What evidence can you share that demonstrates the impact of the engagement?
ScreenRoot presented our solutions in an authoritative and beautiful way. Just by looking at the website, anyone should be able to understand what we do. Our goal was to satisfy every industry use case.
Our customers appreciated the messaging that came across on our website. They were happy with the look and feel of the website and how easy it was to use. The same thing was true of the platform. Within a few minutes, our customers could understand the entire product, which was rare.
The investors have specifically spoken about the website, and they’re very happy with the results. The investors, both new and existing, have said the whole product experience is fantastic.
How did ScreenRoot Technologies perform from a project management standpoint?
We had a tight schedule of 3 months. Fortunately, ScreenRoot had a structured process, from the scoping and the briefing to the actual development. They assigned the necessary people to the project and stuck to the timeline. With the work they did, it could have been a much longer project, but they met the deadlines that they set for themselves. We spoke with the project manager or designer twice a week, and they would come up with options and ask for our feedback. They were highly professional.
What did you find most impressive about them?
They put a lot of emphasis on understanding the mindset of the end users, whether it was the product or the website. It was critical to have an understanding of why people were using the product. This understanding allowed ScreenRoot to build a solution that met those needs. That approach was missing from the freelancer we tried first, so the messaging wasn’t coming out clearly.
ScreenRoot had more than 1 opinion, which helped us clarify the position we wanted to highlight. They had probing questions that helped us define our thoughts on what the messaging should be. Their involvement went a lot deeper than just the design.
Are there any areas they could improve?
It was not easy for us to find ScreenRoot. They’re not a widely known company yet, considering the strengths they have. Their brand awareness and marketing is probably lacking, since they have all the ingredients to become highly successful. I think the customer acquisition piece is something they can improve on.
Do you have any advice for future clients of theirs?
I had a discussion with the creative director. It’s time for ScreenRoot to get into this kind of domain so that they could have a much deeper engagement with enterprises. There’s a lot of things about the communication that happens internally and externally, including online and offline media, and all the pieces need to come together. The basic understanding and process of design are already there.
Right now, ScreenRoot can do websites and mobile apps. In the future, they could also design software platforms, internet portals videos, or brochures. From a company perspective, everything needs to have a common messaging theme. A potential customer should check if an end-to-end solution is available with ScreenRoot. If it’s available, it would be a wonderful option.