Name: Savvy Moves
Address: 1 Raamplein, Amsterdam, Netherlands, 1016 XK, NL
Telephone: +31639341368
Price range: $100 - $149
Rating: 4.9

Marketing agency for B2B SaaS & Tech companies.

Savvy Moves generates and captures demand through paid media as part of your Go-to-Market (GTM) initiatives, leveraging proven B2B SaaS playbooks and systems.

Background

Founded in 2023 by (ex-Google) Marc van Zuijlen and Rémon de Muijnck.
Rémon served as a lead performance marketer at Xentral ERP, a fast-growing SaaS tech company backed by Sequoia and Tiger Global.
We work exclusively with B2B SaaS/Tech companies and have expertise across Series A to D setups
Amsterdam-based agency.

Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Locations
Amsterdam, Netherlands
Year founded
Founded 2023

Service Lines

Demand Generation Marketing: 35%
Pay Per Click: 35%
Conversion Optimization: 20%
CRM Consulting and SI: 10%

Select Focus Area

PPC Focus

Google Adwords: 100%

Industries

Information technology: 80%
Financial services: 20%

Clients

Midmarket ($10M - $1B): 65%
Small Business (<$10M): 35%

Pay Per Click

Pricing Snapshot

Min. project size $5,000+

Avg. hourly rate $100 - $149 /hr

Rating for cost 5 /5

What Clients Have Said

Savvy Moves offers competitive pricing and good value for cost, with clients highlighting budget fit and positive ROI outcomes across various projects. Specific costs were not disclosed, but the emphasis on budget alignment and effective campaign management suggests strong cost-effectiveness.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Savvy Moves Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 5.0
Willing to Refer 5.0

Top Mentions

Review Highlights

Impressive Measurable Outcomes

Savvy Moves delivered impressive measurable outcomes, such as significant increases in new clients, demo sign-ups, and contact form submissions. Their strategic approach to ad management and campaign execution has resulted in tangible business growth for clients.
Strong Cultural Fit and Value Alignment

Several clients chose Savvy Moves due to their cultural fit and alignment in business values. This compatibility enhances collaboration and ensures that strategies and goals are mutually understood and pursued, leading to successful project outcomes.
High Expertise and Personal Approach

Savvy Moves is recognized for their high level of expertise and personal approach. Clients appreciate the involvement of senior team members in daily operations, ensuring in-depth understanding and tailored solutions. This personal touch contributes to client satisfaction and successful outcomes.
Effective Cost Reduction and Lead Quality Improvement

Savvy Moves significantly reduced costs while improving lead quality across various campaigns. Clients reported decreased cost per SQL, SRL, and CAC, alongside increased lead conversions and ROAS. This demonstrates Savvy Moves' ability to optimize spending while enhancing lead quality.
Proactive and Responsive Project Management

Clients praised Savvy Moves for their proactive and responsive project management. They are noted for promptly addressing queries and adapting to changing priorities, ensuring project deadlines are met without compromising on quality. This approach has been crucial in maintaining strong client relationships.

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Savvy Moves Reviews

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Advertising Pay Per Click Social Media Marketing
Confidential
Dec. 2025 - Sep. 2026

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The people running the strategy are the same people executing it and talking to us day to day."

Sep 18, 2026

Marketing Campaign Manager, Shipping Software Company

Anonymous

Information technology
Eindhoven, Netherlands
201-500 Employees
Online Review
Verified

Savvy Moves managed paid media for a shipping software company across Google Ads, Meta Ads, and LinkedIn Ads. The team handled full-funnel campaign management and monthly budget planning and allocation.

Savvy Moves helped the client achieve significant growth in sales-ready leads, SQLs, and influenced deals while reducing costs. The team was responsive, proactive, and easy to work with. They brought structural recommendations and adapted quickly to shifting priorities and market conditions.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Marketing Campaign Manager of an information technology company

Describe what your company does in a single sentence.

shipping software for ecommerce businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savvy Moves to accomplish?

Shift optimisation from lead volume to lead quality by steering Google, LinkedIn and Meta campaigns on CRM outcomes (Sales Ready Leads and SQLs) rather than front-end form fills.
Grow qualified pipeline from paid media across eight European markets - more SQLs at a lower CPA and CAC - without increasing spend, and open up the mid-market segment.
Work as an embedded growth partner alongside Sendcloud's in-house demand gen team, adding senior hands-on capacity to scale paid media rather than operating as a hands-off agency.

SOLUTION

How did you find Savvy Moves?

Referral

Why did you select Savvy Moves over others?

Pricing fit our budget
Great culture fit
Good value for cost
Referred to me

How many teammates from Savvy Moves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Savvy Moves manages paid media for Sendcloud across Google Ads, Meta Ads and LinkedIn Ads, covering eight European markets: the UK, Netherlands, Belgium, France, Germany, Italy, Spain and Austria. The engagement began in December 2025, with Marc leading Google Ads and Rémon leading paid social.

The scope covers full-funnel campaign management, from top-of-funnel awareness activity through to bottom-of-funnel search and Performance Max, including brand, non-brand and competitor-targeted keywords. Savvy Moves restructured our paid social naming conventions, rebuilt our LinkedIn Ads approach around single image ads, video and conversational ad formats, and introduced ecommerce account list targeting for more precise B2B prospecting.

Key deliverables included monthly budget planning and allocation across markets and channels, ongoing optimisation against cost per SQL and cost per SRL targets, refreshed transactional rate campaign creative and landing pages timed to our annual pricing updates, competitor campaigns built around live market shifts, and improvements to our Meta event match quality via better server-side tracking. They also built and maintained Google Ads performance dashboards to support our internal reporting.

Collaboration ran through a shared Slack channel, bi-weekly calls, and a shared Notion portal for meeting notes and assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Paid Search: non-brand SQLs up 82% and cost per non-brand SQL down 44% (Q1 2026 vs Q1 2025), on the same ad spend across the European markets.

Meta Ads: spend down 34% (Q1 2026 vs Q1 2025) while Sales Ready Leads grew 9% - cost per SRL down 39% and cost per SQL down 32%.

LinkedIn Ads: influenced deals up 87% and influenced pipeline up 79% (YTD 2026 vs full-year 2025), with cost per influenced opportunity down 85%.

Paid search lead quality up 101%, measured by the conversion rate from non-brand leads to SQLs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Savvy Moves has been responsive and easy to work with day to day. We run a bi-weekly call plus a shared Slack channel, and questions or ad hoc requests are typically picked up and answered the same day, often within the hour.

They're also proactive rather than purely reactive: bringing structural recommendations (naming conventions, campaign restructuring, new targeting approaches) to us rather than waiting to be asked, and adapting quickly when our own priorities or market conditions shifted, for example reallocating budget at short notice around competitor or platform changes.

What was your primary form of communication with Savvy Moves?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most is that Marc and Rémon are the founders of Savvy Moves, and they still do the work themselves. There's no handing off to junior account managers or subcontractors: the people running the strategy are the same people executing it and talking to us day to day, which shows in how well they know our account.

They're also genuinely proactive. Rather than waiting for sign-off on every idea, they'll simply tell us "we're testing this" and get on with it, then bring us the results. That bias towards action, backed by their own judgement rather than needing constant approval, is a big part of why the relationship works.

Are there any areas for improvement or something Savvy Moves could have done differently?

RATINGS

5.0

Content Marketing Demand Generation Marketing Social Media Marketing
Google Adwords LinkedIn Advertising
Confidential
Jan. 2025 - Ongoing

4.5

Quality: 4.5

Schedule: 4.0

Cost: 5.0

Willing to Refer: 5.0

"What impressed me most about Savvy is their personal approach and the expertise of their senior team."

Nov 5, 2025

Demand Generation Manager, Woodwing

Kitty van Commenee

Other industries
Amsterdam, Netherlands
51-200 Employees
Online Review
Verified

Savvy Moves has been hired by a digital operations company to improve their Google and LinkedIn ads. The team has been tasked with creating a new strategy to generate better leads and reduce ad spend.

Thanks to Savvy Moves, the client has seen a 400% increase in new customers, an 88% reduction in customer acquisition cost, a 619% increase in ROAS, and a 150% increase in sales qualified lead volume. The team is organized, attentive, and collaborative. Their genuine attentiveness also stands out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Demand Generation Manager of Woodwing

Describe what your company does in a single sentence.

WoodWing helps you orchestrate content, knowledge, and information across systems to bring harmony to your digital operations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savvy Moves to accomplish?

Prove paid media can drive pipeline-ready prospects
Increase qualified customers while reducing CAC and overall spend.

SOLUTION

How did you find Savvy Moves?

Referral

Why did you select Savvy Moves over others?

Great culture fit
Businessstrategy ideas matched ours

How many teammates from Savvy Moves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help us with getting better performing google ads, get better quality leads out of the ads. And also help us reimagining our LinkedIn ads. Set up a complete new strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

YoY +400% new customers, −88% CAC, +619% ROAS, −40% ad spend. MQL → SQL +33% and SQL volume +150%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with Savvy has been a great experience. They ask thoughtful questions, deliver items on time, and proactively keep you on track if something slips your mind. Their approach to project management is organized, attentive, and collaborative, ensuring that deadlines are met while addressing your needs effectively.

What was your primary form of communication with Savvy Moves?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Savvy is their personal approach and the expertise of their senior team. You never feel like just another client; they give genuine attention and demonstrate real understanding of the work and your needs.

Are there any areas for improvement or something Savvy Moves could have done differently?

RATINGS

4.5

Conversion Optimization Pay Per Click
Google Adwords LinkedIn Advertising
Confidential
Mar. 2024 - May 2025

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We never had any issues, and they were a pleasure to work with."

Jul 3, 2025

Head of Marketing, Iconosquare

Emily Marsh

Other industries
Limoges, France
11-50 Employees
Online Review
Verified

Savvy Moves provides digital marketing services for a SaaS tool provider. The team implemented a full-funnel strategy for Google Ads and LinkedIn Ads to help the client improve lead generation.

Thanks to Savvy Moves, the client saw an 84% increase in new clients via Google Ads, a 33% increase in demo sign-ups, and a 187% increase in contact form submissions. The team was always on time and available to discuss questions and feedback. Their humility and expertise were also outstanding.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Iconosquare

Describe what your company does in a single sentence.

Iconosquare is a SaaS that provides social analytics, reporting and publishing tools for social media managers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savvy Moves to accomplish?

Shift from volume-based MQL generation to revenue-driven outcomes like SQOs and paying customers.
Reduce cost per trial and customer acquisition through paid channels.
Improve visibility into lead quality via offline and CRM-integrated tracking.
Increase efficiency in spend across Google Ads and LinkedIn Ads

SOLUTION

How did you find Savvy Moves?

Referral

Why did you select Savvy Moves over others?

Referred to me

How many teammates from Savvy Moves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company’s paid acquisition was hampered by over-reliance on branded search, poor budget allocation, fragmented campaigns, and weak LinkedIn targeting. Remon and Marc, along with Anya, implemented a full-funnel strategy prioritising better conversion tracking, campaign consolidation, and revenue-focused metrics like SQLs and new clients. By refining Google Ads structures and creating targeted LinkedIn messaging, they assisted us in improving efficiency and driving higher-quality leads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw an 84% increase in new clients via Google Ads YoY.
33% increase in demo sign-ups YoY
187% increase in contact form submissions YoY

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marc and Remon were absolutely always on time and available to jump on a call to discuss any questions or thoughts my team and I had about the strategy/campaigns. We never had any issues, and they were a pleasure to work with.

What was your primary form of communication with Savvy Moves?

Virtual Meeting

What did you find most impressive or unique about this company?

Two nice guys, humble as you like, super good at their job.

Are there any areas for improvement or something Savvy Moves could have done differently?

Not that I can think of.

RATINGS

5.0

Advertising Pay Per Click Social Media Marketing
Other advertising
Confidential
Mar. 2025 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They’ve done thorough research, and even if it’s a technical project, they’ve been able to understand it."

Apr 14, 2026

Co-Founder, anyIP

Khaled Bentoumi

Information technology
Singapore
11-50 Employees
Online Review
Verified

Savvy Moves manages an IT company's search and social media ad campaigns. Their work includes creating ad content, managing the campaigns, and providing reports.

Savvy Moves has increased the client's visibility and conversions. The team delivers on time and understands the project, thanks to their thorough research. They also communicate via email, messaging apps, and online meetings. Overall, the client is satisfied with the engagement.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of anyIP, an IT company. We provide reliable and scalable proxy solutions, offering high-quality exclusive IPs, real-time dashboards, and expert support to help businesses gather online data efficiently and securely.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Savvy Moves?

We needed help taking care of our ads across search engines and social media.

SOLUTION

What was the scope of their involvement?

Savvy Moves has handled all our search and social media ads from end to end. The team has created ad content, managed the campaigns, provided reports, and managed the whole project.

What is the team composition?

We’ve worked with 2–5 teammates from Savvy Moves.

How did you come to work with Savvy Moves?

Someone referred Savvy Moves to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We started working with Savvy Moves in March 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Savvy Moves has increased our visibility and conversions. We’ve been able to hand off all our ads to them.

How did Savvy Moves perform from a project management standpoint?

Savvy Moves delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Savvy Moves understands our project. They’ve done thorough research, and even if it’s a technical project, they’ve been able to understand it.

Are there any areas they could improve?

No, everything has been good.

RATINGS

5.0

Pay Per Click Social Media Marketing
Conversion Rate Auditing Services Conversion Research Services Landing Page Optimization Services
$10,000 to $49,999
Mar. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"What makes them unique is their personal approach and their ability to think alongside you."

Feb 3, 2025

Department Lead, Xomnia

Anonymous

Other industries
Amsterdam, Netherlands
51-200 Employees
Online Review
Verified

Savvy Moves provides digital marketing services for a data and AI consultancy. The team has set up the client's paid media and social plan and maintained and developed their paid media and social strategy.

Thanks to Savvy Moves' efforts, the client has seen improvements in engagement, awareness, traffic, and opportunities. The team is knowledgeable, efficient, and great collaborators. They meet weekly to discuss results and insights, and their personal approach is key to the project's success.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am a department lead for Xomnia

Describe what your company does in a single sentence.

We are a data & AI consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Savvy Moves to accomplish?

Setup paid media and social plan
Maintain and develop our paid media and social strategy

SOLUTION

How did you find Savvy Moves?

Referral

Why did you select Savvy Moves over others?

Pricing fit our budget
Referred to me

How many teammates from Savvy Moves were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Savvy Moves was a pleasure. Remon and Mark are true professionals—knowledgeable, efficient, and great collaborators. Together, we worked on our paid media, from strategy to execution, resulting in improved engagement and valuable new opportunities.

In more detail, we developed our LinkedIn and Google ad strategy, created content for our ads, and maintained them. We met weekly to discuss the results, and based on those insights, we defined new tasks to enhance our campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Engagement, awareness, traffic, and opportunities

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Its more the otherway around, we need to deliver information so they can work with it.

What was your primary form of communication with Savvy Moves?

Virtual Meeting

What did you find most impressive or unique about this company?

So, what makes them unique is their personal approach and their ability to think alongside you, truly understanding and addressing your needs.

Are there any areas for improvement or something Savvy Moves could have done differently?

No comments

RATINGS

5.0

Showing 1-5 of 5 Reviews

Locations (1)

1 Raamplein Amsterdam, Netherlands 1016 XK

2 - 5

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anyIP | Residential & Mobile Proxies

(1)

Khaled Bentoumi

Savvy Moves

(1)

Rémon de Muijnck

WoodWing

(1)

Kitty van Commenee

Savvy Moves

Marketing agency for B2B SaaS & Tech companies.

1 Locations

Services

Focus

Industries

Clients

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Reviews

Savvy Moves Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Impressive Measurable Outcomes

Strong Cultural Fit and Value Alignment

High Expertise and Personal Approach

Effective Cost Reduction and Lead Quality Improvement

Proactive and Responsive Project Management

Reviews mentioning:

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About the Team

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anyIP | Residential & Mobile Proxies

Savvy Moves

WoodWing