https://screenroot.com/ui-ux-design-agency/) [Get a Custom Proposal](https://clutch.co/profile/screenroot) **Crafting Delightful UI UX for Mobile and Web** **Who we are** Since 2008, ScreenRoot has been at the forefront of UI/UX design, transforming digital interfaces for industry leaders and innovative startups alike. **What sets us apart** We're not just designers; we're architects of user-centric experiences that drive engagement, retention, and business success. From Fortune 500 companies to disruptive startups - we deliver innovative, on-time designs that respect your budget. Since 2008, we've been the trusted digital design partner behind countless successful digital transformations. **What we do** 1. UI/UX Design: Stunning, conversion-focused interfaces that users love to engage with. 2. UX Audits: Uncover hidden opportunities and resolve pain points for seamless user journeys. 3. User Research: Gain invaluable insights to shape products that truly resonate with your audience. 4. Usability Testing: Refine your digital offerings with data-backed optimizations. **Who we work with** Our 16-year journey has earned us the confidence of global giants and disruptive startups across industries: - IT: Microsoft, HP, SAP, TCS, HCL, Dell-EMC. - Banking: ICICI Bank, HDFC Bank, YES Bank, Bandhan Bank, Karnataka Bank, IDFC Bank. - Financial Services: Tata Capital, Nuvama Wealth, IIFL. - Insurance: Pramerica Life, Aviva, Future Generali - Healthcare: Medanta, Dr. Reddy’s, Sun Pharma, Abbott - EdTech: ConveGenius, Harappa Learning, HandyTrain - Conglomerates: Reliance, Mahindra, Landmark Group - Hospitality: Inorbit Malls, Delta Corp, Hyatt **Why work with us** 1. Mastery of Complexity: We turn your most challenging projects into streamlined, user-friendly experiences. 2. Holistic Design Approach: Seamlessly integrating strategy, research, and testing for unparalleled results. 3. Proven Impact: Our portfolio speaks volumes – transformative designs that drive real business outcomes. 4. True Partnership: We don't just work for you; we work with you, aligning our expertise with your vision. Curious? Let's talk! Email us at [contact@screenroot.com](mailto:contact@screenroot.com) or call us on +91 99234 44353 today. ## Company Information - Minimum project size: $5,000+ - Hourly rate: $25 - $49 - Number of employees: 10 - 49 - 1 Locations: - Panaji, India (Headquarters) - Founded in 2008 - 2 languages: English, Hindi - 1 timezones: India Standard Time (IST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 85% UX/UI Design - 15% Web Design ### Focus Areas - User Experience Focus: - 40% UX Strategy - 30% Usability Testing - 30% User Research ### Industries - 5% Telecommunications - 40% Financial services - 5% Manufacturing - 5% Real estate - 5% Hospitality & leisure - 5% Consumer products & services - 5% eCommerce - 5% Automotive - 10% Medical - 10% Information technology - 5% Education ### Clients - 10% Small Business (<$10M) - 30% Midmarket ($10M - $1B) - 60% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.4 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Clients appreciate ScreenRoot for delivering good value for cost, with project investments ranging from $12,000 to $250,000. They consistently meet deadlines and provide quality work, though some projects faced tight timelines and required accommodations. Overall, they are viewed as a reliable partner. **Most Common Project Size**: $10,000 to $49,000 based on 17 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - UX/UI Design: $10,000 to $49,000 based on 9 reviews - Web Design: $10,000 to $49,000 based on 7 reviews - Other Design: Less than $10,000 based on 4 reviews - Web Development: $50,000 to $199,999 based on 2 reviews - Application Management & Support: $50,000 to $199,999 based on 1 review - Graphic Design: $10,000 to $49,000 based on 1 review - Other Digital Marketing: $50,000 to $199,999 based on 1 review - Custom Software Development: Confidential based on 1 review - Branding: Confidential based on 1 review - Content Writing Services: Confidential based on 1 review - Mobile App Development: Confidential based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### ScreenRoot Review Insights Overall Review Rating: 4.7 - Quality: 4.6 - Schedule: 4.6 - Cost: 4.4 - Willing to Refer: 4.8 ### Top Mentions - Timely (14 mentions) - Great project management (8 mentions) - High-quality work (8 mentions) - Open to feedback (7 mentions) - Accommodating (4 mentions) - Communicative (4 mentions) - Easy to work with (4 mentions) - Creative (2 mentions) - Efficient (2 mentions) - Exceptional performance (2 mentions) - Flexible (2 mentions) - Patient (2 mentions) - Professional (2 mentions) - Well-organized projects (2 mentions) - Accessible (1 mentions) - Exceeds expectations (1 mentions) - Exceptional results (1 mentions) - Great team (1 mentions) - Receptive (1 mentions) - Reliable (1 mentions) ### Review Highlights **Improvement in Business Model and Pricing** While generally satisfied, some clients suggested that ScreenRoot could refine its business model and pricing to make long-term engagements more feasible for smaller companies. **Receptive to Feedback** Clients consistently mention ScreenRoot's openness to feedback and their adaptability to client needs, which contributes to successful project outcomes and client satisfaction. **Expertise in UI/UX Design** Multiple reviews highlight ScreenRoot's proficiency in UI/UX design, with clients appreciating their creativity, attention to detail, and ability to enhance user engagement and experience across various platforms. **Experienced and Skilled Team** Clients appreciated the experience and skill level of ScreenRoot's team, which contributed to the delivery of innovative and effective design solutions. **Strong Project Management Skills** ScreenRoot is praised for its excellent project management capabilities. Clients noted timely deliveries, effective communication, and a collaborative approach, often feeling like ScreenRoot was an extension of their own team. **Adaptability to Tight Timelines** ScreenRoot is noted for its ability to adapt to tight timelines, delivering extensive design work within short timeframes without sacrificing quality. **High-Quality Design Deliverables** Clients are impressed by the high-quality design deliverables that align with their brand identity and meet project objectives, leading to improved user experiences and engagement. **Areas for Improvement in Documentation** Some clients suggested improvements in providing more comprehensive documentation, particularly regarding design rationale and implementation, to facilitate smoother handoffs. **Responsive and Reliable Team** The team at ScreenRoot is described as responsive, reliable, and easy to work with, which fosters a positive working environment and successful collaborations. **Effective Communication Channels** ScreenRoot maintains clear and frequent communication with clients through various channels, including virtual meetings and messaging apps, ensuring clients are informed throughout the project lifecycle. ### ScreenRoot Reviews #### UX/UI & Web Design for Digital Lending Platform (Featured Review) **The Project** - Services: UX/UI Design, Web Design - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: ScreenRoot provides ongoing UI/UX design and web and app development for a digital lending platform. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product AVP, DMI Finance - Industry: Financial services - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Nov 8, 2024 **Feedback Summary**: ScreenRoot's work has been easily comprehensible, constantly receiving positive customer ratings. The team is highly receptive to concerns and requests, and internal stakeholders are particularly impressed with the service provider's design prowess. ""They're consistently open to feedback and deliver their tasks on time."" **BACKGROUND** Please describe your company and position.I am the AVP Product of DMI FinanceDescribe what your company does in a single sentence.Digital Lending - Consumer Loans, Personal Loans, Busniess Loans **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?APP Design **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?High ratingsGood value for costHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Design for our D2C APP and Website in the Financial Digital lending space. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Customer ratings and easily comprehensibleDescribe their project management. Did they deliver items on time? How did they respond to your needs?They're consistently open to feedback and deliver their tasks on timeWhat was your primary form of communication with ScreenRoot?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Gave us alternate options to choose from for every designAre there any areas for improvement or something ScreenRoot could have done differently?Dedicate resources to end user research to come up with out of the box ideas. --- #### Web Revamp for Animal Health Company **The Project** - Services: UX/UI Design, Web Design - Project size: Confidential - Project length: Dec. 2024 - Ongoing **Project Summary**: ScreenRoot has revamped an animal health company's website. The team has simplified the site's navigation, created more engaging content, and resolved existing issues to improve the overall UX. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Lead for Corporate Communication, Animal Health Company - Industry: Other industries - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 11, 2025 **Feedback Summary**: ScreenRoot has completed the project on time, leaving the client pleased with the collaboration. The team fully understands the requirements, enabling them to deliver reliable services that align with the client's goals. Moreover, ScreenRoot's efficiency and problem-solving skills have been superb. ""The team is very efficient."" **BACKGROUND** Please describe your company and position. I am the Lead - Corporate Communication of a pharmaceuticals company Describe what your company does in a single sentence.Manufacturing and Selling of Animal health Medicines **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?To revamp our current websiteShare Narrative that With a rich legacy, Zenex is a science driven organization **SOLUTION** How did you find ScreenRoot?Worked with Group CompaniesWhy did you select ScreenRoot over others?High ratingsClose to my geographic locationGreat culture fitGood value for costHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.For the BusinessEnsure the legacy of Zydus continues and yet present Zenex’s as an industry leader & showcase the company's expertise, research-driven approach, and commitment to innovation in animal health.Present a professional, future-ready corporate image that resonates with industry standards and expectations.Design an investor-friendly website highlighting financial stability, industry leadership, growth potential, sustainability, R&D, and strategy.For Customersi.      Simplify navigation for users to seamlessly explore and discover products ii.     Provide clear, engaging, and informative content to enhance product / business understanding and build user engagementiii.    Address current website issues (including dated design, unclear navigation, insufficient information, etc) to improve user experience. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Website should potray the company as the largest Indian animal health comapny in India with sceince driven work and rich legacyDescribe their project management. Did they deliver items on time? How did they respond to your needs?The work was delivered in time.What was your primary form of communication with ScreenRoot?Virtual MeetingWhat did you find most impressive or unique about this company?The team is very efficient. Understood the requirement and addressed all the issuesAre there any areas for improvement or something ScreenRoot could have done differently?I think they have delivered the best --- #### Software, Mobile, Web App Dev & Design for LMS Provider **The Project** - Services: Custom Software Development, Web Design, Web Development - Project size: Confidential - Project length: Jan. - June 2020 **Project Summary**: ScreenRoot revamped and redesigned multiple mobile (iOS and Android) and web apps for an LMS provider. They also redesigned an admin console—a mobile CMS—for the client. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Head of Technology, LMS Provider - Industry: Information technology - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — May 8, 2024 **Feedback Summary**: Thanks to ScreenRoot, the client witnessed a notable increase in average session time on both their LMS and mobile apps. They also enhanced their UX and reduced the learning curves for their L&D teams and frontline workers. ScreenRoot's timeliness, availability, and working style were commendable. ""They were like our extended team rather than just another service provider."" **BACKGROUND** Please describe your company and position. I am the Head of Technology of an LMS ProviderDescribe what your company does in a single sentence.A mobile-first LMS that enables corporates to train employees at scale. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Design our Web App for learnersDesign our Admin Console - Mobile Content Management SystemRe-design our mobile apps for learners on Android and iOS **SOLUTION** How did you find ScreenRoot?Online SearchReferralOtherWhy did you select ScreenRoot over others?High ratingsClose to my geographic locationGreat culture fitReferred to meCompany values alignedHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Redesigned the mCMS (Mobile Content Management System) that allows LMS admins to create and publish content, manage users, dashboards and analytics for reporting, and polls, surveys, feeds for engagement Revamped the mobile apps for learners to provide an intuitive, seamless experience for frontline, deskless workforces who are always on the move.Revamped the web app for learners who could continue their courses on laptops **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Enhanced ease of use for our clients who created content, accessed reports, dashboards and created employee engagement activities on the LMS. This was measured through qualitiative feedback, and also increase in average time spent on the LMS.Increase in time spent by learners (average session time) on mobile, after we deployed the simple but sleek new user interface.Helped decision makers to shortlist us as the easiest LMS to get started with, as learning curves were reduced for both L&D teams and frontline workers.Describe their project management. Did they deliver items on time? How did they respond to your needs?It was a breeze working with their PM and rest of the team. They were easy to reach out to and what stood out was their availability. We had a clear kick-off plan, submitted our requirements and then had weekly review sessions where they valued our feedback.They understood our industry, target audiences (L&D and HR teams, and frontline staff), and the need to design something that was not just aesthetically pleasing, but very simple to use for admins and learners.Their ability to share insights about our own industry, and integrate them into the product was unparalleled. Their ability to prioritise was commendable, as ours was an enterprise product with dozens of features. Their deliveries were on time, and in sync with our product and development team that worked in sync to deploy the new interface in a phase wise manner.What was your primary form of communication with ScreenRoot?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They were like our extended team rather than just another service provider. Their team built a strong working rapport with ours from the get-go.Their working style was an open office layout rather than siloed cubicles - which we liked.Are there any areas for improvement or something ScreenRoot could have done differently?Nothing that comes to mind. --- #### Web, Mobile App Dev & Design for Full-Service Investment Co **The Project** - Services: Mobile App Development, UX/UI Design, Web Design, Web Development - Project size: Confidential - Project length: Nov. 2022 - Ongoing **Project Summary**: ScreenRoot has overhauled and designed a mobile app and two websites for a full-service investment company. This includes crafting unique UIs and elevated UXs. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.0 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** Executive, YES Securities - Industry: Financial services - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — May 8, 2024 **Feedback Summary**: ScreenRoot has meticulously and consistently delivered all the tasks within schedule and helped the client develop unique tools and features in their end product. ScreenRoot's approachability, engaging attitude, and reason-driven mindset are key elements of their work. ""The team was always approachable."" **BACKGROUND** Please describe your company and position.I am an executive at YES SecuritiesDescribe what your company does in a single sentence.Full-suite brokerage and investment products company **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Design new broking (transaction) mobile app and websiteDesign new marketing websiteModernize the overall functional and aesthetic experience **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?High ratingsGreat culture fitCompany values alignedBest met design-function balanceHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The larger scope was a complete overhaul of our legacy transaction mobile app and website. This includes -Design of flutter-based post-login transaction mobile app for registered usersDesign of post-login transaction website for registered users Design of SEO optimised pre-login/ marketing websiteFor the transaction modules, the product design approach required that the design agency deliver a modern, differentiated UI and elevated UX without, at any stage, de-prioritizing the functional efficiency or regulatory guidelines. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Timely deliveryEnd-product design consistencyDesign-to-Development conversion accuracy Describe their project management. Did they deliver items on time? How did they respond to your needs?Project team was regularly engaged on progress and closely managed TATs. All items were delivered on time or within reasonable variance from set timelines. The team was always approachable. They also were open to iterations where well-reasoned/ ideals matched.What was your primary form of communication with ScreenRoot?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Do not compromise on their design-driven opinion to simply "meet" or agree with client's asks. They always present reason for choosing an alternate approach. Owing to this, we ended up developing a lot of unique tools and features in the end product.Are there any areas for improvement or something ScreenRoot could have done differently?No, nothing major/ material. It would help if the multiple rounds of design feedbacks and collaboration would be better recorded for future reference/ lookback --- #### Mobile App UI/UX Design for Private Sector Bank **The Project** - Services: Branding, UX/UI Design, Web Design - Project size: Confidential - Project length: Jan. 2021 - Ongoing **Project Summary**: ScreenRoot has designed the UI/UX of a private sector bank’s mobile app. The team’s deliverables include user research report, wireframes, interactive prototype, mock-ups, UI assets, and the final app design.  **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product & Engagement Lead, Private Sector Bank - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Mar 26, 2024 **Feedback Summary**: The client is pleased with ScreenRoot’s work, which meets expectations. The team has an excellent project management approach, and they deliver tasks on time. Moreover, their communication skills are great, and they keep the client informed at all times. Their expertise is also truly commendable. ""Their creativity and attention to detail were unparalleled."" **BACKGROUND** Please describe your company and position.I am the Product and Engagement lead of a financial services company Describe what your company does in a single sentence.Leading Indian private sector bank **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Create a state of the art UI for our all new Retail mobile banking application **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?Company values alignedHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Mandate was to design a new age UI while ensuring intuitive UX a for all new Retail banking mobile application. Key Deliverables: User Research Report Wireframes Interactive Prototypes Visual Design Mockups Design System UI Assets Final Design Deliverables Support and Maintenance **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Customers adoption to new app Transition from old mobile app Engagement metrics Monthly Active user/Registered baseDescribe their project management. Did they deliver items on time? How did they respond to your needs?The UI/UX agency demonstrated exceptional project management throughout the collaboration, ensuring timely delivery of all key deliverables. They maintained clear communication channels and provided regular progress updates, keeping us informed every step of the way. In terms of timeliness, they consistently met or exceeded deadlines for each phase of the project. From the initial research phase to the final delivery of design assets, they adhered to the agreed-upon timelines without compromising quality. Moreover, their responsiveness to our needs was commendable. They were always available to address any questions or concerns we had, promptly providing solutions and guidance whenever needed. Whether it was implementing feedback, making revisions, or accommodating last-minute changes, they were proactive and accommodating throughout the process. Their proactive approach to project management, combined with their responsiveness and commitment to meeting deadlines, ensured a smooth and successful collaboration. Overall, their project management was exemplary, and their dedication to delivering exceptional results made them a pleasure to work with.What was your primary form of communication with ScreenRoot?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stood out most about Screenroot was their unwavering commitment to excellence and their exceptional level of expertise. They not only understood our project requirements but also took the time to deeply understand the needs and preferences of our users. This customer-centric approach ensured that every design decision was driven by enhancing the UX. Their creativity and attention to detail were unparalleled, resulting in a retail banking app that not only met but exceeded our expectations. They brought fresh ideas to the table and demonstrated a willingness to push boundaries to deliver innovative solutions. Additionally, their professionalism and responsiveness were remarkable. They maintained open lines of communication, addressed our needs promptly, and consistently delivered high-quality work within the agreed-upon timelines. Overall, what made this company truly impressive was their ability to combine creativity, expertise, and professionalism to deliver a product that not only met our goals but also delighted our customers. Their commitment to excellence set them apart as a truly exceptional UI/UX agency.Are there any areas for improvement or something ScreenRoot could have done differently?While our experience with ScreenRoot was overwhelmingly positive, there are a few areas where they could potentially improve: Streamlining Communication Channels: Although communication was generally smooth, there were instances where consolidating communication channels or utilizing project management tools more effectively could have enhanced efficiency. Providing More Detailed Documentation: While their design work was exceptional, providing more comprwehensive documentation, especially regarding the rationale behind design decisions and the implementation of the design system, could have facilitated smoother handoff to our development team. Overall, these areas represent opportunities for ScreenRoot to further enhance their already impressive services and solidify their position as a top-tier UI/UX agency. --- #### Web Design & Dev for Wealth Management Company **The Project** - Services: Content Writing Services, UX/UI Design, Web Design, Web Development - Project size: Confidential - Project length: Feb. - May 2023 **Project Summary**: ScreenRoot designed and developed a website for a wealth management company. The team wrote and proofread content; the project was part of larger branding and marketing efforts to improve the digital presence. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** President & Head of Tech & Ops, Nuvama Wealth Management - Industry: Financial services - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 4, 2023 **Feedback Summary**: The client was satisfied with ScreenRoot's quality work and performance. The team delivered on time and provided excellent input on every aspect of the project. Their responsive and accommodating approach resulted in a smooth partnership. Overall, they stood out for their practical execution. ""We were impressed by their value system and deep commitment to our needs. They had a responsive approach."" **BACKGROUND** Please describe your company and position.I am the President and Head - Technology and Operations of Nuvama Wealth ManagementDescribe what your company does in a single sentence.Nuvama is a Wealth Manager based out of India with significant interests in Wealth Management, Asset Management and Capital Markets. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Digital presence for Nuvama Wealth Management **SOLUTION** How did you find ScreenRoot?ReferralOtherWhy did you select ScreenRoot over others?High ratingsPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We were seeking a digital presence for our clients and key stakeholders like shareholders, regulators. This was a critical project because it was part of a larger marketing piece which involved rebranding of the firm and its assets. The projects involvedcreation of web sitedesign and execution of the samecontent and proofingexecution and proofingThere were stiff deadlines as the release of the web site had to coincide with the larger marketing campaign release. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Timely delivery of the projectDescribe their project management. Did they deliver items on time? How did they respond to your needs?Excellent project management. Responsive team with great inputs on every aspect of the project. Partnership approach to the project as opposed to a vendor approach. Flexible in accommodating changes and yet committed to timely delivery.What was your primary form of communication with ScreenRoot?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We were impressed by their value system and deep commitment to our needs. They had a responsive approach and were practical in execution.Are there any areas for improvement or something ScreenRoot could have done differently?Content writing could have been better. --- #### UI/UX Design for Global Analytics Company **The Project** - Services: UX/UI Design - Project size: Confidential - Project length: Jan. 2022 - June 2023 **Project Summary**: ScreenRoot provided UI/UX design for a global analytics company. They designed wireframes and visual materials for multiple products and solutions that the client offered. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 4.0 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** Director, Mktg Analyst & Product Teammate, Crisil Limited - Industry: Financial services - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Jun 19, 2023 **Feedback Summary**: ScreenRoot completed wireframes and designs on time. They had a knack for balancing visual creativity with UX and ease of use. Moreover, they met the client's requirements satisfactorily. "''Screenroot really understands our requirements and adapts to the same.''" **BACKGROUND** Please describe your company and position.I am the Associate Director - Market Intelligence and Analytics - Product and Presales of Crisil LimitedDescribe what your company does in a single sentence.CRISIL is a leading, agile and innovative global analytics company driven by its mission of making markets function better. We are India’s foremost provider of ratings, data, research, analytics, and solutions. A strong track record of growth, culture of innovation and global footprint sets us apart. We have delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers.Our businesses operate from India, the United States (US), the United Kingdom (UK), Argentina, Poland, China, Hong Kong, Singapore, and the United Arab Emirates (UAE). We are majority owned by S&P Global Inc., a leading provider of transparent and independent ratings, benchmarks, analytics, and data to the capital and commodity markets worldwide. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Help with Designs on various products and solutions we provide to our clients **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?High ratingsGreat culture fitHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Provide with wireframes and visual designs for multiple products and solutions that we offer to our client. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Timely completion of wireframes and designsDescribe their project management. Did they deliver items on time? How did they respond to your needs?Screenroot has been very professional and have delivered on time. The quality of their delivery has been quite good.What was your primary form of communication with ScreenRoot?Virtual MeetingWhat did you find most impressive or unique about this company?Screenroot really understands our requirements and adapts to the same. They have a knack of balancing the visual creativity with user experience and ease of use.Are there any areas for improvement or something ScreenRoot could have done differently?None. They have met our requirements satisfactorily --- #### Web & Mobile App Dev & Design for EdTech Company **The Project** - Services: UX/UI Design, Web Design, Web Development - Project size: Confidential - Project length: Jan. 2021 - Ongoing **Project Summary**: ScreenRoot has designed and developed an app and website for an educational technology company. The team has brainstormed, conceptualized, conducted user research, and created UI/UX designs. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Senior Product Manager, EdTech Company - Industry: Education - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Jun 15, 2023 **Feedback Summary**: ScreenRoot has delivered a functional app that has received over a million downloads and a 4.2–4.3-star rating in the Play Store. The team is highly responsive to the client's needs and communicative via virtual meetings and emails. They are receptive and open to feedback. ""They are great at being open to feedback and working within constraints."" **BACKGROUND** Please describe your company and position.I am the Senior Product Manager of an education companyDescribe what your company does in a single sentence.Ed-tech company working on solving access to education for the underserved using technology and conversational AI. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Design an app for our conversational AI platformDesign and build a website for the conversational AI platform **SOLUTION** How did you find ScreenRoot?Online SearchWhy did you select ScreenRoot over others?Referred to meSpoke to their clients who had great things to sayHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The scope of the work is to brainstorm, conceptualise, conduct user research, and create UX and UI designs for a complex B2C and B2B app. The key deliverables include user research reports and UI/UX design files for the apps. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?We have over a million downloads of the app on the Google play store, with about a 4.2/4.3-star rating.Describe their project management. Did they deliver items on time? How did they respond to your needs?They are highly responsive to our needs and requests, but the time of delivery of items is sometimes a negotiation given the constraints. Some of their project managers are proactive and manage work, timelines, and communication very effectively while others could do better.What was your primary form of communication with ScreenRoot?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They are great at being open to feedback and working within constraints, which is essential for a design agency where a lot of brainstorming, creativity, and back and forth is required.Are there any areas for improvement or something ScreenRoot could have done differently?The project management team can take up more responsibility. The designers could share more evidence while suggesting UX and do a better job of keeping the app constraints in mind. --- #### UI/UX Design for FinTech Firm **The Project** - Services: UX/UI Design, Web Design - Project size: Confidential - Project length: Oct. - Nov. 2022 **Project Summary**: ScreenRoot designed the UI/UX for a fintech firm's banking app. They created wireframes and designed 300 screens for the client's app. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Head of Product, RapiPay Fintech Pvt Ltd - Industry: Financial services - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jun 9, 2023 **Feedback Summary**: ScreenRoot's commitment, responsiveness, and adaptability shone through as they delivered an impressive number of screens. Their experienced senior resource provided valuable inputs, contributing to effective project management and design thinking. ""Their commitment, repository of ideas, experience, and accommodating attitude were impressive."" **BACKGROUND** Please describe your company and position.I am the Head of Product of RapiPay Fintech Pvt LtdDescribe what your company does in a single sentence.Fintech firm that offers various financial products like - Money Remittance, AEPS, Loans, micro ATM, PPI Wallet, Neo-banking **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Designing UI and UX for our Neobanking AppDo this in record 1 month time **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?High ratingsReferred to meHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We were starting to build a consumer facing neo banking application that offers various products like - PPI wallet, cards, CASA, Loan, Investment, etc. The key challenge was to define the character and personality of the app - esp for our relevant TG. Also we were short on time. So we wanted to hire an agency who could not only do wireframing, but development ready designs including design components for close to 300 screens in a matter of 1 month. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Development ready designs were delivered for all 3 platforms - web, Android and iOS - close to 300-350 screens within a period of 1 month.Describe their project management. Did they deliver items on time? How did they respond to your needs?Yes, I must mention that Priyanka - being their senior most resource was helping in project management and all kinds of critical inputs to design thinking.What was your primary form of communication with ScreenRoot?Virtual MeetingWhat did you find most impressive or unique about this company?Their commitment, repository of ideas, experience, and accommodating attitude were impressive.Are there any areas for improvement or something ScreenRoot could have done differently?I think, they can work on their business model/pricing a bit, so that even small companies like us can enter into a long term engagement with them. --- #### UI & UX Design Services for Sports Tech Company **The Project** - Services: Other Design, UX/UI Design - Project size: Less than $10,000 - Project length: Apr. 2021 - Ongoing **Project Summary**: ScreenRoot has been hired by a sports tech company for UI/UX design services. The team has developed a set of UX/UI customizations for the client's mobile apps and microsite as well as other digital content. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** COO, Way2Sports Private Limited - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jul 8, 2022 **Feedback Summary**: ScreenRoot has helped the client transform their idea into a digital sports solution. They gave high priority to creating an exceptional UX and have shown a better way of communicating the client's core functionality. Overall, the client is pleased with their dedication and innovative approach. ""Their mobile app development skills blew me away."" **BACKGROUND** Please describe your company and your position there. I am the COO for a Sports Tech Company based from Mumbai, India. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire ScreenRoot, and what were your goals? We hired ScreenRoot for our UI & UX Development Solutions to help us understand and streamline workflows to better the overall experience that a user receives upon landing. **SOLUTION** How did you select this vendor and what were the deciding factors? ScreenRoot has participated with some of our partners in their previous projects and have completed the work with diligence and great expertise and hence wouldn't miss an opportunity to work again with them. Describe the scope of work in detail, including the project steps, key deliverables, and technologies used. UI & UX customizations for Mobile App & Microsite, Sales Pitch & other digital content. How many resources from the vendor's team worked with you, and what were their positions? Two project managers were assigned to be our main point of contact throughout the projects. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Partnering with ScreenRoot Technologies was the first and single most important decision I took as a founder of a Sports Tech startup. With ScreenRoot Technologies, we found a true collaborator to help transform our ideas into a digital sports solution. User experience was always given the highest priority. As in any tech development life cycle, there were challenges, bugs, roadblocks, and occasional pivots. However, Priyanka and the team were always available, and just a phone call away, which was very reassuring. Our ad-hoc requests were handled in an expedited manner, and we were kept in the loop. Getting an outsider's perspective was crucial in discovering our weaknesses, with multiple suggestions offered for drastic improvements. We removed unnecessary features, explored better ways of communicating our core functionality, and prioritized a redesign to take advantage of newer opportunities that we had not considered before the review. It's details like these that help us effectively expand and grow. Describe their project management style, including communication tools and timeliness. The project managers were easy to communicate with and provided frequent updates. As because of the pandemic all communications were made online but this did not hamper the work productivity for us. Everything was delivered on time and we received ample warning if a deadline wasn't going to be met. What did you find most impressive or unique about this company? Their mobile app development skills blew me away, They knew everything about UI & UX execution. Since this was our first mobile app. they were also patient and willing to walk us through their process as we journeyed with them. Are there any areas for improvement or something they could have done differently? None. --- #### Web Design for Real Estate & Infrastructure Dev Company **The Project** - Services: Web Development - Project size: $50,000 to $199,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: ScreenRoot provides ongoing design services for an infrastructure development company. They’ve helped revamp, redesign, and redevelop the client’s website and UI/UX using PHP, custom CSS, and CMS. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Sr Manager Digital Mktg, Real Estate & Infrastructure Dev Co - Industry: Real estate - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 26, 2021 **Feedback Summary**: The collaboration with ScreenRoot has resulted in a newly launched website for the client. Though it’s too soon to measure major KPIs, the site’s conversions have been strong. The team has shown tremendous skill and ability throughout the engagement.  ""ScreenRoot’s design process and skills are most impressive."" **BACKGROUND** Introduce your business and what you do there. I am a senior digital marketing manager for an infrastructure development company located in Bombay, India. I lead the website design process. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot? We needed to revamp our website — it was 4–5 years old and we also wanted to redesign and redevelop it, which is where ScreenRoot came in. **SOLUTION** What was the scope of their involvement? They've redesigned the website completely from scratch. They've used PHP, custom CSS, and CMS. Additionally, the major work that ScreenRoot has been involved in is around designing the UI/UX of the website. What is the team composition? There are two full-time people who were in touch with us. In addition to that, there are multiple people behind the scenes. There is also another development agency involved and some seniors who join calls. How did you come to work with ScreenRoot? We were scouting through a lot of other agencies. Since we are a company within a $15 billion group, a lot of other companies within our group had worked with ScreenRoot before, so we got good references from them. Our IT team had also evaluated their quality of work and they gave us a thumbs up. We also had three agencies do some pitch presentations and ScreenRoot was the best. How much have you invested with them? We’ve spent roughly $60,000. What is the status of this engagement? We started working together in January 2021 and our partnership is still ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? It's been around a month since we went live with the website. We're still stabilizing it for the different performance parameters, but within the next few months, we will be able to measure new visitors, page load speed, rankings, and other KPIs. Currently, the conversion rates for the landing pages are very nice. How did ScreenRoot perform from a project management standpoint? We don't use any project management tools and communication is typically through Teams, WhatsApp, and calls. What did you find most impressive about them? ScreenRoot’s design process and skills are most impressive. They bring their skilled design team to the table very well and it has been a major differentiator.  Are there any areas they could improve? At this point, there is nothing to improve.   Any advice for potential customers? It’s a good process and you should give them a try. --- #### Web & Mobile App Design for Financial Institution **The Project** - Services: Other Digital Marketing, UX/UI Design, Web Design - Project size: $50,000 to $199,999 - Project length: Jan. 2019 - Ongoing **Project Summary**: ScreenRoot provides ongoing design services for a financial institution. They’ve refreshed the institution’s website, coded the frontend, and now manage the site. They’ve also designed two mobile apps. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Assistant VP of Digital, TATA Capital - Industry: Financial services - Client size: 5,001-10,000 Employees - Review Type: Phone Interview - Verified **The Review** — Aug 9, 2021 **Feedback Summary**: The updated website is significantly faster over the past two years thanks to ScreenRoot’s dedication to quality. Not to mention, the site’s improved search rankings have secured higher traffic, too. Users have also enjoyed the mobile app on a daily basis, which has become a notable revenue source. "“Their ability to understand a project is second to none.”" **BACKGROUND** Introduce your business and what you do there. I’m the assistant VP of digital at TATA Capital, a financial institution. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot? We were looking for a company that could help us revamp our website. We wanted them to not only look at it from a design standpoint but also give us ideas on what the missing functionalities were on our website.  **SOLUTION** What was the scope of their involvement? ScreenRoot revamped our website’s design. With each feature, we gave them the requirements and they designed the frontend for it. For example, if we wanted a way for customers to use WhatsApp to drive leads for loans, ScreenRoot would design the content to make sure that the customer journey would be acceptable. It’s a business-driven project.  Now, they continue to look after the website design and coding, handling content placement and strategy in addition to adding new products.  They also manage the designs for our iOS and Android mobile apps. One of them is a complex solution that functions as a corporate credit card. Users have a specific credit limit they can draw from to pay for their invoices. They can also use the app to get approvals, see updates on existing limits, and enhance their funds. The second project is an investment app. What is the team composition? We’re in contact with the founder on a daily basis — he’s very approachable — and regularly speak with the head of project management. We’ve also had about three project managers so far. I interact with 3–4 designers, and there’s the sales head, too, who has since left the company. How did you come to work with ScreenRoot? We had multiple interview rounds with various partners to identify who would be the best fit in terms of cost, scalability, and more.   We’d heard about ScreenRoot through the grapevine in the financial services industry. Our team did some research and saw that they were very good. They also came very well prepared for the pitch compared to the others. They currently work with one of the leading banks in India as well.  In the end, we chose because they made a lot of points that we liked and had a good support plan. How much have you invested with them? We’ve spent about $100,000. What is the status of this engagement? We started working together in January 2019-ongoing. The engagement has increased in the last two and a half years since we contracted them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? For the website, we look at it from a purely analytical standpoint. We base our success on the bounce rate, the exit rate, and the time spent on the page itself. These metrics have significantly improved over the last two years. The main thing that’s very important for us is the speed, which we track on a regular basis. After having multiple discussions with their team, they’ve notably improved our site speed.  Our search rankings have also improved overall. They work with our SEO team to ensure that whatever requirements we have, from metatags and meta descriptions to separate pages and keywords, are done by both teams. As a result, the number of visitors to our website has increased exponentially over the last three years. Regarding the mobile apps, we launched the solutions for our corporate customers to service their existing loans in March 2020. The apps have done well, generating a huge amount of revenue for us over the last year. That has especially helped us during the pandemic. People like and use the apps on a regular basis. How did ScreenRoot perform from a project management standpoint? ScreenRoot’s project management is pretty bang on. Most of the requirements are understood properly, and the project managers ask the right questions. They don’t shy away from saying they don’t understand something. They’re eager to learn.  Overall, they’re very good to work with and they’re usually spot on with the timelines. There have been a few timelines missed by a week or so, which is understandable in any project. The team delivers quality, and I can check their tasks each week through a Google Sheet. What did you find most impressive about them? Even though I’ve never visited their office, I can still convey my ideas to their team. Their ability to understand a project is second to none. If they don’t understand, they just ask questions. After I explain my point, they deliver the component exactly as I’ve imagined it.  Are there any areas they could improve? Since they focus on quality, sometimes they miss certain timelines. They still deliver within the limits we usually set out, though. If it’s a larger project, we usually buffer for 1–2 weeks in case there are design and wireframe changes and coding issues. --- #### UI/UX Design for Pharmaceutical Company **The Project** - Services: UX/UI Design - Project size: $50,000 to $199,999 - Project length: Sep. 2020 - July 2021 **Project Summary**: ScreenRoot was hired by a pharmaceutical company to design a platform for healthcare personnel. The platform allowed the client to gain insights into its users' behaviors and promote health-related initiatives. **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 3.0 - Willing to Refer: 4.5 **The Reviewer** Digital Marketing Manager, Dr. Reddy's Laboratories - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Online Review - Verified **The Review** — Jul 21, 2021 **Feedback Summary**: The platform boasted 50,000 users within one month of its launch. ScreenRoot exhibited the best industry practices in order to ensure seamless execution of the final product. A dedicated partner, they demonstrated effective communication and receptiveness to feedback throughout the engagement. ""The team brought in the best industry practices and communicated regularly with us."" **BACKGROUND** Please describe your company and your position there. I work as Digital Marketing Manager at Dr Reddys who is responsible for Different product deliveries & build automated assets. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire ScreenRoot? We wanted to come up with our own digital Asset for the organisation. The intent was to engage as many doctors as possible who we reach out to. This would help us gain insights and behaviors of different users which is both customized and personalized. **SOLUTION** How did you select this vendor? We evaluated couple of agencies who we already worked with us and who delivered some of the best projects for our company. We are happy that Screen root has been part of our project and they brought expertise which helped us gain traffic of 50k within first month of the launch. Describe the project in detail and walk through the stages of the project. DRL has been spending quite some on Digital platforms & however, DRL is not sure who the audience is. Data has become such a crucial ingredient to understand and cater to the audience needs. In addition to this, DRL understood that it can help updation/up-gradation of HCP knowledge in the space where its brands are available. This triggered us to build a platform for HCP’s: Sweet spot for both organisation & our customers. Doc Vidya is DRL owned online website that is targeted to HCPs to drive change in their behavior and beliefs for our brands, molecules and therapy related initiatives. The website will influence change in behavior leading to high prescriptions. How many resources from the vendor's team worked with you, and what were their positions? Our team worked with one UX Designer & one project manager who delivered figma files as an end output. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? Currently, we have 50K users within one month of go Live date. How effective was the workflow between your team and theirs? The team brought in the best industry practices and communicated regularly with us on what the improvisations that can be made based on different use cases. They also spent time during testing & QA which immensely helped in smooth execution of final product. What did you find most impressive or unique about this company? The involvement and the communication during the entire journey. (Research>>Design>>Testing>>Final delivery) Are there any areas for improvement or something they could have done differently? We faced some difficulty during transition between different resource. I think this is something that could've been improved. --- #### Web Design for Education Organization **The Project** - Services: Web Design - Project size: $1,000,000 to $9,999,999 - Project length: June 2018 - Ongoing **Project Summary**: Based on a design brief, ScreenRoot designed a UX/UI that could be implemented by an internal development team. Working through a particular design process, they created PSD files as deliverables. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.5 - Willing to Refer: 4.5 **The Reviewer** Senior Product Manager, Harappa Education - Industry: Education - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 31, 2019 **Feedback Summary**: The UX/UI design received unanimously positive feedback after hitting the market. ScreenRoot was flexible in adjusting the scope based on the feasibility of certain requirements. While their attention to detail can slide into the field of over-analysis, it also results in high-quality deliverables. ""Their design methodology is all data- and research-driven, so they’re not dependent on 1–2 designers."  " **BACKGROUND** Introduce your business and what you do there. I’m the senior product manager at Harappa Education, an online institution that's building courses and curricula to bridge the skills gap currently in the workplace and preparing individuals for a better future. We’re located in New Delhi and have around 35 employees. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot? Our company started almost four years back. We had a clear proposition and wanted to quickly get into the market with our product. ScreenRoot was hired to do the entire UX/UI development.  **SOLUTION** What was the scope of their involvement? ScreenRoot came up with all the wireframes and performed research based on the design brief we provided them. They provided the final deliverables as PSD files usable by our in-house development team. Most of the content was done by us, but they did provide some of it. They had a good understanding of our proposition. What is the team composition? We were assigned a project manager, who was our main point of contact at ScreenRoot. We always coordinated with him, and I managed the team on our side. ScreenRoot’s team varied in size across the engagement. There were 4–5 people assigned to our project on average, at any given time. How did you come to work with ScreenRoot? We were looking for agencies with certain design skills, good portfolios, and who’d worked for certain clients. We had discussions with a couple of other agencies as well, and we liked the thought process ScreenRoot presented. Their design methodology was quite impressive, so we moved forward with them. How much have you invested with them? The cost so far is around 21 lakh Indian rupees ($30,400 USD), and the total cost will be 25 lakh Indian rupees ($36,200 USD). Some parts of the work are still in progress and have not been paid for yet. What is the status of this engagement? We started working with ScreenRoot around June 2018, and the collaboration is ongoing. We’ve worked on a project-by-project basis and had a total of four projects since the beginning. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The work they’ve done has been found to be quite impressive by initial customers and certain partners. ScreenRoot has been very supportive in iterating with us and guiding us regarding how to collect feedback on our designs. The go-to market has been quite smooth, and all our customers have loved the design. We launched a couple of months back, and we’re getting a really good response early on. How did ScreenRoot perform from a project management standpoint? There have been times when deadlines were not met, but not because of ScreenRoot’s inefficiency or bad project management. We needed extra hours to build certain designs, and ScreenRoot was upfront about possible delays. We understood that certain things were more complex than we envisioned at the time of the brief. What did you find most impressive about them? We’ve had a fabulous experience with ScreenRoot. As a product manager, I’ve learned a lot about how proper UI/UX is done. Their design methodology is all data- and research-driven, so they’re not dependent on 1–2 designers. There have been times when the team shifted and people were replaced, but that didn’t impact our work in any way. It’s been a smooth experience, and we wish to continue working with ScreenRoot for a long time. Are there any areas they could improve? There are no improvements I can recall, but there have been times when ScreenRoot overanalyzed certain things to reach customer satisfaction. They want their work to be perfect, but we’ve had to push them to kick deliverables out at times, rather than overthink them. Turnaround times are important in business, so we can't wait for too much brainstorming and thinking around a particular deliverable. This is an area where they should manage how perfect a solution should be. --- #### WordPress Web Redesign for Telecom Company **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: Oct. 2017 - Apr. 2018 **Project Summary**: Screenroot provided a 360-degree web-design service including developing frameworks, wireframes, a and WordPress. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Director Marketing, Karix Mobile Pvt. Ltd - Industry: Telecommunications - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — May 22, 2018 **Feedback Summary**: The site Screenroot developed garnered very positive feedback from users and increased exposure. Communicating clearly, Screenroot listened closely feedback to quickly fix any issues. Their ability to deliver before deadlines while maintaining an in-depth approach was impressive. ""They were able to understand fully our business, our competition, and how to best represent our brand." " **BACKGROUND** Introduce your business and what you do there. I am the head of the marketing division of Karix Mobile Pvt. Ltd., a company that primarily provides messaging solutions such as SMS and email. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Screenroot? We had a previous website that wasn’t designed well,  with bad UI/UX, and unorganized architecture. Our customers were having a tough time figuring out how to navigate site. Screenroot was hired to create a new website for us to fix these problems and to increase our traffic. **SOLUTION** What was the scope of their involvement? First, Screenroot defined a framework for us to understand the scope and requirements of the projects. Then, they developed a wireframe of our information architecture and how our content would be structured visually on WordPress. This step helped us clearly how our navigation was going to function and how our content was going to be organized on individual pages. After the final designs were approved, they delivered the HTML pages and finalized the WordPress sites. What is the team composition? We worked with a project manager and two developers. How did you come to work with Screenroot? Our previous company did not understand our business. I was new to Karix Mobile at the time and wanted to vouch for a company I knew could help the business. Screenroot met all my requirements and I was confident they could deliver quality results. How much have you invested with them? We invested ₹24 lakh rupees ($36,427 USD). What is the status of this engagement? We started the engagement in October 2017 and it ended in April 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We saw a stark improvement between the older and newer website. The new website’s marketing automation gives us access to a robust and smoother lead management process as marketing automation. Our information architecture became much better, and our investors provided very positive feedback on the UX/UI. In the past, our customers didn’t even know who we were, but now, our site effectively markets our brand. How did Screenroot perform from a project management standpoint? We initially communicated almost on a daily basis and exchanged feedback. After we developed our project timeline, we communicated once a week as they continued to update us on their work. During implementation, our communication picked up again to discuss bugs and fixes. Overall, Screenroot made sure there was no gaps or misunderstandings between us. What did you find most impressive about them? Even though we only provided a minimalistic brief of our business, they were able to understand fully our business, our competition, and how to best represent our brand. They were very good designers and integrated a quality backend earlier than predicted. Screenroot was a one-stop shop and we relied on them from development to marketing. Are there any areas they could improve? Towards the end, they could’ve paid a little more attention to the design of the pages. Do you have any advice for potential customers? Make sure to clearly scope out the work and take the time to communicate your business’s needs. If you invest time and effort into your own project, they’ll do a great job. --- #### Web Design & UI/UX for Finance Group **The Project** - Services: Web Design - Project size: $10,000 to $49,999 - Project length: Aug. 2017 - Apr. 2018 **Project Summary**: After creating a thorough roadmap of milestones, ScreenRoot developed a website, its UX/UI, content, and features. They tested the site for errors and helped launch the site. **Review Rating**: 4.5 - Quality: 4.0 - Schedule: 4.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Manager, Mahindra Rural Housing Finance - Industry: Financial services - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — May 15, 2018 **Feedback Summary**: The site received increased traffic and executives were pleased with the website's professional appearance. ScreenRoot was flexible to changes and quickly implemented requests. Despite minor management issues, their clear communication ensured an overall successful project.  ""They were very flexible and very quick to accommodate to last minute changes." " **BACKGROUND** Introduce your business and what you do there. I am the manager of Mahindra Rural Housing Finance, a non-banking financial company that provides housing loans primarily for rural areas. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot? Our customers are not very well-versed in technology. Thus, we wanted to create a website that was easy to use, user-friendly, and attractive. We also wanted to recreate our perspective to be consumer-focused. **SOLUTION** What was the scope of their involvement? ScreenRoot first conducted interviews and took the time to understand our business, challenges, and customers. They created a roadmap to outline deliverables, phases, and deadlines. Their team developed the site’s initial version including the UX/UI, content, and features. Then, ScreenRoot tested the site for any bugs or errors. After an additional 6–7 months of smoothing out the code, they finalized the website. What is the team composition? We worked with a team of five including a sales specialist, designers, and developers. How did you come to work with Screenroot? ScreenRoot previously worked with our parent company. We were considering their company and four others, and they presented the best proposal. How much have you invested with them? We invested around $20,000. What is the status of this engagement? The engagement lasted from August 2017–April 2018. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? It’s too early to show any consumer metrics. However, the day the website launched, our other industry executives and chairman applauded the professional appearance of the site. We also received a large increase in traffic to our site. How did Screenroot perform from a project management standpoint? They interacted with us on a weekly basis and set clear milestones. ScreenRoot consistently let us know about any delays. Their team made sure communication was smooth. What did you find most impressive about them? They were very flexible and very quick to accommodate to last minute changes. Are there any areas they could improve? They could improve their data management. We had some incidences where we had to resend them our data. Do you have any advice for potential customers? It is very important to map out what you want to do in your project. Make sure to help them understand your business and your requirements. --- #### Web & App Dev for Conglomerate Company **The Project** - Services: Web Development - Project size: $50,000 to $199,999 - Project length: Mar. 2015 - Ongoing **Project Summary**: ScreenRoot develops and designs innovative web solutions, including a custom platform for job applicants and an interactive annual report tool for investors. The team also helps optimize the corporate website. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Senior Manager, Mahindra - Industry: Manufacturing - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Aug 4, 2017 **Feedback Summary**: ScreenRoot’s excellent project management makes them stand out from the competition. Despite scope and timeline changes, the team consistently delivers quality results on time. They also have the ability to understand and work with complex information. "“ScreenRoot works in a very structured manner and delivers complicated projects with little supervision.”" **BACKGROUND** Introduce your business and what you do there. Mahindra is an Indian conglomerate that consists of several separate businesses in various industries, including automobiles, tractors, airplanes, and IT. I’m the senior manager of the Mahindra corporate brand team, which handles brand perception. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot? The first challenge that ScreenRoot addressed was to develop a website that represented Mahindra as innovative. As we are in 150 businesses in 100 countries, it was a gigantic task to consolidate all of that into one innovation philosophy. Our second challenge was to create an interactive annual report, which was quite complicated because we have so many businesses. We wanted a web portal that could handle any sort of information that an investor in Mahindra would look for. This tool had to be easy to use and understand. The third challenge was to make a career site for potential employees. We wanted to increase the number of jobs that gets filled through our website and reduce the dependence on consultants. Using this portal, applicants could see what positions are available. **SOLUTION** What was the scope of their involvement? We use ScreenRoot primarily for website development. Initially, we would give them the requirements for what we want to do. They would develop the idea, put together a strategy, and create wireframes and HTML. Based on those, they would create mobile, tablet, and website applications. ScreenRoot also optimizes our site.They create advanced features for our sites, in terms of interactivity and representing complex data. Sometimes, they create content and images as well. For the investor relations portal, ScreenRoot developed features that allow users to select any range of years and any figures and view that information on the website. Instead of having to create their own charts, investors are able to do it live on our website in a very intuitive way. They could also download the information as an Excel file or image. On the career site, we were able to attribute a boss, location, benefits, and other qualities to each job. If you are a job seeker, you’ll be able to see the job and all those details online. This was made possible by cross mapping 2 companies within the Mahindra group. It was the first time in the world that someone has attempted to do a feature like this. What is the team dynamic? I interact with 3 people, including Priyanka, who handles the account servicing, and her boss. Tanmay is the CEO. They have a large backend team, with about 30 people working on different projects at different times. I have interacted with them sometimes, and I have been to their office. They’re flexible. There are no other team members who are exclusively dedicated to our projects. How did you come to work with ScreenRoot? ScreenRoot was one of the companies that we invited for a website pitch. We didn’t know much about them at the time, except that they were based out of Goa, which is unusual for an agency. We were pleasantly surprised at the amount of work they had done. They were able to accurately articulate ideas as per the brief. They quickly won our confidence and our business. How much have you invested with them? We’ve spent $100,000 on their services. What is the status of this engagement? We started working with them in March 2015, and the relationship is ongoing. A project with them can last from 2–5 months. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The easiest and most telling metric is the average time spent on the rest of the website, which is 2 minutes. In comparison, the average time a website visitor spends on what ScreenRoot developed is 2 minutes and 45 seconds. That improvement is significant when it comes to digital work. What they’ve developed is quite innovative, especially for the investor relations community and the job seekers community that we are serving. They’ve never seen anything like the tools that ScreenRoot developed. As a result, we’ve received positive feedback both externally and internally. We get feedback on the amount of effort we’ve put into these solutions as well as the fluidity of the experience and how well they are put together. How did ScreenRoot perform from a project management standpoint? ScreenRoot is able to handle tight timelines, and the team has strong project management. One thing that most agencies have in common is a looseness towards deadlines and about closing loops. In both these areas, ScreenRoot is particularly strong, which is why we prefer them when we have complex problems. We don’t have to watch over every aspect and micromanage every detail — ScreenRoot will handle it on their end. They do not make mistakes even if we want something and something else is delivered, or we’ve agreed upon a date and that date is crossed. Even if there are delays on our end, they’ve been able to deliver on the date we required. We communicate more during the beginning and end phases of a project. I speak to them daily or once every 2–3 days. Towards the middle of the project, we would talk once a week. At the end, there would be increased conversations again. We have very fluid conversations. They’re not scheduled. The conversations would last for 5 minutes to an hour, depending on the complexity of what we’re trying to address. What did you find most impressive about them? ScreenRoot works in a very structured manner and delivers complicated projects with little supervision. They do not need micromanagement — you can leave them to themselves. They use common sense to see if something works and if it’s user-friendly. Considering the amount of management that we have to do for other agencies, ScreenRoot comes out on top by leaps and bounds. I would recommend them very highly. Potential clients need to make sure that the project scope and deadlines are tightly agreed upon. If your brief is clear, they will be able to deliver very clearly on that brief. Are there any areas they could improve? When it comes to developing a strategy, they have ideas of their own, but they do not do benchmarking. We look at the competition and best practices, then we bring that information to ScreenRoot. We tell them what we like, and they deliver it. That is an area they can work on. They are an agency that works out of Goa, which is not a commercial hub for most clients. They don’t attend a lot of events and award functions. If they did, I think they would have better business. That’s just some feedback for them because I wish they could grow. --- #### Design & Development for Health Platform **The Project** - Services: UX/UI Design - Project size: $200,000 to $999,999 - Project length: Dec. 2015 - Ongoing **Project Summary**: ScreenRoot developed and designed a UX focused website to hone consistency, including the creation of wireframes and informational videos. They currently conduct analytics while developing three applications. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Head of IT, Hospital - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 27, 2017 **Feedback Summary**: Their ability to develop a project plan is impressive, along with their UX expertise. They are up-front when they foresee potential issues, and although small, are more than capable of garnering positive feedback from not only patients, but from competitors as well. "“They had shown immense patience with us and were ready to get their hands dirty.”" **BACKGROUND** Introduce your business and what you do there. I represent a group of hospitals. We’re a free care hospital in the northern part of the country. When we started, we were the largest hospital in this region. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot? We concentrated on patient care when we established our business, but eventually realized our web and physical presence didn’t correlate.The previous website was inward looking. We wanted to carry the glamour in the healthcare business over to the distant world. We were not looking for minor template changes, but rather a complete, uniform makeover of our UX. ScreenRoot did a preliminary investigation of our website and informed us that it was focused more on offered specialities rather than patient experience. The fact that they pointed out our website was focused inward, rather than outward, was very impressive to us. The journey began, and they then started working on our website. More recently, they have been helping with three applications. **SOLUTION** What was the scope of their involvement? One of the top digital marketing companies in the country was working with us on our website previously, but we chose to cease our partnership with them because of resistance on their side. They failed to use Google Analytics or any kind of testing software on our website, and we needed someone whose agenda fit with ours. I wanted someone to challenge and guide me, rather than simply taking orders. Talking about something during a presentation and delivering what is promised are two different things, and it makes it more difficult when you aren’t sure what you’re looking for. In our case, we weren’t completely sure of what we wanted with the website and app, so we had a meeting to compile a laundry list of possible things for both. After the first phase of initial planning, phase two involved sitting in and working long hours with ScreenRoot’s visual and UX experts, then designing the entire thing. Phase three involved analytics of the product where we identified possible improvements for the site. There was not content development in the initial phase, but rather a design based on certain templates. We realized without any kind of media, that the website would be ineffective. ScreenRoot helped us develop unique and rich media for our UX, including short informative videos of hospital employees and their daily duties. These three phases completed one-and-half year and are now in production. What is the team dynamic? We work with a total of 20-21 people total from ScreenRoot. As far as wireframing and visual design goes, we typically have about seven people. We also have project managers and various people working in the background. We communicate mostly with the project managers, and in the initial phase, I spoke with them on a daily basis, then less during the coding cycle. We work for 6 days a week. Being in the conceptual stage and design stage, my initial interactions with Screen Root were very long and intense. As I was part of the initial story from my company's side, I used to personally interact with them a minimum of 1-2 times a week. How did you come to work with ScreenRoot? My roots are in programming. Twenty-four years before joining this hospital, I was in an IT consulting firm, so I was familiar with how difficult it can be to find someone that can not only build software, but develop good UX/UI. We were looking for someone with a good balance of flexibility and expertise. ScreenRoot was referenced to me through a fellow CIO and became one of the three contenders. We spent 2.5 days in their office with their project managers, designers, UX specialists, and developers. It was not so much an interview, but an observation of their problem solving abilities. We then called them on a Saturday morning to see if they would accommodate a client on a nonworking day, because hospitals operate seven days a week. We selected ScreenRoot after much deliberation and due to their ability to meet our all of our requirements. How much have you invested with them? We’ve spent $250,000. What is the status of this engagement? We started working together in December 2015, and the relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve received a lot of positive feedback from patients and others who use our website to generate patient traffic. Some of the videos ScreenRoot created are played on the website as well as in our hospital. Even ScreenRoot’s competitors (who did the initial bidding) have told me ScreenRoot has done a fantastic job on the videos and website. Nothing is better than positive testimonials from your partner’s competitors How did ScreenRoot perform from a project management standpoint? We were unsure of our website expectations because we didn’t have a lot of talent in this area, and previously had negative experiences. Screen root completely changed the way we were conceptualizing and did a great job. They had shown immense patience with us and were ready to get their hands dirty. Their project management was impressive, because they were able to navigate all the possibilities we were throwing at them to come up with a manageable project goal. One thing we liked about them is that they are a company that is strong in human and machine interactions. When they started working with us, they weren’t extremely savvy in the healthcare domain, but have since asserted themselves in the industry by investing in their own progress. Now, they can speak the same language as a few of my colleagues with ease. There have been times when we have suggested a route, and they informed us that there may be a better way of going about it. What did you find most impressive about them? They are not timid, and if something’s not right, they will stand in front of me or my boss and state multiple reasons why something is wrong and a way to fix it. Are there any areas they could improve? Sometimes, a more pragmatic perspective is needed. Their scalability should also be considered because as a young company, it makes it hard to judge whether or not they could handle a large project load at short notice. In general, clients should know what they expect and determine what the scope is. The work will be better and sail more smoothly if they know the limits of their own project. --- #### Design, Development & Software UI/UX work **The Project** - Services: Other Design - Project size: $10,000 to $49,999 - Project length: Dec. 2016 - Feb. 2017 **Project Summary**: ScreenRoot took over the UI design of an SaaS platform and website, both of which offered solutions for the transportation industry. The team has completed the first phase and will soon work on the second. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** COO, B2B Company - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jul 26, 2017 **Feedback Summary**: ScreenRoot demonstrated a superior understanding of end user needs. The team designed an intuitive and attractive user interface, and the new user experience has received positive feedback from stakeholders. ScreenRoot’s team was creative, professional, and committed to meeting deadlines. "“ScreenRoot presented our solutions in an authoritative and beautiful way.”" **BACKGROUND** Introduce your business and what you do there. I’m the COO and co-founder of a technology startup in India providing IoT [Internet of Things] and SaaS solutions for the transportation industry. We’ve been in operation for 2 years, providing a lot of solutions for the transportation industry, including the freight and passenger segments.  Our company has been backed by global institutional investors. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot Technologies? Considering we have such a diversified platform, the challenge was to make it easy for each set of customers to understand what value we could add to their business. We wanted the platform to be designed in a way that the customer could easily understand the solution. Our customers include small, medium, and large enterprises, so all of them may not necessarily be sophisticated in terms of technology. Our messaging and user experience needed to be consistent on the website and on the platform, which customers pay to use. We had 2 clear goals. First, we wanted to design and develop the website. Second, the platform that we have is an enterprise SaaS [software-as-a-service] platform, and we wanted to redesign its entire UI/UX [user interface and user experience]. We were working with a freelancer before who had designed the website. However, we were not fully satisfied with the outcome. That was why we wanted to find an agency that was more established. **SOLUTION** What was the scope of their involvement? We had a debriefing session with their team, which consisted of a design person and a project manager. Once they understood the requirements, ScreenRoot came up with a scoping document and timelines. They assigned a dedicated project manager who collaborated with our team during the entire duration of the engagement. We were given multiple options during the building phase, and they finalized the designs based on our feedback. ScreenRoot asked certain questions to find out what our customers wanted in the solution. We also wanted the questions addressed on the website to show the specific solutions that we have. What is the team dynamic? My team interacted with 3 people from ScreenRoot: the creative head, a project manager, and a designer. They stayed the same throughout our entire engagement. I don’t know how many developers were on the project. When we were interviewing them, I interacted with 5–6 people. I’m not sure if they were the same people who worked on the project in the backend. How did you come to work with ScreenRoot Technologies? We conducted a thorough research on several agencies and checked out their work. We also met with their teams in person. After that process, we ended up choosing ScreenRoot. It was easier to coordinate with them because they were local. How much have you invested with them? We spent $12,000 on the project. What is the status of this engagement? We started working with them in December 2016, and the project was completed in February 2017. We will be engaging with ScreenRoot again to work on phase 2 of our product. The website will remain the same. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? ScreenRoot presented our solutions in an authoritative and beautiful way. Just by looking at the website, anyone should be able to understand what we do. Our goal was to satisfy every industry use case. Our customers appreciated the messaging that came across on our website. They were happy with the look and feel of the website and how easy it was to use. The same thing was true of the platform. Within a few minutes, our customers could understand the entire product, which was rare. The investors have specifically spoken about the website, and they’re very happy with the results. The investors, both new and existing, have said the whole product experience is fantastic. How did ScreenRoot Technologies perform from a project management standpoint? We had a tight schedule of 3 months. Fortunately, ScreenRoot had a structured process, from the scoping and the briefing to the actual development.  They assigned the necessary people to the project and stuck to the timeline. With the work they did, it could have been a much longer project, but they met the deadlines that they set for themselves. We spoke with the project manager or designer twice a week, and they would come up with options and ask for our feedback. They were highly professional. What did you find most impressive about them? They put a lot of emphasis on understanding the mindset of the end users, whether it was the product or the website. It was critical to have an understanding of why people were using the product. This understanding allowed ScreenRoot to build a solution that met those needs. That approach was missing from the freelancer we tried first, so the messaging wasn’t coming out clearly. ScreenRoot had more than 1 opinion, which helped us clarify the position we wanted to highlight. They had probing questions that helped us define our thoughts on what the messaging should be. Their involvement went a lot deeper than just the design. Are there any areas they could improve? It was not easy for us to find ScreenRoot. They’re not a widely known company yet, considering the strengths they have. Their brand awareness and marketing is probably lacking, since they have all the ingredients to become highly successful. I think the customer acquisition piece is something they can improve on. Do you have any advice for future clients of theirs? I had a discussion with the creative director. It’s time for ScreenRoot to get into this kind of domain so that they could have a much deeper engagement with enterprises. There’s a lot of things about the communication that happens internally and externally, including online and offline media, and all the pieces need to come together. The basic understanding and process of design are already there. Right now, ScreenRoot can do websites and mobile apps. In the future, they could also design software platforms, internet portals videos, or brochures. From a company perspective, everything needs to have a common messaging theme. A potential customer should check if an end-to-end solution is available with ScreenRoot. If it’s available, it would be a wonderful option. --- #### UI/UX Design for Major Restaurant Franchise Chain **The Project** - Services: Other Design - Project size: $200,000 to $999,999 - Project length: Dec. 2014 - Ongoing **Project Summary**: Screenroot worked with internal IT and marketing teams to design an e-commerce site. They focused on ease of navigation, and researched similar companies to form best practices in terms of user journey. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** CTO, Major Indian Restaurant Franchise - Industry: Other industries - Client size: 10,001+ Employees - Review Type: Phone Interview - Verified **The Review** — Jun 28, 2017 **Feedback Summary**: Screenroot’s design helped reach conversion and sales goals for the new website. They’re a diligent and stable team both in communication and project management. Screenroot can understand a business quickly, and empathize with its customers in order to improve user journeys and interactions. ""They understand the business they’re in, and they always deliver on their promises."" **BACKGROUND** Introduce your business and what you do there. I’m the CTO of a company that operates three brands that are part of a 43,000-strong restaurant company in India. We’ve been here for 20-odd years, and we operate about 800 stores in India. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Screenroot Technologies? When we started e-commerce for our food business three or four years ago, it was important for us to have a website that had an appealing design, one that had been designed from a scientific approach. **SOLUTION** What was the scope of their involvement? Screenroot Technologies was able to put together a website design that is appropriate for the target consumer and removes obstacles in the consumer’s journey. We deliberated on the journey with the marketing and IT teams in terms of coming up with features and functionalities that could be incorporated into the system. We also wanted to use heat maps to track the eye movements of people who visited the website in order to nail down the final part of the design. We started with an out-of-the-box template for e-commerce. We knew that conversions on the old website weren’t taking place, because people were dropping off because of the website’s poor design and journey. They provided us with five or six different types of initial designs to choose from. Once we chose, they started working in-depth on those design lines. There were a lot of iterations. Essentially, what they do is they try to understand the brand as much as possible. They visited a couple of our stores near their offices, and they actually included the artwork that is in the store, the tonality, all of that stuff. They also provided the rationale behind why they were suggesting what they were suggesting.How did you come to work with Screenroot Technologies? I found Screenroot while browsing online. I was looking for a designer, and I looked into the designer behind the website for a particular cab company in India, because our business also has this issue of addresses. We don't deliver to all of India; we deliver to certain areas within a certain proximity of our stores. We looked at the cab company’s website, liked it, found out that Screenroot designed it, and then brought them in for a meeting. We were considering four companies. One was our existing vendor, one was Screenroot, and then two others. The existing vendor was more of a technology company. They had very little design perspective. Screenroot Technologies came to us with their team, which included a visual designer and two or three other people. It was good to debrief and share with them what the brand is. Afterward, they went and did more research on the companies that are doing business in and outside of India. Then they came back, presented a pitch, and we began moving forward with design iterations.How much have you invested with Screenroot Technologies? I would say we’ve invested close to $160,000-$270,000 with Screenroot.What is the status of this engagement? We started working with Screenroot around the end of 2014, and the website went live around the end of 2015. We’re still working together. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? After we moved to the new design, we were able to increase conversions by about 3%-4% for two of the brands. The site they are building for us is an e-commerce site, so the key metric is the conversion. That’s the only goal that we were aiming for, to ensure that everybody who is coming to our food site has a high intentionality to purchase, so we can convert them to a sale. On that particular count, we were able to achieve what we wanted to achieve.How did Screenroot Technologies perform from a project management standpoint? I think four or five people worked on our project at any given time. The CEO was involved in the project, and then there was a project manager and two designers, I think. The team was quite stable, and I was in touch with two of the team members. We never had a problem bringing somebody up to speed. From a project management standpoint, they had a single point of contact throughout the project who they used to keep the communication going with all of the stakeholders. They were very diligent as far as scheduling and project management in general.What did you find most impressive about Screenroot Technologies? The most impressive thing about Screenroot is that they are a good bunch of people who come to understand a business quickly. They are able to empathize and see what the business and customers are going through, and put together a design that improves the interaction.Are there any areas Screenroot Technologies could improve? We keep telling them to push their boundaries.What tips or recommendations could you share that might increase the likelihood of success with Screenroot Technologies? It’s important to have the right design company designing the entire journey for your customers. From that perspective, Screenroot is aptly resourced at this point in time to deliver on that count. As a matter of fact, after we decided to do this in India, we got Screenroot to do some of our global projects as well. We recommended them to a couple of regional offices in Singapore and other locations, and we also engaged with Screenroot for other work. --- #### UX/UI Redesign for Real Estate Agency **The Project** - Services: Other Design - Project size: Less than $10,000 - Project length: Jan. 2016 - Mar. 2017 **Project Summary**: ScreenRoot Technologies designed UI and UX for a portion of an AngularJS website. They also designed a mobile app and a store section of the main site. **Review Rating**: 4.0 - Quality: 4.0 - Schedule: 5.0 - Cost: 3.0 - Willing to Refer: 4.0 **The Reviewer** Product and Tech Manager, HDFC Red - Industry: Real estate - Client size: 201-500 Employees - Review Type: Phone Interview - Verified **The Review** — May 9, 2017 **Feedback Summary**: ScreenRoot has a unique eye for design and UI. They missed some minor deadlines, but otherwise followed a reasonable timeline very well, and their project management is excellent. Their overall skill on the team could be improved in regards to UI, but they’re talented in terms of UX and design. ""We have had to make a few changes to the UI, but, in terms of UX, [their] work was perfect."" **BACKGROUND** Introduce your business and what you do there. We provide a real estate portal listing new properties. I am a product head for the company. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with ScreenRoot Technologies? We needed to design certain UI and UX features for a new section of the website. We didn’t have that much bandwidth in our team, so we looked at outsourcing the work. **SOLUTION** What was the scope of their involvement? ScreenRoot Technologies has provided design work for our website. We provided raw data based on which they designed a complete user experience and interface from scratch for our AngularJS website. We have had to make a few changes to the UI, but, in terms of UX, ScreenRoot Technologies’ work was perfect. They also designed our mobile application and a brand-store section for the main site. How did you come to work with ScreenRoot Technologies? When it comes to user experience design, ScreenRoot Technologies is one of the best companies on the market. We had worked with other companies in the past, but their UX design capabilities didn’t compare to ScreenRoot Technologies’. How much have you invested with ScreenRoot Technologies? We have worked with ScreenRoot Technologies on three phases of our project, each one with a cost of 1.95 Indian lakhs [$3,000]. What is the status of this engagement? We started working with ScreenRoot Technologies in January 2016, and have completed around six projects so far. The most recent one was completed in March or April 2017. We plan to outsource more projects to ScreenRoot Technologies. **RESULTS & FEEDBACK** Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement? When it comes to our mobile application, we have received a lot of appreciation on the Apple Store and Google Play. It’s unlike other apps in the market in terms of design and user experience. How did ScreenRoot Technologies perform from a project management standpoint? They have excellent project management. We have worked with two managers from ScreenRoot Technologies’ side over the course of our collaboration. I don’t know how many designers were assigned to our work. Most of our deadlines were met. What did you find most impressive about Screenroot Technologies? Their approach to project management is very good. ScreenRoot Technologies also has very good talent in terms of user experience. Are there any areas ScreenRoot Technologies could improve? The UI part could be improved. What tips or recommendations could you share that might increase the likelihood of success with Screenroot Technologies? I don’t have any advice. --- #### UX/UI Design Services for Life Insurance Company **The Project** - Services: UX/UI Design, Web Design - Project size: Confidential - Project length: Apr. - July 2025 **Project Summary**: ScreenRoot provided UX/UI design services for a life insurance company. The team was tasked with wireframing and designing a digital app for desktop and mobile, incorporating brand-aligned visual designs. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Deputy Brand Manager, Pramerica Life Insurance - Industry: Insurance - Client size: 1,001-5,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 1, 2025 **Feedback Summary**: ScreenRoot's work enhanced the client's user flow by 30%. The team understood the requirements in detail, incorporated the feedback, and met all the deadlines as per the plan. ScreenRoot's calmness and efficiency in handling pressure stood out. The team was collaborative at every stage. ""What stands out most about ScreenRoot is how calmly and efficiently they handle pressure."" **BACKGROUND** Please describe your company and position.I am the Deputy Manager, Brand of Pramerica Life InsuranceDescribe what your company does in a single sentence.Providing life insurance services and financial solutions to our customers **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Wireframing and design **SOLUTION** How did you find ScreenRoot?OtherWhy did you select ScreenRoot over others?High ratingsGreat culture fitReferred to meCompany values alignedHow many teammates from ScreenRoot were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.End to end wire framing and design for a digital application, for both desktop and mobile, including mapping user flows, applying brand aligned visual design and incorporating structured iterations.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?User flow enhanced by 30%Describe their project management. Did they deliver items on time? How did they respond to your needs?Screenroot understood our requirements in detail, incorporated the feedback pointers we gave, and met all the deadlines as per the plan. What was your primary form of communication with ScreenRoot?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?It’s been very easy to work with the team — Arjun has been collaborative at every stage of the project. What stands out most about ScreenRoot is how calmly and efficiently they handle pressure, consistently meeting deadlines without ever compromising on quality.Are there any areas for improvement or something ScreenRoot could have done differently?Given the tight timelines, the team did a commendable job. One area that could have been improved is the inclusion of more elements to enhance user engagement through gamification at certain stages of the app. --- #### UX/UI & Graphic Design Services for Social Gaming App **The Project** - Services: Graphic Design, UX/UI Design - Project size: $10,000 to $49,999 - Project length: May - June 2025 **Project Summary**: ScreenRoot was hired by a social gaming app to provide UX/UI and graphic design services. The team was tasked with designing 45 app screens and a flow chart. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Vs. Interactive Corp. - Industry: Gaming - Client size: 1-10 Employees - Review Type: Online Review - Verified **The Review** — Jun 16, 2025 **Feedback Summary**: Although the product wasn't launched, ScreenRoot delivered outstanding work on schedule and considerably improved the client's product. The team was super responsive, accessible, and communicative via virtual meetings. Overall, the team's quick understanding of the project stood out. ""They gained excellent marks across the board."" **BACKGROUND** Please describe your company and position.I am the CEO of Vs. Interactive Corp.Describe what your company does in a single sentence.Social gaming apps.  **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Visual Designs for social gaming app. **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?Referred to meHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.They designed 45 app screens and flow chart for a peer to peer betting app.  **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?N/A. Product still in development, but they delivered outstanding work on schedule and improved the product considerably with several recommendations. Describe their project management. Did they deliver items on time? How did they respond to your needs?Super responsive. Everything was on schedule and and they were accessible whenever needed. What was your primary form of communication with ScreenRoot?Virtual MeetingWhat did you find most impressive or unique about this company?How quickly they understood the project and were able to offer recommendations that didn't occur to me. Are there any areas for improvement or something ScreenRoot could have done differently?Nope. They gained excellent marks across the board.  --- #### UX/UI & Web Design for Digital Lending Platform **The Project** - Services: UX/UI Design, Web Design - Project size: Confidential - Project length: Jan. 2023 - Ongoing **Project Summary**: ScreenRoot provides ongoing UI/UX design and web and app development for a digital lending platform. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Product AVP, DMI Finance - Industry: Financial services - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Nov 8, 2024 **Feedback Summary**: ScreenRoot's work has been easily comprehensible, constantly receiving positive customer ratings. The team is highly receptive to concerns and requests, and internal stakeholders are particularly impressed with the service provider's design prowess. ""They're consistently open to feedback and deliver their tasks on time."" **BACKGROUND** Please describe your company and position.I am the AVP Product of DMI FinanceDescribe what your company does in a single sentence.Digital Lending - Consumer Loans, Personal Loans, Busniess Loans **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?APP Design **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?High ratingsGood value for costHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Design for our D2C APP and Website in the Financial Digital lending space. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Customer ratings and easily comprehensibleDescribe their project management. Did they deliver items on time? How did they respond to your needs?They're consistently open to feedback and deliver their tasks on timeWhat was your primary form of communication with ScreenRoot?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Gave us alternate options to choose from for every designAre there any areas for improvement or something ScreenRoot could have done differently?Dedicate resources to end user research to come up with out of the box ideas. --- #### Web Development & Redesign for Financial Services Company **The Project** - Services: Web Design, Web Development - Project size: Confidential - Project length: Jan. 2023 - July 2024 **Project Summary**: ScreenRoot provided web development and design services for a financial services company. The team was responsible for revamping the client's website and ensuring alignment with all stakeholders. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Manager, Brand & Communication, Financial Services Company - Industry: Financial services - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Aug 21, 2024 **Feedback Summary**: Thanks to ScreenRoot's work, the client's new website was modern and more appealing to customers. The team was communicative, receptive to feedback, and conducted regular meetings to ensure progress tracking. Their approach to project management felt like ScreenRoot was the client's extended team. ""It never felt like we were working with an external agency; it felt like we were working with an extended team."" **BACKGROUND** Please describe your company and position.I am the Manager, Brand and Communication of a financial services company Describe what your company does in a single sentence.Our company is reimagining the transmission of credit in India. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Website Development **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?Good value for costCompany values alignedHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Revamp the entire website while ensuring alignment with all stakeholders. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The project manager shared regular updates to track the progress. The new website is modern and sleek, matching the vibe of a new-age fintech, making it more appealing to our customers.Describe their project management. Did they deliver items on time? How did they respond to your needs?The team was very receptive to feedback and even went out of their way to improve things for our project. Regular meetings were conducted to ensure that everyone was on the same page.What was your primary form of communication with ScreenRoot?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Project Management: It never felt like we were working with an external agency; it felt like we were working with an extended team.Are there any areas for improvement or something ScreenRoot could have done differently?NA --- #### Web & UI/UX Design for Telecommunications Company **The Project** - Services: Application Management & Support, UX/UI Design, Web Design - Project size: $50,000 to $199,999 - Project length: Jan. 2023 - Apr. 2024 **Project Summary**: ScreenRoot redesigned a telecommunications company's existing website. They overhauled all of the URLs of the site, redesigned all user journeys, and created new page templates for products and services. **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 4.0 - Cost: 4.0 - Willing to Refer: 4.0 **The Reviewer** Product Manager, ACT Fibernet - Industry: Telecommunications - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Mar 18, 2024 **Feedback Summary**: ScreenRoot delivered excellent designs that aligned with the client's requirements and vision, resulting in a successful engagement. The team was highly accommodating of requests and scope changes and receptive to feedback throughout. Their friendliness and responsiveness stood out. ""They were very nice and responsive."" **BACKGROUND** Please describe your company and position.I am the Product Manager of ACT FibernetDescribe what your company does in a single sentence.Provides home and business internet **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Redesign of the official websiteDrive leads from the website using design changes **SOLUTION** How did you find ScreenRoot?Online SearchWhy did you select ScreenRoot over others?High ratingsHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Overhaul of all URLs of the current website Re-design all user journeys Create page templates for products and servicesMake the website smooth and efficient for a new lead **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Design alignment with all Stakeholders and objectivesDescribe their project management. Did they deliver items on time? How did they respond to your needs?The item timelines were revised but mostly to get things perfect. The team was very accommodating for the sameWhat was your primary form of communication with ScreenRoot?Email or Messaging AppWhat did you find most impressive or unique about this company?They were very nice and responsive.Are there any areas for improvement or something ScreenRoot could have done differently?Better project management tools can be used --- #### UI/UX Design & Web Dev for Tire Manufacturer **The Project** - Services: UX/UI Design, Web Design - Project size: $10,000 to $49,999 - Project length: Jan. 2023 - Jan. 2024 **Project Summary**: ScreenRoot was hired by a tire manufacturer for their UI/UX design and web development services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Lead, Tire Manufacturer - Industry: Manufacturing - Client size: 5,001-10,000 Employees - Review Type: Online Review - Verified **The Review** — Mar 15, 2024 **Feedback Summary**: ScreenRoot’s work increased the platform's engagement rate by 12%, much to the client's delight. The team strictly adhered to the client's requirements, and internal stakeholders were particularly impressed with the service provider's receptiveness to feedback and project management skills. ""They understood the brand and our requirements."" **BACKGROUND** Please describe your company and position. I am the Digital marketing of a manufacturing company Describe what your company does in a single sentence.Tyre manufacturer **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?User experienceUser interfaceMore engagement on website **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?Pricing fit our budgetGood value for costReferred to meHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Designed the website homepage and other critical pages. We witnessed an increase in engagement rate by 12%. Increase in lead rate by 3% after redesigning **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?12% increase in engagement rateDescribe their project management. Did they deliver items on time? How did they respond to your needs?Yes they understood the brand and our requirements. Designed the website keeping company objectives And Target audience in mindWhat was your primary form of communication with ScreenRoot?Virtual MeetingWhat did you find most impressive or unique about this company?Updated with new trends, open for feedback, good project managementAre there any areas for improvement or something ScreenRoot could have done differently?No, there's nothing they need to improve on. --- #### Web & UI/UX Design for Digital Payments Bank **The Project** - Services: UX/UI Design, Web Design - Project size: $10,000 to $49,999 - Project length: Feb. - June 2023 **Project Summary**: ScreenRoot was hired by a digital payments bank to revamp their website. They overhauled the UI to make it more user-friendly and contemporary. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 4.5 **The Reviewer** Head of Design, Fino Payments Bank - Industry: Financial services - Client size: 501-1,000 Employees - Review Type: Online Review - Verified **The Review** — Jul 31, 2023 **Feedback Summary**: ScreenRoot delivered the project on time, meeting the client's expectations. They communicated frequently and promptly in person, ensuring an effective workflow. Their openness to feedback and fast implementation were hallmarks of their work. ""They were quite open to feedback, and all feedback was implemented precisely."" **BACKGROUND** Please describe your company and position.I am the Head of Design of Fino Payments BankDescribe what your company does in a single sentence.We are a digital payments bank **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?To revamp our communication website **SOLUTION** How did you find ScreenRoot?ReferralWhy did you select ScreenRoot over others?Pricing fit our budgetGood value for costHow many teammates from ScreenRoot were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The scope was to revamp our Communication website which is user friendly and has a contemporary design. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?The experience of the website was very simplified and scalable. The UI designs were very impressive and it aligned with our brand identity.Describe their project management. Did they deliver items on time? How did they respond to your needs?The project was divided into 4 phases and each phase was delivered accurately on time. They were quite open to feedback, and all feedback was implemented precisely.What was your primary form of communication with ScreenRoot?In-Person MeetingWhat did you find most impressive or unique about this company?Open to feedback and timely deliverables.Are there any areas for improvement or something ScreenRoot could have done differently?Nothing that i could think off. --- #### UI/UX Design for Custom Well-Being Programs Platform **The Project** - Services: UX/UI Design - Project size: $10,000 to $49,999 - Project length: Jan. - June 2023 **Project Summary**: ScreenRoot provided UI/UX design services for a custom well-being programs platform. The team was responsible for enhancing the existing mobile app, simplifying navigation, and designing everything using Figma. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Custom Well-Being Programs App - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 22, 2023 **Feedback Summary**: ScreenRoot's work improved the usability of the client's application, exceeding expectations. The team met the requirements and delivered high-quality work on time and within budget. They communicated effectively through in-person and virtual meetings, emails, and messaging apps. ""They were responsive and reliable. Their quality of work was impressive."" **BACKGROUND** Please describe your company and position.I am the CEO of a healthcare companyDescribe what your company does in a single sentence.Our mobile-first solution lets HR teams manage customized well-being programs that have a social impact. The app makes it easy to increase employee engagement in wellness programs while advancing corporate social responsibility, environmental sustainability and equity objectives. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire ScreenRoot to accomplish?Enhance mobile app UXEnhance mobile app UISimplify navigation **SOLUTION** How did you find ScreenRoot?Online SearchWhy did you select ScreenRoot over others?High ratingsHow many teammates from ScreenRoot were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Scope of this proposal included the UX and UI design of the post-login sections of mobile app for pages/features. Final output from ScreenRoot was designed files shared via Figma. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Improved usability of the existing app.Describe their project management. Did they deliver items on time? How did they respond to your needs?The PM team was great in communicating the requirements and timeline. Project was delivered on time and within budget.What was your primary form of communication with ScreenRoot?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They were responsive and reliable. Their quality of work was impressive.Are there any areas for improvement or something ScreenRoot could have done differently?NA --- ## Portfolio & Awards ### Revamping Tata Capital: A Modern Financial Website   Tata Capital Tata Capital and ScreenRoot have collaborated for over half a decade. Since 2018, we have worked on various digital assets, from their Investments App to their B2B Channel Portal. When they decided to overhaul their website, we were the natural partners to blend their legacy with contemporary UI/UX practices for financial website design. Rewriting the Blueprint Our first step was a complete overhaul of the Information Architecture. We aimed to redesign the website’s flow from a new perspective, optimizing user journey and data categorization for the best arrangement of pages. Streamlined, User-Driven Navigation The old website’s navigation was based on business verticals. We reorganized it to cater to the user's needs, dividing it into product categories with an expansive dropdown menu for a comprehensive view of each category. Quick as a Flash! Page speed and efficiency were top priorities. We achieved brisk speeds of 80+ on Desktop and 60+ on mobile, ensuring a quick and intuitive customer journey. The Same Trust, in Fresh Packaging Our UI approach aimed to make the website look modern and vibrant. Using subtle background gradients and pastel-themed icons & illustrations, we created a fresh, approachable look for Tata Capital. Results 📌 Overhauled Information Architecture optimizing user journey. 📌 User-driven navigation enhancing customer experience. 📌 High page speeds ensuring quick and intuitive browsing. 📌 Modern, vibrant UI maintaining trust with a fresh look. ### Yes Bank's m-Banking App - Next Gen UX Upgrade ScreenRoot transformed Yes Bank's legacy mobile banking app into its first direct-to-consumer platform for acquiring and servicing customers. The app aimed at enhancing the financial well-being and quality of life for customers. The app redesign shifted how retail banking is perceived and delivered in India, aligning with Bank's recent rebranding. The redesign focused on understanding user needs, enhancing the information architecture, simplifying navigation, and streamlining key user journeys. Key Achievements: 📌The redesigned app has achieved over a million downloads across Google Play and the Apple Store. 📌More than 100 features were thoughtfully designed and implemented to enrich user interactions and functionality. This project highlights how tailored design and user-centric development can significantly upgrade a mobile application, driving engagement and customer satisfaction. ### SwiftChat - UI/UX Design of Conversational AI app ConveGenius needed an app that could reach millions, particularly in regions with limited educational resources, using the power of technology and conversational AI. Working closely with the ConveGenius team and conducting extensive user research with students, ScreenRoot conceptualised and designed SwiftChat. The app is tailored to be functional and user-friendly, ensuring widespread accessibility and usability. Results 📌 Google Play's Best of India Smartphone App Award 2023 (AI) 📌 4.3 rating on Google Play Store. 📌 Over a million downloads, expanding educational access significantly. ### CEAT Tyres Website Revamp CEAT Tyres partnered with ScreenRoot to revamp their website, focusing on enhancing the user experience and interface for mobile users to boost their market presence through digital innovation. ScreenRoot conducted a comprehensive audit to identify key improvement areas and redesigned the website with a focus on mobile optimization. Enhancements included an intuitive search function on the homepage, streamlined navigation, and non-intrusive lead generation forms, all aimed at improving the mobile user experience. Results 📌 12% increase in website engagement. 📌 3% rise in lead generation. ### Karnataka Bank's Centennial Website Redesign Karnataka Bank aimed to refresh its digital presence to reflect its century-long legacy in a modern, dynamic way, making it relevant and appealing to a broader, tech-savvy audience. The redesigned website offers easy access to banking products and services, with a design that enhances user interaction and lead generation. It successfully melds the bank's storied history with a contemporary look and feel, capturing the essence of a 'Startup @ 100'. Results 📌 Reinforced Karnataka Bank’s identity as a 'Startup @ 100'. 📌 Achieved a record turnaround time with end-to-end execution completed in 6 months.   ### Nuvama's Website Reimagined ScreenRoot designed and developed Nuvama's online presence as a key part of their extensive rebranding campaign, aiming to create a dynamic and robust website that meets the evolving needs of their clients, regulators, and stakeholders. ScreenRoot crafted a world-class website that not only fulfilled functional requirements but also reflected Nuvama’s refreshed brand ethos. The development was closely aligned with Nuvama’s wider marketing efforts, ensuring timely and unified launch. Key achievements: A cutting-edge website that effectively showcased Nuvama’s services and corporate identity. Successful delivery within a critical timeline, aligned with major marketing initiatives. This project exemplifies how strategic design and timely execution can significantly elevate a company's digital persona, enhancing client engagement and reinforcing stakeholder confidence. ### Steering Blue Dart to Digital Success Steering to Digital Success Despite Blue Dart Aviation’s status as a top-tier cargo airline, they lacked a digital presence to drive business, relying on Blue Dart’s website for inquiries. We aimed to create an online presence with a smooth UI and clean UX nudges to drive tangible business outcomes. A Website of Many Guises We balanced multiple purposes on Blue Dart Aviation’s website while maintaining a cohesive front. A key section catered to future pilots and staff through certified training programs, acting as a digital interest form. Sleek, Stylish, & Service-Oriented We highlighted aviation with sections showcasing the aircraft fleet and an interactive map of their nationwide network. A sleek blue and white aesthetic focused on streamlined, service-oriented content. A Quarter Century and Counting The website revamp coincided with Blue Dart Aviation’s 25th anniversary in 2021, celebrating their legacy as India’s first cargo airline and highlighting their top-notch services and contributions to the cargo sector. Results 📌 Enhanced digital presence driving business prospects. 📌 Comprehensive gateway for future pilots and staff. 📌 Interactive features showcasing fleet and network. 📌 Celebration of their 25th anniversary, highlighting services and contributions. ### Ahilya: Goa's Serenity, Digitally Delivered Ahilya by the Sea, a boutique hotel in Goa, aimed to enhance its digital presence and improve user engagement on its website. We collaborated with Ahilya by the Sea to revamp their online interface, focusing on intuitive navigation, visually appealing design, and a seamless booking experience that captures the essence of their serene getaway. Hotel Website Design that Transports you to India before you leave London Our goal was to create a responsive web design that simulates the tranquil experience of this quaint boutique hotel in Goa. Through storytelling and immersive visuals, users can witness the serenity of Ahilya by the Sea, making it feel like they’ve already arrived before even leaving home. Experience the Property through Visual Narratives The website offers a journey through the property with a series of visual narratives that capture its quiet, homely ambiance. Photos of rooms and artifacts are intertwined with anecdotes, detailing how every aspect of your stay will unfold. This approach enhances the user experience while crafting a seamless onboarding journey. Designed to Get You there with a Click Our sister concern, Visual Juju, beautifully stitched together a montage of visuals from the property, narrated by its founder, to give users a taste of the experience waiting for them. Results 📌 Enhanced user engagement through immersive storytelling and visually rich content. 📌 Created a seamless, intuitive navigation and booking experience that mirrors the hotel’s tranquil ambiance. 📌 Successfully elevated Ahilya by the Sea’s digital presence, making the website a true extension of the boutique hotel’s unique charm. ### Betting on Digital: Deltin's Online Transformation Deltin, known for their casinos and hotels, needed a website overhaul to integrate their business into their digital assets. As a fellow Goa-based company, we were thrilled to transform Deltin’s website into an engrossing, addictive online journey befitting a gaming company. The Game Plan Our plan for Deltin’s website involved intensive information gathering and research. We held stakeholder meetings and spoke to key customers to understand their experiences and identify blind spots. This on-ground research informed our design insights. Can’t Gamble with Efficiency! A crucial pain point was Deltin’s booking system, which overwhelmed their call centers with inquiries. We crafted an engaging booking system with UI nudges, interactive charts, and clean progress updates, reducing queues and call volumes. Dealing Digitally We highlighted upcoming events and tournaments through banners and interactive touchpoints. Additionally, we created an interactive ‘Learn to Play’ section with videos, allowing users to get a virtual flavor of the games played at the casino. The Ace in the Business Hole Visibility for Deltin’s Meetings, Incentives, Conferences, and Exhibitions (MICE) industry services was entirely missing from their previous website. We created extensive navigation and online journeys for their MICE businesses, digitally driving their operations and growth. Results 📌 Enhanced digital integration of services. 📌 Efficient booking system reducing call center load. 📌 Interactive features highlighting events and teaching games. 📌 Increased visibility for MICE industry services, driving operations and growth. ### Medanta's Online Presence elevated with empathy ScreenRoot embarked on a transformative journey with Medanta, renowned for its elite medical professionals and cutting-edge facilities. Our task was to translate Medanta's esteemed physical presence into a digital persona that embodies future healthcare innovations while addressing today's needs. We prioritized accessibility in our design, refining the site's information architecture to ensure vital information is just three clicks away. This detail-oriented approach sets a new benchmark, surpassing common standards in UX design and enhancing user navigation significantly. Our design philosophy was deeply rooted in empathy, aiming to alleviate stress for users engaging with the platform. By illustrating Medanta's medical accomplishments and patient stories through compelling visuals, we fostered a digital environment that builds trust and empathy, offering more than just clinical information. Innovating in telemedicine, we refined the appointment booking process. Our design allows effortless doctor searches based on symptoms or conditions, supported by a smart form that simplifies user interactions. This transparency in consultation fees and communication options makes Medanta's digital platform as inviting and effective as its physical counterpart. Our reimagined virtual hospital offers a comprehensive digital experience, enabling patients to consult doctors, manage health records, and navigate their healthcare journey seamlessly, transcending geographical barriers. We crafted not just a website but a digital healthcare gateway that's prepared for future advancements. Our comprehensive role spanned design strategy, content architecture, and experience crafting, setting a new standard in healthcare UX. This project not only positions Medanta at the forefront of digital healthcare but also ensures its digital persona remains impactful and relevant in the dynamic healthcare industry. ### Zee's 25 Years: 'Extraordinary Together in Digital   Zee Entertainment, India’s first private Hindi TV network, sought to celebrate 25 years with a vibrant annual report theme—Extraordinary Together. ScreenRoot crafted a 60-page microsite, delivering a striking, mobile-first experience far beyond a standard PDF. UX Design for a Mobile-First Audience The microsite's long scroll UX features skimmable, bite-sized content, optimized for smartphones. Smart interlinking and delightful interactions made navigation intuitive and engaging. Visual Data with Impact We visualized data with dynamic iconography and motion UI, making numbers come alive while reinforcing the Extraordinary Together theme. UI Design that Delights High-impact imagery and animated mosaic tiles added drama, with bursts of color and seamless transitions enhancing the digital experience. Results 📌 Successfully captured Zee’s vibrant theme in both print and digital formats. 📌 Created an engaging, easy-to-navigate microsite optimized for mobile users. 📌 Enhanced stakeholder engagement through a visually compelling digital report. ### ICICI Bank iMobile App Redesign ScreenRoot revitalised ICICI Bank's iMobile app, aiming for a seamless user experience. Grounded in Apple's design principles, our team delved deep into user behavior analytics, harnessing data to drive our design choices. Personalisation was at the heart of our redesign. We crafted a dynamic app that suggests user-specific actions based on cash flow data. The app's offerings are tailored to individual spending patterns and geographic locations, ensuring relevance and personalisation. ### KFC's Fast, Finger-Lickin' Good Digital Experience KFC aimed to enhance its online ordering platform to meet modern digital standards, providing a seamless experience for customers. Working closely with the KFC team, we revamped the website with a modern, user-friendly design. Through a deep understanding of the brand and extensive user research, we streamlined the process for customers to explore the menu, personalize their orders, and complete their purchases effortlessly. Results 📌 Super fast ordering and delivery with intuitive navigation, making finding and ordering food easy and quick. 📌 Increased customer satisfaction through enhanced product imagery and tempting recommendations. 📌 Improved user experience with features like ‘type to order’ and easy access to coupon codes, leading to higher engagement and repeat orders. ### Elevating Kotak Wealth’s Digital Presence Despite Kotak Wealth Management’s position as a premier financial advisory service for high-net-worth individuals, their website lacked the exclusivity and refined user experience required to attract and engage their elite clientele. Our goal was to create a digital presence that reflected the sophistication and heritage of Kotak Wealth, while also filtering out low-value inquiries. A Website that Speaks Exclusivity We crafted a theme-based website that emphasized wealth, legacy, and the importance of financial stewardship. The design included visual elements such as Malaysian shadow puppets and quotes from the 'Arthashastra', reinforcing Kotak’s Indian heritage and positioning their advisors as trusted guides in wealth management. Refined User Experience and Content Strategy The homepage was carefully designed to feature key services like Risk Assessment, Portfolio Management, and Estate Planning. Each service was presented with clarity and precision, using infographics and articles authored by Kotak's wealth advisors. To ensure that only qualified leads were captured, the contact form prominently highlighted the minimum investment limit. Celebrating Tradition with Modern Design The website’s design was both modern and steeped in tradition, creating a sense of trust and exclusivity. This approach not only enhanced the user experience but also reinforced Kotak Wealth’s brand as a leader in the wealth management sector. Results 📌 Enhanced the quality of leads by filtering out low-value inquiries. 📌 Strengthened brand perception as a premier, exclusive wealth management service. 📌 Successfully positioned Kotak Wealth Management as trusted advisors for high-net-worth clients. ### Redesigning Kotak Mahindra’s Digital Presence Redesigning Kotak Mahindra’s Digital Presence Kotak Mahindra Group needed a comprehensive digital overhaul to reflect its growth into a leading financial conglomerate. The objective was to create a unified gateway that represented the full scope of its services, connecting its diverse businesses under one cohesive online identity. A Gateway to Infinite Opportunities We designed the gateway website for Kotak Mahindra Group, ensuring that it served as the central hub for all its subsidiaries. The homepage featured a customizable "Skimmer" grid that allowed users to filter and view 12 offerings at a glance from a total of 150-200 current offerings, making navigation intuitive and user-friendly. Unified Yet Diverse Each subsidiary was given the flexibility to tailor its website to its specific needs while maintaining the overall Kotak brand identity. Consistent design elements such as a centered page layout, logo positioning, and the iconic red navigation bar ensured that all the Kotak businesses were visually linked, despite their operational independence. Results 📌 Successfully created a unified digital identity for over 20 Kotak subsidiaries. 📌 Enhanced user experience with an intuitive and customizable navigation system. 📌 Established Kotak.com as the comprehensive gateway for all Kotak Mahindra Group services. ### Driving Meru Cabs to a New Digital Frontier Steering Meru to Digital Success Despite being one of India's leading radio taxi services, Meru Cabs faced challenges with a fragmented digital presence and an outdated booking system that relied heavily on call centers. The objective was to transform Meru Cabs’ digital landscape to enhance customer experience and streamline operations. Revamping the Booking Experience We revamped Meru Cabs’ digital interface to shift a significant portion of bookings from the call center to the web, reducing wait times and operational burdens. The new system featured an integrated call center application, an improved website, and a mobile-friendly design, all aimed at providing a seamless booking experience. Modern, User-Centric Design The redesigned platform showcased a modern, user-friendly interface that prioritized ease of navigation and quick access to booking options. The clean, intuitive design ensured that users could book a cab with minimal effort, whether on a desktop or mobile device. Results 📌 700% increase in web bookings within the first 3 months. 📌 43% improvement in call center efficiency and a 30% reduction in average call time. 📌 Web bookings rose to 15% of total bookings, up from 2% prior to the redesign.  ### Reimagining Landmark Group’s Global Intranet Reimagining Landmark Group’s Intranet for a Global Workforce Despite being a leading retail giant with a $3 billion empire, Landmark Group’s internal communication was hampered by an outdated intranet that failed to meet the needs of their employees spread across 12 countries. The goal was to transform the intranet into an efficient networking tool that would enhance productivity and employee engagement. A User-centric Digital Hub We designed the intranet to be more than just a communication tool; it became a platform that connected Landmark’s diverse workforce. The intranet was structured to cater to different user demographics, offering customized access and information based on the employee’s location and role within the company. Key systems integration and the introduction of dashboards for performance tracking ensured that the intranet became a vital resource for daily operations. Empowering Employees with Advanced Features The revamped intranet included essential features like an organization-wide directory, conference room booking facilities, and templates for leave applications. These were accompanied by social features such as status updates and a daily feed, modeled after popular social networks to ensure familiarity and ease of use. Results 📌 Enhanced employee engagement and productivity through a user-friendly intranet. 📌 Improved communication across 12 countries with tailored content and access controls. 📌 A robust platform that aligned with Landmark Group’s global operations, making it a central tool for employee interaction and efficiency​ ### Reinventing the Digital Experience PCWorld India - Reinventing the Digital Experience PCWorld India, a trusted source of technology information, needed to establish a strong online presence that mirrored the success of their print magazine. The objective was to create a website that not only provided reliable tech advice but also stood out as a unique, minimalist platform in a cluttered digital landscape. A Website that Prioritizes Simplicity and Expertise We designed the new PCWorld India website to be a no-scroll, minimalist platform. The site focused on showcasing only the top five gadgets in each category, providing clear, concise information without overwhelming users. This approach ensured that users spent quality time on the site, engaging deeply with the content. Innovative Advertising Solutions Given the limited screen space, we introduced new, non-intrusive advertising formats like paid tickers and service-specific text ads. These ad placements were strategically integrated into the website, ensuring they were relevant and valuable to the users while generating revenue for the platform. Results 📌 Achieved a tenfold increase in traffic within eight months of the website’s launch. 📌 Reduced bounce rate by nearly 40%, indicating higher user engagement. 📌 Successfully transitioned from print to digital, establishing PCWorld India as a go-to online resource for technology enthusiasts ### HDFC RED: Simplifying Real Estate Listings HDFC RED and ScreenRoot have worked together to create a seamless and efficient real estate listing app. The app is designed to simplify the process of finding and exploring properties for users, offering an intuitive interface for prospective homebuyers. ScreenRoot's expertise in UX/UI design played a crucial role in enhancing the user experience by making navigation and property discovery smooth and hassle-free. By focusing on minimalistic design and smart search functionalities, HDFC RED empowers users to easily filter properties based on their preferences, such as location, budget, and type. The collaboration between HDFC RED and ScreenRoot ensured that the app not only meets the needs of users but also keeps up with the evolving trends in real estate technology. With this partnership, HDFC RED continues to solidify its position as a user-friendly, reliable, and comprehensive platform in the competitive real estate market. ### Experian: Simplified Credit Scoring Portal Experian, a global leader in consumer credit reporting, partnered with ScreenRoot to revamp their Credit Score portal, creating a simplified, user-friendly platform. The redesign combines interactive elements and actionable insights, making financial literacy accessible and empowering users to improve their financial health. Breaking Down Complexities Our UX design focused on clarity and accessibility, addressing the confusing factors affecting credit scores. The dashboard gives users a clear overview of key factors, with expandable sections for those seeking deeper insights, catering to all financial literacy levels. Actionable Steps for Users Beyond displaying scores, we integrated "nudges" and actionable advice. A consistent color scheme highlights positive and negative factors, guiding users toward areas needing attention for improvement. Interactive Learning To support financial education, we created an interactive Credit Score Simulator. This feature lets users experiment with different financial actions and observe their simulated score impacts. This gamified approach encourages exploration in a safe, risk-free environment, empowering informed financial decisions. Easy Monitoring To help users stay updated, the Credit Monitor feature provides a centralized view of all credit score changes, allowing both category-based and time-based filtering for easy tracking. Results Achieved: Higher Engagement: The portal’s intuitive design and interactive features led to a notable rise in user engagement. Enhanced Financial Literacy: The clear information, actionable insights, and gamified simulator improved users’ understanding of their credit scores. Increased Satisfaction: Users praised the redesigned portal for its user-friendly interface and helpful information. Through a user-centered design approach and interactive, clear communication, ScreenRoot helped Experian build a Credit Score portal that empowers users to take control of their financial well-being. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/global_award_fall_2024.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/clutch_spring_champion_2024.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_user_experience_company_india_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_digital_design_company_india_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_user_experience_company_financial_services_2026.svg) ### Industry Recognitions - Best Practices for User Experience Design - Understanding Sustainability in UX Design - Usability Testing and its Methods - Elevating Web Design for Hotels with ScreenRoot - Prototyping in UX Design - Partnering with a User Experience Company - Micro-interactions in UX Design - ScreenRoot partners with Suryoday Bank - Glassmorphism in Web Design - What makes Animation in UX Design Important - Importance of Product and UX Designers - Top Reasons to Hire a UI UX Design Agency - Best Banking UX Trends to Follow - Responsive Web Design - Best Practices - Importance of Using a UX Research Agency - Using UX Metrics to Measure User Experience - Conducting a UX Audit - The Role of AI in UI UX Design - ScreenRoot - UI UX Digital Agency of the Year 2024 - DMI Finance launches a brand-new experience! - Most Innovative Mobile Banking App of the Year - UI/UX Digital Agency of the Year Award for 2024 - 'Best App with AI' on Google Play Store for 2023! - ScreenRoot is Attracting a Wave of Designers - UI/UX Digital Agency of the Year 2024 - ScreenRoot wins India's best design studio award - 100 Emerging Voices of India - YourStory - 20 Most Promising UX/UI Design Service Providers - Speaker - Anant National University - Speaker at the CII 19th INDIA DESIGN SUMMIT - Panelist and Speaker at Design4India by NASSCOM - Tata Capital Launches its Brand New Website - Silicon India: Interaction Design Specialists - Design Thinking Workshop at Yes Bank - Google Play’s Best of 2023 India (AI Category) - Centenary Website Design for Karnataka Bank - India's Best Digital Studio Award ## Key Clients - Karnataka Bank - ICICI Bank - ACT Fibernet - Yes Bank - ConveGenius (SwiftChat) - CEAT Tyres - Kotak Mahindra Bank - Metro Brands - Reliance Industries - Tata Capital - Delta Corp (Deltin Group) - Nuvama Wealth Management - Future Generali Life Insurance - Pizza Hut - Pramerica Life - Pragmatix - Blue Dart Aviation - Easy Pay - HP - Landmark Group - CRISIL - Sun Pharmaceuticals - KFC - Blume Venture Advisors - SAP - IIFL Home Finance - Abbott - Anant National University - IDFC First Bank - WNS - Mahindra & Mahindra ## Packages ## Locations (1) ### Panaji, India (Headquarters) - 4th Floor Nova Goa, Dr. Atmaram Borkar Road, Panaji, Goa - Panaji 403001 - India - 41 - 49 employees - Phone: +919923444353 ## Contact ScreenRoot [Send a message](https://clutch.co/profile/screenroot) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/screenroot-technologies/) - [Facebook](https://www.facebook.com/screenroottechnologies/) - [X](https://twitter.com/screenroot)