Science In Advertising

BACKGROUND

Introduce your business and what you do there.

Bonnie Brae Liquor is a wine and spirits retailer in Denver, Colorado, and I am the owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Science In Advertising?

We wanted to improve our digital advertising ROI, as well as to specifically target growth in our in-store sales as opposed to our delivery operation.

SOLUTION

What was the scope of their involvement?

Their team started by sitting down with our group and doing an analysis of everything that we were running at the time. From there, we were able to understand what was working well and what wasn’t, dial back the less valuable efforts, and add fuel to or tweak the methodology of the advertising channels that were producing real results.

The market changed while we were working together, so they also helped us to pivot in that respect, making sure that we could continue generating increased sales and store traffic despite the fact that ad prices were skyrocketing.

Once we determined how we wanted to proceed, they handled the actual advertising process as well, including content creation, placement, and ongoing management of everything we put out.

What was the team composition?

Our main point of contact was Greg (Founding Partner), and we worked with two members of his team as well.

How did you come to work with Science In Advertising?

They came to us through a referral from someone I really respect within the industry. Our first conversations with Greg started off really well because of how engaged and communicative he was, so we moved forward from there. We started off small and expanded based on the success we saw.

How much have you invested with them?

The total cost of our work with them has been around $1,500 a month, so in total we’ve spent close to $50,000.

What is the status of this engagement?

We started working with them in May 2017 and are continuing to partner together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before COVID, we were seeing about three times ROI, which I was absolutely thrilled with. They have also helped us to address the crisis in a way that is both empathetic to our customers and also helps us to respond to the immense demand for delivery, so we have been really happy to have their team on board throughout this time.

How did Science In Advertising perform from a project management standpoint?

Their team has done an excellent job managing all of our communications and providing total transparency around where all of our money is going at any given time. We’re very busy folks, and they were always willing to conform to our schedule constraints no matter the challenge we were facing.

They are proactive in reaching out both with results and with questions about how we’d like to receive the reports, which really demonstrated to me how critically they were thinking about the benefit that was providing to me.

What did you find most impressive about them?

He really understands the business owners’ perspective. Most businesspeople didn’t grow up with technology and have a hard time understanding the ROI of a lot of digital spend, and they do a good job of really putting your ROI in context so that you can understand how it’s affecting your business.

Are there any areas they could improve?

Everybody can improve in some way, but I don’t have anything that I wish they were doing differently.

Do you have any advice for potential customers?

It is definitely worth it to do the analysis piece upfront because that established the groundwork from which we were able to really confidently follow the recommendations that they provided to us from there.

BACKGROUND

Introduce your business and what you do there.

I worked for a development and property management company as a marketing manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Science In Advertising?

We needed help with our digital marketing presence. We wanted to have a resource to come in and help us assess our options.  We wanted to decrease vacancy and

SOLUTION

What was the scope of their involvement?

They did a channel audit for us and showed us where we had opportunities to grow. They looked at all of our marketing channels and laid out suggestions, which led us to try Facebook Ads, Google Ads, and SEM.

For a specific property, that we started managing in March 2018, we had them do some mobile SEO work, which incorporated Google My Business.

What is the team composition?

We worked with 2-3 people and Greg (Managing Partner) was my main point of contact.

How did you come to work with Science In Advertising?

I was referred through a close friend who worked with them while she was working at a nonprofit where they had amazing results. Greg asked the right questions at the right time and I really liked his style. He was trustworthy and solutions-oriented.

How much have you invested with them?

We’ve spent about $38,000.

What is the status of this engagement?

We began working together in April 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw a marketing increase in our Google ranking, as well as an impressively low cost per click on our Google Ads. They did thoughtful keyword research and worked tirelessly to help our conversion rate optimization efforts.

How did Science In Advertising perform from a project management standpoint?

They were great. They were attentive, took great notes, and are active listeners. They write everything down and it was easy to track where things are in the pipeline.

What did you find most impressive about them?

They were thoughtful and had a solutions-oriented mentality. They were a step ahead in being proactive and brought things up that we never would have. It was really great to have an extra set of eyes on things.

Are there any areas they could improve?

They were going through a lot of growth. Anytime a company scales up, you lose that level of growth and attentiveness. They’ve always been very quick to check-in as well as open and receptive to feedback. They were very wary of handing you off to someone else and maintaining a relationship. I would recommend they continue to do that.

Do you have any advice for potential customers?

As proactive as they are, it’s easy to let them just go for it. My advice is to do your own research, keep reading, keep learning, and bring questions to them. They’ll be receptive and they’ll look into it and will come back with ideas.