Scope & Sequence

BACKGROUND

Please describe your company and position.

I am the VP of Communications & Marketing of Georgia Center For Opportunity

Describe what your company does in a single sentence.

The Georgia Center for Opportunity works to break down the barriers that prevent people from accessing a flourishing life and instead, trap them in poverty.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scope & Sequence to accomplish?

• Explain a complex issue in a clear and concise manner.
• Create a video that would visually explain the issue.
• Create a marketing and messaging campaign.

SOLUTION

How did you find Scope & Sequence?

Referral

Why did you select Scope & Sequence over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Scope & Sequence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked Scope & Sequence with helping us take a complex issue around the social safety net and helping us both define the problem and explain how our solution helped. S&S was able to help us get to the heart of the issue we were trying to solve and create a short video that clearly explained the issue. They then were able to take this and help us create a larger over-arching branding campaign to sell the brand of a policy issue to a larger audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are on our way to passing substantive policy reform around safety net services. This has not happened in over 2 decades. The work that S&S has done has helped make this task even easier and we are excited to see how the branding and messaging engage a new audience on this complex problem.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Not only was every item delivered on time, but S&S spent the time to ask hard and probing questions. They knew our product and issue as well as those of us within the organization. It truly felt like they were as invested in our success on this issue as we are.

What was your primary form of communication with Scope & Sequence?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

We loved the empathy and the desire to learn that they approached us around the problem.

Are there any areas for improvement or something Scope & Sequence could have done differently?

No they were excellent

BACKGROUND

Please describe your company and position.

I am the Managing Director of Media of The Gospel Coalition

Describe what your company does in a single sentence.

The Gospel Coalition supports the church by providing resources that are trusted and timely, winsome and wise, and centered on the gospel of Jesus Christ.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Scope & Sequence to accomplish?

• Deliver the video on time and within budget for the launch of the Center in February 2023.
• Create a short and memorable overview video about the mission of The Keller Center for Cultural Apologetics
• Distill and edit existing voiceover audio from our namesake in a way that preserved the core messaging.

SOLUTION

How did you find Scope & Sequence?

Referral

Why did you select Scope & Sequence over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Scope & Sequence were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We provided Scope & Sequence with existing voiceover audio as well as a written description of the key themes we wanted to communicate. We spent time on video conference brainstorming the overall flow of the animation and left it to their team to execute on the concept. They handled all storyboarding, animation, audio editing, sound effects and music.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All stakeholders were impressed with the clarity, creativity, and execution of the animation project. Our board and Council and staff immediately sensed that the vision of the Center had been distilled beautifully. We launched this new organization via announcements on social media, website, and email marketing—reaching hundreds of thousands of people within the first days alone. 

The instagram video was viewed well over 150,000 times within the first week, with thousands of shares, likes, and interactions. This animation was also effectively used to invite donors to a fundraising event in New York City.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Scope and Sequence went over and above to communicate clearly, keep us in the loop on their progress, and flag any questions that came up during production. They carried out effective and substantive meetings, and they were willing to iterate creatively and quickly based on feedback.

What was your primary form of communication with Scope & Sequence?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team at Scope & Sequence was especially eager to make this project a great success. They took on this animated piece during a challenging time of the year, but they delivered perfectly in line with and beyond our hopes and expectations.

Are there any areas for improvement or something Scope & Sequence could have done differently?

No, they delivered excellently and I have no extra feedback to offer.

BACKGROUND

Introduce your business and what you do there.

I’m the SVP for learning and development for an education nonprofit called City Year.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

We were launching a professional development learning series for our staff members across the country. We hired Scope & Sequence for two animation explainer videos that captured the nuanced changes in how we do our work. We were looking for videos that were around two minutes that captured more than eight hours of content.

SOLUTION

What was the scope of their involvement?

We had a series of meetings where we explained and identified our needs, and from those conversations, they started to develop an idea of what we were looking for with the script, schematics, and early drafts. We gave them feedback throughout the project.

They did everything for us from start to finish. Scope & Sequence wrote the script and handled all the music and sound effects, narration, and audio mixing.  

What is the team composition?

We worked with the president and two principal contacts who were focused on the script and the more artistic side of the video. There were other people behind the scenes. 

How did you come to work with Scope & Sequence?

They were a referral from a friend. 

How much have you invested with them?

We invested around $40,000. 

What is the status of this engagement?

We worked with them between June–August 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We just released the videos, but we’ve had positive feedback so far. They’ve resonated well with our staff, and some individuals even asked to access them after they initially saw them to use for recruiting. The videos are incredibly well done, and people are pleased with them. 

How did Scope & Sequence perform from a project management standpoint?

The work was delivered on time and within budget; they were thorough about meeting with us regularly. We connected via video calls. 

What did you find most impressive about them?

They were flexible and made changes when things weren’t working as well as we wanted. Their team had very complimentary strengths and weaknesses; the individuals we were working with clearly had different lines of thought, but they worked together very well. Through all of the conversations, we felt like we were getting different perspectives which was great. 

They were also good listeners; they took a bit to fully understand what we were looking for, but they were always patient. They showed us transparency when they didn’t understand something, and were quick to implement feedback. 

Are there any areas they could improve?

We thought their staff could have been a little more diverse because they struggled to understand some of the concepts we brought to them. That said, they were quick learners and listened to us. 

Do you have any advice for potential customers?

Be patient with the process; if you’re in a hurry, there could be some frustration because explaining what you’re looking for takes a bit of time. The questions they ask are sometimes uncomfortable, but it’s all to get the best product.

BACKGROUND

Introduce your business and what you do there.

I’m the media director of Agape International Missions, a nonprofit organization that fights sex trafficking. I handle photo and video production for social media and various digital communications platforms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

We wanted to tell the stories of sex trafficking survivors, so we needed someone to provide us with their video production services while avoiding the difficulties in communicating an intense subject matter.

SOLUTION

What was the scope of their involvement?

Scope & Sequence helped us with animation and video production to convey the stories of the victims without exploiting their experience. 

They first had conversations with several people within the organization to know more about us and after that, they involved themselves in the creative writing process. They had a digital artist design the style and look of the video, and hired a composer to score the music.

They then delivered a 2-minute video along with all the digital assets and source files.

What is the team composition?

We mainly worked with Chris and Johnathan (Co-Founders & Creative Directors), as well as Sonny (Co-Founder & Executive Producer). 

How did you come to work with Scope & Sequence?

They were referred to us by a partner organization. It was a very easy decision for us to choose them over the other studios I met up with.

How much have you invested with them?

We invested $17,000 on the project.

What is the status of this engagement?

This project ran from September 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The video they produced is extremely high quality, so we’re very happy with the end result.

How did Scope & Sequence perform from a project management standpoint?

Scope & Sequence helped me redefine how I'll manage my projects with our clients better. They consistently followed up with the project so we were never left wondering where we were in the process.

We typically used Zoom to communicate and they also sent us Loom videos to present the concepts and storyboards they came up with, so we can provide them with our feedback.

What did you find most impressive about them?

We really liked that they truly cared about us as people and as an organization. They were very genuine, passionate, and they had a deep understanding of the story we were trying to tell.

Are there any areas they could improve?

Honestly, I can’t think of anything they could improve on.

Do you have any advice for potential customers?

I advise you to be very clear with what you’re looking for and be open to their interpretations. They’re experts in the field and the more I gave them creative freedom, the more value I gained.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and communications at Tax Foundation, a nonprofit think tank that analyzes tax policy.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

We wanted to conduct an educational campaign focused on federal tax legislation that was up for consideration. Hence, we needed someone to put together a three-part explainer video series.

SOLUTION

What was the scope of their involvement?

Scope & Sequence produced three animated explainer videos for us. First, we worked with them during the conceptualization phase, where they helped us write a script that incorporated our ideas. 

They then created some mock-ups for us to approve. Overall, the team handled the entire production process from start to finish, including the animation, voice-over, and editing.

We used Scope & Sequence’s final deliverables in our marketing campaigns. Each explainer video broke down complex tax topics to make them more understandable for our target audience.

What is the team composition?

We worked with three teammates: Sonny (Co-Founder & Executive Producer), Chris (Co-Founder & Creative Director), and Jonathan (Co-Founder). 

Sonny acted as our account manager and developed the project proposal, and Jonathan walked us through the animation process. 

Meanwhile, Chris worked with us to develop the script and the final product, and we were in touch with him the most.

How did you come to work with Scope & Sequence?

We initially met them 3–4 years ago at a conference and said that we would get in touch with them if we needed video production services. 

When this project came up, we contacted them along with a few other firms, but we liked Scope & Sequence’s proposal the best.

How much have you invested with them?

We spent $44,500.

What is the status of this engagement?

The project lasted from May–September 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We expected each of the deliverables to receive below 50,000 views, but each video got somewhere between 371,000–559,000 views. Safe to say, their work performed well.

How did Scope & Sequence perform from a project management standpoint?

Their project management was truly excellent. It was our first time taking on this kind of project, but the Scope & Sequence team was helpful and walked us through the process. They put together the finished product and shared it through a file-sharing service within a quick turnaround time.

The team was very patient with us as we worked on our messaging and when we had to pivot on one of the videos. They always accommodated us, and we really couldn’t have asked for more.

In terms of communication, the Scope & Sequence team was very responsive. We used email, Slack, and Zoom. We developed a good rapport, so we plan on working with them again in the future.

What did you find most impressive about them?

Scope & Sequence showed extreme attention to detail, impeccable creativity, and in-depth knowledge in the video production space. They also had some experience working with nonprofits, so they knew exactly how to help us. Their knowledge and expertise were truly invaluable to us. 

Are there any areas they could improve?

No, it was honestly an excellent experience.

Do you have any advice for potential customers?

Come to the table with a good idea of what you want to get out of the project. Additionally, know who your audience is and what impact you want to leave to any viewers. If you bring a concept to Scope & Sequence, they’ll run with it and produce great work.

BACKGROUND

Introduce your business and what you do there.

I’m a deputy director at YouthTruth, a national nonprofit based in San Francisco. We work with school districts all over the country and a few school systems internationally to help them gather feedback from students and their families as well as teachers and staff. The feedback helps school systems improve their service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

As a nonprofit, we had a big mission to help school systems improve their service based on feedback. However, we only had a small team. We then hired Scope & Sequence to communicate our message and our mission to a broad national audience.

SOLUTION

What was the scope of their involvement?

Scope & Sequence helped us think about our core messaging, audience, and positioning. On top of that, they assisted us in distilling those into beautiful animated videos that we could easily share with our audience. In essence, their work focused on helping people all over the country to get a sense of who we were, what we were doing, and how they could take advantage of our support. 

The first video series they did for us ended in June 2021, and they completed three videos for that. After that, we engaged with them on another video series project which was completed in July 2021 where they completed four videos.

What is the team composition?

We worked with their co-founders and creative directors.

How did you come to work with Scope & Sequence?

Scope & Sequence’s team members were part of a big creative agency that was hired by our parent nonprofit. When they left to start their own company, I kept in touch with them over the years because I had a great relationship with them. They were great at keeping me posted about the projects they were doing. Additionally, they frequently asked us if we needed their services and if they could help us with a project. A year later we reached out to them.

How much have you invested with them?

We spent $50,000 on the seven videos.

What is the status of this engagement?

Our partnership ran from November 2020–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We recently launched some of the videos they produced, but we wouldn’t be able to share any metrics yet. Anecdotally, what we shared so far had received a lot of positive feedback from our board of directors, our staff, and our customers over the past month.

Scope & Sequence helped us think through our mission and our purpose in a way that was really productive. In the end, they assisted us in crystallizing the message that we wanted to send out to people. Above all, they respected our budget constraints and timing needs.

How did Scope & Sequence perform from a project management standpoint?

We had a collaborative process; we had several meetings where they asked great questions to know who we were and to identify our short-term and long-term goals. We communicated using many mediums, and we were able to meet them in person before COVID-19. They were smart at navigating the time difference between us and using multiple modes of communication that kept our project moving. 

They were also great listeners and project managers. More importantly, they helped us stay on track, and they were discerning about when they’d check in on our iterations. Scope & Sequence was really good at working independently once they received the information they needed from us. Whenever we had time-sensitive deliverables, they immediately reach out to us for any clarifications. Above all, they knew when to show us their drafts, and they were experts on utilizing the feedback we gave them to refine their videos.

What did you find most impressive about them?

We highly appreciated Scope & Sequence's tailored approach. Their empathy and creativity made them unique; they were very interested in understanding the heart of our message. On top of that, they were uniquely positioned to translate our needs, ensuring that they didn’t just settle for a canned approach.

Are there any areas they could improve?

No, they had no areas to improve. I loved that they were flexible and that they were able to work closely with our company.

Do you have any advice for potential customers?

Trust their process; they’ll help you through the ins and outs of how to create great video content.

BACKGROUND

Introduce your business and what you do there.

I’m the operations pastor of a church.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

We wanted to do a video to communicate to people within our church community the opportunities we offer to get them to participate in them.

SOLUTION

What was the scope of their involvement?

We provided Scope & Sequence with a complex idea, and they translated that into a 60-second-long video that included a voice actor. We worked together to understand the project’s scope to get our point across through a creative presentation.

We went through three phases in the project; at first, we gathered all the vital information from us. Secondly, they wrote a script and came up with the general look and feel of the video. The third step was the animation and production of the deliverable.

What is the team composition?

We worked with 2–3 people throughout the process, including a content manager and a technical manager.

How did you come to work with Scope & Sequence?

They were referred to us by a co-worker who worked with them in the past.

How much have you invested with them?

We spent $10,000 with them on this project.

What is the status of this engagement?

We worked together from April–July 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re delighted with how they understood what we wanted to accomplish by listening to us — they drove the project all along in an organized way.  

How did Scope & Sequence perform from a project management standpoint?

The communication was clear, and the project moved fast — they met the deadlines we established. In terms of communication, we had in-person meetings and used Google Hangouts for video conference meetings.

What did you find most impressive about them?

They listened and understood us well very quickly. We didn’t spend weekends trying to get our point across — they heard us from the beginning and nailed it fast.

Are there any areas they could improve?

I don’t think there’s anything they can improve on. 

Any advice for potential customers?

Understand what you’re trying to communicate, so you’re able to make decisions quickly.

BACKGROUND

Introduce your business and what you do there.

My name is Kate and I serve as the executive director for Charlie’s Kids Foundation. It is a nonprofit that advocates safe sleep to prevent infant death.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

We needed someone to help us promote our campaign through animated videos.

SOLUTION

What was the scope of their involvement?

Scope & Sequence helps us create a series of animated short films to promote our safe sleep message. In addition to that, they’re also helping us do some brand work so that we can define our messaging and voice.

Initially, they did extensive research and discovery through a series of meetings and lots of long conversations. We spent a lot of hours identifying the problems that we face as an organization, and figuring out the best ways to solve those problems.

What is the team composition?

We work with three gentlemen, Chris (Founder & Creative Director), Jonathan (Founder & Creative Director), and Sonny (Executive Producer). They all play important parts in the effort and work seamlessly as a team.

How did you come to work with Scope & Sequence?

We were introduced to Scope & Sequence by our board member, Ryan who serves as the executive director for Cradle Cincinnati. He has also done some work with Scope & Sequence in the past.

How much have you invested with them?

So far, we’ve invested $20,000 on the animation project, and an additional $2,500 on the branding. Therefore, our total investment is $22,500.

What is the status of this engagement?

We started the partnership in June 2020, and we’re still working together. We really enjoy working with them and we’re hoping in the next couple of days, we can sign a contract to have them help us with our big web redesign.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Right from the start, I felt that the team at Scope & Sequence really wanted to understand our mission and help us be successful. We work to prevent babies from dying, and that can be a really tough subject matter for people to grasp, and to turn into something digestible for the public. Scope & Sequence does a good job of not only understanding the problem, but also handling it with empathy and care, so that the public would be interested in the message.

How did Scope & Sequence perform from a project management standpoint?

We communicate mostly through emails, phone calls, and Google Meet. They do a great job of keeping us on task, and understanding that we’re a pretty small organization, that relies on volunteers to be part of our meetings sometimes — so scheduling on our end can be difficult. However, they’re very patient with us and push us forward, which is exactly what we need the most.

What did you find most impressive about them?

They have a really unique skill in listening, understanding, and digesting our difficult subject matter and turning it into a beautiful and emphatic story. Their gift is storytelling, and creatively tackling difficult problems. It’s a considerable effort on their part to get to know us and the issues we face. We’re just really excited about the outcome and working with them has been a great experience.

Are there any areas they could improve?

Honestly, they’re a joy to work with and I don’t have any complaints — that’s why I want to continue the relationship.

Do you have any advice for potential customers?

It’s really important to speak openly and honestly. Moreover, don’t be afraid to be creative and throw out ideas. They’re really good at taking ideas and massaging them into something that is usable and exciting. It’s important to jump in with both feet, and if you put in the work, they will too.

BACKGROUND

Introduce your business and what you do there.

I'm an independent communications strategist doing business at Chudgar Consulting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

A colleague and I had a contract to develop new materials for a large and religious nonprofit organization with a deep interest in trauma healing. The goal was to create resources to make a particular Christian church in America more adept at recognizing trauma and responding appropriately.

We were engaged to help them develop new and explicitly religious trauma-healing resources. One of these materials was an animated video, and we settled on Scope & Sequence to create that for us.

SOLUTION

What was the scope of their involvement?

My collaborator and I worked very closely with Scope & Sequence. Together, we took the brief from the client and developed it into a one-minute video. We worked with them from the beginning to collaboratively develop the script and to produce an animatic. We also worked together on voiceovers, sound effects, and music. 

What is the team composition?

We worked with Jonathan (Founder & Creative Director), Chris (Founder & Creative Director), and Sonny (Founder & Executive Producer). We collaborated closely with all three of them, and they, in turn, hired contractors of their own to do the music composition and animation.

How did you come to work with Scope & Sequence?

We did a pretty exhaustive search of video production companies. Initially, the client sent us a big, long list of video production houses to vet. Scope & Sequence wasn’t one of those on the list. They’d spun off from another larger video production company, which we looked into. That led us to them. 

How much have you invested with them?

We spent $14,000 to produce the video. 

What is the status of this engagement?

We worked together from November–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The client loved the animatics and approved it instantly, and the final product was utterly delightful both to us and to the audience. 

This project was a delicate terrain for any communicator to be in. Religion has been a cause of great conflict and suffering for a lot of people, and so is trauma. As a result, we were extremely careful in picking a video partner. From the get-go, we wanted a vendor that cared deeply for people who've experienced terrible events in their lives and that was comfortable with the faith-based work that this was. 

Those two things don't always go together. With Scope & Sequence, they did. The team deeply understood the gravity of the work they were doing, all of the ways in which it could be harmful to people, and all of the ways in which it could be helpful and therapeutic.

They understood those deep values from the start, and we recognized very quickly that we had real conceptual partners in making this video a reality. 

How did Scope & Sequence perform from a project management standpoint?

Their communication style and project management were perfect, and they were great at creating animated videos for people. 

My partner and I have worked with other video production houses in the past, and we've been burned because video production is very expensive. We can't just take it over if it goes wrong. We needed a specific set of skills and people to do that, so we were leery and took a lot of convincing. 

However, the thoroughness and integrity of Scope & Sequence’s communication with us, as well as their professionalism and relationship with the client, made them a dream to work with. 

What did you find most impressive about them?

Scope & Sequence was extremely professional and crisp, and they were actual storytellers. They didn’t treat our one-minute video as anything other than an entire story that they were deeply committed to telling. They did an incredibly high-quality work for a startlingly reasonable price. That combination of professionalism, value, and deep understanding of the story is hard to beat. 

Are there any areas they could improve?

No, nothing that comes to mind. 

Do you have any advice for potential customers?

The earlier customers can bring them in, the better. They need Scope & Sequence to be thinking with them.

In our project, we asked for some odd things within a very short timeframe. Because we had a good relationship from the beginning, they accommodated us well and they went above and beyond. I’d advise people to bring them in early and communicate clearly what they want, and they’ll be amazed at what they’ll get. 

BACKGROUND

Introduce your business and what you do there.

Unite America is a nonpartisan election reform and better governance group. We work to reform the political system and bridge the partisan divide, with the overarching goal of fostering a more functional government. I’m the senior communications manager who oversees our external communications and brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Scope & Sequence?

We wanted to create a video to visually illuminate the ideas behind the work of Lee Drutman, who is a critical advisor to our organization. He authored the book “Breaking the Two-Party Doom Loop,” a fundamental and foundational work to the movement at large. We thought that visualizing Drutman’s thesis would be a good way to reach wider audiences.

SOLUTION

What was the scope of their involvement?

Scope & Sequence produced a video that would serve as an educational resource not specific to our organization, but potentially serving all organizations that similarly operate in our space. They abided by our request for an informative, versatile piece that could be posted on any platform (with platforms like Vox or Twitter in mind).

What is the team composition?

We worked with three people, including Chris (Creative Director, Content) and Jonathan (Creative Director, Design).

How did you come to work with Scope & Sequence?

We’d worked with the teammates I’d mentioned when they were at a previous company. We’d had a very good experience with them then. We’d learned that they’d started their own firm, so we knew to reach out to them when we needed a partner.

Chris and Jonathan are excellent question-askers who excel at grasping the nuances of what you’re looking for. We got that sense from them even in our exploratory conversations, which allowed us to confidently pursue a partnership with them.

How much have you invested with them?

The cost of the project was somewhere between $10,000 – $49,999.

What is the status of this engagement?

The project took place between July – September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

There aren’t any metrics or statistics to share because the videos haven’t been released yet. That said, we’ve been very happy with the collaboration.

How did Scope & Sequence perform from a project management standpoint?

They’re very good on this front. They set a timeline from the get-go and adhere to it. While they establish benchmarks, they’re flexible to pivot if necessary. Although we tend to deviate from the project plan, they excelled at keeping us on track.

What did you find most impressive about them?

I’d highlight their ability to understand their clients’ needs. After getting off the phone with them, I’d often share a look with my co-worker, and we’d say “wow, they just really get it.”  They’re driven by a passion for their work and would bring energy to all our phone calls, which made them really fun to work with.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Be detailed. Include all the involved parties and disclose any possible bumps in the road when explaining your project to them.